The best Dell laptops: reviews. Jobs at DELL Where did the name of the internationally recognized company dell come from?

The American corporation Dell is one of the leading computer manufacturers, whose products are known all over the world. The main activity began more than 40 years ago. The first investment in the business was only $1,000, and in 2015 it took 26th place in the list of the largest companies in the world. A strong policy and consistent quality of computer equipment have allowed us to take a leadership position in this market segment.
Today, despite great pressure from fast-growing competitor companies, Dell remains firmly on its feet and continues to develop. The work focuses on updating its technological and innovative capabilities.

Dell founded

Dell Corporation was founded in 1984 by Michael Son Dell, who was a completely ordinary child who grew up in the family of a dental technician. He began his career quite early, selling magazine subscriptions. In the process, Michael began to realize the power of direct sales marketing, which he later used in his company.

In the early years of its formation, the company was engaged in the sale of PC's Limited computers.

While studying at university, Michael Dell analyzed the need for computers in the market. One of the developing companies at that time was IBM, which sold its computers through intermediaries. Their cost was $4,000. At the same time, the cost was about $2,500. Michael Dell understood that IBM's model was quite simple. However, in addition to the fact that people themselves cannot select the necessary computer configuration, they also have to overpay about 40%. Therefore, without thinking twice, he turned his small dorm room into a real workshop. He purchased product items remaining in the warehouse. By placing advertisements in the local newspaper, I received orders for the complete set and configuration of the computer directly from the customer. And he sold them at a price lower than the market price by 15%. And although the family were clearly sure that Michael should have graduated from the university and received a doctor’s education, however, as the founder of the company himself put it: “I simply could not afford to miss this moment.”

In its first year of operation, the company sold more than 1,000 computers. At the same time, the sales scheme was no different. Dell believed that the market should not dictate the needs of the consumer, but, on the contrary, the customer has the right to choose what he needs.

In 1985, Michael Dell decided to stop selling IBM computers and create his own brand of equipment. This entailed a number of changes: the purchase of new specialized equipment, the hiring of highly qualified specialists. The costs were justified and the company continued its rapid development and expansion in the market.

You can learn interesting facts from the life of Michael Dell from the video.

Development in global computer markets

Already in 1987, Dell conquered the European market with high-quality, but not expensive computers. After the changes in the company, the brand name on Dell Computer was also edited. The development was so rapid that it was even frightening in its scale. The company's shares, released on the NASDAQ trading platform in 1990, were able to increase in price from 23 cents to $40 per share in almost two years. Shareholders saw the development power of this corporation and invested in its shares. However, after every rise there is a rapid decline, which is what happened to Dell Computer already in 1993. The problems that arose with heating lamps required the urgent removal of all products from sale and the search for new technological opportunities to eliminate problems. However, situational problems led to undesirable consequences and the loss of significant market share to Gateway's competitors. Dell learned a lesson from the current situation, and most importantly, marked the beginning of a new stage of strengthening among competing companies.

After the fall, Dell again began to rapidly take its position and already in 1994 expanded its market coverage to the Asia-Pacific region. The level of sales during this period and the resulting profit significantly exceeded other industry indicators.

Expansion of the company in 2000

In 2003, the company received a new name as Dell Inc. These changes were closely related to the expansion of the range of goods and services provided by the company. Now this corporation is a well-known designer, manufacturer, supplier, and service center of personal computers, laptops, tablets, storage devices, HDTVs, MP3 players, computer peripherals, and software.

Company strategies throughout the journey

Despite the company's long presence on the market, Michael Dell did not deviate from his principles and did not do what everyone else did. The company's policy is still based on meeting the needs of each client. This is their peculiarity and at the same time their professional highlight. Computers are produced only in accordance with the required configuration and configuration.

Dell was practically the first on the market to clearly promote its computer equipment. The first newspaper ad published by the company was personally designed by the founder himself on a pizza box. After that, it was scanned and sent for printing.

