Landing page builder with code uploading. Review and feedback about the landing page builder Platform LP

The best service for creating your first landing page. A set of a couple of dozen one-page templates will suggest the best options for designing and submitting a proposal. The editor allows you to assemble ready-made adaptive blocks in a matter of minutes effective page. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, timer for promotions, reviews, visual map, communications, including ordering call back, and much more is present in full.

Landing menu supports anchor links for quick access to sections. The parallax effect, wide-format blocks with beautiful image presentation and video backgrounds will help create a rich and useful page. Pop-up windows will allow you to focus visitors’ attention on promotions. Free connection SSL will strengthen the trust of customers sending you personal information through a form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

• Ideal for entrepreneurs who are far from website development;
• Large set of profile widgets;
• A solid package of communications: consultant, order a call, social networks, forms, pop-ups, mailings, CRM;
• Adaptive templates, the structure of which is ideal for presenting landing pages;
• Easy to learn - from 1 hour to 1 day;
• Extremely affordable price.

Minuses:

• There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
• The tariff that allows you to accept payments online is significantly more expensive than “Premium”, which is great for assembling landing pages.

1. Premium ($4/month) - a set of key features.
2. Premium + ($8/month) - premium templates and advanced statistics.
3. Shop ($9.6/month) - shopping cart, accepting payments.
4. Pro ($12/month) - access to code editing.

Landing page builder uLanding → detailed review

Specialized landing page designer. Designed for testing marketing hypotheses, traffic arbitrage and making money on offers for web entrepreneurs. Suitable for both beginners and experienced users. The editor allows you to assemble pages from ready-made sections and widgets, adding them one after another. Their choice is sufficient: price list, reviews, stages, timeline, timer, table, headers, button, gallery, custom HTML code, call back, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is the excellent presentation of statistical information. Conversion percentage, sales drop points, traffic by source, etc. - everything is clear for beginners and detailed enough for experienced webmasters. SSL connection free. Adding pop-ups will allow you to get even more leads. Easy to use and effective designer.

Pros:

• Presentation of statistical data that is understandable to everyone;
• Convenient interface for simultaneous testing of several pages with detailed statistics on the results;
• Ability to insert your own code into the page layout;
• There is a built-in store (Ecwid);
• Archiving of landing pages and fast recovery;
• Create backups in 1 click;
• SMS notifications are free;
• Integrated into the amoCRM control panel;
• Easy to use editor;
• Good quality adaptive templates, and separate editing of versions for PCs and smartphones is supported;
• Good technical support.

Minuses:

• A small number of ready-made templates;
• Few ready-made sections (not to be confused with widgets).

Cost per month if paid annually:

1. Initial ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
2. Business ($10.25/month) - 3 projects, 30 landing pages, live chat with technical support.
3. Advanced ($17.10/month) - 10 projects, 1000 landing pages.

Wix Landing Page Builder → Detailed Review

Wix is ​​a designer for creating landing pages with rich, varied designs and full set marketing ploys. You can draw a memorable, unique template or use one of the many ready-made options- fill in with your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, reviews, integrations social networks, animated visitor counters, gift cards, beautiful shapes feedback, collecting subscriptions, making appointments, etc. within the meaning of the task.

Rich set of widgets, built-in graphics editor, animations, sets of icons, raster shapes and scrolling effects will allow you to create a bright landing page that claims to be high conversion. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, and to analyze the results - Google Analytics. Using Wix Code will allow you to set up a data output schedule depending on the time of day, region, and other things. The landing page structure is implemented through anchor links to layout areas.

Pros:

• Powerful page layout editor;
• High quality and a variety of ready-made templates;
• Lots of widgets, stock multimedia elements;
• Ability to accept online payments;
• Built-in CRM for contact processing;
• Lots of marketing applications;
• Automation of page behavior scenarios using Wix Code;
• A complete package of applications for communications: chat, order a call, newsletters, pop-ups, comments, synchronization with social network feeds, etc.;
• Ability to add your own code to the site: HTML/CSS, JavaScript.

Minuses:

• Beginners will need time to master the bulk of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
• Some useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
• There are no built-in tools for conversion analysis - sales funnels, A/B tests, monitoring by region/traffic sources. Compensated by connection analytical systems to the page.

Cost per month if paid annually:

1. Connect Domain (123 RUR/month) - connecting a domain, key functionality.
2. Combo (249 rubles/month) - domain as a gift, removal of system copyright.
3. Unlimited (375 rubles/month) - expanded disk space, paid applications as a bonus.
4. eCommerce (488 rubles/month) - a lot of disk space, a shopping cart, accepting online payments.
5. VIP (751 RUR/month) - mailings plus site audit from a Wix expert.

Landing page builder LPGenerator → detailed review

LPGenerator is one of the most powerful specialized landing page builders. Basically this is perfect service in your niche. The relative complexity of the editor is compensated for huge opportunities on customizing the design and functionality of pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process for drawing a page from scratch; you can edit the layout code manually and upload your own. There is a showcase of products with pagination - a high-quality mini-shop inside the landing page.

A full set of tools for conversion analysis and marketing (comprehensive statistics, A/B tests, sales funnel, traffic sources, conversion goals, CRM, mailings, etc.) allow you to get the maximum effect from your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, monitoring page versions with conversion analysis, etc. The audience of the system is web studios and experienced developers. For beginners, there is the Lead Generation Academy - a powerful course that will be useful to most users.

