When will iPhone 8 sales begin? Apple has announced the start dates and prices for new iPhones in Russia.

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Apple for ten years iPhone history has accustomed consumers to the fact that after the announcement of a major version of smartphones, a continuation of the “S” line will be released. Therefore, this year many were waiting for the 7S model. But contrary to established tradition, the Cupertino team immediately showed the iPhone 8. What is the new product and has the device deservedly skipped a whole generation?

The new product was shown on September 12 at Apple presentations at the Steve Jobs Theater. A few days later, pre-order of the device became available, and on September 22, sales began in some “first wave” countries. Russia entered the second echelon and the smartphone appeared on our shelves a week later: September 29.

Technical characteristics of iPhone 8

The characteristics of the iPhone 8 have improved significantly. He received Apple processor A11 Bionic. In it, 4 cores are energy efficient, and the other 2 are productive. The new controller provides smooth transition between them if necessary. It is important that the engineers managed not to reduce autonomy. By the way, the A11 Bionic chip is designed to work with neural networks. This means the device will perform tasks more intelligently in many use cases.

Display: 4.7-inch IPS with a resolution of 1334x750, PPI - 326
Processor: Apple A11 Bionic
Cameras: 12 MP main, f/1.8; 7 MP front
Persistent memory: 64 or 256 GB
RAM: 2 GB
Battery: 1821 mAh
Interfaces: Wi-Fi 802.11ac, Bluetooth 5.0, NFC
OS: iOS 11
Weight: 148 g
Dimensions (WxHxD): 67.3 x 138.4 x 7.3 mm

Appearance

The new product did not receive anything fundamentally new in its design. It's still the same look and feel of the iPhone 6 from 2014. The layout of the elements is the same: at the front there is a display, a Home button and sensors, and at the back there is a camera and flash. The large frames on the front have also not gone away; after all, the “eight” is not at all similar to the iPhone X.

For lovers of fashionable framelessness, this will be a huge minus. But in terms of practicality, this solution gives the new product a few points of advantage, since in the event of a fall, the risk of the display collapsing is slightly less. The iPhone 8 did not receive an aluminum case; now only the side frame is made of metal, and there are glass panels on the front and back. At the same time, it was possible to maintain protection from water and dust according to the IP67 standard.

This was probably done for ease of implementation. wireless charging, which also debuted in a new release. But now the smartphone inevitably needs to be hidden in a case, otherwise expensive repairs cannot be avoided. In addition, Apple claims that the glass on the back panel is very durable (and expensive) and should not break. Practice shows that behind these words there is more deceit than real benefit.

Still, the iPhone 7, made of brushed aluminum 7000 series, calmly withstood even serious falls on an uneven surface. And if you don’t take into account the Jet Black version of the smartphone, scratching the device was not so easy. The glass in the iPhone 8 behaves fundamentally differently and will most likely accumulate big number traces of use.

Many may also be upset by the lack of a MiniJack for headphones. The included headset is connected via a lightning connector. There are two ways to get out of the situation: use an adapter or Bluetooth headphones.

Display

The display also remains unchanged for the fourth year: the same 4.7-inch IPS matrix with a resolution of 1334x750. The dot density is 326 PPI. The time-tested screen is still a kind of standard in Apple world. It has excellent viewing angles, natural color reproduction and pleasant contrast. And unlike OLED technology, there is no unpleasant pixel burn-in effect.

But one cannot help but blame Apple for still using a display with such a low resolution. Most competitors have been using Full HD or even QHD matrices for a long time. And these are not just marketing ploys, since the difference between the Retina display in the iPhone 8 and the Full HD matrix in another top-end smartphone is noticeable.

Among the innovations, the TrueTone function is notable. Previously, it was used only in expensive iPad tablets Pro, now this feature has appeared on the iPhone. The essence of its work is to automatically adjust the white balance depending on the lighting. If we look at typical usage scenarios, TrueTone will make displays cooler in bright conditions. daylight and will go into warm colors in the room.

