How to start an affiliate program. How to launch an affiliate program: the experience of Megaplan


An affiliate program is one of the most effective ways to monetize a resource and attract targeted visitors to a website without spending on advertising. Thanks to your own affiliate program, you can earn up to 10-20% of your total turnover. It all depends on how competently you use this marketing tool. If you organize and manage your affiliate program correctly, the results will not take long to arrive.

Who needs their own affiliate program and why?

How to make money on affiliate programs? First of all, such programs attract hundreds and thousands of new visitors to your resource. At the same time, while partners are trying to attract traffic to your resource and increase product sales, you do not pay anything. Payment is made only for results ( action, payment, click). By understanding how to work with affiliate programs, you can significantly increase the profitability of the resource. Everyone needs affiliate programs: bloggers, online stores, hosting, SEO services, etc.:


There is also such an option as cooperation with CPA networks. In short, these are networks whose owners post a lot of offers to join affiliate programs, and webmasters themselves choose where to participate. Often, a CPA affiliate already has personal panels for the webmaster and resource owner, statistics, etc.

However, this option may not be suitable for a mere mortal. As a rule, CPA affiliates work with large advertisers who are ready to guarantee significant payment budgets. At the same time, the percentage of markups is quite high ( since the work is based on the payment of commissions, it is profitable for the affiliate program to “unwind” as much of the client’s money as possible). In some cases, such cooperation ends in scandals and litigation.

For a small company, its own affiliate program is more acceptable compared to CPA, because it allows the site owner to fully control the process. However, you have to look for partners on your own.

How to organize your own affiliate program?

If you are faced with the question of how to create your own affiliate program from scratch, adhere to the following aspects:

  • A good product. Having a product/product in your arsenal that provides real value to users, you can attract the best partners;
  • A resource with a high level of sales. The presence of a resource with high sales efficiency is the main condition that allows you to develop an affiliate program and get the desired result from it;
  • Amount of commission for partners. First of all, you need to decide what payment scheme will be used - per click, action, sales. At the initial stage, try to offer the maximum commission percentage that you can afford. This will interest your partners and help promote the resource. Please note that it is better to set a high percentage of affiliate remuneration for digital and information products (books, programs, audio and video content) rather than for physical ones. It is possible to use a multi-level affiliate program, in which commissions are paid through a hierarchical network of partners of the first and subsequent levels;
  • Effective tools. Your partners must receive from you all the necessary tools and promotional materials. Most affiliate programs offer only a few banners, which is clearly not enough for good work:

How to connect an affiliate?

First, let's go through the creation methods:

  • You can write your own affiliate program yourself or hire the services of a programmer. The functionality of the affiliate program may include the ability to work through a Web interface and applications for iOS and Android; aggregating information about orders, questions, reviews, informing customers about the status of order execution via SMS or e-mail. As well as intelligent data analysis for further analysis of the affiliate program, multilingual interface, export of data to accounting, etc.;
  • Implement an affiliate program using aggregators. Draw beautiful promotional materials and register with CPA partners as an advertiser;
  • You can use services that will help you create your own affiliate program.

Here are several options on how to connect an affiliate program:

  • LastoShopGold – most suitable for selling digital goods (information products, PIN codes, e-books, etc..). The script is installed on the site, and you have full control over its operation;
  • EcommTools is a service that allows you to sell both digital and physical products. For electronic goods, sales are fully automated; for physical goods, there are several options for calculating delivery costs, integration with the logistics center, sending a tracking number, etc.;
  • UMCart is a service that can turn your WordPress blog into an online store with unlimited possibilities. Being a development of EcommTools, UMCart allows you to sell goods of various types, including access to closed sections of the resource. When deciding which affiliate program to choose, keep in mind that using this service you can create a resource with paid membership and an affiliate program consisting of 7 levels;
  • E-autopay is a service that will help you organize your own affiliate program and provide convenient acceptance and payment for orders. This resource is convenient for both the site administrator and partners. Suitable for selling digital and physical goods;
  • justclick.ru - by registering in this service, you become the owner of a full-fledged online store for running an information business, a two-level affiliate program, a “smart” email newsletter service and access to a network of affiliates who are ready to advertise your product. The service allows you to create automatic sales for target groups and track the effectiveness of advertising, test and measure the conversion of sales and subscription pages, set up a series of additional sales, in a word, sell in “autopilot” mode.

