What is a social media manager? What kind of profession is an SMM manager and why is it needed? SMM specialist: skills, qualities, requirements

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An SMM manager is a specialist whose task is to attract people’s attention to the promoted brand and convert them into clients.

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The main secrets of such an expert:

Constantly learning.
Knows the secret tricks of social media.
Masterfully owns auxiliary tools to do your job quickly and efficiently.
He knows how to express his thoughts competently and your audience likes it.
Tracks trends.
He understands psychology.

SMM manager - who is it: functions, tasks

You composed the text - topic, title, content of the post (1 hour).
Then we looked for photos (1.5 hours - we couldn’t choose what we needed for a long time).
We selected hashtags (1 hour and only because we didn’t bother too much with it).
We came up with the design, because it’s important to hook people.
Posted your masterpiece on social media.
We were expecting an explosion of likes, comments, and reposts.

Having not received the desired reaction, you made a new publication without desire. And then another one, etc. - sometimes daily, sometimes every other day, sometimes once a week. But your subscribers didn’t increase, only you and your mom liked you, and sales from social networks began to seem like something unreal, like unicorns or eti.

You realized that you spend a lot of time on what is necessary, but you don’t like it (it doesn’t work, it doesn’t give results, and who came up with that anyway). And we decided to entrust this matter to a specialist.

What does an SMM manager do?

Firstly, it saves your time, effort and nerves. This person understands how your potential customers behave on social networks, so they know how to attract them. He learned how to do quality work. And it doesn’t matter whether he’s undergone training or been in business for years - he has more experience and knowledge than you.

He is not upset by the lack of likes in his public pages, because he knows how to stir people up, create movement and stir up communication. Involve the audience in some kind of social process.

Secondly, it creates content and conducts dialogue with your potential clients. Thanks to this, awareness of your brand and product increases, more people comes to the site and falls into the funnel. It also earns their trust for you.

Thirdly, he does everything professionally. Starting from writing the text to the time of publication. He is aware of any changes on your page, he understands trends, and his actions produce results. Even before the start, you should discuss your wishes, goals and methods with your SMM manager.

Fourth, he constantly analyzes his work and looks for ways to make it better. This is already a sign of a real professional who understands that his task is to bring money to the client.

For this you pay him a salary, delegating qualitatively important task, the implementation of which helps your business grow.

SMM manager: salary as the price of success

If we take an average, the salary of an SMM specialist starts from 40,000 rubles. This is according to message boards. But this figure can either decrease or increase depending on various factors:

Region.
Knowledge, experience, responsibilities of a specialist.
Work in the office or remotely.
Level of “immersion” in the customer’s business.

The greater the volume of work, the higher the salary of the SMM manager. It is also worth considering the fact that the supply on the market from such applicants is very high. This gives employers a reason to offer lower fees for services.

Therefore, it is important for a person who manages social media accounts for companies to:

Constantly improve.
Find ways to get better results with less cost.
Show in every possible way that in his person the employer receives more benefits than he pays for it.

Plus, when working remotely, you can take on not just one project, but several. Especially if you are a master of different instruments that make your work easier.

What you need to know to become an SMM manager

At first glance, it may seem that there is nothing complicated in such work. But if you dig deeper, it turns out that the specialist is a true universal soldier. He should understand:

Laws social networks, because each of them has its own specifics and must be taken into account.
Copywriting to prepare posts and engage the audience with them.
Work with image processing programs and create catchy pictures for published publications.
Psychology, to know how to behave with subscribers and what they need to give in order to push them to a certain action.
Strategic planning and business processes, because he should understand where to move and what to broadcast.
Building and increasing brand awareness based on information about the company that is being promoted.
Analytics - to see what the numbers show, to know how to evaluate their dynamics and how to adjust the promotion strategy so that the indicators change for the better.

These are the necessary skills that will allow you to efficiently perform the duties of an SMM manager. But besides this, it is also important to be a competent, erudite person with an excellent sense of humor.

How to become an SMM manager

Although this profession highly in demand, no educational institution where you can learn it. Therefore, there are two ways to become an SMM specialist:

Doing it yourself is free and takes a long time.
Learn from those who have already achieved success in this area.