This technology should not be confused with another tool - Night Shift. It changes the display temperature based on the time of day rather than the lighting. Although both functions make the screen readability more pleasant and the eyes less tired.

Performance and memory

Another extremely important feature of the iPhone 8 was the abandonment of PowerVR graphics accelerators. iPhone 8 has 3- nuclear processor own production. The company claims that the new chip is up to 30% faster than its predecessor.

In fact, the smartphone shows approximately the same results as last year's model. All applications and games work flawlessly: there are no stutters or fps drops. In this regard, the smartphone is ahead of many competitors, and the low screen resolution played an important role in this.

In terms of memory, everything is also excellent. There are 2 permanent storage options to choose from: 64 or 256 GB, no microSD slot. The RAM size is 2 GB. The values are quite acceptable and should be enough for most tasks.

Cameras

The main camera remains largely unchanged. There are the same 12 MP cameras with f/1.8 aperture, but a faster matrix and a new filter have been introduced. The gadget works with HDR enabled by default. This was probably done so that the resulting images, even without processing, would look more saturated. This is how cameras work Google smartphones Pixel and Samsung Galaxy.

Although, unlike its competitors, the gadget from Cupertino produces natural colors and does not bother with over-sharping. During the day, the resulting photos are at an excellent level, at night things are a little worse, but the result is still acceptable. We can confidently note the improvement in the quality of pictures in poor light compared to the iPhone 7. Unfortunately, the new product does not receive support for the “Portrait” mode, which is available in the Plus version.

Among the minor improvements, it is worth noting the improved flash. Now, when shooting in the dark, the diodes adjust the intensity and the background is not darkened, but remains as light as the main subject.

Videography has also received noticeable innovations. iPhone 8 is capable of shooting 4K videos at 24, 30 or 60 fps, and recording at 240 fps has become available in Full HD mode. Stabilization is present, and the device is among the best in video quality.

System

It is worth considering the work separately operating system. iOS 11 works well, but there are rare animation jitters or errors with font display. In that iPhone plan 8 is not unique; almost all Apple smartphones began to perform worse after updating to version 11 of the system. But new products always receive bug fixes and, probably, the G8 will function more smoothly.

Among the pleasant aspects of iOS 11, it is noteworthy widespread implementation machine learning. The company talks about work neural networks in Siri, the camera and some other elements of the system. Due to the A11 Bionic processor, tailored for such tasks, such functionality will develop more and more over time.

AR

Apple places great emphasis on augmented reality technology. Along with iOS 11, ARKit was introduced, with which developers can create various software in this area. There are already a huge number of games and applications available that use AR. For example, you can now easily measure distance, height, throw a ball into a virtual hoop, or control your army, which will fight right in the room.

The potential of the technology has not yet been revealed, so soon the store Apps Store will be full interesting content augmented reality. To prove this conclusion, we note that after the announcement of ARKit, Google began developing its own technology and so far the “good corporation” has not been able to demonstrate interesting results.

Autonomy and battery

iPhone 8 has a 1821 mAh battery. By the standards of devices from the Android world, this is just pennies. But in fact, a smartphone is capable of special problems work all day from morning until evening. Based on the numbers, the following results are obtained:

Talk time: 14 hours
Music listening time: 40 hours
Surfing the Internet: 12 hours
Video playback: 13 hours

The measurements were carried out under ideal conditions, so in reality you should expect slightly lower values. In general, the new product works approximately like the iPhone 7.

But the nice thing is that Apple has finally introduced wireless and fast charging into its device. But Cupertino, in their favorite manner, made the functions additional and did not include the required accessories in the delivery package. To use fast charging, you need to purchase official store power plug from the MacBook and lightning cable- USB-C. The kit will cost almost 7 thousand rubles.