Where and how can you get traffic for your own affiliate program?

After setting up the affiliate program is completed, it’s time to put it into production.

How to drive traffic to an affiliate program?

  • From thematic informants;
  • Newsletter by e-mail;
  • Traffic from public pages on social networks;
  • Traffic arbitrage through teaser networks;
  • Through targeted advertising from social networks;
  • Direct clients on the recommendation of a partner;
  • Traffic from mobile applications.

Once you have figured out how to create an affiliate program, start working with your client base. Use email to let your clients know that you are launching your own affiliate program and that you would like to have them as partners. Information about your affiliate program can also be distributed in various affiliate directories. At the same time, it is important to emphasize its advantages ( high commissions, etc..).

The most difficult thing will be to attract professional partners. There may be only 1% of them, but even in this quantity they can increase the sales of your product or services significantly. Professional partners have their own e-mail newsletters with thousands of subscribers, resources with high traffic, and advertising specialists with customer databases.

Finding such partners is not difficult; just enter the topic of your product and key queries related to it into a search engine and contact the resource owners who appear on the first page of search results. You can also use hidden affiliate links. But to do this, you will need to create special domains for key partners and a placeholder page that will be shown if the client types the direct address. In this case, it will be difficult to bypass the affiliate link:

How can you connect an affiliate program to your website and why is it necessary?

Partner Panel

You can create an affiliate program yourself or use ready-made solutions, adding a little finishing touches to them. As a result, you will have a convenient panel in which traffic statistics will be visible (number of conversions and number of rejected leads). Moreover, information can be filtered by date. In addition, it will be convenient to withdraw your earned money through the panel. At the same time, the site owner will have the opportunity to control clients through the admin panel, which is quite convenient.

Before you make an affiliate program, take care of its design. You can turn to a real treasure trove of ready-made scripts - Postaffiliatepro.ru. Of course you will have to spend time setting it up. If it’s difficult to understand, contact the services of a programmer. Professionals will set up an affiliate program to suit your every whim.

Promotional materials

The affiliate program requires the presence of banners of different formats. At a minimum, this should be a couple of beautiful landing pages where partners can redirect potential clients. It is better to place landing pages on a separate domain so that your site is not banned by search engines. Banning landing pages is not scary, because they already rank poorly in search results.

Attracting clients

Place advertisements on specialized forums and public pages, purchase targeted advertising on social networks based on subscribers of specialized public pages. You can make an offer directly to the owners of websites with similar topics to take part in the affiliate program. If you don’t have enough free time, it’s better to find a person who will communicate with partners, update promotional materials, withdraw funds, etc.

What are the benefits of having your own affiliate program?

  • Firstly, the affiliate program will provide you with multiple targeted traffic. And the more targeted visitors, the higher the sales;
  • Secondly, sales will increase your profits;
  • Thirdly, the time for promoting the project will be reduced. Partners will help you promote the project;
  • Fourthly, you will only pay for the results. Commissions are paid upon completion of the action;
  • Fifthly, the costs of promoting the project are significantly reduced. Your products/services are advertised by partners:

Getting a big partner is difficult, but possible. To interest him, you need to provide a number of convincing evidence of the quality of the product, provide samples for testing, and familiarize yourself with conversion and sales statistics. It’s also not easy to interest mid-income partners. As a rule, such specialists make a test purchase of goods to make sure that your service works at a high level.

Don't try to manage your partner; leave your management skills to solve other problems. You are only responsible for managing the affiliate program. Provide advertising materials, texts of letters for mailings, banners, articles, carry out promotions for partners and constantly monitor the results.