Another characteristic of the Dell brand is its lack of warehouse facilities. Michael Dell initially believed, using the example of IBM, that storing equipment in warehouses for a long time was an unprofitable investment of money.

After rapidly growing in computer technology in 2000, Michael Dell made the right decision to invest and develop his own company. The merger with large companies Perot Systems and EMC IT industry allowed us to expand the range of activities and focus on new technological developments.

Appearance on the Russian market

Dell products appeared in Russia in 2000. Already in 2005, official representation centers were created. Development and increase in market share made it possible to develop both the consumer and commercial segments. Compared to the first results, sales volumes are currently constantly increasing.
Now throughout Russia there are only three main official representative offices in large cities, but thanks to the headquarters of employees, expansion for the regions is possible.
A peculiarity of Dell's activities in Russia is the lack of direct sales opportunities, that is, a proprietary feature of Michael Dell.

Company activities for 2017

Back in 2004, the founder of Dell left the post of CEO, but remained chairman of the board of directors. Today he is one of the richest people in the world.

In 2013, Michael Dell decided to completely buy back shares from trading platforms and return his brainchild. This is what allows him to independently control the investment of funds in long-term assets, without total control. The number of employees in the company is more than 100 thousand people, and the cash turnover for 2015 was about 59 billion dollars. This indicates the growth and further development of Dell Corporation.

According to the reports being released, we can firmly say that Dell's journey is just beginning. Forty years of stable work, accumulated experience and consistent quality of goods supplied indicate the correct use of business advantages and strategies.

Michael Dell is the father of the company, who is not only an engineer and inventor, but first and foremost a leader who believed in his idea. The decision he made, not about filling the market quantitatively, as competitors did, but focusing on the quality and equipment of the device, is truly an ideal marketing move that he was able to carry through time and any obstacles.

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Interesting information about the Dell brand. Dell Brand Information.

Dell is an American corporation, one of the largest companies in the field of computer production. Founded by Michael Dell in 1984 in Austin (Texas) as PC Limited, from 1988 - Dell Computer, after 2003 - Dell, Inc. In 1987 it entered the European market, in 1994 - into the market of the Asia-Pacific region. In 2005, Fortune named Dell "the most admired company in the United States" (third place worldwide). The growth rates of profits and sales volumes in the late 1990s and early 2000s significantly exceeded industry indicators. In 2013, Michael Dell, using his own funds and funds provided by the investment company Silver Lake Partners, bought a controlling stake in Dell from the stock exchange for $25 billion, 75% of the company came under Michael’s control and it again became private. Dell acquired Perot Systems, a Ross Perot company specializing in information technology infrastructure services, for approximately $3.9 billion. Dell develops, manufactures, sells and services a wide range of personal computer models (desktops, laptops, PDAs), servers, storage devices, networking equipment and other hardware. 51% of the company's revenue as of 2008 was obtained in the American market. The main computer assembly factory was in Limerick, Ireland. Servers, laptops and regular computers were assembled there. Production capacity made it possible to meet the needs of the entire European region with three shifts. However, in order to reduce costs, production was later moved to a newly built plant in Poland and then to China.

Dell, Purely You.
Dell. Uniquely You. (used in Australia)
Easy as Dell.
Be direct.

The history of this company - one of the leading manufacturers of laptops, netbooks, desktops, servers, as well as smartphones - is, first of all, the story of its founder Michael Dell. His life is a perfect illustration of the American Dream come true.

Mike was born in 1965 in Houston, Texas. While still a schoolboy, he established himself as an enterprising person. At a time when his peers were only interested in games, Mike earned fairly decent amounts for a teenager.

At the insistence of his parents, the young man went to study at the University of Texas at Austin to become a dentist. At the age of 19, he began selling his own computers. Things got better and Mike decided to start his own company, calling it PC's Limited, with a starting capital of $1000. She turned out to be so successful that further study lost all meaning. Michael left university and went into business full-time. Thus, the founding date of modern Dell can be considered 1984.