The same situation with wireless technology. Although Apple used the well-known Qi standard, the corresponding docking station must be purchased separately. The average cost of such a device is 2 thousand rubles. In total, to unlock all the functionality of the iPhone 8, you need to spend an additional 9 thousand rubles.

We noted the bad, now about the good. By using fast charging The smartphone can charge 50% in 30 minutes, 100% will be charged in about 75 minutes. Through the Qi standard, everything happens a little slower and as a result, the gadget is fully charged in 3-4 hours. But in in this case It is the elimination of wires that is important, rather than the speed of operation.

iPhone 8 price

In Russia, iPhone 8 is sold at a price of 56,990 rubles for the 64 GB version and 68,990 rubles for the 256 GB model. Prices are high, especially compared to tax-exempt states in the US, where the new product sells for $699 and $849. Therefore, when buying a smartphone abroad, you can save a lot of money.

Each of the new products turned out to be extensively updated, with a redesigned design and many unique features. On September 29, smartphones became available for purchase in Russia in the official Apple online store and from authorized retailers of the company.

Related articles:

Authorized retail stores. iPhone 8 sales start in Russia on September 29. And from that same day, the company’s authorized partners in Russia began selling new Apple smartphones. The number of authorized Apple retailers in Russia includes a large number of shops. The most convenient way to find the closest one to your location is to use special service Apple official website.

How much does iPhone 8 cost?

iPhone 8 64 GB - RUB 56,990.
iPhone 8 256 GB - RUB 68,990.
iPhone 8 Plus 64 GB - RUB 64,990.
iPhone 8 Plus 256 GB - RUB 76,990.

When will iPhone X be sold in Russia?

The 5.8-inch iPhone X will go on sale in Russia the 3rd of November, at the same time as all other countries. Possibility to issue pre order on iPhone X will open in Russia on October 27.

How much does iPhone X cost?

iPhone X 64 GB - RUB 79,990.
iPhone X 256 GB - RUB 91,990.

Bottom line

iPhone 8 sales start in Russia on September 29. The start of iPhone 10 sales in Russia is scheduled for November 3.

On September 29, iPhone 8 and iPhone 8 Plus began selling in Russia in silver, new gold and “ gray space» with memory 64 GB and 256 GB. They are available from the official Apple online store, select Apple Authorized Resellers, and select carriers. iPhone 8 with 64 GB of memory costs 56,990, with 256 GB - 68,990 rubles, and iPhone model 8 Plus - 64,990 for the version with 64 GB and 76,990 rubles. for 256 GB. Accessories for the new ones are also on sale. Apple smartphones, including leather and silicone cases and docking stations in metal cases with a Lightning connector.

Earlier, after the start of global sales, the iPhone 8 and iPhone 8 Plus had already appeared in Russia through unofficial channels; according to estimates, they were imported into our country. However, it is already known that “gray” smartphones at inflated prices were not popular, so on the unofficial device market, prices quickly approached those announced by Apple, and many buyers still preferred to wait for the start of sales in our country.

On September 29 at 10:00, many retailers began selling smartphones. In particular, you can buy them at Svyaznoy, which the day before iPhone launch 8 summed up the results of the pre-order, which started on September 22, 2017. The number of applications for new products, as in the previous year, amounts to thousands of devices. The most popular new product in Svyaznoy was the iPhone 8 Plus with a memory capacity of 256 GB and in the color “space gray” - 24% of all orders. Buyers ordered modifications of the iPhone 8 Plus with a 5.5-inch display diagonal more often than the basic iPhone 8. 63% of buyers placed orders for the iPhone 8 Plus. The most popular color scheme is “space gray”, 56% ordered it potential buyers. In second place are models of “golden” color - about a third of the total number of applications. In terms of built-in memory capacity, customer preferences were distributed approximately equally, regardless of the model.