When mastering the necessary skills, focus on the following areas:

Marketing.
Web design basics.

It is important to understand:

How people behave on the Internet.
What motivates them?
How to get their attention.
Why do they like, comment, repost, subscribe to pages.
How to interest them and send them to the customer’s website.

Create accounts and for what purposes they are intended.
Manage client pages: prepare posts, develop a promotion strategy, work with visual content, track the reaction of subscribers, read statistics.
Conduct a social media audit to define a strategy further actions and improving performance.
Run advertising on selected sites and get maximum results from it.
Use content marketing to achieve your goals.

Constantly develop yourself because social networks are a very dynamic environment. Therefore, regularly read books, posts of opinion leaders (including foreign ones), go to training courses and just be in trend. Understand how everything works here so that you can convey your vision to the client, because he relies on you as a pro.

How the work of an SMM specialist begins

When you dive into new project As an SMM specialist, carefully study the information about the company or person you will be promoting. You must clearly understand:

What exactly are you offering?
What is its main feature?
What problems does it solve?

Become more popular.
Gather a group of like-minded people in one place and develop “fans” of the brand.
Attract more traffic to your website or blog.
Sell.

Now it is important to understand who your target audience is. Make a detailed portrait of the person you will target when posting on social networks:

Is it a man or a woman.
How old is he.
Where does he live.
What are you interested in?
What is his marital status?
Does he have children?
Who does he work for and how much does he earn?
What problems does he have and why does he need to solve them?

Knowing this information about potential clients, you can easily determine which social networks these people spend the most time on and are most active on. You will have to work on these sites.

Carefully study their pages and save links to them so that you can monitor them periodically.
What kind of content are they posting?
How people react to him.
What would you do differently?

Having collected this data, you will draw up a strategy for promoting the company/brand on selected platforms, you will be able to develop a content plan for the first 2 weeks and decide on the frequency and time of publication.

This is enough to get started. After about a month, analyze the results. Perhaps the statistics will show that you need to adjust your content plan because you are not attracting the right audience. Track numbers over time and learn to adapt to the reaction of potential clients. Over time, you will understand in practice how to become an SMM specialist.

Maintaining pages of companies and brands on social networks has long gone beyond publishing cute quotes and funny cats. This task has become a set of targeted actions that help attract traffic to the client’s website and “nurture” customers for it. The better you do this, the more valuable you are to customers.

Build knowledge, experience and competitive advantages to become a truly in-demand social media overlord.

It’s hard to imagine modern life without the influence of the Internet. People buy various goods there, order services, communicate, get acquainted and just relax. The Internet has also become a place of work for many different specialists. Blogs, websites and social networks are where you can earn tens of thousands of dollars, and there are a lot of ways to earn money. Every day the number of websites increases, the number of users of social networks increases. All this leads to the emergence of new professions related to the development and promotion of Internet resources. Today we will talk about social promotion. I think there is no need to explain why social networks are the object of our attention. I will say only one thing - 180 million. This is exactly the number of registered VKontakte users, and of these, 50 million visit the site daily. This is a huge platform for making money, promoting your own brand and developing a website. And of course, there is a separate caste of people who are engaged in promotion on social networks, these are SMM specialists.

Article on the topic:

SMM and SMO promotion – what is it?

Those who were previously interested in social promotion have probably already come across such abbreviations as SMM and SMO. What is it and what is the difference between them? If we consider in detail, then SMO (from the English Social Media Optimization) is one of the types of modern external promotion website, which consists of filling the site and promoting it on social networks. In fact, you don’t need to look at search engines, all the emphasis, and all the traffic you will get from various social networks. Networks. SMM (from the English Social Media Marketing) is the process of attracting visitors to a website using the capabilities of social networks. SMM specialists are also involved in the development of brands online and the formation of its positive image. To a greater extent, this is the work of marketers, but the main emphasis is on social media. I am sure that after reading the two definitions, you will ask, “What is the difference between SMM and SMO?” Although these concepts are very similar, they are not the same. It can be said that SMO is integral part SMM. The main task of SMO is to attract social network users to your website. For this purpose, special groups are created, advertising companies and various promotions. SMM includes SMO, but the main goal is to popularize a brand, project, resource in the social network itself. The methods used in SMM promotion are more diverse and more creative. Here you need to think not in a stereotyped way, but to select more and more new ways to implement the assigned tasks.

