Filling the group with content. The secret way to get content for posts in a VKontakte group

All tips

Content is the basis for promoting a VKontakte group, as it has always been. High-quality and interesting posts published in the community increase audience coverage and also increase the number of reposts, which has a positive effect on the natural growth of subscribers. GoodA content plan for a VKontakte group is the only way that will allow you to quickly promote yourself on the VK social network. This action plan for promoting a VK group must be excellent, then everything will work out for you.

Teamwork is important when promoting, because working together is always easier, especially when it comes to creating and adding content.

There are 4 main types of content:

Audio recordings.
Video.
Articles.
Images

To develop a competent strategy for publishing posts, a content plan is used. With its help, a schedule for publishing posts is drawn up and what type of content will be published on a given day.

A good example of using a content plan is a community dedicated to modern technologies. The group publishes news and articles from the world of IT and science.

At the beginning of its promotion, publications in the community were published without any frequency. Sometimes, several articles could be published at once in one day, after which there would be a lull. Because of this instability, community coverage has remained at a consistently low level.

To rectify the situation, the group owner decided to develop a content plan for several months in advance, which indicated the main topics of publications, as well as exact time of their release.

This made it possible to close the problem of the lack of ideas for materials and reduce the time for searching for them. Thanks to the daily release of materials according to a previously developed plan, the community statistics went up: the total number of likes and reposts increased, and a natural increase in subscribers began.

Drawing up a group content plan

To develop a competent publication strategy, you need to understand how to create a content plan.

First of all, choose the main formats for your publications based on the topics of your community.

The most common formats include:

news;
educational materials;
expert opinions;
interview;
podcasts in audio and video format;
statistical data in the form of infographics.

This can be done in the form of a table:

release date	16.02.18	17.02.18	18.02.18	19.02.18	20.02.18	21.02.18	22.02.18
Release time	14: 00	17:00	12:00	19:00	10:00	16:00	21:00
Publication type	News	Interview	Podcast	Article	News	Video	Article

Of course, it will be much better if you also indicate the topic of the materials. For example, news about the release of a new smartphone, an interview with a famous blogger, a podcast about the dangers of smoking, etc.

The main thing is not to post posts in the group that violate the rules of the VKontakte social network. Prohibited materials include:

Shock content;
Advertising of alcohol and tobacco;
Entries that are 18+ in nature.

If you don't want to create a content plan, you can always use ready-made templates.

Most often, templates are distributed in the form of tables for Excel and look like this:

To collect group activity statistics, go to the community menu.

Select the "Community Statistics" section.

A window will open in front of you with all the statistical indicators of your group.

Here you can get the following information:

total coverage of all publications;
gender and age of the target audience;
geography of subscribers;
public attendance;
activity of participants.

Based on this data, you can evaluate your content strategy. Increased reach, traffic and activity will confirm that your plan is working.

Creating publications - filling the group with photographs, articles and video materials

How to fill a group with content? To do this, go to the community and click on the “Add entry” area.

After that, start writing a note in the field or select the format you need:

Photo. Allows you to post images.
Video recording. Used to add videos.
Audio recording. Adding content in audio format.
Article. New mode in the form of separate articles in VK with the ability to format text and obtain separate statistics about views, etc.

Search for ideas - where to get content to fill the public

To create high-quality and interesting materials, you need to know where to get content for the VK group.

For text format, use the following sources:

Thematic sites. Find a website or blog related to your topic. Select 10-20 topics that you think are interesting on which you can write a useful article.

Forums. Visit thematic forums, pay attention to what questions users ask. Based on this analysis, you can create a large list of topics for publications that concern your target audience.

News portals. Stay up to date with the latest news in your industry. Share this news with your subscribers. This type of content is one of the easiest to create and is very popular among users.

When creating graphic materials, use the following sites to search for high-quality images:

GoodFon. A large site with images of all subjects available for free download.

Shutterstock. The largest image bank in the world. More than 100 million high quality photos are available on the site. Some of them are distributed free of charge.

To search for interesting videos, use the popular video hosting YouTube. Find 5-10 channels dedicated to your topic and add these videos to your group, or get ideas for creating your own videos.