Analyze how much income each partner brings and reward the best with discounts or offer individual terms of cooperation:

How to get an affiliate program on twitch and why might it be necessary?

To become a member of Twitch.TV, you must have an average number of simultaneous views of more than 500, broadcast at least 3 times a week and conduct content that meets the requirements of the service. Before you get an affiliate program on twitch, your application will be processed manually, and if you fall a little short of the stated requirements, but at the same time have special content, maybe an exception will be made for you.

If you manage to get a Twitch affiliate program, a button to start an ad block will appear in your admin panel. There are a huge number of clients on twitch.tv who pay for the display of their advertising videos during streams. Therefore, you can make very good money from streaming.

In addition, after the Twitch affiliate program is connected, viewers will begin to subscribe to your channel, and they will do this for a fee. In return, each viewer can receive a couple of new emoticons or a unique avatar created by you, as well as no advertising.

Another way to monetize a stream is built-in advertising - making money from clients who are willing to pay for inserting banners on their resource on top of all the windows in the image on the stream:


An affiliate business is based on paying commissions for sales and other activities, but that doesn't mean you shouldn't invest in your own affiliate program.

To develop an affiliate program, you need to spend time, money and effort - communicate with partners, regularly update promotional materials, analyze the profitability and profitability of services, the relevance of the affiliate program, and analyze competitors. And then the result will not take long to arrive.

Registering an affiliate program is an excellent opportunity to get a large number of people from other sites to the resource, as well as the likelihood of significantly increasing the sale of goods. If you set such a goal, you should know about all the nuances of such a system. The information provided below will be useful to you.

    • The Basics of Creating a Successful Affiliate Program
    • How to announce an affiliate program?
    • How to attract professional partners?

The Basics of Creating a Successful Affiliate Program

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To put the system into action on your own, you should take advantage of the following important aspects:

  • A good product. Every person who wants to create an affiliate program must have a good product that will benefit customers, and will also comply with all the features of the sales text. This question can be called relevant if you want to win the attention of the best partners;
  • Website with a lot of bounces. This is a mistake made by many inexperienced beginners who want to promote an affiliate system. They create before they receive data on the effective sales of the site, but they need to use the site that sells. If you do not have a website that provides data about the product and makes it possible to make a purchase, then the successful organization of an affiliate program will not take place, and you will not get the desired effect;
  • Amount and number of payments for partners. Such a component as the income pattern is important for each participant in the system, since it helps to understand how much can you earn on this resource. You need to decide on what scheme the commission will be paid. It can be assigned for sales or for clicks. The main participants have a given number of places in mailing lists, so they will select the program that will bring them more significant income;
  • Tools. Your partners should count on full assistance and dedicated funds for successful work. Many modern systems offer partners some banners, however, this is not enough for full-fledged work. Don't forget that people are inherently lazy. You need to create a complete set of tools. You can also make a template of actions so that they can successfully promote products. You can promote links, sample sales letters, promotional articles and banners. Once the affiliate system is launched and configured, you can talk about it and put the template on stream.

How to announce an affiliate program?

To make an announcement, you should first of all work on your customer base. You just need to send messages to all clients by mail, where you tell them about the launch of the new system and your interest in them. After this, you can create a template that clients can follow register.

Be sure to set yourself up for the success of your affiliate company - then you will definitely succeed.

Next, you can report the opening of a new affiliate program in program directories on the network. You can advertise your works in several directories at once to attract as many users as possible. When announcing the appearance of a new system, it is imperative to talk about its advantages. For example, you can create a template that advertises high commissions or bonuses.

Watch the video - How to create your own affiliate program and make money from it

How to attract professional partners?

One of the difficult stages is attracting partners at the professional level, who use earnings from such programs as their main income. Professional partners can receive an unlimited number of rubles per month. Often these partners are advertising specialists with a large list of clients.

My blog is mostly read by smart people who have a good understanding of Internet marketing. Let's imagine the following picture when for your business:
1. Work has been done to optimize the site
2. Contextual advertising is optimized and carried out
3. We work closely with social networks

Those. you covered three pillars of internet marketing: SEO, contextual advertising and SMM.

