What is the most social network in the world. We don’t know everything: what social networks exist on the Internet


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Originally developed as a mobile application for smartphones, this utility has now grown into one of the largest social networks, the number of users of which has already exceeded 100 million. The resource settings help filter images according to specified parameters and accompany them with short captions. Now, with the help of this site, people not only meet people and post photos, but also earn money by creating online stores and banks of paid images.

https://www.instagram.com/

We present to you a site designed for young and mobile people who are interested in modern music and cinema and want to find new acquaintances. The resource registration conditions prohibit users under 18 years of age from logging into the system. There are no other restrictions. So come in, get acquainted, download music and movies, create groups, post news and share life hacks with 200 million Internet users who have chosen this portal as a platform for virtual meetings.

http://www.connect.ua

A social network without claims to uniqueness, made on the principle of similar resources with all the attached services: adding photos, posting videos, downloading music, creating author’s blogs and joining communities. The news feed is dominated by non-political news, and the game catalog contains a good selection of Internet toys available online. Among the attractive features, we note the simple functionality; among the disadvantages, we note the unsystematic nature of posting news messages.

http://www.privet.ru

A free all-Ukrainian student network, where, along with services that allow students from different schools to communicate, there are functions for posting the school schedule and grading. Parents, by visiting their son or daughter’s page, can find out how teachers rated their child’s knowledge this week, and teachers have the opportunity to remotely post homework assignments. The functionality of the resource also provides for communication at the level of school teams.

http://shodennik.ua/

A thematic resource designed for travelers. Its services allow you to mark your location on a map, communicate with other tourists and evaluate the performance of restaurants, hotels, shops and entertainment venues around the world you have visited. The authors of the resource attract new visitors with the opportunity to gain access to short local tips that will help them navigate a foreign city, choose a good and inexpensive hotel, cafe and nightclub.

https://ru.foursquare.com/

F.Gid

The portal for fishermen, which we invite you to visit, contains information that will be of interest to lovers of quiet hunting. By registering on the site, you will become part of a community of Internet users who cannot imagine their life without a fishing rod. Here you can show off your own catch by posting a photo report about it, learn about the best baits, get advice from experienced fishing enthusiasts, read the fisherman's encyclopedia and inquire about the bite forecast in your locality.

http://www.fgids.com/

Do you have a dog and want to receive training tips from professional dog trainers and connect with other animal lovers like you? A social network of dog breeders will come to your aid, where the most complete information about our four-legged friends is collected, including a list of nicknames, a schedule of exhibitions, descriptions of breeds, a rating of record holders and addresses of kennels. At the puppy exchange you can get a cute little barking cutie, and in the “video” section you can post videos about his first successes.

http://www.dogster.ru/

This is a combination of a social network and a dating site. Therefore, in addition to the usual services for posting photos and videos, games and creating groups, here you can take a compatibility test and start your own diary, giving access to it only to a select few, vote for the best couple and get into the rating of duets that received the most votes. The concept of a group on this site is replaced by the name “club”, but otherwise the functionality is similar to other portals of a similar format.

http://www.limpa.ru

Here is a portal that combines the features of a social network and a dating site. In addition to the usual functions of finding new acquaintances, online games, sharing music and videos, there are unique services that distinguish it from other portals. Firstly, duels are organized here - virtual discussions between two opponents on a given topic, in which anyone can take part. Secondly, here you can take part in a club meeting. And thirdly, you can go on a “blind date”.

http://www.justsay.ru

One of the largest Russian-language social networks, the number of registered users of which currently exceeds 200 million. Along with traditional services for searching for people, playing games, and posting audio and video files, a lot of functions are available here, including transferring money between users, broadcasting live broadcasts within a group, as well as a mobile messenger application and many options with which you can promote your group and make money online.

http://www.odnoklassniki.ru

In fact, this project arose as a result of a symbiosis of two formats - a dating site and a social network. Hence the selection of resource services that are designed to allow users to communicate and find new acquaintances. The youth audience under the age of 35, who generously share their photographs, are the main visitors to this Internet site. The portal's services allow you to spend time playing online games, share posts with friends and rate photos of other users.

http://www.fotostrana.ru

This resource is a platform for communication between people with an active lifestyle. Here the most pressing issues are raised and current topics are discussed. In other words, this portal is designed for those who are interested in politics in all its manifestations. Those who are taking their first steps on this path will be able to learn from more experienced colleagues, and for those who already have their own experience, the site will help expand the ranks of their associates by attracting new like-minded people.