The largest number of pre-orders traditionally fell on Moscow and St. Petersburg. In the top 10 cities by the number of pre-orders for new iPhones included Yekaterinburg, Sochi, Novosibirsk, Kazan, Tyumen, Ufa, Samara, as well as Krasnoyarsk, Krasnodar and Rostov-on-Don, whose residents ordered the same number of devices. In 2017, Svyaznoy for the first time offered customers the opportunity to pay for their order in advance - about 11% of customers took advantage of this option - and buy an iPhone in installments when making an advance payment for new products from Apple. These reasons have had a positive impact on the demand for gadgets. On November 3, Apple will begin selling a more sophisticated model - . According to rumors, in the first months it will be available to everyone. The shortage will be caused by a delay in the supply of components for the Face ID scanner.

One of the main points of sale of iPhone 8 and iPhone 8 Plus in Moscow was re:Store, which for the second year in a row opened a temporary store in mall GUM on Red Square. The day before, it seemed that many of the new Apple developers in the historic building had decided to buy - according to reports in in social networks, others who want to be among the first to purchase new iPhones. However, already in the morning it became clear that there would be no excitement. If last year GUM was one of the few places where you could purchase a smartphone in the unusual “black onyx” color at the start of sales, then in the case of the iPhone 8, all color options are available without significant restrictions on the availability of certain versions.

The site’s editors traditionally visited the iPhone 8 sales launch and prepared a report from the scene. In the photographs you can estimate the demand for new Apple devices on launch day, and also compare them with ours.

Queuing barriers were put up at GUM, but they were of no use. Only about 50 people gathered for the opening of the department store, which is very small compared to last year. It is noteworthy that the person who managed to take first place in the queue sold it to the girl for 10 thousand rubles. She attracted the attention of journalists and we will probably see her in the news today. The press, including the federal one, did not ignore this event. The cash registers work quickly; it takes about a minute to complete one purchase. There are enough smartphones for everyone; at the exit from the store there are no resellers who last year intercepted the iPhone 7 in the rare color “black onyx”.

iPhone 8th generation - upcoming new smartphone from Apple Corporation, the gadget will be equipped with a new generation quad-core A11 processor, the ability to read the iris of the retina, and an innovative frameless screen.

The release date for iPhone 8 has been set; the start of sales in Russia, according to tradition, will take place two weeks after the presentation - in September 2017.

The smartphone promises to revolutionize and lead the market mobile devices first class, users can expect new advanced features and improved design.

Next year, Apple's line of flagships celebrates a milestone anniversary, marking 10 years since its release Iphone first generations. The Cupertino company plans to celebrate this event on a large scale.

Before sales start Apple iPhone 8 is less than a year away, the scale and plans of the company can only be imagined; the Internet is already full of rumors about a new flagship model. Many analysts are predicting a transition to Oled technology, and this fact is quite real.

This will allow the iPhone 8 to become much thinner, more convenient and lighter than its predecessors; new technologies will allow it to consume less energy, with significantly greater graphics performance and image quality.

According to leading analyst Ming-Chi Kuo, Apple will abandon the familiar aluminum in 2017 to new model flagship was distinguishable from its predecessors.

According to some information, the company intends to return to the production of a glass back cover, like the iPhone 4 and 4s, this material is heavier than aluminum and has better characteristics for appearance, but at the same time it is more fragile.

IPhone 8 - official design (photo)

Although, if you consider that the lid will be made of glass Gorilla Glass latest generation, there is no need to worry about strength. New OLED panels will reduce the thickness and weight of the device, which will allow the introduction of glass.

Allen Horng, head of the Catcher Technology holding center, which is the official supplier of Apple products, shares the same opinion. Both analysts are confident that one of the models will definitely receive a glass case, or rather its rear insert.

According to our estimates, Apple will once again release two versions of the flagship, but there is no official data on the size of the displays and the materials the case will be made of. It's possible that Apple will keep the usual 4.7 and 5.5-inch models, but if you take into account the company's grandiose plans, you can count on a complete redesign.

iPhone 8 Specifications

The company plans to completely update the iPhone 8 hardware, equipping the flagship with an Apple A11 processor made with 10nm technology. This will improve performance and reduce power consumption.