SMM specialist - prospects for the profession

With the advent of the Internet, many large companies began to understand that it was the future, but if 10 years ago the prospects for various professions on the Internet were vague, then with the advent of social networks and the strengthening of their influence, it finally became clear that there would be a huge demand for good specialists. We used to be such specialists SEO optimizers, and now more and more companies are focusing on promoting and creating a positive image on social networks. This is why they need SMM-boxes. As you understand, a specialist, no matter what field he worked in, was always valued. The Internet is no exception. Master today social promotion can earn from $3,000 a month and every day the opportunities for earning money, and, accordingly, profits, are only growing. The main thing here is to occupy your niche in time, while there is still good demand and there is an opportunity to make a decent name for yourself.

How to become an SMM specialist?

As Lenin said, “Study, study and study again.” In order to become SMM specialist you don’t need to spend 5 years wiping your pants at the university and getting an unnecessary diploma. Self-education is the basis of this promising profession. There are already many manuals on the Internet that will help you take your first steps. Pay attention to the phrase “first steps.” You just have to take the motion vector, understand the basics, and do all further study on your own. Try to create your own group, use it to promote it various methods. You can create a website and experiment, start driving traffic from social networks to your website. Believe me, no webinars or books will give you the experience that you will get on your own. Only real practice and understanding of the thinking of network users can turn you from an ordinary user into a real SMM master.

Why is SMM better than other promotion methods?

Speaking about SMM, it is worthwhile to dwell in more detail on the advantages of such promotion over other types of development of your own brand, product or resource. After all, I declare that SMM is the future, and it wouldn’t be bad to show you real advantages which the social sphere already has today, not even to mention what will happen in a couple of years, given the frantic pace of development of social networks.

Article on the topic:

SMM promotion is cheaper than SEO or advertising from search engines. This factor can be decisive for a young businessman who does not have a lot of money for promotion. Over time, the effect of SMM will only increase, and there will be more and more promotion methods. It can be assumed that the price will not rise.
Incredible prospects. It would seem that the largest social network, VKontakte, already unites 180 million people, much more. But no, it is actively developing, more and more new people are being attracted, the audience is growing. This means that SMM also has good prospects, and not just good, but excellent.
Viral intensity of promotion. Using SMM you can easily launch viral advertising, which can take your brand from rags to riches in a matter of days. Social networks are the best place for this type of advertising. Very rapid spread information, easy exchange between users, accessibility - perhaps these are the determining factors that speak for SMM.
Lack of big competition. Not everyone has yet understood the possibilities of social networks, although the development trend is good. If in search engines, in order to occupy top positions and attract visitors for a competitive request, you need to work very hard, but with social networks everything is much simpler. Of course, over time, competition and the fight for the user will only increase, but in any case, SMM has more prospects and options for attracting people.

SEO cannot boast of such an effect, since this type promotion is not intended for viral marketing at all.

The profession of SMM manager was finally formed only in 2010, when social networks took a strong position as a platform for business promotion. SMM specialists are responsible for promoting brands, products and services on social networks, and the scope of their responsibilities greatly depends on the concept of the project. For example, for one project you can do , and for another.

Everything that an SMM manager does is aimed at making a profit from social networks. The specialist attracts traffic, works with the audience, and shapes their opinion about the brand.

The main responsibilities of an SMM manager include:

Strategy Development company presence on social networks. A specialist usually forms a clear promotion goal: increasing the flow of customers, increasing brand loyalty, setting oneself apart from competitors, and so on.
Creation and design thematic communities, groups, pages, publics.
Drawing up media plans and content plans.
Content generation– both with and without the involvement of “contractors” (designers and copywriters).
Promotion groups, pages, publics and so on. This includes the creation and configuration advertisements, holding competitions and attracting traffic by any other available means.
Analysis conversion indicators and adjustment of advertising campaigns depending on the results.
Communication— creating responses to negative and positive user messages.
Making report and analytical work.