http://www.soratniki-online.ru

This site claims to be a guide to the world of information and a platform for communicating with people who have similar interests to you. Here you can watch movies, play online games and applications, download videos from torrent trackers to your personal page, participate in discussions and share your impressions. The portal provides the opportunity to create your own resource using a website builder, optimize it in search engines, increase traffic and learn how to make money from it.

http://platforma.mirtesen.ru/

Wyw

A youth network that unites over two million registered visitors. Here, to communicate, you do not have to register under your real name and surname, or post real photos. According to the authors of the resource, such concessions make the portal more comfortable to use and distinguish it for the better from other similar services. The rest of the site’s functionality is traditional: communication in groups, posting photos, searching for people, creating author’s blogs and online games.

http://www.wyw.ru

This portal was created for those who monitor their health and want to know more about how to maintain it. The “Medical Encyclopedia” contains definitions of medical terms and diseases, the “Folk Medicine” section contains advice from our grandmothers on treating many diseases and strengthening the immune system, and the “Psychology” section contains materials that help to understand gender relations and the relationship between parents and children. . Register, communicate, exchange opinions and photos.

http://polonsil.ru/

Xing

One of the largest professional social networks with more than 10 million members. By registering here, the user gets access to a job search service abroad, and also expands the circle of his acquaintances with whom he finds himself in the same professional field. An important bonus received by network users is the opportunity to exchange experiences, meet new companies and employers, and maintain a personal blog, creating a reputation as an expert.

https://www.xing.com/

This resource was created exclusively for schoolchildren and, according to its developers, is a virtual assistant in their studies and a place where children look for new friends and peers, expanding their social circle. Teenagers can unite in groups, the topics of which cover all areas of the life of a modern student - from studying to watching films. The site regularly holds competitions among its subscribers, and the games section contains single-player and multiplayer Internet toys loved by teenagers.

http://www.classnet.ru

The purpose of creating this resource was to unite Russian-speaking people living in different parts of the Earth and to help restore lost connections with relatives, classmates and friends. Subsequently, this direction ceased to be the main one, resulting in a small portal that became a platform for communication between residents of the regions of Russia and Ukraine. The functionality of the site is not very diverse: there is the ability to add photos, search for a person, conduct correspondence and place advertisements.

http://www.100druzei.ru

Here is the world of computer gamers, where they get acquainted with reviews and previews of cyber games, the latest news from gaming software developers and share their secrets of success. Fans of comics and blockbusters will also find something to enjoy here, since a separate section of the portal is devoted to this topic, where reviews, videos and testimonials are posted. Otherwise, this is the same social network as others, with the need for registration and the ability to communicate with others like you.

http://kanobu.ru/

According to Wikipedia, today it is the most popular communication network in Russia and Ukraine, ranking fourth in the world in terms of the number of users. Initially positioning itself as a platform for schoolchildren and students, this resource later changed its format, expanding the age range, but young audiences still remain predominant among its visitors. The functions of the service are traditional: publishing photos and creating albums, adding video and audio, and communicating through posts.

http://www.vkontakte.ru

Choose a platform for communication. The list is compiled according to the principle of a catalog, where next to each site there is information on its main topic. You can choose a resource that helps you find friends, allows you to create groups, play games together, establish business contacts, buy, sell or exchange things, cars and real estate, prepare for the arrival of a baby in the family, get advice on raising and developing a child. A small note: social networks from all over the world are collected here.

http://www.ph4.ru/tsoc_index.ph4

Are you looking for a platform for communication, but find it difficult to choose the right one? To help you, Yandex has created a catalog of the most popular social networks. More than 100 sites presented in it cover different spheres of life and will help you find a resource that suits your interests: with an extensive film library, a wide selection of games, and a large music storage. There are portals where schoolchildren communicate, businessmen discuss and needlewomen exchange experiences.

http://yaca.yandex.ua/yca/cat/Entertainment/commun...