The device will receive a long-distance wireless charging function, and a new biometric function that allows you to protect your smartphone - a retinal scanner and facial contours.

The display is made according to Super technology AMOLED, size 5.5 inches, with 3D Touch function, Quad resolution HD, and super durable Corning Gorilla Glass 6.
Apple 11th generation quad-core processor and M11 class coprocessor made using 10 nm technology.
Volume random access memory will increase to 3 gigabytes in regular version, and Plus versions up to 4 gigabytes, internal storage 64, 128, 256 gigabytes.
Main camera with a resolution of 16 megapixels and front camera 8 megapixels, with optical stabilization function and f/1.8 aperture
New generation operating system iOS 11.
New battery with increased capacity up to 2350 mAh in the regular version and 3550 mAh in the plus version, with wireless charging function.

Screen (Display) iPhone 8

Some reputable foreign analysts suggest that the iPhone 8 will be equipped with an OLED display; in 2016, Apple entered into an agreement with the South Korean competitor to Samsung, for the production of relevant parts for eighth generation smartphones. The timing of the release of the device itself depends on the settings of the subtleties of the production process.

As you know, screens of this quality do not need the backlight function used in earlier iPhone models, this innovation will make smartphones lighter and thinner.

In addition, OLED displays are flexible, which could make it possible to create an iPhone 8 with a curved screen.

Screens of the Korean giant in given time are the highest contrast on the market, have the best viewing angle, and lower power consumption. But this technology also has its disadvantages, namely a shorter service life than LCD panels.

There are rumors that the younger model of the eighth iPhone will receive a 5.8-inch display instead of the usual 5.5 inches.

A11 processor and M11 coprocessor

The production of new chips will be carried out by TSMC as before; at the end of 2016, the corporation completed the process of setting up 10-nanometer technology.

These chips will become an integral part of the flagship, significantly increasing its performance while consuming less power, and is scheduled to be delivered to markets in the spring of 2017.

Main and front cameras

In , the company has completely redesigned and improved the photography processes, making the flagship camera of the junior model the best on the market, and photographs taken by the plus model are equated by many to the quality of expensive DSLRs.

According to rumors, the iPhone 8 will receive an improved 16 megapixel sensor, optical stabilization and an f/1.8 aperture.

Recharge iPhone 8 wirelessly

Cupertino residents in the coming year are ready to present new feature charging flagships over long distances without using wires.

This method is a real breakthrough in the world digital technologies, just imagine, you can recharge your iPhone by crossing the threshold of an apartment, or visiting a cafe, and the smartphone will start recharging without additional manipulations.

iPhone 8 - wireless charging

Of course, this technology has a downside, the further away it is located Charger from the flagship itself, the longer the charging process will be. Back in 2015 year Apple has assembled a whole staff of engineers who are working tirelessly on this technology.

Model range, prefix "S" or "Pro"

According to yet unconfirmed information, in 2017 Apple will move away from the usual “S” prefix to the seventh model, new flagship will be called iPhone 8.

Last mobile row The iPhone will look like this:

iPhone 6S and iPhone 6s Plus updated in 2016 with 32, 64, 128 GB of memory, the 16 GB version has been discontinued.
2016 models iPhone of the year 7 and iPhone 7 Plus (Pro) with 32, 64, 128, 256 GB of memory,
and new iPhone 8 and iPhone 8 Plus (Pro) devices with 64, 128, 256 GB of memory; the 32 GB version will not be released.

If we take into account the upcoming changes and innovations, the name iPhone 8 will become more logical for the new device.

Additional characteristics of iPhone 8

According to Ming-Chi Kuo, new smartphone will be equipped with a security function against unauthorized access using an iris and facial contour reader, in addition to the traditional fingerprint reader.