How else can you collect leads? This is where it gets more difficult. Although the remaining channels can be used, as a rule their effectiveness is lower than those listed above. But with the right approach, you can build a good flow of leads (oh, that slang from business training).

A similar question arose from one of our clients and it was proposed to organize an affiliate program as a new channel.

By affiliate program we mean a certain system when third-party people (for example, owners of thematic websites) attract clients to you. They attract requests from clients to you, and in return you share part of the profit with them.
Applications from specific webmasters are controlled through so-called referral links. In fact, it is very close to UTM tags. It’s just that the links themselves look like http://site.ru/?ref=12345, where 12345 is the partner ID.

Let's take a deeper look at affiliate programs.

Affiliate programs (affiliate programs) are conventionally of two types:

1) Affiliate program integrated with the site. Such affiliate programs are popular with large online stores. Examples of affiliate programs from well-known sites:
http://www.ozon.ru/context/partner/
http://www.4glaza.ru/partnership/
http://www.labirint.ru/partner/

Technically, to do this, you need to install an affiliate program script on the site. There are ready-made solutions on the market, but they all need to be “finished” by a programmer. Thus, you will need a familiar programmer to install. More details about the scripts themselves will be below.

2) Cooperation with CPA partners. A good description of CPA affiliates is here (http://mygoldpartners.ru/cpa-partnerki/).
In short, this is an exchange in which website owners post their offer, and webmasters choose where to participate. The CPA affiliate itself already includes personal panels for the webmaster and site owner, with statistics, etc.

B) The percentage of markups is very high, while the affiliate program itself is on the side of the webmaster (it is profitable for the affiliate to get as much of the client’s money as possible, since it makes money on commissions). This often ends in scandals and lawsuits with large claims. In general, the topic is extremely controversial.

In my opinion, the only advantage of CPA affiliates is that they already have a large database of webmasters. But each prominent CPA affiliate has about 50-200 clients, so there is still competition. Moreover, these are the same clients in all CPA affiliates, the client base overlaps by 80 percent. As a rule, these are large well-known brands in the online retail market.

Therefore, let's consider only the first option. Having your own affiliate program for a small company has many advantages over a CPA affiliate because you have complete control over the process. You are a king and a god. The only important disadvantage is that you will have to look for partners to attract applications yourself.

What do you need to start your own affiliate program?

1) Panel for partners
As I wrote above, there are ready-made solutions. They just need to be finished. As a result, partners receive a convenient panel from where they can see all the statistics on their traffic: how many transitions, how many leads, how many rejected. All this can be filtered by date. It’s convenient to withdraw your earned money through the panel. And you, as the site owner, control all clients through the admin panel. Those. everything is centralized and quite convenient.
Well, you need a cool design, webmasters are spoiled people.

Of the ready-made scripts, the most famous is Postaffiliatepro.ru. A real combine. You will have to spend a lot of time learning and customizing it for yourself. Those. It’s quite difficult to figure it out, your programmer will swear :) But if you figure it out, you can set up an affiliate program very flexibly, to almost any whim.

2) Promotional materials
Advertising banners of various formats are required. I also highly recommend making 1-2 beautiful landing pages where partners will send potential clients.
Please note, place landing pages on a separate domain, and not on the main site! It is important. Because there are many spammers among webmasters, and it is important that the site is not banned by search engines, and that the email domain does not go into the spam database. And let them ban landing pages, they still rank poorly in search results.

3) Attracting webmasters
We need to lure webmasters through the platforms where they communicate. Here's what's most effective:

  • Placing an advertising topic on specialized forums. Type “forum for webmasters” into a search engine and go through the list. The largest one: http://searchengines.guru/forumdisplay.php?f=35
  • Placing an advertising post on specialized public pages. Here is the finished selection:

Nowadays it is difficult to find a person who would not like to have a lot of money. And this is understandable, because and I count myself among them: I want to live well and deny myself little. Online business (that is, business on the Internet) can partly help you do this.