When adding other people's videos to the community, do not forget to provide a link to the author so as not to violate copyright.

Possible problems

Possible problems when creating a content plan:

Lack of ideas for publications. To solve this problem, conduct an analysis of competitor groups. See what types of content they post in their communities. How many likes and reposts does this or that type of post get?

A selection of previously uninteresting article topics. To solve this problem, you must have good taste. Find articles and photographs that interest most people. Make a good video that will be really interesting to watch several times a day. You need to understand what will be interesting for the majority tomorrow and work in this direction.

Bottom line

Using a content plan will allow you to save time searching for and creating quality publications. With careful planning and strategy, you can measure the effectiveness of your posts and increase the number of new members in the group.

Let's talk today about how in a few minutes you can create a group on VKontakte, fill it with relevant content and attract a couple of thousand subscribers. Subsequently, such a group can be monetized in various ways.

I want to say right away that the method described below for creating and upgrading VK groups is not entirely honest, so this post is educational, so to speak, for general development).

First you need to decide on the topic of the group. You can create a group on a topic that interests you, the main thing is that this topic is in demand and popular. After all, the main goal of creating such a group is monetization in various services for making money on social networks. To determine the popularity of a topic, you can use the same Wordstat or google trends. Although these data will not be accurate for Vkontakte, they still reflect the general picture of the popularity of the topic on the Internet.

I suggest using a special rating that will help determine the popularity of the topic - http://socialboard.ru/stat/. The service shows the most popular VKontakte groups. Based on the number of subscribers, coverage, number and growth of visitors, you can draw a conclusion about the popularity of a particular topic.

Let's create a group on the topic “cinema” as an example.

Go to VKontakte, create a new group, upload a group picture. The group has been created, now you need to fill it with in-demand content. To do this, we need special software, which can be downloaded from this link Mix Poster. The software helps to parse “viral” content from the proposed list of groups. During the 7-day trial period, the program can be used completely free of charge. Further tariffs are as follows: license for 90 days - 3 USD, for 180 days - 5 USD, for 365 days - 10 USD, perpetual license - 25 USD.

We go to the found groups, evaluate the quality of the content and the possibility of using this content in our group. We select groups that meet our requirements and copy links to them into the Mix Poster program window. Don’t forget to indicate the address of our group in the “Link to group (to)” field.

Click “Start downloading” and the program will begin collecting content from the specified groups.

After the program completes collecting content, you will be taken to a page with parsing results to select posts for publication. The following information about the collected content is available on the page: publication date, group name, text, number of likes, number of reposts, number of comments, attached files (photos, videos, audio).

In the right window of the program there is a menu of filters and posting settings. Let's select only those posts that have at least 10 reposts and 50 likes. To do this, set the appropriate values in the settings and click “Filter”. The program selected 1944 entries for publication in our group.

Next, configure the posting settings at your discretion (posting interval, like the post, repost the post on your page, enable anti-captcha, exit the program when posting is completed) and click start. The program will begin automatically publishing posts to our group.

While the program automatically fills our group, we will start attracting subscribers. To do this, we switch to social services. Go to the section “VK Services” >> “Group Entries” and buy 500, 1000 or as many subscribers as you wish for your group.

Here you can buy likes, but it is better to use the “Activity Emulation” feature, which allows you to automatically receive unique visitors, views, likes, and “tell friends” every day.
That's basically it.

At the end of the post, I would like to recommend using the money earned through VKontakte groups to purchase a Samsung GT-I9100 Galaxy S II. You can buy this advanced smartphone using this link http://m.ua/desc/samsung-gt-i9100-galaxy-s-ii/. The smartphone has a dual-core processor with a video accelerator, gigabyte RAM, and many interesting features. For example, a smartphone can convert audio to SMS text.

Hello friends!

Today I will tell you a secret way to create an unlimited amount of content for posts in a VKontakte group, which group admins are silent about. The method, frankly speaking, is not very honest, but with its help you will collect text material for publication in the group for several years to come. Moreover, without much difficulty and almost fully automatically.