These are the main responsibilities of an SMM manager. Depending on the project, its functions may expand or, conversely, narrow. For example, it is often practiced to promote groups by a team in which one is responsible for content, another for advertising, a third for design, and so on. Many professionals provide additional training to their assistants.

Each project usually has a clear job description for specialists.

Key skills of an SMM manager

Important skills of an SMM manager, without which his services will not have the desired effect, are:

communication skills: a specialist must be able to communicate with different audiences in their language;
equilibrium: it helps to get out of unpleasant situations with dignity;
responsibility: the specialist is obliged to finish what he starts and not abandon the project halfway;
stress resistance– without it it is impossible to resolve force majeure situations;
resistance to criticism– without it it is difficult to see and correct mistakes made.

These requirements are often found in job vacancies. Some companies are ready to provide training to beginners, while paying the minimum salary if they have good personal qualities.

How to find a job as an SMM manager?

An SMM manager must be able to independently search for orders. Many specialists work as freelancers and are looking for new clients with the help of:

social networks- you can start working page and publish cases, tips, your thoughts and other interesting things there potential clients content;
mailings resumes for vacancies on various sites such as HeadHunter, Avito, Rabota.ru and so on;
KP mailings – commercial offers– for different companies that have no open vacancies, but their presence on social networks is minimal;
publication of resumes on special portals such as Avito and other well-known resources;
freelance exchanges type Kwork, fl.ru, freelance.ru and so on.

Over time, many specialists are approached by recommendation, and then the SMM manager is not looking for a job - it “floats” into his hands. True, this only applies to those who really know their business well and increase company profits through their development on social networks.

How much does a specialist earn? The exact amount depends on the scope of responsibilities, region of promotion, company budget and other factors. For example, average salary experienced specialist in Moscow as of May 2016, according to HeadHunter, amounted to 60,000 rubles. Statistics were collected based on 220 vacancies.

Modern times and today I’ll tell you who he is SMM manager or SMM specialist, what he does, what his responsibilities are, what skills he should have, and a lot of other information on this topic. This will be useful to know not only for those who are looking for SMM manager vacancies, but also for those who are looking for such a specialist and want to receive professional and quality services. So, first things first.

SMM manager: who is this?

I think it’s no secret that representatives of most areas of business are in one way or another looking for their clients, their target audience on the Internet, including promoting their brand/product on social networks. This is exactly the task that SMM specialists perform.

An SMM manager (SMM specialist) is a person who promotes a specific product/brand/website on one or more social networks.

An SMM manager can work in different ways:

to a company providing marketing services;
to the company whose brand/product he will promote;
as for several companies/customers;
at your workplace in a company with a set work schedule;
remotely from home with a flexible schedule.

In general, there are many options for working as an SMM specialist, and each performer, as well as the customer, is free to choose those that are most suitable for their situation.

SMM manager: responsibilities.

Let's consider the main tasks of an SMM manager: what are the responsibilities of an SMM specialist, what are the requirements for candidates for such vacancies (in each specific case, emphasis can be placed on certain areas of work).

Task 1. Determining the SMM promotion strategy. First of all, the SMM manager determines the target audience of the project and conducts marketing research of its interests and behavior. Then he selects the optimal platforms (social networks) for promoting a specific brand or product, where this target audience is most concentrated. The tasks of an SMM specialist also include selection optimal methods SMM promotion, inclusion and integration of this area of marketing into the general marketing strategy companies.

Task 2. Creation and positioning of communities in social networks. An SMM manager develops and creates communities/public pages on social networks, thinks over their name, description, layout, design, structure. If necessary, develops applications for social networks, pages for events, meetings, events, etc. An SMM specialist conducts communities and official pages, integrates them with the official website (depending on the situation).