Pros:

• Large selection of templates and the ability to upload your own;
• The ultimate set of tools for analyzing and increasing conversion;
• Multiple support third party applications and synchronization with services;
• Built-in high-quality CRM;
• A well-thought-out one-page storefront with tons of settings;
• Event notifications via SMS;
• An excellent training program for beginners and more;
• Optionally, you can order services from developers.

Minuses:

• Expensive package tariff plans designed for professionals;
• Comparatively difficult to use - too much stuff inside.

Cost per month if paid annually:

1. Basic (558 RUR/month) - 1 domain, 3 pages.
2. Advanced (1662 RUR/month) - 5 domains, 50 pages.
3. Unlimited (RUB 2,799/month) - everything without restrictions.
4. Corporate, White Label (RUB 11,011/month) - your own branding for 15 accounts, improved technical support.

Landing page builder uCoz → detailed review

uCoz is a good choice for advanced developers. Allows you to work with code, there is a template designer in which it is easy to build a block structure of a one-page page. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and loading own templates. If you have experience, putting together a landing page will take 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although visual editor there too. This is an option for those who know how to design landing pages or for beginners who want to publish a page based on a premium gift design.

Pros:

Minuses:

• Relatively high difficulty of mastering;
• There are no one-page templates among stock templates;
• The need to have knowledge of code at least at a basic level.

Cost per month if paid annually:

1. Minimum ($2.39/month) - smaller banner, FTP access, 1 GB of space.
2. Basic ($4.79/month) - banner removal, 2 GB of space, premium support, HTTPS, Yandex.Feeds.
3. Optimal ($6.39/month) - 10 GB of space, premium template and free domain.
4. Store ($7.99/month) - 10 GB of space, online store module.
5. Maximum ($12.79/month) - 20 GB of space, live chat technical support.

Landing page builder PlatformaLP → detailed review

PlatformaLP is a specialized landing page builder. About fifty cool templates, a bunch of standard widgets, as well as specialized ones like counters/tabs/decorations/spoilers and a visual editor that allows you to flexibly adjust the structure and content of each section of the page for desktop and mobile format separately. There is a basket - you can sell online. HTML code insertion is supported, as well as integration of third-party services - Bitrix24, amoCRM, GetResponse, RoboKassa, MailChimp, Yandex.Kassa, JustClick, Mailer, Unisender, SendPulse and LeadVertex.

Multi-landing pages are supported: you can create several versions of the landing page for demonstration in different regions. Efficiency can be measured by A/B tests, and analytical data can be obtained from Google or Yandex. You can also add landing page reactions to visitor behavior - pop-up windows of various contents when leaving the page, scrolling to the footer, re-entering, submitting an application, filling out a form, etc. This is based on working with Cookies (there is a message indicating consent to their use). You can enable lazy load for images (speeds up page loading), add animations, use Google Fonts.

Pros:

• An excellent set of widgets and ready-made blocks of various functionality;
• Convenience and flexibility of setting up sections;
• Multilanding support;
• Pop-up windows based on specified client behavior scenarios;
• Built-in store;
• Separate setting meta tags for social networks;
• Notifications about applications by email and SMS.

Minuses:

Cost per month:

1. Micro (490 rub/month) - 1 domain, 1 page, alerts in Telegram.
2. Economy (790 rub/month) - 1 domain, 10 pages, SSL, 100 SMS.
3. Business (1390 rub/month) - 5 domains, 50 pages, multi-landing, A/B test, integrations, shopping cart, multi-user mode.
4. Business + (1990 rubles/month) - 5 domains, 50 pages, accepting payments.

Expansion packages for business plans:

1. +390 rub/month (Business) - +5 domains, + 50 pages.
2. +590 rub/month (Business+) - +5 domains, + 50 pages.

Landing page designer Ucraft → detailed review

A service well suited for assembling landing pages. Two dozen profile templates good quality, a convenient visual editor plus the ability to publish a landing page on your domain for free. The set of widgets and ready-made blocks is sufficient for publishing pages with a classic structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

16 integrations supported useful services(PayPal, Google, MailChimp, etc.), standard SEO settings and accepting online payments. You can significantly change the stock template using the included designer tools. Beginners will find it useful to have a site progress cheat sheet with a list of tasks and links to the areas of the control panel in which they are solved. There are also effects, the possibility of team development, flexible settings of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

• Possibility of free publication of a one-page website with your own domain and SSL;
• Many ready-made blocks, adaptive design;
• Support for multilingual websites and team development;
• Possibility of accepting payments online;
• Built-in logo maker, designer tools;
• Progress cheat sheet for beginners.

Minuses:

• Lack of built-in tools for collecting statistics and analyzing conversion;
• Lack of some typical landing widgets like a counter.

Cost per month if paid annually:

1. About the Website (₽670/month) – 1 site, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the “Ucraft” brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
2. Pro Store (₽1400/month) – unlimited number of products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and wholesale discounts, store management via iOS and Android, ability to disable taxes, reverse VAT charging ;
3. Unlimited (₽2600/month) – complete absence of a limit on everything, sales on eBay, Facebook, Yandex.