In 1987 the company changed its name to Dell Computer Corporation, under which it will exist until 2003. Later, due to the fact that not only computers were produced, a new name was adopted - the current Dell, Inc..

Dell has gone down in history as one of the most dynamically developing. When Mike was only 26 years old, his company was already on the list Fortune 500. Very quickly he ends up on the list of the richest people in the United States. At the age of 39, Dell leaves the post of manager, remaining on the board of directors.

So what is success? Dell? In addition to the entrepreneurial spirit and perseverance of the founder, first of all, in an approach that was unusual for those years - the company sold its products personally, without resorting to the services of intermediaries. The new business model has fully justified itself. First of all, due to the absence of intermediaries, the cost of computers significantly decreased. And then, users had the opportunity to personally contact the manufacturer and report all the shortcomings they found and express their dissatisfaction. Thus, the company's management could promptly learn about the shortcomings of manufactured products and quickly eliminate them. This approach turned out to be justified both in the West and in the East.

The main thing that stands out Dell among similar companies, these are its three main principles, which are to not deal with intermediaries, never create inventories (and therefore be ready to completely change direction at any time) and, most importantly, show maximum respect and sensitivity, when communicating with clients. Dell provides the opportunity to choose a wide range of configurations for the desired model. The buyer can choose from a wide range of body colors.

However, despite all the dynamism of the development process, history Dell is not distinguished by striking facts. This is hard work, successful solutions and various models of computer equipment, among which there was not a single very bright and interesting device. In an attempt to compete Apple, Dell develops a line of stylish laptops Adamo. The devices turned out to be interesting and memorable, but in general they were received rather coolly by the public.

Today, the company has tens of thousands of employees, and its revenues are in the billions.

The company's headquarters are located in Round Rock, Texas, USA (Round Rock, Texas, USA)

Interesting Facts:

Talking about Dell, one cannot fail to mention several interesting facts related to both Dell and another famous American company - Apple.

* * *
Those who know the history of computer technology remember that at the end of the last century Apple was on the verge of bankruptcy. Opinions on the topic “what Apple must I do to be saved? Articles with similar topics appeared on the pages of both little-known and very respected magazines. But in reality, no one believed in saving the “fruit company”. When Mike Dell was asked a similar question, he replied that the best solution would be to dissolve the company and distribute the money to investors. In reply Apple stated that from now on its main competitor is considered to be Dell. And the genius of Steve Jobs made it possible not only to survive, but also to surpass the recent offender in capitalization (although the majority of the market still belongs to Dell).

* * *
Once upon a time, at the dawn of an era iPod, someone asked Jobs if he was afraid that such a device would be created and Dell, which has much greater potential. To which came a simple but succinct answer: “Have you ever heard of Dell fans?”

* * *
In fact, Dell's connection with Apple, somewhat deeper than one might assume - Mike’s first computer, from which his passion for this technology began, was the once insanely popular Apple II. His parents gave it to him in 1980, when the boy turned 15 years old.

Dell is a brand of computers and accessories owned by the American corporation of the same name. The range is wide; The equipment is manufactured in China. Good quality. Price segments: from lower to upper. Dell devices are sold in many countries around the world, and Russia is no exception.

Story

Dell was founded by American entrepreneur Michael Dell in 1984 in Austin, Texas. It was originally called PC Limited, the name of Dell Computer. appeared only in 1988, and since 2003 it has been called Dell Inc. The corporation's shares are listed on the NASDAQ stock exchange, and its headquarters are currently located in the Texas city of Round Rock.

The company's development occurred quickly and confidently; It is worth noting that Michael Dell’s initial capital was only $1,000 (although in those days it was not such a modest amount), and Dell himself was 19 years old in 1984. The company's first computer was the Turbo PC, introduced in 1985, equipped with an 8 MHz Intel 8088 processor, a 10 MB hard drive and a five-inch floppy drive.