Besides, inner memory iPhone 8 will be built using NAND technology, with more fast transfer data, such a chip is already used in the latest iPad models Pro 256 GB.

iPhone 8 price in Russia

It is not yet clear how much the iPhone 8 will cost in Russia, but its price is unlikely to change much compared to the previous model.

Approximately, basic model An iPhone 8 with 64 gigabytes of memory will cost about 55-60 thousand rubles.

iPhone 8 release date, price

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Apple will release flagship iPhone 8 in the fall of 2017, presumably in September. The company will present three models:

iPhone X with 5.8-inch OLED display,
for the other two models - LCD screens at 5.2 and 5.5 inches.

A flexible full-panel OLED display and an updated fingerprint sensor are not all of Apple's premium features.

Next year, Apple's line of flagships celebrates a milestone: it marks 10 years since the release of the first generation iPhone. The Cupertino company plans to celebrate this event on a large scale.

There is less than a year left before the start of sales of the Apple iPhone 8, the scale and plans of the company can only be imagined, the Internet is already full of rumors about the new flagship model. Many analysts are predicting a transition to Oled technology, and this fact is quite real.

The smartphone promises to revolutionize and lead the market of first-class mobile devices; users can expect new sophisticated features and an improved design.

According to renowned analyst Ming-Chi Kuo, Apple intends to abandon the aluminum body it has been using since 2012 to distinguish the future iPhone from those that came before it.

Apple will return to glass design back cover, previously used on the iPhone 4S. The material is more brittle and heavier than aluminum and has better appearance characteristics, but Kuo doesn't see the solution as problematic. There have been great advances in glass technology, and materials like Gorilla Glass are stronger than ever, which should prevent damage. By reducing the thickness and weight of the iPhone 8 through the use of thinner OLED panels, Apple will be able to use glass without significantly increasing the overall weight of the device.

Allen Horng, chief executive of Apple supplier Catcher Technology, backs Ming-Chi Kuo's claims. They are both sure that at least one smartphone will receive a body with glass back. But at the same time, he says that this may delay the official date a little iPhone release 8.

According to our expectations, Apple will continue to release two iPhone versions, but the exact size of their screens and the combination of materials are still unknown. Most likely, the company will leave the 4.7 and 5.5-inch models, but given the expected dramatic changes in appearance and display, the dimensions of the devices will be changed.

Analysts suggest that the upcoming Apple iPhone 8 will feature an OLED screen as Apple has already has struck a deal with at least one manufacturer, Samsung, to make these panels for new smartphones set to debut in 2017. How quickly the company can set up the screen production process will determine when the iPhone 8 will be released.

OLED displays do not require additional backlighting, which is used in traditional iPhone LCD panels, which will allow Cupertino to make mobile gadgets thinner and lighter. Screens made using this technology can also be flexible, which contributes to the creation of a device with a curved display.

Samsung's displays also offer better contrast ratios, superior viewing angles and more efficient power consumption. Certainly, this technology has disadvantages - the service life, for example, is not as long as that of LCD screens.

On the issue of screen diagonal, rumors are divided into two fronts. Some speculate that Samsung will supply 5.5-inch panels, while others claim that one of the iPhone 8 models will feature a 5.8-inch display with improved specifications.

Information has appeared in the media about approximate prices for a new smartphone from Apple. According to experts, the iPhone 8 in the US will cost at least a thousand dollars. On Russian market the cost will be from 80 to 90 thousand rubles. Some even note that the 100 thousand mark will be exceeded.

It is known that the new product will be equipped with a quad-core A11 processor with 2 gigabytes of RAM (3 gigabytes in the Plus model), and a 12-megapixel camera. Also included will be wireless charging technology and an in-display fingerprint scanner. iPhone sales 8 are scheduled for this fall.

Well, to be more precise, it is expected that iPhone presentation 8 is scheduled for September 17. The new product will appear in stores on September 25.

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