Landing page builder LPMotor → detailed review

LPMotor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks, or using adaptive templates(about 100 pieces, excellent quality). The visual editor allows you to edit each element separately, adjust positions, combine blocks, sections and section templates in random order, customize their appearance in detail, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from display on PC or mobile devices. Convenient for beginners.

There is a built-in CRM of good quality, the ability to test variations of the same page (A/B test) and an auto sales funnel - an interface for setting up automatic actions if the user completes a given scenario (filled out a form - received a letter, etc.). Pop-up windows and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Kassa/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can configure to receive notifications about applications via SMS via email or Telegram. There is anti-spam.

Pros:

• Cool editor, flexible settings individual elements and sections;
• Supports a large number of integrations;
• Built-in auto funnel designer, CRM, A/B tests and statistics collection;
• Good templates, customization, tools for creating a design from scratch;
• Possibility of separate editing of mobile and desktop versions of the page;
• HTML code insertion supported;
• There is a built-in store with a shopping cart and online payment acceptance.

Minuses:

• Disabling the “LPMotor” signature in the footer costs an additional 600 rubles per year for each published page. This is a separate service and not included in package plans.
• You cannot change the template while working;
• The set of elements does not have a countdown timer;
• The car funnel is connected separately for an additional fee.

Cost per month if paid annually:

1. Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
2. Mini (540 rub/month) - 3 domains, 50 sites;
3. Standard (720 rub/month) - 10 domain, 100 sites;
4. Unlimited (RUB 2,400/month) - unlimited number of domains and pages, without service signature.

Cost of connecting a sales funnel (trial period - 7 days):

• Week - 990 rubles.
• Month - 2390 rubles.
• Year - 14990 rubles.

Flexbe landing page builder → detailed review

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can select a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and zoom effects, gradient and darkening settings, and menu anchors are supported. SSL connects

automatically when adding a domain. You can paste your HTML code into the page.
The service supports the integration of basic applications (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing pages/geo-landing pages and provides access to the API. Reception online payments possible through Yandex.Kassa, RoboKassa and Tinkoff card. You can connect email Google services, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. Present mobile app iOS/Android and pop-up window settings.

Pros:

• Extreme ease of assembly/customization of pages from ready-made blocks;
• Availability of built-in CRM, statistics, A/B tests;
• Automatically connected SSL;
• Interface for working with pop-up windows;
• Support for integration of key landing services;
• SMS and email notifications about new orders;
• Ability to add page administrators.

Minuses:

• A meager set of ready-made templates;
• The built-in CRM is so-so;
• Lack of individual elements/widgets (only ready-made sections);
• Basic level design customization.

Cost per month if paid annually:

1. Starter (525 RUR/month) - 1 domain, 10 pages, 250 SMS, SSL.
2. Business (1050 rub/month) - 5 domains, 50 pages, 500 SMS, multi/geolending, A/B tests;
3. Ultra (2100 rub/month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Landing page builder Mobirise → detailed review

Mobirise- free program(Mac, Windows, Android), which allows you to assemble landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for a specific task (business, store, lawyer, portfolio, restaurant, etc.). The box includes 4 free templates. There are also extensions for adding integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and for paid ones - an icon pack, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by choosing the elements to display, colors, effects, sizes, and more. In general, even on a free template there are a lot of blocks - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price list, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages you need to buy hosting and a domain. We recommend that you pay attention to the pack with all paid extensions.

Pros:

• The application is free for commercial use;
• A rich set of adaptive blocks in stock delivery;
• Easy to assemble and edit page designs;
• Extensions significantly increase the scope of the program;
• Built-in FTP interface for uploading/updating files on the hosting.

Minuses:

• You must rent hosting/domain separately;
• Updating the landing page will require working project files on your PC;
• There is a complete lack of tools for collecting statistics and analyzing conversion due to the format of the site builder in the form of an application (you can connect the page to external services).

Price:

1. The cost of a page is equal to the amount required to rent hosting and a domain name (approximately $20-30/year).
2. The full package of extensions costs $197 - all templates and integrations.

Step-by-step action plan

The purpose of the landing page is to interest the visitor and encourage them to take the action you have planned. Based on this thesis, you need to arrange the blocks in the order leading to the maximum effect in your particular case. Any of the landing page builders described above can implement this formula. Sometimes you can simply replace the demo content of a template with your own data and get a good page - the structure of these designs is not pulled out of thin air, they are put together with skill.

However, there are generally accepted guidelines for collecting landing pages. Everything has been verified a long time ago - what works and what doesn’t. Although for each specific case you need to test individually, polishing the nuances to shine (switched buttons/blocks, accent color, main font, offer wording, number of fields in the form, location of the social media block - all this can play a role, you need to look for a good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Landing page creation algorithm

1. Registration in the constructor.
2. Selecting a template with a suitable theme and/or structure.
3. Adding missing and removing blocks that are unnecessary for your task.
4. Editing stock content to suit your needs (texts, numbers, images, links) and filling in newly added sections from scratch.
5. Customizing the design - colors, effects, fonts, backgrounds, element shapes, etc.
6. Filling in SEO parameters.
7. Connecting the necessary integrations ( payment systems, social networks, newsletters, analytics, statistics, live chat, call back, etc.).
8. Payment tariff plan and domain connection.
9. Publishing a page.

What should it be?