This site contains the most famous and popular social networks. Whatever your hobbies, here you will find portals that match your interests and allow you to chat with friends, exchange experiences and post photos, undergo language practice communicating with foreigners, create your own group, find former classmates, find out the latest news about the latest events in country and world, etc. In the new products section you can get acquainted with social portals that have recently appeared on the World Wide Web.

http://www.starterix.ru/social-nets.html

Here is a catalog of social networks, compiled to make it easier to find a platform for communication. The authors of the resource have grouped sites by topic: business, health, dating, art, hobbies, travel and tourism, sports, etc., thereby significantly simplifying the choice of a suitable site. In the TOP 10 of the catalog you will find the best resources that received the highest ratings from users, and in the “Article Categories” section you will find materials that tell you how to learn how to earn a stable income using social networks.

http://www.social-networking.ru/soccat

Scientists have not remained aloof from the currently fashionable trend of creating thematic social networks and have developed their own platform for communication, where you can find like-minded people, find out news about the latest scientific conferences and symposiums, and also get acquainted with the plan for upcoming events. Those who need a job will probably be interested in the “Vacancies” section, and those who need funding for their research and development will find it useful to visit the “Grants” section.

http://www.science-community.org/

Russian social network for Russian-speaking people both in Russia and abroad. This is a place where you can make new acquaintances and meet new friends, download songs and upload your tracks, maintain an author’s blog and get acquainted with the latest entries in the user music chart. The portal is designed for those who love not only listening to music, but also writing. Therefore, music news appears here regularly, and it is possible to create a page for your own musical group.

http://www.ruspace.ru

http://www.esosedi.ru/#lat=48015877&lng=37802850&z...

This site is positioned as a national social network. Created on the basis of the mail.ru portal, it is a good platform for communication among the Russian-speaking audience, whose age ranges from 20 to 50 years. Here you can search for classmates, fellow students and former work colleagues, view and add new photos and videos, read blogs, answer questions, leave entries in the guest book. At your service is a user-friendly interface, a set of games and a news feed.

http://my.mail.ru

Here is an attempt by Belarusian programmers to create a national social network. Judge for yourself how successful it turned out to be. We note that the start page is more reminiscent of a news site, where the official point of view on events taking place in the country and the world is posted. The resource developers also chose a rather unusual method of registration via a QR code, although you can also use the traditional method by clicking on the “Our chat” link and going through the usual procedure for creating a personal account.

http://www.vceti.by

User reviews of literally everything are posted here, from household items purchased and tested in practice to vacation spots they visited. The authors of the resource encourage site visitors to exchange useful information, thereby helping each other. Network members not only describe their impressions and give ratings, but also write what problems you may encounter when purchasing or traveling, and give advice on how to avoid them.

http://otzovik.com/

Lovely ladies made an attempt to create their own social network, the results of which you can evaluate by visiting this site. Participants who register here can find new friends and propose their own topics for discussion, start a diary and start their own group, inviting like-minded women into it, post articles of their own composition, and take part in competitions. The topics of the portal’s materials are selected taking into account women’s interests: beauty, cooking, handicrafts, children, travel, etc.

http://www.myjulia.ru/

Anyone can join this book lovers club. What does registration on this resource give? Firstly, expanding your social circle to include book lovers who share your interests. Secondly, you will be the first to know about new works appearing on bookstore shelves and in virtual libraries. Thirdly, you will have the opportunity to meet authors, read reviews from professional critics, and even start your own blog where you can show off your literary talents.

http://bookmix.ru/

Do you want to get rid of loneliness and find your partner or friends with whom it would always be interesting and fun? Then visit this resource and expand your circle of friends. All you need is to know English and register. After this, services for sharing music, uploading photos, posting advertisements, creating a personal blog and a thematic forum will become available to you. Otherwise, we have before us an ordinary social network, where users unite in groups, exchange posts and comments.

http://www.umka.mobi

What can you say about this portal? Among its visitors are teenagers and young people under the age of 25, united by common interests. Accordingly, the services are selected taking into account this category of users. Search for music, an IM client with a video chat function and a lot of information in demand by teenagers. All that remains is to add: knowledge of the English language is indispensable here, since the network is designed for an English-speaking audience and does not have a Russian-language version.

http://www.tagworld.com

This is a three-dimensional virtual world with elements of a social network. Account owners have the opportunity to choose an avatar from the “People” and “Vampires” categories, independently create their own virtual character, goods and art objects, and build architectural structures. The site's services allow you to chat online. In other words, the authors of the resource have created a second life for real people in the virtual world, where their abilities are limited only by their own imagination and the capabilities of the software.