Task 3. Community administration, content management. After creation, the SMM specialist administers these pages: creates, selects and publishes content. Writes texts, creates pictures and videos adapted to the format of the social network and a specific community, plans optimal time their publications, creates and motivates discussions. The SMM manager stimulates user activity on pages, distribution necessary information through personal accounts subscribers, attracting new subscribers to communities.

Task 4. Advertising companies in social networks. The tasks of an SMM specialist necessarily include conducting advertising campaigns on social networks in order to attract more subscribers to communities. Working with targeted advertising on social networks themselves, advertising in other communities, holding competitions, promotions, sweepstakes, etc.

Task 5. Community management. The SMM manager promptly monitors communications on his pages and makes sure that the atmosphere there is friendly and trusting. Stimulates user activity by publishing posts that invite discussion. Monitors negative comments and promptly responds to them (does not delete, but smoothes out the negativity, ideally completely eliminates it). Identifies leaders and sources of negativity in the community and works with them. Organizes online meetings, discussions, events.

Task 6. Network and community monitoring. The SMM manager analyzes statistics, development dynamics of the entrusted communities and draws conclusions about effectiveness SMM promotion, reveals strong and weak sides running a company. He must understand web analytics tools and social network statistics, be able to calculate the cost of each targeted action (attracting a subscriber, sales through a social network, etc.), and track client traffic.

SMM specialist: skills, qualities, requirements.

Let's consider what skills (in addition to those listed above) and qualities an SMM manager should have.

Marketing skills. Ability to conduct marketing analysis, develop advertising and advertising strategies, conduct advertising campaigns and events.
Manager skills. Ability to find business partners, negotiate and business correspondence, manage the project, draw up an action plan, work for results.
Communication skills. High level communications, the ability to communicate competently and constructively, to find mutual language with a variety of people.

To work as an SMM specialist it is not necessary to have a diploma higher education(although, of course, a degree in marketing or management will be a significant advantage). You can take some courses teaching this specialty, or you can learn this business yourself if you wish.

In the work of an SMM manager, the key role is played not by a diploma or other educational document, but by the real effectiveness of his work, its result.

SMM manager: vacancies.

Where to look for jobs and vacancies as an SMM manager? There are several options here:

In advertising and marketing agencies.
In companies engaged in SEO promotion and Internet promotion.
In the media.
On any sites (information sites, company sites, online stores), because they may need SMM promotion services (they need to look through the vacancy sections and independently offer their services).
On employment portals (you can respond to already posted vacancies and post your resume).

Now you have an idea of who an SMM manager is and what he does. Despite what may seem like an abstruse description to some, this work is not so complicated and is not difficult to master. Many people can work as SMM specialists, but being a highly paid professional in this field, of course, is within the power of only a few, as, indeed, in any other field.

I hope my article will help you make your choice. Stay tuned and master various ways active earnings and investment. See you on the pages of the site!

You'll find out who he is SMM manager and what he does. Let us consider in detail the specifics of the work of such a specialist in social networks, his responsibilities and skills. We will definitely touch on the issue of salary and training for such a specialty.

SMM manager is a specialist who creates a set of measures to promote goods or services through social media.

That is, this is not the person who sets up advertising or creates content. This is the chief manager who approaches the issue strategically.

He can take a product or service and develop a strategy for how, thanks to the complex various actions, promote it all on social networks and get results.

SMM specialist is a very popular profession. It is necessary for companies that come online and want to do business through social networks. But the problem is that they don’t know how to build a promotion strategy.

In Russia, about 79% of companies engage in promotion on social networks. Well, or they are trying to do it somehow. They create accounts there themselves and try to do something.

At the same time, 41% of companies have at least one SMM manager on staff. 95% of everyone works very poorly on social networks.

But the most important thing is that the percentage of companies that use social networks is growing every year. That is why the demand for qualified specialists is increasing.

More and more companies are coming to the Internet. And the likelihood that they will find a good specialist is becoming less and less.

Job description of SMM manager

Let's go through a little here job description smm manager. Let's consider the main responsibilities, natural skills and requirements for this vacancy.