The nature and order of the sections is of great importance. The point is that as the visitor scrolls through the page, you should be inspired to follow your offer. And do it. What blocks should be used to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be outlined:

• Header - a high-quality image or video background on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button here (CTA - Call-To-Action, call to action) - subscribe, purchase, download, go somewhere- or.
• The second block could be a countdown timer until the end of some promotion with a CTA button. You can also put a description of your offer here (and then a CTA) - text plus an image or video. The order depends on how clear the essence of the offer is from the header - is it necessary to additionally show the essence or is it time to call for action.
• Block of proposal advantages - shootouts. Can be designed as a slider (carousel) or icons with succinct, precise descriptions strengths offer. Better icons with text signatures- this way information is perceived faster, there is no need to scroll through.
• Images or videos of the product in a format that suits the style of the page.
• There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, price display.
• Next, you can add a block of customer reviews in tab or carousel format.
• There may be some numbers here that demonstrate the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what we are talking about), kittens saved, and things like that.
• Form - for making an order, subscription, survey or something else.
• Map of the geographic coverage of your activity - advertising of the scale of popularity (you can do without it).
• A call to action is a CTA button next to a summary of the offer, a suitable illustration, or in another appropriate format.
• Footer with logo, summary offer, office address, phone number, instant messengers, links to social networks, main website, blog and anything else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to popular questions, team photos, a display basket, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer and should go slightly above the middle of the page, the team photo should be closer to the footer, just like the FAQ. Everything is logical, but the essence is the same.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. It’s not just about the convenience of the format, but also about other nuances: correct templates, functionality tailored to the solution of the problem, ease of collecting statistics, availability of technical support, FAQ and other things.

The optimal ones for most beginners will be uKit, uLanding and Wix - they produce good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. The following PlatformaLP and LPMotor are somewhat inferior to it. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is nice and simple, Mobirise is not for everyone.

You shouldn’t count on publishing a full-fledged landing page for free. Whatever service you choose, pay suitable tariff- this will give a bunch of advantages, eliminate problems and increase conversion, in the end. Universal recipe perfect page does not exist, but you can focus on the weighted average structure and make a good profit.

Landing, landing, landing, landing page, one-page site, langing page, one-page, selling site, landing page.

So many names, even completely perverted ones, of the same thing. The point is that almost no matter what you do, you need such a site.

Well, since it’s needed, then let’s solve the issue of creating it. Make a landing page yourself? After this article - no question!

Moreover, it is correct, meaningful, and hits the target. As they say, you can make your cherished selling landing page yourself.

Just in case or stage 0

It is usually said that one-page sites are created to sell or get a person’s contacts online, but in fact there is a much wider range of tasks here:

1. Receive new requests for goods/services;
2. Increase brand awareness;
3. Inform about the provision of goods/services;
4. Provide advice on services;
5. Receive resumes from candidates;
6. Attract partners, dealers, representatives;
7. Provide access to the service;
8. And so on.

Before you start creating, you need to remember that you cannot try to sell a product and attract dealers on one site. And all because this different tasks, which means different landing pages.

Important. Before creating, you need to clearly define the purpose of your landing page. And remember - there should be one goal.

Let this reduce the reach of potential people, but increase the effectiveness of the page, which will justify everything financially.

STEP 1 - Donate or make it yourself

At this step, you need to determine which of the two solution options you will choose.

What to do... What to do

And they will be selected based on your financial and time resources. Let's look at each of them with their pros and cons.

Constructor

Once, one client wrote a complaint to us after receiving the site. Its essence was that we did not take a lot of money justifiably.

It all looked very strange, because he had already familiarized himself with everything and signed the agreement. But we are not a poor company, so it is easier for us to let the client go in peace (not always) than to try to prove something. That's what we did.

And all this happened because he found a landing page designer on the Internet and learned that he could do everything himself, spending literally 5-6 hours on it, and paying no more than 1,000 rubles a month.

But you and I understand that you can assemble a “car” yourself, but how far will it go, how individual the landing page design will be, how correct the technical equipment will be...

We described in detail all the stages of creating a landing page with deadlines in the article.

Pros :

• Cheap. Very much so. 500-1000 rubles per month and you are the happy owner of a one-page website;
• Just. You don't need to think about layout, adaptation to mobile devices, connecting SMS notifications about new applications to your phone. All this is already there and done for your convenience;
• Fast. You can do and configure everything really quickly. Moreover, making changes will not be difficult either;
• Technical support. Do you have a question? They will answer you as quickly and thoroughly as possible. A huge plus;
• Free trial period. Now almost all landing page designers have a 14-day free trial period. Register and...

A little truth of life. “ 14 days of freebies! During this time, I’ll earn money with the help of a landing page on the designer and order a beautiful website from an agency,” they thought.

After 14 days, having barely managed to defeat the designer, having done everything wrong and not receiving a single order through the site, they realized that one-pagers were not working.

Minuses :

• Knowledge. You need to know which blocks to use, their sequence, etc.

  Decided to take a look at your competitors? Great! Just how do you know what your competitors have? effective landing page and shows good performance?

• Design. If you are working with a designer for the first time, then you won’t be able to look at the landing page design at the end of the work without tears.

  Even if this is not the first option. Don't expect a cool design that will go “Wow!”

• Limitation. The number of ready-made blocks is limited, as is their functionality. Design solutions are also not presented in the widest range.