http://www.secondlife.com

In addition to searching for old and new acquaintances, how does this portal attract users? Firstly, the presence in its archives of a solid collection of abstracts. Secondly, the opportunity to test your strength by passing the online Unified State Examination and State Examination tests. Thirdly, the presence of cloud storage where you can upload files for storage. And fourthly, a messenger distribution for computers and phones. In other words, this is a resource designed for young students who want to combine the interesting with the useful.

http://friends.qip.ru

This is a social network that positions itself as an entertainment portal that functions as a platform for communication, an online store and a blogosphere. By registering on the site, you can take part in the discussion of any of the existing topics or propose a new one. To make it more convenient for network members to connect, all topics are combined into groups, among which you will find “Home and Interior”, “Cosmetics”, “Recreation and Tourism”, “Movies”, etc. Photo and video posting services are included.

http://vilingstore.net/

A social network created on the basis of the famous portal and designed to find old and new acquaintances. Like most similar services, it has functions for downloading movies, videos, music, books, games, photos and wallpapers. The network community unites into interest groups in which they exchange opinions, life hacks and the latest news from their areas of interest. Here you can listen to the radio online, set up a personal organizer, send a postcard to a friend and find an interesting recipe.

http://narod.i.ua

An online community of creative people: artists, musicians, writers and photographers. Here you can get acquainted with young authors and their works. If you yourself belong to the cohort of creators, then you have the opportunity to submit your work for general discussion and even raise funds for its publication. For this purpose, the resource has created a “Crowdfunding” section, where anyone can make a contribution to the release of a music album, the printing of a book, or the filming of a film.

http://kroogi.com/explore?locale=ru

This is a portal for mothers who are ready to share their own experiences of raising children. Here, like any other social network, there are interest groups, a news feed and a people search service. Due to its specificity, the site also has distinctive features. For example, it contains a catalog of maternity hospitals, schools and kindergartens, a recipe section, a section on face and body care, as well as a pregnancy calendar and a list of names that can be given to the baby.

http://www.stranamam.ru/

According to the authors of this service, LifeStyleRepublic.ru is a network multimedia portal that hosts community services and reality shows designed for an Internet audience. The theme of the portal is style and beauty. Therefore, the users of the thematic network are young people who are interested in the latest news from the catwalks, publications of famous couturiers with comments about new trends in the fashion world. There are communities of interests and services for uploading videos, music and photos.

http://lifestylerepublic.ru

http://www.ayda.ru/

By creating this resource, its authors wanted to unite politicians, party leaders, journalists, experts and ordinary citizens who are not indifferent to the fate of the state within one online community. For some, this site can become a launching pad into big politics, for some it will open their eyes to events in domestic politics, and for others it will simply make new acquaintances and listen to the opinions of others about trends in foreign and domestic politics. Everyone will find theirs.

http://politiko.ua/

The top five most popular social networks in the world have not changed in recent years. Three of them - Youtube, Facebook, Instagram - are well known in Russia. The list of leaders is completed by two Chinese social networks. They did not spread influence in Europe and the USA, but became leaders due to the number of active users from Asian countries.

Dynamics of development of social networks 2004-2019

A very revealing video about which networks and what type of content are becoming more in demand.

Each social network is different in terms of user population, the nature of the content, and the specifics of working with regional areas. Different target audiences require different approaches, so differences between social networks are necessary when planning promotion.

The main thing is live users

When comparing social networks with each other, it makes sense to take into account only active users, and not the number of created accounts. In most social networks, the process of creating additional accounts is as complicated as possible - a mandatory link is established to a phone number, email, and accounts in other social networks. Owners of pages that are not logged in every day are asked to protect their data using additional bindings the next time they log in.

Maintaining business accounts on social networks and a separate budget for SMM are becoming the norm for large companies. The most popular social networks have additional functionality for registering and maintaining business accounts, and also offer integrated analytics systems for traffic, activity, and the effectiveness of promotions.

The most popular social networks in the world

According to research from analytics company Statista, the most popular social networks in the world, ranked by number of active users (in millions), as of October 2019:

China's largest social networks Qzone, QQ and the WeChat messenger have gained more than 570 million users from the Asia-Pacific region. Instagram and Twitter are popular mainly in Europe and the USA. Oddly enough, in terms of activity in social networks, Europe is still behind even Russia, so European social networks are not visible in the top 10.

Social networks: list of popular ones in Russia

Medialogy conducted a study on the mentions of platforms in social networks in August 2019. The Russian-language segment of social media was considered (Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal, forums and blogs). Data without self-citations were taken into account.
The leader in mentions was YouTube - 24.7 million messages, followed by Instagram - 13 million and VKontakte - 8.2 million.