You can earn money for your bread and butter in different ways: selling links, arbitrage, PAMM investments, and so on. One such method is the sale of goods. It's fashionable, profitable and effective.

It is precisely one of the methods for increasing sales that I would like to talk to you about today. I'll tell you a little about how creating your own affiliate program can help you promote your product to the market. If you are ready, I will start.

Why do you need an affiliate program at all, and in what cases should you create it?

Let’s say you sell brooms both offline and online for 100 rubles apiece. Sales are coming, but you want something more. You have a lot of brooms, so there is no question of a shortage of goods.

And in search of an answer to the question, you resort to the following technique: you invite some other people to sell your brooms in any legal way. But not for nothing. From each sale you pay a certain percentage from the sale of a broom to the person who helped you sell the product, the so-called “partner”. In this situation, everyone wins. You get an increase in sales, the partner gets his money (at the same time, without affecting the production process in any way!). Yes, with this approach, the net profit from the sale of one broom will be less, but in the “overall picture” of sales, you will have more profit. When the cost of a broom is 50 rubles (after all, what is better: selling 100 brooms yourself for 100 rubles, or selling 1000 brooms for 80 rubles?). I think you get the point.

Based on this situation, it turns out that you have organized your own affiliate program for selling brooms. And the person who helps you sell automatically becomes your partner, who, by the way, can be as many as you like. He sells your product, you pay him a commission, and your business grows. There may also be a lot of goods being sold.

Also, you are freed from the role of a seller, because... other people do it. What to do with the saved time is up to you and only you.

What tools can you use to create it?

Above, I described the theoretical essence of the affiliate program using a simple example. But I think you are interested in how you can organize your own affiliate program in practice. That's how:

“Write” yourself or with the help of a programmer. If there are a lot of products that you are planning to sell and your budget allows, then you should entrust the affiliate program to professionals. They know how and what needs to be done correctly, and they will do everything “for you.” The downside of this approach is that professional services will not be cheap.

Through affiliate program aggregators. There are sites that can accept your product and help you sell it. These are the so-called CPA affiliate programs. There are several of them on the RuNet, so there is plenty to choose from. This method is suitable if you only have a few goods or services that you want to sell. You will only have to draw beautiful promotional materials (banners, etc.), and register there (in the affiliate program, I mean) as an advertiser.

Special services for organizing affiliate programs. There are services on the RuNet that will help you organize your own affiliate program on your website. An example of such a service is ecommtools.com. It allows you, using simple tools, to create your own affiliate program for selling goods (both non-physical - such as access to somewhere, and physical). Such services are paid, but the cost of using them is quite affordable.

Dear readers! Today I told you about such an important thing in online business as an affiliate program. So, if you have any product to sell, then you can safely try to sell it with the help of partners!

If you have questions for me, I will be happy to answer them. Have a nice day!

User reviews

Your own affiliate program is primarily based on working with webmasters - they need to be interested in favorable conditions: high commission percentage, conversion, bonuses. Therefore, before taking serious action, test everything using your site traffic for experiments. It is also not necessary to buy or order scripts from freelancers - you can find a couple of them in the public domain and adapt them to your needs.

When answering the question of how to create an affiliate program for your website, you need to know the website engine. For many engines there are ready-made modifications in affiliate programs; for example, almost all social network engines have a special modification for the affiliate program.

Majestico, Not necessary, can be done through globalart.

Well, to create an affiliate program you need to have a certain product, which should be in relatively stable demand. If this exists, then organizing an affiliate program is also not a big problem, but attracting people there is much more difficult. The market is crowded.

Good quality goods and services will always be in demand. This is not IMHO, but a fact! Before creating your own affiliate program, you need to study the market (at least superficially) and make sure that your offer is better and more profitable than that of your competitors. I am currently studying this type of income and it seems to me that there is great potential here.