  Therefore, if you want a bird to fly out here when a person leaves an application (as if his application flew to you with carrier pigeons), you can forget about this idea.

Personally, we can recommend this landing page builder. We usually refer clients to them who are just starting out or testing a niche.

Freelancers

Let's get straight to the point and from experience. Finding a freelancer who will single-handedly create a selling landing page from scratch and on a turnkey basis is IMPOSSIBLE. Well, it's true.

It is possible to find individual specialists: a designer who will create the design of a future website, or a programmer who will put it together, but there is no monster who can QUALITY make a website inside and out.

By all the work I also mean such people as: internet marketer, copywriter, project manager. It’s simply impossible to be good at everything, physically, at least.

Therefore, the ideal way to work with a freelancer is when you analyze, collect, and prepare everything yourself.

And the designer and layout designer found on the freelance exchange simply implement it, and without any initiative.

Pros :

• Time. Both a plus and a minus. The benefit is that you take off most of the hassle of implementation. appearance and technical component.
• Quality. The main plus. They will do one hundred percent better than you doing it yourself from scratch.

  At a minimum, because they have experience and knowledge that you have in their field, let’s be honest, almost none.

Minuses :

• Responsibility. If the site does not work, then no one is to blame but you. Since you are the one who controls them and speaks as needed.

  Search. You need special knowledge of where to look for them, how to assign tasks to them and... you also need to fill out a brief, show technical specifications, etc.

• Time and nerves. Time to find a freelancer, time to create tasks, time to make a landing page prototype, time to control. You will waste a lot of time and nerves.

  The majority of freelancers are slobs (I apologize, but this is how it is), so delays in deadlines and periodic losses from communication radars will occur.

  And this is the minimum you can expect when you want to make a landing page inexpensively.

• Money. You will have to fork out money, since a good specialist without “connections” costs quite a bit.

  An average quality design will cost around 8-10 thousand, layout will also cost around this amount. Again, it all depends on the complexity of the project and the performers themselves.

• Scammers. The work is structured as follows: 50/50. Advance payment and then the remaining payment after completion of the project.

  I don’t want to offend anyone, but among freelancers there are a lot of people who... do not take on the project after receiving an advance payment. Simply put, they get lost.

Now a little about payment: if you decide to work with a freelancer, I recommend the following payment scheme: make a 50 percent advance payment as a safe transaction (almost all exchanges have it).

And transfer the rest of the amount directly to the freelancer. In this case, you will overpay 15%, but you will protect yourself.

Lifehack. If a freelancer is going to scam you, then safe transaction he will dissuade you. This will be your signal.

Stage 2 - who and what?

The most boring (but most necessary) block in this article. It doesn't matter which way you go. You will make an effective landing page yourself or send it to a specialized agency. In any case, you need to know 3 things:

1. Your target audience;
2. Hunt's ladder;
3. The insides of your company.

The only difference is that if you create a landing page alone, you will have to write and think through everything yourself.

The agency will give you to fill out a detailed brief, thanks to which they do the scheduling of the target audience and so on themselves. We, however, take a different route and fill out the brief ourselves, communicating with you via Skype.

We sincerely believe that this is the only way to get all the information, since it is possible to ask the following questions during the conversation. And such questions always appear.

The target audience

About the definition target audience, or an even deeper definition of the client, we have already written.

This study will give you an understanding of who yours is. potential client, what fears, objections, desires he has related to your product/service.

What should you put pressure on in a future landing page, what words to use, what images are best to insert. A simplified summary diagram looks like this:

The target audience

Hunt's ladder

But what will knowledge of Hunt's ladder give? Just like the client’s avatar, it will provide the very structure of the future landing page.

I’ll tell you briefly, but in application to a one-page website, because very often business owners do not understand at what stage of awareness their potential client is (if you’re too lazy to read, then watch the video).

https://youtu.be/IF5hR2MLfX0

In short, before making a purchase decision a person goes through 5 steps/levels of awareness:

1. Stage “Indifference”. There is no problem.
2. Stage “Awareness”. There is a problem, but there is no solution.
3. Stage “Comparison”. Options for solving the problem are compared with each other.
4. Stage “Selection”. The solution option has been selected. Looking for products.
5. Stage “Purchase”. Choice between product suppliers.

How can this complexity help you when creating a landing page? Let's look at each stage and how to proceed:

1. Stage “Indifference”. You need to create the problem in the person's head first. Show that if he doesn’t/doesn’t buy it, then everything will be bad.
2. Stage “Awareness”. You need to show in the first screens that there are different options to solve his problem.
3. Stage “Comparison”. You need to convey that your solution is better than others, and for this you can do comparison table, offering a product review, research results, personal selection consultation, etc.
4. Stage “Selection”. You need to show which offer is suitable for him, or rather in what form/package. To do this, we reveal more benefits of our products.
5. Stage “Purchase”. You need to show, first of all, the benefits of working with your company, and only then talk about the product and that it is the best.

It seems that you don’t need this, but... For example, if a person chooses between buying an apartment and building his own house, then the landing page of the house should have a block explaining why a house is better than an apartment.

Package

You can roughly imagine what your website will look like in your head. And it’s good if you have a corporate identity or brand book (ideal, I would even say).