In 11th and 12th places were Snapchat - 0.4 million mentions, and My World - 0.2 million, respectively.
Previously, Mediascope conducted a study on the audience of platforms; in terms of the number of monthly users, the leaders were VKontakte with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with 23.1 million.
Despite the fact that Snapchat is in eleventh place in terms of mentions, it became the fifth social network in Russia by audience in the first half of 2019, according to Mediascope data.

What are social networks?

The list of popular social networks is headed by platforms for content that is easily accessible to the user: photos, videos, things that don’t take a long time to read. If you are promoting a brand on a particular social network, the content must be strictly adapted to the requirements of the audience. Don't try to promote text content on Twitter or Instagram: users of these platforms are accustomed to receiving visual material with only a small text component. Few people delve into the comments under posts for a long time; the main emphasis should be on visualization and conciseness.

Promotion on Facebook allows for variations with content. The platform is designed for a variety of content: short messages, photographs with captions sit side by side with designed longreads on a specific topic. There are many communities and opportunities to discuss anything with like-minded people.;

Social networks for business promotion: what makes you make purchases?

The Sprout Social agency, which has been studying American and global social networks since 2010, has published a chart that shows what brings users closer to completing a conversion action on a social network.

  • Most users note that a quick response from a specialist is their priority;
  • Half of brand followers on social networks react positively to promotions;
  • Just over 40% expect to see useful information on a company page;
  • 27% of users will be willing to make a purchase if you show them “behind the scenes.”

Half of the surveyed users threaten to unsubscribe from the page immediately, and 27% plan to mark the brand as spam and block it if annoying/negative/uninteresting information appears on the page. Reaching your audience and attracting new potential customers requires interesting and useful content that will resonate with your target audience. When choosing materials and designing publications, you will have to sift out a lot of unnecessary things.

Social networks are not only a place for people to communicate, but also a platform for working with potential clients, prompt responses and holding promotions to attract the target audience. If you decide to promote your business or product on social networks, remember the basic principles:

  • Good promotion on one social network is better than bad promotion on several;
  • The social network chosen for promotion must correspond to the specifics of the brand: cosmetics and perfumes are best presented through social networks with visual content;
  • The content must be consistent with both the social network and the brand;
  • For some social networks, interaction with the audience is critically important, and these are additional costs for developing promotions and competitions, which must be taken into account when drawing up estimates;
  • Promotion in some social networks has a beneficial effect on promotion in search engines, this is especially true if the social network platform and the search engine belong to the same company.

Hi all! Today we will discuss with you the most popular social networks in the world, because it is almost impossible to imagine life without them in the modern world. Their appearance completely changed the entire algorithm of communication and information exchange. On the Internet these days, people are accustomed to solving many problems, following events and sharing moments. Each of the major popular social networks today undergoes regular changes and modifications aimed at attracting as many new users as possible.

But as we'll see in this article, the most popular social sites vary greatly based on usage levels across countries and demographics. In order to attract your target audience, it is important to understand these differences.

What is the overall popularity of social networks in the world?

For example, in 2018, the number of active Internet users was more than 3.196 billion people. Moreover, this figure increased by as much as 17% compared to 2017.

3.196 billion accounted for users of social sites worldwide in 2018. If we compare this figure with 2017, it increased by 13%.

The largest increase in social network users since January 2017 (32%) was shown by Saudi Arabia. If we compare the data with the situation in general in the world, the figure is 17% higher. As technology improves and social media becomes easily accessible to a larger portion of the population, the largest growth today is in countries such as India and Ghana.

In turn, the slow growth, which amounts to<5%, приходится на Индию, Индонезию и США.

That is, as we see, the total number of social network users is steadily growing. Moreover, the share of traffic when using mobile devices is very high. The use of mobile devices for accessing social networks already even exceeds computers or laptops.

What are the most popular social networks and instant messengers?

The analytical agency Statista has prepared a diagram that perfectly reveals the picture of the popularity of social networks in the world. The number of active users is shown in millions for clarity. It wasn’t a big discovery for anyone that the bulk of it came from Facebook. Considering that it has 2 billion active users, this is not surprising. Here, old Mark Zuckerberg did not disappoint. Well, now let's take a closer look at the ratings of popular social networks.