Well, I can't help myself. I'll argue a little. Lately, it has been in great demand within affiliate programs. Very often this is some kind of rather useless WOW product. He is super popular for a certain time, and then no one needs him for the ruble. A good example is the millions of sales of soft toys - talking hamsters. Last year's trend. Most of the goods that are sold through PP are something made in China for pennies, that is, there is no point in talking about good quality.

By offering quality at a reasonable price, you can reach the top sales! In the post above, I wrote that I started studying sales technology through creating my own affiliate program. I started by searching for an interesting product and it seems I found several suitable options. I am satisfied with the indicators price-quality-manufacturer support. Now everything is at the stage of contracts and deliberations, but I am seriously interested in this type of income!

Why are you talking only about goods? After all, many people create affiliate programs on their websites and earn money from them, and these are not necessarily products. For example, they make affiliate programs on forums, they make affiliate programs on axleboxes, and in many other places they make their own affiliate programs. They immediately discuss how to do it, and not the prospects of making money on affiliate programs and the quality of the product.

It seems to me that the easiest way to create an affiliate program is through ready-made plugins, less fuss. Of course, if you need unique functionality, you can order it from a programmer, but there is much more fuss and costs.

More and more people want to create their own CPA affiliates, hire a call center, take offers... But you need to take into account that there is a lot of competition, and there are already some top affiliates that you don’t want to run away from.

The main “cookies” already give - 0 days of fraud, withdrawal on the same day, payment is higher than others, one link - no platforms.

Plus car competitions.
What else can you surprise and compete with top affiliate programs?

So this is true in almost everything, if you look at it globally, then a person only needs food and clothing to live, but still everyone buys something every day and in large quantities. I think there will still be a lot of people who won’t mind promoting your product for a percentage, many are not bad at it, so why not, the main thing is to create more or less profitable conditions.

Well, I know that there are mailing services for information businesses, where you can set up an affiliate program, set percentages, and connect payment systems. There are also information business exchanges, there is such a thing there too.
Online stores have their own script installed.
But if sales are tied up in the office, then everything is counted manually by the accountant.

It's important to create something that you can pay for. To be successful, you need to fulfill obligations and create ideas that can develop people and allow them to actually earn money. Success is determined by honesty, that's my opinion. If they pay here, then there is development, but if they scam you completely, then don’t expect success.

Another advantage is that the partner you bring is assigned to you on a permanent basis. This means that I will have my percentage in any case.

By the way, this is quite an interesting topic. I would like to create my own affiliate program, but I don’t think it will work. This requires knowledge, you need to choose everything correctly, calculate and know a lot. What I don’t have, besides, I need money, and not everyone is rich in that.

  • Megaplan
  • 1c accounting
  • Google Services
  • WordPress

Even companies with a decent level of sales must be constantly looking for new customers - otherwise, before they even blink an eye, they will be left behind their competitors. One of the effective ways to expand your customer base is the so-called affiliate program - a form of mutually beneficial business cooperation that allows all parties to the agreement to reduce the cost of attracting customers. Andrey Serdyukov, head of the partner relations department at Megaplan, told the website about how to choose partners and what needs to be taken into account when developing a program.

Head of the department for work with partners of the company "Megaplan", specializing in the development of cloud automation systems for small and medium-sized businesses. Graduated from MIREA (TU), Faculty of Computers, Complexes, Systems and Networks. Before that, he worked at Microsoft, where he was involved in software sales, pre-sales technical work with clients, and developed the Microsoft-Comparex cloud partnership project. He is a music lover and enjoys photography and amateur extreme sports.


Why do we launch affiliate programs?

If the affiliate program is organized correctly, then the win-win principle works and all participants benefit.

The first condition for success is the right choice of partner, only in this case the program will become a driver of growth. An option for the lazy is to hire a partner agency that will develop the program and find partners for you. With a ready-made program, you can contact a service intermediary - he specializes in finding partners for several programs at the same time, and he will find one for you.

The second important condition for the success of an affiliate program is the correct concept, taking into account all the realities and trends of the market. It’s not enough to come up with and launch a program, you need to regularly update its content - only then will it be useful.