Collecting content for posts based on keywords

The idea is that you, using a parser program, will collect a huge amount of text information on your topic from the Internet, which you will subsequently use for your posts in the group.

Take the time right now, go through all the steps step by step, collect a huge pile of texts and, thereby, provide yourself with a springboard of text content for the group for many years to come.

The first stage of content selection is the creation of a semantic core

First of all, you need to collect a database of key phrases on your topic. This base is called the semantic core. The semantic core of your topic will be useful to you more than once in your further work on the group, so it’s worth spending a couple of hours now to compile this core and use it in the future.

I will not dwell in detail on the compilation of the semantic core; this is the topic of a completely different article. If you have never done this, use the Wordstat.Yandex service and copy from there as many phrases as possible that people search for on your topic.

The more key queries on your topic you collect, the better. Don't stop at 50-100 requests. Take your time, collect 1000 requests, if you can, collect more. This base will be useful to you, and more than once, so do not spare any effort at this stage.

Just don’t forget about deleting “dirty” queries, that is, phrases that are not directly related to your topic. For example, if your topic is “Russian holidays,” then there is no point in including the phrase “US holidays” in the semantic core.

When you finish compiling a semantic core, you will have an extensive list of key queries with which you will further promote your group and fill it with content.

The second stage is collecting text content for publications

Now you have to go through the next step - type a text database of information on the Internet based on the collected key queries.

To do this, use the Text Parser program. You can download it from this link.

Download the program, unpack the archive, open the unzipped folder and find the key.txt file, open it. Now copy all your collected key phrases into this file, one phrase per line. Save and close it.

You have copied the database of key queries into the Text Parser working file, now open the parser.exe program itself.

Now check the box “save the list of keys to the list of directories” and click on the “parse” button. That's it, the parsing process has started.

Now the program will scour the Internet and save into text files all articles that match your keywords. Files with texts will be saved in the “list of directories” folder. Conveniently, the program creates a separate file for each key phrase - this makes it more convenient to work with them in the future.

The parsing process can take a very long period, up to several days. Don't despair, be patient and let the program finish the process. If you need to turn off your computer and the parsing process is not finished yet, it’s okay, feel free to close the program. The next time you run the program, the parsing process will continue where it left off, so you can do this process in chunks at your convenience.

When the program processes all your key phrases, your golden text reserve will be in the “list of directories” folder. Of course, the text in the files will be very dirty and there will be quite a lot of “left” texts, but that’s okay. In all this heap of junk there is a lot, a lot of really useful and interesting information, which in the future will serve you as an excellent basis for your text posts.

Open the file, and slowly, in order, from top to bottom, look for interesting information for posting. Anything you come across that is off-topic should be immediately deleted so that you don’t come across it again and again in the future. Found an interesting article? Great. Now you need to shorten it a little, edit it, find a picture for it that makes sense - and publish it in your group as a post.

I hope I have explained this idea to you in some detail, and now you will provide yourself with information for text posting for a couple of years to come.

In addition to the amount of available information, the advantage of this idea is that the articles you collect are relevant to the search queries you collected. This means that using the same queries, VKontakte users will find your group, and accordingly, this idea will bring you a fairly large number of new subscribers.

Just don't copy the entire text. Edit it, at least a little. Rewrite a couple of sentences in your own words, replace a few words with synonyms to give your post at least a little uniqueness.

And do not overuse texts alone; remember that you need to publish a variety of posts. But more on that in the next article.

And in order to receive all the latest materials on Business online, I invite you, in which you will be the first to receive all the latest information, as well as many useful bonuses and gifts.

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Greetings, dear VKontakte community administrators. Last time we talked about it, today we will talk about filling the VKontakte group before starting its promotion.

Before publishing content, you need to decide on a very important issue regarding positioning.

Select the type of community positioning:

Positioning is about defining what will be at the core of your community. An example of an incorrect choice of positioning is when a new, unknown company creates a community named after itself or calls it by the name of its domain. No one knows you yet, and therefore will not follow you. Let's figure out what the options are.