Responsibilities of an SMM manager

Here are the main ones smm responsibilities manager:

Maintaining official pages on social networks
Development of a media plan, content plan, promotion plan and work on it
Promotion on social networks and analysis of results
Creativity of special projects and competitions
Preparation of weekly and monthly analytical reports on the results of account development
Monitoring and analysis of SMM activity of competitors
Selection and management of contractors
Monitoring the information field, analyzing messages about the company and projects, operational processing information
Feedback from subscribers, analysis of their activity, involvement in discussions, answers to questions

So, what should an SMM specialist be able to do?

The first and most important thing for such a person will be choosing a suitable social network for work. This is where all SMM promotion begins!

There are a lot of platforms for this. You need to select only those that are suitable specifically for this business. Then the budget is already spent on them.

The next task is increase coverage target audience who is interested in the brand’s product or service. It's not just about setting up ads or creating content. This is a set of actions aimed at increasing coverage.

Another task of the SMM specialist is strategy Development business. In principle, this is the basis from which work also begins. Depending on which strategy the specialist chooses, the company can make or lose money.

This is a very important moment! A lot depends on experience, intuition, skills, and so on.

He must know how it is done and give orders. That is, find the right specialist ( photographer, copywriter), who will create content. In general, a specialist must be able to organize everything correctly, as well as understand what exactly needs to be done.

What other ones are there? smm tasks manager?

This is also working with contractors:

Search for performers on special platforms
Statement of technical specifications
Execution control

Duties also include implementation of automation tools in social networks. This work with various programs, analytical tools, pivot tables and so on.

There is one more point that must be observed!

Every day, the manager is required to devote 30 to 60 minutes to reading news and new articles on your topic. This helps in developing skills. You can learn something new and also keep abreast of important news from your field.

What is not included in the duties

Here's what is not the responsibility of an SMM specialist:

Writing posts ( this is what a copywriter, journalist does)
Preparation of photo and video materials ( designer, photographer)
Communication with clients ( sales department, technical support, community manager)
Setting up services ( for example, if this is a service for content, then this should be handled by a content manager)
Setting up advertising on social networks ( targetologist)

Although the above is not the responsibility of the SMM manager, he should still know how all this is done. This way he will understand what he needs to get. These skills will also help in monitoring the execution of work and communicating with other specialists.

Requirements for an SMM specialist

Here are the basic skills and requirements for an SMM specialist:

Knowledge and understanding of the specifics of social media
Experience in the field of Internet marketing for at least 3 years, independently completed projects are required
Ready for large volumes work, ability to work in a team
Availability of an established base of contractors and freelancers
Excellent quality of prepared texts, press releases, etc.
Correct oral and written language
Responsibility
Initiative
Attention to details
Sociability
Openness to everything new
Stress resistance
Desire to constantly learn
Easy to learn

If you are a priori closed person who does not like to communicate, then it will be very difficult for you to work on social networks. You need to be able to maintain a dialogue. After all, communication is the main tool of an SMM manager.

Here are some skills you need to acquire to become a good specialist.

First you must get general understanding moreover, and what are their operating algorithms. Within such sites there are dozens of tools that are intended for specialists, not ordinary users.

Therefore, if you don’t know how to optimize a page, then you are unlikely to be able to give good result to your client.

When you have studied the entire internal interface and capabilities of the social network, you must learn how to work with various services and programs. Starting from Photoshop and ending with .

If you do not work in a large company, where there is a specialist for each task, then you will have to do it all yourself.

The smm worker often works as a cultivator. He must be able to do everything!

At the initial stage, you most likely will not be able to get a job in a large company. Therefore, we are now talking about ordinary services for small and medium-sized businesses. Here you will most likely need to create texts, photos, edit videos, and so on.

Therefore, you need to know how to work with photo and video editors. You also simply must learn how to create cool texts. So some books on copywriting are still worth reading.

Peter Panda - Texts that are believed
Books by Denis Kaplunov

You should also have an idea of what sales and marketing are. Need to know general idea about the customer journey. From his interest to the purchase stage and recommendation to other people.

After reading his books, you will get an idea about the stages of sales. Only after this move on to SMM.