Back in 2017, WhatsApp was the main competitor, and took a respectable second place. Today the situation has changed, and there is YouTube, which has 1.5 billion active users. Third place goes to Facebook Messeger and WhatsApp. Of course, these are already messengers, but in the modern world they have begun to closely interact with social networks.

As for the following positions, they are popular among audiences located in the Asia-Pacific region. These are social networks such as QQ, WeChat and Qzone (with more than 600 million active users). The next group of sites. Namely, Tumblr, Instagram and Twitter are most widespread in the West.

Facebook has the most active users compared to other social networks. So it's important to know how your content can perform and what features to use to optimize your content's reach. Eg. Regular posts here have a view rate of 10.7%, while paid posts have a view rate of 26.8%. Facebook is a great social opportunity platform with a huge potential reach.

List of the most popular social networks

Of course, you are waiting for something like a top to see which social network is more popular. You can’t say for sure about this, because there are various factors, ranging from the number of visitors and region to the date of creation. But I will still write approximate positions so that you have at least some idea. And I will start from the number of registered users.

  • Facebook (USA). It is undoubtedly the most popular social network in the whole world. The number of users has exceeded 2 billion people.
  • Twitter (USA). A social network, the main component of which is a microblog. Currently there are more than 1.3 billion users.
  • Youtube (USA). Of course, this is far from a social network, but a video hosting service. But still there are quite a lot of elements from social networks. The number of users has exceeded 1.5 billion.
  • Instagram (USA). The once independent photo network was taken over by Facebook and quickly gained popularity among users around the world, of whom there are now more than 1 billion.
  • QZone (China). Surely many of you have heard about this social network for the first time, but it is the main platform for the Chinese. We all know that the Chinese do not have open access to the global network and they have their own Internet. Therefore, more than 700 million residents communicate and post their photos through QZone. Essentially this is the Chinese equivalent of Facebook.
  • Google+ (USA). Not the most convenient, but still quite popular social platform, which has about 600 million active users.
  • VKontakte (Russia). Well, we’ve reached the main social network in Russia, as well as the most visited site in our country. The VK audience exceeded 550 million users.
  • SinaWeibo (China). And again our Asian comrades with their closed Internet. Only this site is a microblog, that is, an analogue of Twitter. But the number of registered users has already exceeded 500 million.
  • Odnoklassniki (Russia). Despite the fact that Odnoklassniki appeared earlier than VK, and is essentially the first social network in Russia, the number of active users here is smaller. And the total number is about 350 million people.
  • LikedIn (USA). A business network designed to find business partners and communicate between them is the property of Microsoft, and the number of users is about 500 million users.
  • Badoo (UK). The world's most famous dating site with elements of a social network, with more than 300 million users.

Levels of interaction

To determine which networks achieve the most engagement per subscriber, 51 million messages from 40,000 different companies in more than 130 industries were analyzed. The results show that Instagram absolutely dominates when it comes to interactions per 1,000 followers.

In principle, this is not surprising. Instagram has long become not just a service for posting photos, but a real multi-purpose platform. Here you have live broadcasts, business accounts, blogs, etc.

The principle of interaction with brands on the part of users

The factor that determines the time invested in social media marketing is audience engagement. This is where Facebook's #1 position is on full display.

Facebook's leading position is beyond doubt. Not only does it rank first, but its other platforms also rank second and third respectively. Facebook Messenger has high engagement rates, with Instagram (also owned by Facebook) ranking second.

In this recent Pew Internet graph below, we see that in terms of active daily usage, Facebook also leads the pack. 76% of daily registrations come from it, while 51% come from Instagram.

Popularity by country

As we can see, US residents are not at all the largest Facebook audience (in percentage terms), but are only in 20th place.

Thus, today we can say with confidence that for modern consumers social networks are the main source of information. Therefore, companies interested in their promotion need to use the data obtained in order to make real profits and develop their business.

Well, that's all for me. I hope you liked the article. Therefore, be sure to subscribe to my blog, public page on VK and channel on YouTube. Good luck to you. Bye bye!

Best regards, Dmitry Kostin.

This article will discuss the most popular social networks in the world in 2019. Today, information technology plays a dominant role in communication between people. Social Internet services help people of all ages and statuses make acquaintances, maintain contact with loved ones, conduct business relationships and simply while away time online. Among dozens of sites and instant messengers that are in demand in Russia and around the world, some resources deserve special attention.