By brand

It is logical that the company’s brand is at the core here.

This type is suitable if:

Your brand is already popular and will only play into your hands (for example, Wildberries, Coca-Cola, BMW, etc. can afford this)
There is no goal to attract a new audience, but you want to work with the existing one (it works, your customers join the group, and you encourage them to make repeat purchases).

If your company is not known to a wide range of people, and your main goal is sales, then brand positioning will not work.

By assortment

It is based on what the company sells, its products, for example, clothes, shoes, last-minute tours, etc.

This type does not increase your brand awareness, but these communities have the highest sales conversion. The explanation for this is very simple - if a person is not interested in the product, he simply will not enter there. So, if your main goal is sales, then such communities work best.

By interest

For example, when we create a group for young mothers for a children's clothing store.

There is a two-step sales model involved here:

We gather the target audience through a topic that interests them.
We convey information about our product.

If you choose this format, you do not need to hide the fact that this group belongs to some company. Do not mention the brand in the name and logo, in the pinned post you can do this, but in all other places, especially in the microblog, a promotional element is required, otherwise you will not get sales.

The advantage is that communities of interest are 3 times more actively subscribed to, so it costs you the least to attract an audience.

There is also a significant disadvantage here: sales in communities of interest are lower than in communities by brand and assortment, so there is such an approach as two-level promotion (link will be later).

Having dealt with the positioning and choosing the type that appeals to you, we move directly to the selling content and design of the community - what needs to be done at the start before you start promoting it.

Starting content for the VKontakte community

Name

The name is the first thing people look at when they enter your community, so you need to choose your name wisely.

A few rules to pay attention to:

The title must contain 1-2 keywords.

VK's internal search for communities is carried out only by words included in the name, so it is so important to select several of the most important queries of your target audience and include them in the name. The correct name will determine where your community will rank in the search results for a particular request, and you will also receive certain traffic from the search.

What are keywords and where to get them?

A keyword is a search query of our target audience. One of the services that allows you to select search queries for our name is Word selection from Yandex.

In our community Travel ✈️ Life without borders one key was used - “Travel”. By the way, subscribe, new blog articles are announced in the group, it’s very convenient, you won’t miss anything.

Suppose you sell clothes, enter “Clothes” in the search bar and click on the “Pick” button. It gives us a list of queries with the word “Clothing” and a list of similar queries, from there you can also select queries if they are suitable. In addition, the service gives us information about how many people a month enter a particular query into a search engine, we select the most high-frequency ones and include them in the title. Of course, it should be logical, and not just a jumble of keywords, such as “Clothing, catalog, buy, women’s.”

Keywords in the community name can be declined and placed out of order.

For example, you want to use 2 keys: fashion online store and fashionable clothes, you don’t need to use “fashionable” 2 times, let’s write “Fashion online store.”

We put the company name at the end.

If your community is not positioned by a brand, but you still want to mention your company name in the title, then do not put it at the beginning. If a person sees a brand name that is unknown to him, he instantly loses interest. This person simply will not join the community of a brand unknown to him, and certainly will not be active there.

Therefore, at the beginning, put a descriptor, i.e. a brief description of what a person will receive in the community, and then the name of the company. For example, “Fashionable clothes from Wildberries”, “Trips to Europe with Biblio Globus”... etc.

Logo

Your logo or avatar is the second thing people in your group look at. In principle, the size and shape of the ava can be any (rectangular or square), a matter of taste, but I do not recommend making it too long, for reasons that on standard 15-inch screens (most users have the same) the “Join group” button ” or “Subscribe” was on the first screen, and there was no need to scroll down to it. Now users are lazy, so even such a small thing as this affects the conversion to subscribers, so we do everything for their convenience.

Of course, the avatar should reflect the essence of the community, be beautiful and eye-catching. Another point is that at the bottom of the avatar you must make a call to subscribe or join the group.

This is what the logo looks like in our community.

Description or pinned post

After a person looks at the name of the group, its avatar, he reads the description or pinned post and, from these three elements, makes a decision whether to join your community or not.