A year later, a more powerful PC from PC Limited appeared on the market. Its processor already ran at 16 MHz, making it the fastest PC at the time. The price of this miracle was $2995.

In 1987, Dell began entering European markets (but still about half of the company's sales come from the American market). Strong growth continued subsequently in the 1990s and early 2000s. In the 2000s, the company opened a network of branded stores in the United States.

Back in 1988, the company issued shares; The amount of capital raised was $30 million, and the company itself was valued at $85 million (that is, it increased 85 thousand times during 1984-1988!). And the following year, Dell released its first laptop computer, the 316LT. In 1990, production was opened in Ireland (which, however, closed a few years ago). And summing up the results of 1991, Dell discovered that during 1987-1991, sales outside the United States doubled.

In the 1990s, the company began producing server equipment and continued active expansion into the markets of European, Asian and Latin American countries. 1996 was marked by the launch of the Dell website, and almost simultaneously - online stores; by 1997, daily sales in the online store amounted to more than one million dollars. By 2000, this figure had increased to $40 million. Around the same time, the company began equipping its computers with Wi-fi modules.

In 2001, Dell was the world's largest computer manufacturer in terms of computer sales; its market share was approximately 12.5% ​​(this was several times more than Apple's). 2003 was marked by the launch of Dell printer production, and in 2005 the company topped Fortune Magazine's list of America's Most Admired Companies. In 2009, Dell released its first smartphone (Mini 3i model), and in 2010, a tablet (Streak).

Michael Dell is still at the head of the company; he heads the board of directors and is also the CEO (CEO). Dell Corporation is highly respected among Americans; it ranks 26th on the Fortune 1000 list (thousand largest US companies). However, in recent years, Dell, I would say, has somewhat lost ground and gone into the shadow of players who turned out to be stronger: Apple, Samsung, Asus.

Concept

Michael Dell has several principles that he based the activities of the entire company. This:

• Refusal to use intermediaries
• Refusal to produce for future use (that is, refusal to create our own warehouses for manufactured products)
• Respect for the client

The first two principles allowed the company (and partly allow it now) to maintain the lowest possible prices and be as flexible as possible; quickly respond to changing consumer desires. And customer focus has made many customers loyal.

In addition to these principles, it is also worth noting Dell’s desire to introduce innovations, and those that users need. The company focuses on the combination of new and effective technologies with minimal costs, on the production of powerful computers at modest - as low as possible - prices.

In addition, Dell is committed to sustainability; in particular, it was the first to offer customers free participation in a recycling program for end-of-life computers and components.

Range

Dell produces a wide range of different computer equipment; Here I will focus only on devices for individuals. Dell offers them a very wide range of laptops and monitors; It should be noted that there is also a fairly wide range of projectors. The company's product range also includes ultrabooks and tablets. There are practically no smartphones and netbooks now. And finally, it’s worth mentioning the large number of accessories. These include mice, keyboards, cases, bags and backpacks for laptops.

The design of Dell devices is usually not very attractive. Two directions can be distinguished. The first direction is mainly cheap models; they are distinguished by a modest, unassuming appearance, not very beautiful, and sometimes downright “cheap”. The second direction - some cheap and many expensive models - is rigor, laconism, simplicity, but at the same time beauty. Conservative people especially like such devices. Dell's favorite colors are silver (gray) and black; dark blue, white and others are much less often used. But there are also bright models.

The quality of Dell devices is at a very high level, but it cannot be called ideal. Like everyone else, there are successful and unsuccessful models. Functionality and power depend on the price; They cannot be called unusual, although many devices clearly deserve attention. And Dell still continues to be a manufacturer of high-quality devices at very reasonable prices.