Megaplan spends resources on product and sales training, testing, concluding contracts, helping with landing pages, etc. Without this work, the partner will leave at the first difficulties, and we don’t need that. Monitoring of program implementation and support must be constant.

Step 1. Find quality partners

The easiest and fastest way to get partners is to offer to promote your product or service for a certain percentage of the sales amount. In this situation, anyone who is willing to provide their resources for a portion of your profit can become a partner.

In the Internet era, this type of business collaboration has taken on a new life. If a partner has a website with a target audience for your company, if he runs a popular blog or has many friends on social networks, all he needs to do is place personalized links there. Users who follow this link are assigned to the partner: if one of them makes a purchase, the partner will receive a reward. This will happen even if the user confines himself to the transition, but returns later. The percentage of the purchase amount and the period during which the client is considered to have come from the partner must be agreed upon in advance.

In Megaplan, the affiliate program is divided into referral and dealer. A referral program is the simplest form of cooperation (I talked about it above). In essence, this is word of mouth, a partnership by recommendation, which we launch without obligations and burden on the partner: we take on technical support and customer consultation.

The dealer program involves closer cooperation. The dealer not only finds the client, but also takes care of him: he supports him, accompanying financial transactions, prepares documents, and helps select comprehensive solutions.

If your product sells, it’s not difficult to gather partners. It is important to make sure that your partner is capable of moving the business forward with you. Choose partners and the type of cooperation with them depending on your area and goals. For example, potential partners of Megaplan are companies that sell programs, engage in training in the field of IT or business development, develop, refine software products and implement them.

Don't be afraid to offer partnerships to direct competitors. Shops exchange cross-references, magazines exchange article banners - and this is normal practice. Put aside prejudices: they are meaningless if in the end everyone wins.

For example, we offer dealership to IT companies like us, which has four forms: sales, training, implementation and development. We give our partners the right to sell Megaplan on our behalf, train clients, write extensions and set up integrations with other services and programs. They take our API application creation module and modify Megaplan to meet the needs of a specific client. For some partners, such cooperation eventually becomes a new direction in business.

So, one of our clients used Megaplan and at some point realized that he lacked tools for online monitoring of key indicators of the sales department. Then he, together with other developers, came up with the Polytell service, which integrates with Megaplan. So the client himself became a partner, discovering a new source of income.

Step 2. Create and formalize the work algorithm

First of all, prepare the ground for selling yourself and your product to a partner. He must understand that working with you is beneficial, and he can earn decent money.

Before concluding an agreement, discuss what exactly interest is charged for: for a transition to the site, for registration or for a sale. Check how quickly and regularly the reward is transferred to the partner’s account, describe the conditions and sales tools. Try to resolve possible disagreements in advance. Discussion of details is important: if your partner’s expectations are not met, he will be disappointed and leave. We don't want this, do we?

To avoid problems, we first train and test the dealer. We honestly explain how the program works, what risks await you at first, when the partner sees the results of the work. I advise you not to lie.

The partner studies the product on the website in the help section or in free webinars. Each partner has a personal manager in Megaplan who answers questions and is ready to help. You need to teach your partners how to use, sell and promote your product, because each has their own specifics.

We deliberately spend time and effort training our partners before signing an agreement. If he does not understand the product, it is useless to expect good results from him. It may take a lot of effort and money at the dating stage, but then you don’t have to rack your brains and work on mistakes. And of course, at this stage, the unscrupulous and lazy are eliminated: if a person is not ready to learn, he probably will not actively sell. After a partner passes a simple test, he receives a certificate. Then we sign the contract.

Step 3. Sign an agreement

Be sure to include all terms and conditions in the partnership agreement. Why is it important? When partners sell your product, they do not risk anything: in the worst case, they lose possible profits. It doesn’t cost them anything to go to competitors at the first difficulties.

In the contract, be sure to stipulate the rules for revising the terms and conditions and indicate the validity period. It may happen that the affiliate program becomes unprofitable for you, for example, if you open a branch in another city and get direct access to clients.