The most popular social networks in the world

In total, the worldwide network has billions of users from all over the world. And social networks, in turn, unite them, providing an opportunity for communication. Of course, this accelerates the process of globalization: people from different countries begin to exchange experiences, communicate and learn from each other. It would seem so wonderful! However, some states are concerned about the impact of social networks on their citizens and some of them even completely block a particular service. As, for example, China did with Youtube and the Google service, or as Ukraine banned Vkontakte and Odnoklassniki.

In addition to Internet communications, social networks have become an excellent platform for doing business and promoting your product or service to the masses. Think about it, millions of people registered on a social network are potential clients for an entrepreneur. Thus, the latter can create groups and advertise in other public pages and communities.

In addition to retail business, social networks also provide an opportunity to earn money for those who create interesting content, i.e. shares interesting articles, beautiful photos, fascinating videos and much more. Both benefit: the social network acquires a large number of users, and the owners of thematic groups or channels earn additional income on the Internet.

And now we propose to analyze the most popular social networks in the world separately, based on their focus and the opportunities that they can provide you.

Facebook is the world's largest social network

Facebook was founded in the mid-2000s by Harvard University student Mark Zuckerberg and his team. Starting this project as an experiment, the developers could not imagine that their brainchild would become a leader in the number of registered users. Thus, today the site’s value is estimated at $60 billion, which indicates the extremely high popularity of the service throughout the world.

The network allows people to exchange messages, create publications, attaching audio and video, rate content with “Like” marks, listen to music, play various kinds of games and applications - the whole standard set. It is worth considering that the majority of the audience is represented by foreign citizens, although there are also plenty of our compatriots on Facebook, but Vkontakte has become more familiar to residents of the CIS.

To attract businessmen, Facebook has developed a built-in market that makes it possible to promote and sell their products. Therefore, if you want to develop your business online or simply increase sales, then on Facebook you will not be left without customers.

Instagram and Snapchat = a world of beautiful photos

the most popular social network among young people, actors, singers, models and simply people leading an active lifestyle who are not shy about showing off their lives. This is where the fashion for selfies, photographing beautiful food and landscapes came from.

Today, Insta (short for Instagram) is a fast-growing Internet platform that allows its users to publish photos and short videos (Vines), rate content, leave comments and communicate with each other. A special feature of the network is the publication of stories that are displayed in a separate block. Instagram is simply ideal for business, because here you can beautifully present and advertise your product or service.

Instagram got a younger brother in 2011 Snapchat is a service that is also rapidly gaining popularity. Its distinctive feature is the ability to publish only those photos and videos that were taken directly in real time using the application. In general, only current events.

YouTube is not just a video hosting service

Youtube You can’t just dryly call it a video hosting service. This is a storehouse of everything a person can do! It is impossible to count how many fascinating things are on this resource. The information here is presented in video format, therefore, due to its clarity and ease of perception, it is a great competitor to blogs, magazines and forums.

In addition, YouTube is a huge competitor to television. This happens due to the fact that the user is free to choose and watch what he himself wants and chooses, and not what, for example, is shown on federal channels for daily brainwashing. That's why everyone comes here. First of all, these are young people, but the older generation is also not a rare guest.

In addition to entertainment, Youtube has become for many a resource for free education, where you can find various trainings, courses, and master classes that develop skills and abilities. Here you can learn to cook, you can learn languages ​​- in a word, everything from “how to build a house” to “how to cut your own hair.”

Youtube has become a means of earning money for millions of different people who create interesting content and thereby attract subscribers. This is realized through advertising, which the channel owner can optionally add to the video. Thus, the more interesting the content, the more subscribers, the more the vlogger earns.

SoundCloud as a music paradise

SoundCloud is a social network for true music lovers, which was created to distribute an unlimited number of songs of different genres and styles that belong to performers from all over the world. There are various ratings that determine the hits of the present time.

Users choose the application due to the fact that they can find absolutely any songs here, and artists - due to the fact that they have the opportunity to sell these songs.

Messengers

Messengers are also actively used all over the world to communicate on the Internet. They are aimed exclusively at calls, quick messaging and video calling using the Internet. Today applications such as Skype, Telegram, whatsapp, Viber, imo, constitute huge competition for mobile operators. After all, think about it, just recently, in order to make a call abroad, you had to pay several hundred rubles for a few minutes, but today through these messengers you can do it absolutely free.