The description is good, but the pinned post is better. Any post from the community microblog can be pinned to the top. It is better because, unlike the description, people can like it, repost it and write comments on it.

Let's look at examples of the most effective pinned posts that give the highest conversion of visitors to subscribers and, accordingly, targeted actions.

What posts are best to pin?

I'll give you my favorite example with the Wildberries store.

Video

If you have a short video, no longer than 1 minute, telling about you or your product, then such a video is also suitable for an attached post, as, for example, Svyaznoy did.

For example, if you sell clothes, then subscribers can ask questions about fashion and style and get answers from a stylist. We will raise this topic further below.

Receiving the information

Write in a column what information a person will receive in your community, how it will be useful to him.

A selection of photographs

Works well if in your business people make decisions based on the appearance of a product or the outcome of a service. For example, you can attach a selection of photos, if you sell jewelry or maybe even make custom jewelry yourself; if you do, say, a tattoo, then a selection of your best works from your portfolio will also work very well.

Cases

You tell a story about how someone bought your product or used your service, and how their life changed after that.

These are the main working formats for pinned posts. This does not mean that you need to do exactly as it is written here, and nothing else, experiment, show your imagination. Tell us in the comments about your experience, what posts do you pin?

I almost forgot, write the text, breaking it into small paragraphs (3-5 lines). In the example below, this remark was ignored, you see how ugly it looks. Would you read such a footcloth of text? I wouldn't. Such texts, even if they are super-duper interesting, will remain without due attention, and the text, divided into paragraphs, looks neat and is easy to read. The same goes for the caps.

You can also attach a wiki page that will serve as a community menu, but we will look at how to do it in a separate article about designing a VKontakte community (the link will come later).

Minimum 15 posts in microblog

A microblog is a key element of the community through which you connect with your subscribers. Before starting promotion, it is necessary to publish at least 15 quality posts so that the visitor immediately has an idea of what he will receive from this community.

What posts do VKontakte users like?

In descending order of content popularity:

thematic collections;
Call to Action (a call to action, for example, when you make a selection of some useful tips or other things and add text like “In order not to lose, save it on your wall,” and people actually repost);
humor;
infographics (a large amount of information is presented in the form of graphics, diagrams);
competitive posts;
master classes;
product information;
reviews.

Users perceive such content with the greatest interest; it gets the most likes, reposts and comments.

How often do I update communities?

More recently, it was the case that the more often you publish, the faster the community moves, and the better it ranks in search results.

But times change, and now everything is exactly the opposite. This is due to the fact that if you publish a lot, the quality of the content suffers (with the exception of various media). Now the emphasis should be placed not on the quantity of publications, but on their quality. I think this is correct. Wouldn't it annoy you if some community bombarded you with posts, for example, every hour?

So, communities that post too often will end up in far fewer users' smart feeds. Sanctions for rare community updates have been lifted, i.e. if you write rarely but accurately, then this is normal.

This news will probably make many people want to post once a month, but this is also wrong, because your published post will be seen by only 5-20% of subscribers, it turns out that they will read you once every six months, but here There will be no talk about any contact with subscribers.

The minimum frequency of publications is once every 2 days. Up to 3 times a day is an acceptable frequency. But I think that the most optimal is 1 time a day, you can exclude weekends.

Another important point is that post format.

There should not be a lot of text, optimally up to 200 characters + image (photo of the product or just a photo from a photo bank), you can add a link to an external site, to a page where you can look in more detail or buy.

In communities positioned by brand and product range, the number selling posts up to 50%, to help you in this difficult task of writing selling texts, below is a map. It will help you write promotional content for your product, this format works very well, thanks to posts with answers to these questions, your community begins to sell.

Collections have traditionally been and remain the most popular content on VKontakte, they are the most interesting and are most often reposted.

What kind of collections? These are posts of the following kind: 10 best hits of this year, 15 most successful people of the century, 5 fashionable colors this summer, etc.

Rules for successful collections:

Small amount of text (you can’t write large paragraphs for each point, the audience won’t read it).
Two notes at the end of this plan:

“If you liked the post, share it with your friends” or “Repost the post so you don’t lose it.”
“If you are interested in the topic (name your topic), join our community (community name link) to receive information about (what you write about) every day.”