Personal impressions. Reviews

I had a Dell laptop, assembled in Ireland. Impression: good, but not perfect. The assembly is excellent, the materials and components are not bad; the price then was quite consistent with the “stuffing”. But the battery, which was initially quite weak, almost died after a year and a half of use; In addition, the laptop began to slow down a lot. In general, two years after the purchase, the laptop was put into the closet, where it remains to this day, although occasionally it is taken out of there. His design, by the way, is rough and very ordinary.

In addition, I once had to work behind a Dell monitor. I can’t say anything - the monitor is just a monitor. From the “cheap and good” series, but nothing more. That is, generally speaking, Dell equipment does not evoke any vivid emotions or memories for me. Neither positive nor negative. In other words, it is worth paying attention to if you need a good average device at an adequate price.

Reviews about Dell equipment on the Internet are mostly positive. The advantages include a good price-quality ratio, reliability, convenience and practicality. The disadvantages are the brakes (of course, they may not be typical for all models), not very good quality of the screens (again, not always), minor design flaws in some models. Interestingly, quite a few people highlight design as an asset; yes, perhaps we must admit that some models look very good.

Brief summary:

• Country of registration of company and brand : USA.
• Year the company and brand were founded : 1984 (PC Limited; since 1988 - Dell Computer, since 2003 - Dell Inc).
• Country of Origin : China.
• Number of employees (2011): more than 100 thousand people.
• Turnover (annual, 2011): US$61.5 billion.
• General Director (CEO):
• Countries where Dell equipment is sold : USA, Russia and others.
• Dell equipment range : system units, all-in-one PCs, laptops, netbooks, tablets, monitors, projectors, keyboards, mice, bags, cases and backpacks for laptops, other computer accessories.
• Price segments : Almost everything, from bottom to top.

Prices for Dell equipment (as of May 2013):

Gadget manufacturers

Dell is a privately held American computer technology company. It was founded in Texas and became known as a designer and manufacturer of computers and related products.

The name of the company is associated with the name of its founder, Michael Dell. He was born in 1965 in the Texas city of Houston, and from early childhood he showed an interest in technology and gadgets. At the age of fifteen, Michael bought one of the early computers just to take it apart and see how it worked.

Already, while in college, he began building PCs himself and selling them directly to customers, focusing on strong customer support and low prices. As you know, Dell Computer was destined to become the world's largest computer manufacturer.

Throughout the 1980s, Michael Dell was instrumental in the personal computing revolution. It all started in a dorm room at the University of Texas. The company quickly became a large computer company. Just eight years after Dell was founded, in '92, Michael Dell became the youngest CEO to make the Fortune 500 list.

The company's success was not surprising. Michael's mother was a stockbroker and his father was a Jewish orthodontist, but his son had an early interest in business and technology. Dell turned out to be a real hard worker. At the age of twelve, he got a job in a Chinese restaurant washing dishes and was able to save money for his stamp collection.

A few years later, he began recruiting newspaper subscribers, which allowed the high school student to earn $18,000 in just one year. Intrigued by the ever-evolving world of computers and technology, fifteen-year-old Michael Dell bought his first Apple computer and took it apart. After going to college, he finally found his niche.

The PC world was still very underdeveloped, and Dell was well aware that no company was going to sell products directly to consumers. Having bypassed all intermediaries and avoided markups, Michael began assembling and selling computers on his own. At the same time, he emphasized not only good cars, but also reasonable prices and customer support. He soon had accounts outside of school, and it wasn't long before he focused on his own business.

Dell's first full year in the business world was 1984, when it earned $6 million in sales. By 2000, Michael Dell became a billionaire. His company already had divisions in more than thirty countries, and the number of employees exceeded 35 thousand people.

The following year, Dell Computer even surpassed Compaq Computer to become the largest PC manufacturer in the world. In 1989, Dell married a woman named Susan, and the couple had four children.