SMM training

As I said above, before moving on to SMM training, you first need to master some basic skills. This is an understanding of marketing, working with various services and programs. Ability to write texts, take photos, videos, and so on.

Only after this you need to move on to training to become an SMM manager.

Constantly improve your professionalism. To do this, you will need various courses, trainings, educational resources and subscriptions to numerous sites.

If you are good at English language, then I recommend training on Western platforms. There are also many good Russian-language resources.

Remember that only experience and practice provide the knowledge that helps in successful business. If possible, I recommend working with a practitioner. You need to take individual coaching to help you set up a specific page.

If you really want to become a good SMM specialist, then I recommend finding a person who will teach you how to work step by step.

Salary of an SMM specialist

You will find out how much an SMM manager earns and what payment option can be used.

In America, the average salary is $3,300. The minimum payment for SMM services is $561. The maximum is $12,914. In Russia, the average salary is about 40,000 rubles. The maximum salary sometimes reaches 150,000.

TO SMM marketer Absolutely everyone applies!

Any company needs such a specialist. Of course, a small business will not hire you and offer you a salary of $2,000. It is just developing, so only a small budget can pay for it.

On average, maintaining one Facebook page starts at $250. It's about the same on Instagram.

Since this is a small check, but there is a lot of work, I recommend that all SMM workers work on such a basis as rate + percentage for sales.

What percentage of sales will be depends only on you ( How do you agree?). But you must be absolutely sure that you will not waste your time in vain and that you will actually be able to bring clients and increase income.

How is the cost of payment determined?

An SMM manager must at least cover the customer’s expenses for his services. For example, if your services cost 500 euros, then you must bring clients to the customer worth more than 500 euros. You need to justify its costs to you and provide some income.

Of course, there are areas where you won’t be able to justify the customer’s expenses in the first month. For example, a big check, buying real estate, investing, and so on.

But that is another story. This is not a small business. Here the formation of a brand and the perception of a product or service by potential customers is already underway.

When it comes to large companies, the salary of a social media manager is calculated differently. After all, in addition to bringing clients, you must also monitor the image and perception of the client’s product or service.

What does the salary of an SMM specialist depend on?

And the salary of an SMM specialist depends on how well a person performs his duties.

If you bring clients for much a large amount than you are paid, then you have the right to ask for an increase in payment for your services.

In general, there is unlimited income here. Everything depends only on you!

As you grow, you will always increase your check. First, you will be an assistant to an SMM manager or some kind of social network administrator. And when you become a good promotion specialist, you will definitely increase the bill for your services.

After some time, you will learn to delegate your tasks and create your own team. Perhaps an SMM agency. Then your income can be measured in tens of thousands of dollars.

On average, to earn $1,000, a SMM manager must have 2 - 3 small clients or one large one.

Working on social networks

If for high pay If you want to find a good SMM job on social networks, then first I recommend taking some page and showing the result on it. This will be your best!

Don’t look for clients and don’t write to everyone in a personal message about your services!

Believe me, clients will find you themselves! They will write to you in private messages, email, and so on. It will also have an effect word of mouth. In general, people themselves will ask you to take over their pages for promotion.

Feel free to show results before you started working on the page and after you've implemented your knowledge. Tell us what happened and how many clients you managed to attract.

Be sure to mention new ones modern methods promotion. This will let everyone know that you are constantly improving and always keep an eye on new products.

Conclusion

Now you know who an SMM manager is and what he should do. We also looked at the basic skills and tasks of such a specialist, his training and payment.

It is worth saying that Social Media Marketing ( SMM) is now actively developing! Therefore, such specialists are already a relative concept.

Large companies have special divisions. As I already said, an SMM manager is the main specialist who manages the promotion strategy on social networks. But besides him, there is also a large number of different specialists and assistants.

For example, a community manager. This is the one who communicates on social networks, responds to messages and comments. That is, it deals with communication.

There is also a poster on staff. Not a very highly paid specialty.

This is the one who posts. Usually he does this through deferred posting services or manually. He must creatively select pictures for his posts and create special nuances to attract attention to the post.