Thanks to these two postscripts, people are more active in reposting and subscribing to your community.

You need to add a photo to each post, because a person’s gaze doesn’t cling to the text, it clings to the picture, and where to get them? Good quality pictures are collected in photo banks.

Use free photo banks to search for images for your posts:

rgbstock.com
bigfoto.com
freemediagoo.com
foter.com
everystockphoto.com
stockphotos.io
wylio.com
canweimage.com
littlevisuals.co
unsplash.com
picjumbo.com
gratisography.com
imcreator.com
morguefile.com

If you know any good banks other than these, please write about them in the comments and I will add them to the list.

You will also find it useful photo editors, here are a couple of interesting ones:

canva.com
befunky.com

They allow you to quickly edit images or make collages without resorting to cumbersome Photoshop.

Minimum 6 photo albums

Photo albums are also a very important element of the community, sales also come from there.

They are usually designed in the form of a showcase, that is, you divide your products into categories, for example, if you have a clothing store, then trousers separately, dresses separately, and so on. If you have products from different brands, then sometimes it makes sense to create albums broken down by popular brands.

Here it is important not to overdo it with the number of albums; if there are too many of them, then a person will get confused in them and will not look through them, optimally up to 30 albums.

It’s good if you create an album like “Hits of Sales” or something like that: “Recommended” or “Editor’s Choice”, put in it, say, up to 50 of the most popular products.

How to photograph products?

It’s good if the photo has more than 5 contrasting colors, people like bright photos, they attract more attention.
Photos of the product in the process of using it work better, clothes - let someone wear it, a phone - let them talk on it, and so on.

So, a person went to the album of the category he needed, caught his eye on a bright photo of your product, what should be in the description for a person to definitely buy it?

The product's name.
Brief description (2 - 3 lines).
We indicate the price if it is profitable and lower than that of competitors. If you can’t boast of a low price, then it’s better to have someone contact you to clarify the price.
Link to a page where you can get more information about the product and buy it.
It is very good to indicate the phone number of the sales manager. Because people are getting out of the habit of going to external sites, they feel comfortable receiving all the necessary information on social media. networks, it is more convenient and faster for them to call and order.

Minimum 8 discussions

Discussions are an analogue of a forum within the VKontakte community, where subscribers communicate with you and with each other.

The activity of your audience in discussions a little earlier greatly influenced the ranking of communities in search, now they fade into the background, but there is no need to refuse an additional selling tool.

Moreover, the undoubted advantage of discussions is that the content in it is not disposable, like in a microblog, from which you receive news in your feed for several hours, and then it goes nowhere.

There are several categories of discussions: discussion of your product itself, discussion of your company and discussion of topic-related issues, for example, if you have a clothing store, then this could be a discussion of fashion trends.

But we will now look at examples of sales discussions.

Consulting campaign

These are the most selling discussions. What is it? You bring an expert in your industry to the community, this can be either your employee or an external expert; if you can attract someone more or less recognizable, then this is generally ideal. And this expert answers people’s questions on a certain topic. In the case, as I have already mentioned several times, with the Wildberries store, they hired a stylist who answers questions from subscribers about fashion and style.

The topic has been around since 2012, has over 5,000 posts, and is still active.

It is important to state that a prerequisite for receiving an answer to your question is to subscribe to your community. Naturally, you won’t check this, but people are joining more actively anyway, they understand that they now have a place where they can get answers to their questions, this is valuable to them.

It is also necessary to write down what kinds of questions can be asked, because if this is not done, then people will almost ask you, “My boyfriend left me, how can I get him back?”

It is advisable to give a little information about the expert - the person who will answer the questions, to show how competent he is.

And how will such consultations help you sell? Here's what!

With your detailed answers, you increase the loyalty of your audience, which is important, they are more willing to subscribe to you - this time.

Secondly, you can add to your answer a selection of links, of course, to your own products. It sells very well. Here is an example in the screenshot.