The first twenty years in the company's history turned out to be almost the most successful. It was able to easily compete even with such “titans” as General Electric and Wal-Mart. Already in 1999, a bestseller from Dell appeared, which described the success it had achieved. Its author was Michael himself, and its co-author was Katherine Fredman. In it, Dell described step by step the formation of the corporation.

In 1984, Michael created Dell Computer. The company's headquarters were located in one of the dorm rooms at the University of Texas, where Dell was a student. From there, IBM PC-compatible computers assembled from components from the warehouse went on sale. In order to fully concentrate on work, Dell had to quit his studies.

He did this after receiving initial capital of $1 thousand from his family. In 1985, the company released its first personal computer of its own design, the Turbo PC, which sold for $795. The company advertised in national computer magazines to sell directly to consumers, and each unit was assembled to order. In its very first year, the company earned over $73 million.

The first president of the company was Lee Walker, a 51-year-old venture capitalist. It was he who was chosen by Michael Dell as a mentor in 1986, and Lee actively helped him in implementing his ideas. When the company went public in 1988, Walker played a critical role in recruiting new members to the board of directors. In 1990, Walker had to resign due to poor health.

Then Michael Dell hired Morton Meyerson, the former president and CEO of Electronic Data Systems. The main goal was to transform a fast-growing, mid-sized company into a billion-dollar enterprise. In 1992, Fortune magazine included Dell in its list of the 500 CEOs, of which he was the youngest.

In the mid-1990s, former Bain consultant Kevin Rollins became CEO and president of the company. In 1996, computer sales began through the website.

1996 and 1997 marked the growth of Dell. Computers from this brand were preferred by those who wanted to own a powerful computer with several functions without the need for constant technical support. In addition, the company attracted direct sales of devices.

In 1997, Dell created a group dedicated to marketing and inside sales. It had to respond in a timely manner to the needs of the domestic market and supply a line of products designed specifically for individual users.

From 1997 to 2004, Dell continued to grow steadily, successfully coping with competition. During the same time period, many of the company's competitors will be forced to leave the market, or they will be absorbed by larger companies. As already mentioned, in 1999, Dell surpassed Compaq to become the largest PC manufacturer in the world.

Of the company's $35 billion in revenue in 2002, operating expenses accounted for only 10% (compared to 21% for Hewlett-Packard, which became the world's No. 4 PC maker). After some time, Hewlett-Packard again took first place, but Dell soon regained its leadership. The company grew rapidly in the early 2000s.

In the mid-90s, Dell expanded its product range. In addition to desktop computers and laptops, the company began selling servers. At that time, the main server suppliers were IBM, Compaq and Hewlett-Packard. Many of them were based on proprietary technology, such as IBM's Power4 microprocessors, or various proprietary versions of IBM's Unix operating system.

The company's new servers did not require significant financial investments in proprietary technologies, and therefore were cheaper than many others. In 2002, Dell again expanded its product line to include televisions, PDAs, digital audio players and printers.

The following year the company was renamed Dell Inc. In effect, it meant that she had finally accepted that she was not going to focus solely on computers.

In 2004, Michael Dell stepped down as CEO, leaving him as chairman. This position went to Kevin Rollins. Under this man's leadership, Dell began to weaken its ties with Intel, which, in fact, were responsible for Dell's dominance in the computer business.

This was followed by the acquisition of Alienwire, after which the brand's range was expanded with a number of new products (including AMD microprocessors). To avoid cross-selling products, Dell continued to operate Alienwire as a separate legal entity (but still a subsidiary).

Unfortunately, Rollins' years of management were also filled with setbacks and disappointments. In 2005, while revenues continued to grow, sales began to fall markedly, and the company's shares lost 25% of their value. In the summer of 2006, shares were selling for about $25, which was 40% less than exactly a year ago.

Despite ongoing plans to expand into other global regions and product segments, the company remains largely dependent on the US enterprise PC market. Be that as it may, American shipments of desktop computers were declining. In addition, the enterprise PC market has decided to pause the purchase of new systems.