What about the benefits of your product or company as a whole? And several dozen more questions that you need to answer before moving on to creating a prototype and website.

Because the right questions form the right answers, which you take and package into your website. This stage will help you take all the most valuable things in your company and show it off.

So that you get the essence, here is an example of 10 questions that will help you better/deeper understand your company and your product, and serve it “with a wonderful sauce”:

1. Formulate 3-5 “reasons why it is objectively more profitable to buy from you rather than from competitors.”
2. What production features do your company have?
3. Do you provide internal staff training?
4. Compare the product with similar products. State the advantages and disadvantages.
5. Who is the person or persons of the company?
6. What bonuses are you willing to give to clients when purchasing large amounts?;
7. Describe in detail the stages of working with the client from the first contact to completion of the work.
8. Tell us about financial conditions work (prepayment, installments, deferment of first payments, product loans, discounts, products for sale, redemption of illiquid assets, etc.).
9. What publications exist about the company or from the company? (expert comments, interviews, TV show judges, columns, articles).
10. Your clients are stars.

STAGE 3 - Prototype

Finally we got to the most interesting part. Now we will create your future website.

Or rather, for now, how to make a prototype yourself, but at least this is more interesting than just describing the target audience.

Step 1. Prototype structure

A prototype is the structure and sequence of blocks of a future landing page, which you can easily build from the selection criteria and objections of your target audience.

The best way to do this is as follows: take a sheet of paper and write down a sequence of blocks/meanings. It looks something like this:

1. A cap;
2. Company benefits;
3. Catalog;
4. Own production;
5. Stock;
6. Team;
7. etc.

You and I are the ones who prescribe the blocks, but we must also not forget about the two classic structures on which any advertising material is built, and the landing page is no exception:

1. (products/services);
2. PmPHSA (infobusiness). Stands for Pain, more Pain, Hope, Solution, Action (pain, increased pain, hope, solution, call to action).

So that you don’t rack your brains on how to convey one of the selected meanings and make your life much easier when creating a prototype yourself, this article will help you.

Today, landing page designers have become very popular. Almost every entrepreneur considers it necessary to create a landing page, and rightly so. After all, a landing page in conjunction, for example, with contextual advertising, can quickly attract dozens of new customers today.

This is very effective tool, which allows you to quickly test a niche, find new customers and subscribers, sell a product in a short time or arrange a sale.

The landing page conversion rate is much higher than that of regular websites, and launching a landing page is several times faster and cheaper.

Of course, creating a landing page on your own is quite a difficult task. You need, at a minimum, to be good at Photoshop to create a design, know HTML, CSS, Javascript and a little PHP.

The average entrepreneur is not always familiar with all this, and in such cases, landing page designers are needed, which allow you to create a website without knowledge of programming or markup language.

Today we have prepared for you the TOP of the best landing page designers. All services are in Russian and do not require knowledge of the above technologies. Anyone can figure it out in a few hours and make themselves a full-fledged landing page.

The best landing page designers

1st place: PlatformaLP

In first place is a wonderful online landing page builder - . In our opinion, this is the best service for creating landing pages.

There is a very convenient and understandable visual editor that will help simplify the process of creating a landing page and significantly save your time.

Some similar services, in pursuit of “bells and whistles,” create such an inconvenient and “unfriendly” product that even low tariffs are not able to retain the client. Everything is in order in this designer!

The second important point that I would like to draw attention to is good integration with various services, such as: “CRM systems, call back services, mailing lists, analysts and social networks.”

This means that you don’t have to study the complex APIs of the tools that you are used to using in order to integrate them into your landing page, but it will be enough, for example, to fill out just a few fields and all the data will automatically be added to your favorite CRM system...

The service has a trial period of 14 days. In addition, if you are not very well versed in creating a landing page, there is a well-thought-out tariff system that will allow you to start with basic functionality, without unnecessary bells and whistles for reasonable price 590 rubles, and as you gain experience and understand what functions you really need, it will help you switch to a more professional tariff and connect the necessary tools.

2nd place: LPGenerator

In second place we put the well-known LPGenerator. This service also deserves the highest marks for its wealth of functions, settings and capabilities.

The functionality is even richer than in the first service, but it seems to us that it is a little less convenient (but this is not for everyone). If I may, lpgenerator is like Bitrix in the CMS niche, there are also hundreds of cogs and switches that will help you customize your landing efficiently. We would recommend this service only to professionals who have high requirements, ambitions and understand that landing is a tool that needs to be worked on.

This service may seem a little expensive to you, and it really is. The minimum tariff is 2,000 rubles, and even with an attendance limit of 10,000 people per month. But if you set serious goals, you must understand what you are paying for, choose at least an average tariff, and then LPGenerator will become your favorite landing page designer.

For these reasons, we put it in second place. It is too good for beginners who simply do not need all the functionality at an early stage. This does not mean that the first service is worse, it just has a more thought-out tariff system, it’s cheaper to start and you can switch to a more profitable tariff as needed.

3rd place: LPmotor

It is most popular among beginners, as it has the cheapest tariffs (from 300 rubles per month), a good visual editor and simpler functionality than the first two services.

In general, the designer is not bad, because the first 2 are giants, and LPmotor can be an excellent start. All the tools a beginner might need are included. In addition, quite recently a tool for creating Quiz appeared, which blew up the industry in 2018. In the ranking of landing page constructors, this service deservedly takes 3rd place, and if you don’t know where to start, we recommend this particular constructor.