Discussion of a specific product

Create a discussion about a specific product or service. For example, a company preparing remote employees, and a discussion of their training.

Answers on questions

There must be such a discussion, where you will answer questions related to your activities, for example, consultations on products, delivery, payment, etc.

One of my friends is starting a new business and wants to open a VKontakte group on this topic. Her message to me included the following questions: “Where to start? What content should you fill the group with so that it develops and becomes interesting?”

I thought about this topic. It seemed to me that this was a simple process and could not raise any questions or difficulties.

But then I realized that in any business there is something that becomes available to a person who has been doing it for a certain time. The longer you go, the more secrets, strategies, ideas accumulate. And I think that my friend came to me to find out exactly this.

I have been leading my groups since November 2008 (I already mentioned them in). I can’t call them ideal, and nevertheless, I quite often heard positive reviews about them, this always made me happy and inspired me for further development.

In this article I want to formulate and convey to you the experience that I have accumulated on this issue.

First the general filling strategy:

1. Try to stick to the theme of the group in everything.

It's easy to get off track and start filling a group with off-topic content.

Try to see your topic from a variety of angles. What details, details, questions might be of interest to participants?

2. Make the most of group functionality.

Use everything: group description block, news block, video, audio, photo albums, discussions, polls, wall.

3. Set yourself up for a long-term process.

Filling the group will be an ongoing process, it’s not something that you do once and that’s it, you can stop there.

To remain interesting, the group must constantly develop, breathe life, and delight with updates.

4. Encourage group members to be active.

What can motivate you to take action? Polls, games, a lot of different discussions, from which everyone can choose something for themselves.

The more active the participants, the more often they will return to your group.

5. Take part in the life of your group.

This is an important part of the overall strategy for filling the group with content.

Take the initiative: create discussion topics, participate in discussions, comment on photos, videos, respond to comments and questions.

Administrator activity brings the group to life. They will definitely notice your enthusiasm and follow your example.

6. Learn from other groups.

Visit different groups from time to time. This can give you a lot of ideas.

Follow the principle: you liked something in another group, try to apply it in yourself.

7. Maintain a positive, easy-going attitude.

80% of success depends on your attitude as a group administrator :).

Now let’s move on to more specific things that make up the content and which will make your group interesting for its members.

1. Description of the group.

An important and not the easiest part of filling a group. This is actually the first thing people read when deciding whether to join your group or not.

Write about the purpose of creating the group, its content, and how it might be interesting and useful to participants.

Keep your descriptions short and clear. Avoid formality. Remember that you are not creating a corporate website, but a comfortable place to communicate and receive useful, interesting information.

3. News.

Regular news updates make your group more interesting and visited.

Even if you don’t have a professional menu in the group, and now this has become a very popular trend, master the minimum knowledge of wiki markup and design the News using accessible means, without using Photoshop.

Because Since this is the central block of the group, it makes sense to draw the attention of participants to what is beneficial for you to highlight, or to what you consider the most interesting in your group.

4. Discussion topics.

Feel free to create new discussion topics. Let there be many of them and they be varied.

Later, the group members themselves will tell you what interests them most.

Create polls and place them on the main page, this will attract additional attention to the topic, encourage participants to be active, and therefore make your group more memorable.

5. Video

Video makes the content of the group more attractive. Pay maximum attention to this.

Upload your video or use the site's video search.

For business groups, this may be one of the most interesting opportunities.

For example, you can post a video (often the shorter the video, the better) on company promotions, products, etc.

Be creative, there is an endless field of activity for you to video promote your offer.

An important video can be placed in the News block, and this is a 100% guarantee that more people will watch it.

6. Photo albums.

For business groups: photos of your company’s products, office, people, holidays, exhibitions.

albums with photographs of band members;

albums with competition entries;

on various topics related to famous people and events.

For example, one of the most popular and commented albums in the Parents Club was the album “Famous and Famous in Childhood.”

7. Audio.

The bigger, the better.

And remember about the new feature of the site - create albums, this will make it easier to find the desired audio recording in your group.

Albums can also be created for videos.

A good example of a business group is the Ozon online store group. Laconic and on topic.