Megaplan enters into a one-year contract with referral partners, and a three-year contract with dealers. When it comes to intellectual property, one of the mandatory clauses of the contract is liability for violation of trade secrets. With some partners we enter into a separate non-disclosure agreement - the so-called NDA.

Step 4. Provide partner support

You need to work with partners in the same way as with clients: train, accompany and take care of them. For example, we are constantly improving the product and updating it once a month. The partner should be aware of most updates. Specialists working with partners supervise everyone: send news, organize additional training for new partner employees.

For the affiliate program to work, you need to take care of sales tools: website banners, advertising texts, letter templates for clients - and this is the task of the vendor. It’s convenient for the partner because he doesn’t have to do it himself. A new advertising campaign from a partner will not come as a surprise to you.

We recently launched a new affiliate website, where you can find out the conditions of our programs and submit an application for partnership. When a partner registers with Megaplan, he gets access to the Partner Account. His individual link, contract template and set of marketing materials are stored there, and statistics on leads are also accumulated. The referral partner can at any time see how many users came through his link, who bought the product and how much he earned. A convenient affiliate account helps develop the program because it adds transparency to financial relations.

To prevent an affiliate program from failing, it is important to follow a number of rules.

Explain company goals. Don’t forget to discuss with your partner what audience you are counting on and what results you are interested in. The partner will choose the desired promotion channel - if your product is designed for entrepreneurs, then housewives or schoolchildren will not come to you.

Monitor your reputation. Control where your clients come from, how much time they spend on the site, and whether they swear on the way out. Keep in mind that partners may act in bad faith. For example, hang a banner with your advertisement on a site with prohibited content or invite you to watch a free movie that is not on your site. Potential clients will leave bad reviews, and you may be demoted in search results.

Be realistic about opportunities. We often discuss risks, but at the same time we may not take into account optimistic scenarios. If too many clients come through affiliate links, will the site cope? Do you have enough call center staff and inventory to satisfy everyone?

Don't expect quick results. You shouldn’t count on an avalanche-like growth in sales and huge turnover immediately after launching an affiliate program. At the first stage, there are not many transitions from partner sites. Typically, noticeable profits appear after 3-6 months.

Be honest with partners. Provide complete statistics of collaboration: how many clients came through his link, how many products were sold. The more your partner believes in you, the greater his desire to work with you.


Don't make sudden movements. After concluding an agreement, you cannot change the terms of interest rates or other important points relating to the relationship with your partner. Change, especially unpredictable change, can lead to conflict and the loss of a valuable supporter. All changes must be discussed in advance.

Don't leave things to chance: Strong relationships take work. An affiliate program will not generate income if you launch it and then forget about it. Interaction with partners needs to be improved: update advertising tools, provide support, check indicators and results.

Some Megaplan partners

    SADESIGN- one of Megaplan’s long-time partners and exclusive representative abroad. I developed my own module for integration and expansion of functionality, which is sold together with Megaplan. In addition, it is developing a subsidiary project “Megaplan Ukraine”. Company specialists participate in product advice, testing and bug fixes.

    One of the leaders in sales automation is the company "First Bit"- offers “Megaplan” to clients and independently manages all stages of the transaction, for which he receives a reward. Thanks to partners like these, who take full care of our customers, we can focus all our efforts on improving the product.

    "Megaplan" is presented among software solutions for business on the project website "Business Environment". This is a Sberbank project to support companies, which offers courses, products and services at a discount. Sberbank attracts clients, takes its share of the reward, and our sales department advises clients.

    The organizers of outdoor bars BarStreet at one time modified “Megaplan” to suit their needs. This is how the company appeared Polytell, which now sells the program of the same name, carries out integrations and implements Megaplan in companies. Thus, the partner earns not only from commissions from the sale of licenses, but also from his own services.

  • Company "Softpresident"- our partner in St. Petersburg, who takes an active part in the life of Megaplan: discusses new projects, tests updates, conducts webinars. And, of course, he makes money on commissions, because he takes full responsibility for customer support.


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