In the late 2000s, Dell had to cut prices to increase sales. The company's rivals, HP, Acer and Gateway, had been present in the retail market for quite a long time, and therefore knew exactly what to offer the consumer. Dell's lack of retail presence effectively stymied their efforts to offer consumer electronics (such as televisions and MP3 players). The company then began experimenting with mall kiosks and quasi-retail stores in Texas and New York.

Over the years, Dell has built a reputation as a brand that has always relied on supply chain efficiency to be able to sell the technology it has at low prices (rather than being an innovator). In the mid-2000s, many analysts positioned innovative companies as the next source of growth in the technology sector.

The company spent little on research and development (compared to Apple, Hewlett-Packard or IBM), and this prevented it from expanding into more profitable segments (MP3 players and mobile devices). She also faced criticism for using faulty components for her computers.

In 2006, Dell was growing slower than the overall PC industry. By the fourth quarter of 2006, the company ceased to be the largest manufacturer of personal computers, giving way to Hewlett-Packard. After four out of five quarterly reports completely missed expectations, Rollins resigned from his post and was replaced by Michael Dell.

His return brought immediate change for the better. Michael also put together a plan to improve the company's financial performance.

In the spring of 2008, the company announced the closure of one of its largest Canadian call centers. The following year, another plant was closed. The release of Apple's iPad also had a negative impact on Dell, as consumers became less interested in desktop and laptop computers.

Dell's own mobile division also did not bring success, because at the same time, a variety of smartphones were actively developing - from Windows, Google, etc.

The Dell Streak smartphone turned out to be a commercial failure (including due to numerous errors, low screen resolution and an outdated operating system). The company itself also did not consider any particular prospects in tablets.

It began producing more expensive personal computers and laptops. However, the company failed again as the popularity of PCs did not grow (unlike smartphones and tablets), and this brought them losses in 2012. Following this, the PC industry began to decline, and Dell continued to lose its market share. The company came under pressure from such manufacturers as, and.

To offset losses, Dell focused on servers, software, networks and related services. At that time, the company's main competitor was Hewlett-Packard. Fortunately, Dell still managed to achieve some success in direct sales, taking advantage of its clever design decisions and close relationships with customers.

In 2013, Michael Dell bought a controlling stake in the company for $24.4 billion from the stock exchange. As a result, most of the company came under his control, and it became private again. Silver Lake Partners helped Dell with the buyout. Michael himself said the following about this: “I believe this transaction will open an exciting new chapter for Dell, our customers and team members.”

At the same time, rival Lenovo said that "in our view, the financial performance of some of our traditional competitors will not change significantly."

Be that as it may, the buyout of a controlling stake in Dell by its founder, chairman, largest shareholder and chief executive seemed somewhat unusual. Unlike most such deals, which are designed to change the management team, this one, on the contrary, was aimed at preserving established leadership.

However, this was not the main purpose of the buyout: Dell decided to rebuild the financial structure of the company. The idea was that by going private, Dell would be able to radically overhaul its business, make its own corporate decisions, and so on, without worrying about the impact on quarterly results and stock price.

In the spring of 2013, the Blackstone Group and Carl Icahn expressed interest in acquiring the company, but a month later they canceled their offer, citing deterioration in business.

Other private equity firms also declined to provide Dell with an alternative, citing instability in the personal computer market and competitive pressures.

In the summer of 2014, the company announced that its customers now have the opportunity to make purchases on the site using Bitcoin. She herself explained it this way: to become a successful seller, using virtual currency is simply a must.

A little earlier, the company announced the acquisition of StatSoft, a global supplier of analytical software.

By 2014, Dell sold PCs, servers, storage devices, network switches, software, computer peripherals, televisions, cameras, printers, MP players, and so on.

For most of its existence it was a hardware supplier, but with the acquisition of Perot Systems in 2009 it also entered the IT services market.