What other landing page designers are worth paying attention to?

Tobiz is not just a landing page builder. This is a platform for creating a full-fledged Internet site. Starting to create a one-page website is quite simple: you just need to register on the builder and select a template.

Availability of many free templates, which are divided into categories, can be attributed to the features of this platform. Also here is quite simple and convenient editor And automatic connection mobile layout.

That is why it will be easy for site building beginners to start working here. And it doesn’t matter whether you’re starting your own business or want to create a website for an existing business, here you can start communicating with your audience.

And for those who want to embellish their landing page, there is the ability to connect widgets and edit the html code. For those who don’t immediately understand the work of a designer, the site has a knowledge base that contains answers to many questions related to creating a landing page.

Here is a review of the TOP landing page designers. What is your opinion, what designers did you use, what are the pros and cons? Please write your opinion in the comments.

Information! Pay attention to the gift icon. By clicking on it, you can view a special offer, promotion or discount.

Constructor	Link	Rate	Special offer
LP platform		from 490 ₽ / month
Portfolio		1299 ₽ / unlimited	10% discount Register using the link in the table. When paying, enter the promotional code - prb0f540c53cc5
		from 540 ₽ / month	100 rubles to balance
Flexbe		from 750 ₽ / month	2 months - free Register using the link in the table. When making your first payment, enter the promo code - smartlanding
LPGenerator		from 799 ₽ / month
Tobiz

It is a website, most often consisting of one page, positioned as a high converter or a good seller. A landing page can consist of several pages, but in the classical sense it is a one-page resource. This is precisely the peculiarity of landing page promotion. A one-page website is designed to influence basic human instincts, push the user to perform motivated actions: dial a number, click, place an order, purchase a product at the moment.

Landing pages are integral part advertising campaigns for a specific product or offer with a “hot” price, and are also used to attract the target audience from sources contextual advertising"Google Adwords", "Yandex. Direct", social networks and mailing lists.

What it is?

Landing Page is an independent page that promotes:

• distribution of a particular service or product;
• formation of a subscription base.

When creating a landing page, you should use various impact triggers that will “warm up” the user to quickly make a decision (making a purchase, entering information to receive a bonus, studying a course, watching a webinar, etc.).

From the user's side, Landing Page is the page that he gets to after clicking on an image, informer, advertisement And so on. A landing page is completely different from an online store, since to sell a specific product or conduct a promotion, you create your own page using various impact triggers.

Types of landing page

• Independent. This is the most common type of one-page website. Its key task is to entice the user to purchase a product/service or take any other step recommended by the resource.
• Microsite. This is a website (most often separate from the main one) with a maximum of 5 sheets, including information about a product or service.
• Main portal. One is used as a landing more pages resource.
• Lando website. It is a portal consisting entirely of independent landing pages.

Ways to create a Landing Page

Landing can be done in several ways:

• Free generators and templates. Today, the Internet offers a huge number of different designers and templates with which you can easily create any landing page. The most renowned service for creating and promoting landing pages is LPgenerator. This method is ideal for organizations that are limited in budget, but have experts on staff who understand design and marketing.

• Help from professionals. The task of creating and SEO promotion of a landing page can be delegated. For example, order content from a copywriter, design from a designer, and integration with the engine from a software developer. At the same time, the enterprise must have a marketer capable of monitoring the project at all its stages. The advantages of this method include, first of all, low cost and excellent results, since each stage will be performed by a professional. The disadvantage is that there is a high risk of incorrect selection of experts.
• Specialized agencies. This method of creating a landing page involves contacting an organization that will take on all the tasks: studying competitors, selecting a concept, drawing up an advertising campaign, settling all integration tasks and implementing the project. The customer will only need to fill out a development brief, and the organization will handle the creation and promotion of the turnkey landing page. The advantages of working with an agency include efficiency and time savings, but the disadvantages are the relatively high cost.
• Full-time employees who will be responsible for the design and promotion of the landing page. This is a very expensive, but at the same time effective method. Your own team, consisting of a copywriter, designer, software developer and marketer, will be able to fully implement and promote the project.

Is it possible to design a Landing Page yourself?

It is quite possible to create a landing page on your own; for this you need to have some knowledge in the field of web development, analytics and design. However, if you don’t have such skills, you can resort to help special services(they were mentioned above), offering already ready-made templates, where all that remains is to enter the text and set up hosting and domain.

By creating a landing page on your own, you can save time and money. On the Internet you can find sources with templates of different topics, with a set of manuals for quick installation And software allowing you to make corrections.

Is it possible to make a landing page for free?

As interest in landing page is growing day by day, the creators are also not standing still, offering users fresh ideas and tools based on templates. List of free resources:

• You can create a landing page on the website setup.ru after a simple registration process.
• By using software product Adobe Photoshop.
• Use the KompoZer constructor.

The latter option is best suited for those who have only minimal skills in this area and do not want to waste time mastering complex programming systems. In addition, you can take advantage of the free trial period of the popular constructors lpgenerator.ru and wPPage.

Landing page optimization

Landing page development is only part of success; it is important to optimize it correctly. One-page resources have one, but quite significant drawback - they are very difficult to detect by search engines. Full-fledged websites have unique headers, a holistic structure with information about the volume of pages, competent linking, and so on.