The most popular social networks in Russia

In the Russian-language network space, the tastes of users are not much different from the rest of the world, but there are also “local” leaders in the world of social networks. The most popular social networks in Russia are mostly American and European resources, not counting Vkontakte.

VKontakte: the youth of the CIS are all there

In Russia, the analogue and main competitor that has surpassed Facebook in terms of the number of Russian-speaking users is the social network In contact with. It is, in fact, a clone of the American resource Facebook, because... provides the same capabilities. However, one cannot fail to mention that the VKontakte network is much simpler to perceive and easier to navigate. We can say that it seems to be sharpened for the Russian eye.

A distinctive feature of the Russian network is the presence of pirated content in the form of a large amount of music and films, which attracts not only Russian audiences, but also foreign ones. The disadvantages include a lot of pornographic materials that are freely available. Although recently such content has been actively combated at the legislative level.

Odnoklassniki for people who remember the USSR firsthand

If young people in the CIS in most cases use VKontakte, then older Internet users prefer Odnoklassniki. Initially, the network was created as a search for former classmates and comrades (yes, comrades, not colleagues!) in the service. Because Among young people, such an offer is in much less demand, and so it happened that Odnoklassniki became an Internet space for people who remember the USSR first-hand.

What can be attributed to the characteristic features of the Odnoklassniki social network:

  • If you visit someone’s page, its owner will know about it. Those. showing curiosity on the quiet will not work.
  • The news feed constantly displays some kind of trash that is not related to your interest, such as “Family recipe for pickling tomatoes and cucumbers”, “St. Theodosius of the Caucasus Day” or “Save this horseshoe for your wall for good luck”….
  • You can see which photos your friends like. Those. you unwittingly look at personal photos of people you don’t even know.

And, despite this, this network is popular in Russia and has not lost its position for a long time.

Top social networks by popularity (survey)

As we wrote at the beginning of the article, I propose to conduct a small survey to determine the popularity of social networks among users of our resource. Purely theoretically, the results of this test can be considered as the degree of popularity of these social networks in Russia, because the lion’s share of users of our site are from the Russian Federation. The voting results will be considered as up-to-date as possible because this survey began very recently - at the end of 2018.

Everyone only knows about the 2-3 most popular social networks. But do not forget that there are many other thematic communities on the Internet in which people united by common interests or professional fields are constantly active every day.

The most popular social networks in Russia: 2018

    The social network is available in 90 languages ​​or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax playing browser games. The social network strives to remain the fastest and most modern way to communicate on the Internet. This is the most popular social network in Russia (2018).

    This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th in the whole world.

    According to a December 2017 survey, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.

    A free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, and share them through your account or other social networks. At the moment, both from the user’s point of view and from the point of view of promoting one’s services and products

    A popular video hosting site in the world that stores a lot of videos. A unique social network in which everyone can find both and make it their main one.

    This is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg and his roommates while studying at Harvard University. The first name was Thefacebook, only university students had access to it. After this, students from Boston universities gained access, then students from all American universities with an email address at .edu. Since the fall of 2006, anyone can register on Facebook.

    The emphasis in this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs that are interesting to them, the posts of which appear in the news feed. They also mark posts they like using the corresponding button and reblog to their page to comment on them.

    There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.

Social photo hosting, whose users upload images to appropriate collections and share photos with other people. Added images are called "buttons" and collections are called "boards".

Other most popular social networks in Russia

    A popular portal where users create their own electronic diaries and communicate with each other. There are also counters for websites.

    Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topics: Internet, business, modern information technologies. Several years ago, a number of topics were separated into separate resources.

    A popular platform on which users create their blogs and communicate with people. Popular social networks in Russia include it in their list.

    The largest music catalog that creates separate and general charts for each user.

Not the most popular social networks and portals

    This social network is designed for users to communicate with each other. With its help, you can find friends with similar interests and similar entertainment, create an individual personal page design, start a diary, become a member of communities or create your own based on interests, communicate on blogs, share videos, audio and images. About 300 thousand users maintain their blogs on Privet.ru.

    This is a popular web service designed for blogging and communicating with like-minded people.

    A social service for Russian news channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.

Specialized social networks

    A business social network that brings together entrepreneurs and specialists based on certain characteristics (geography, profession, industry). It appeared in the summer of 2008, and today there are about 7 million registered users. The social network is intended for discussing professional problems, finding partners and investors, self-education and obtaining new ideas. The largest communities on the network have over 2 million people participating.


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