The structure of a one-page website does not allow for high-quality internal optimization in the usual sense, that is, to “tailor” an Internet resource to the requests of search engines. Layout from Google using JavaScript and the PushState method allowed us to solve this problem.

What is needed for this?

To optimize your landing page, you need to do the following:

• The landing page should be divided into several blocks.
• Each of them must have its own original indicator, text, name, title and URL.

In other words, blocks must have the same properties that any individual page of a full-fledged portal has. In this case, the robot will regard the landing page as somewhat unique. Visitors are unlikely to catch this moment; only the most vigilant will notice that as they scroll, the URL and title change in the line. But here you should understand that to carry out these actions you will need certain knowledge in the field of SEO and layout with JavaScript.

How to make a created page popular? Promoting a landing page in search engines or SEO on your own is a completely doable task, despite the fact that you often hear that search engines treat single-page sites poorly. In fact, everything is not quite like that. If the page meets certain conditions and contains maximum amount information about the product/service being sold, then you can achieve excellent results Landing page SEO promotion.

Of course, as in any field, there are several “buts”. First of all, much will be determined by the competitiveness of the chosen topic. If a popular product has been selected for trading using a landing page, for which there are already a large number of online stores and websites, then in this case even huge budgets will not be able to help promote the landing page.

What do we have to do?

But these are all specifics, and if we move on to the landing page promotion strategy, then everything can be described point by point. So, let’s look at the step-by-step instructions for promoting a landing page yourself:

• The foundation of a successful Landing Page is content. That is, the product description must contain certain information for the user: details, photographs, video review, reviews, etc.
• Landing page promotion using link mass. To boost a one-page site, you will need link mass, which can be purchased on other resources. The number of links will depend on the competitiveness of the product being sold, as well as on the region, the number of competitors in the market, and other things. A great way to make yourself known, as well as get links from other resources, is to post a review of your product on them. There are special tools and services for this. Another option (more time-consuming, but at the same time interesting) is to independently search for websites on similar topics and contact the administrators directly with the desire to post your information with them. Of course, this is done for a fee. The review must include several links to the site. If the selected resources are popular, then you can easily get a flow of visitors from them, who can subsequently become clients. This method of promotion is the most successful and natural. You purchase so-called perpetual links, for which you pay once, while providing the Landing Page with targeted traffic.

The market for landing page designers and editors is vast. Don't want to waste time searching for the right one? In this article you will learn about the best, in our opinion, services. You've read dozens of articles and realized that you need a landing page, or maybe several. Open your browser and look for a list of constructors. Search results offers millions of answers. Some results are rewrites of articles about how useful and profitable it is to make websites yourself. The Internet resembles the main street after City Day or another large-scale holiday in terms of the amount of garbage. Even ad blockers can't cope - advertising is getting smarter every day. Today we act as a municipal service that cleans the streets after mass entertainment. We have filtered everything unnecessary information and compiled a rating of designers that really help business. You won't find it here best designer for a landing page, but you will be able to navigate the variety of offers and find an option that suits several parameters.

List of landing page constructors

• LPGenetaror at the first place. For your careful attention to the content. You may have to tinker with the editor to understand how it works, but you can always use their blog as a marketing library. LPGenerator publishes several articles per day. As a rule, translations and extracts of foreign sources.

As for working with the designer, for example, choosing a template for a landing page, there are more than 100 options available, plus dozens with advanced designs. But don’t get carried away with choosing the appearance of the site - no one has yet canceled analysis paralysis (read more about this)

• LPTREND. A comparison of the four services showed that LPTREND is simple. The editor is understandable to users with any level of knowledge.
• LPmotor. The block system of templates of this service can eat up an hour of time before you understand it (First-hand information. On our part, this constructor was tested by a user who is far from website building - a student of the Faculty of Humanities).

LPmotor has one unusual advantage - it provides its clients with a library of ready-made pictures and icons. So there is no need to search for free stock or high-resolution images on the Internet.

• PlatformaLP offers a block system for creating landing pages, just like LPmotor. It's difficult to say which of the two is better. When working with it, you have the opportunity to simultaneously create a landing page template and watch a training video.

Statistics and test period In each service you can track traffic, quickly process customer requests, analyze the performance of contextual or media advertising, as well as the effectiveness keywords and banners. Comparison of landing page services that offer a trial period to their clients:

• gives its clients up to 15 days free use service.
• LPGenerator offers a 7 day trial period after you register a new account.
• To test the designer for creating a landing page LPmotor, you will have to register. Open information O trial period No.
• PlatformaLP trusts users with 14 days of free work with the designer.

Constructor or agency?

If your budget allows, you can order a one-page website from a web studio, but this is an expensive option. The minimum price for minimum quality is 15 thousand rubles. In addition, the agency's work may take longer than you expected. As a rule, it takes developers at least a week to complete one order. You can create an unlimited number of landing pages in a week using the landing page builder. What is better - to save money by paying several thousand rubles for a premium account and make several one-page pages yourself, or to wait a week to once again explain to the developers what you meant by unobtrusive design and selling text? And with the designer you are not left alone. Companies provide educational information on a blog, the opportunity to watch webinars and communicate with technical support staff who answer any questions about the platform.