Hello Igor.

Search hints serve as an important source of semantics for promotion, often, getting into the TOP-10 only for phrases from tips, you can get a decent amount of targeted traffic.

Collecting search engine suggestions

For batch (fast) collection of search engine prompts in a given region (and Yandex prompts change depending on the user's region, history and previous search query) - you can use either or the Key Collector program, as well as others free analogues and online services. We will analyze the work with prompts using the example of work in Key collector.

The start of the collection of tips occurs when you click on the icon "Three multi-colored circles". Next, the dialog box shown below is displayed.

Previously, it is useful to configure the parsing (the "Gear" icon at the very top). There you can configure: parsing region, parsing depth and other settings). See below for details.

The checkbox "Collect only TOP of tips without brute force and space after the phrase" will allow you to collect only the most popular tips that are displayed when you enter the exact phrase that you specified as the base one for collection in the search string of the search engine.

Further work with hints

If you collect only "TOP tips", then from one phrase you get from 5 to 20 different search queries. If you collect, taking into account the enumeration of options, then more than a hundred tips can be collected.

Further, it is recommended to collect basic statistics for each phrase from the tips, as well as clean up the list from inappropriate phrases... For our project "INDEPENDENT PROMOTION", only those phrases that clearly indicate the user's desire to promote on their own or information requests where the user is interested in SEO issues will be targeted.

• statistics are updated approximately once every few weeks, and if the phrase is in the tips, a decent one can be collected from it search traffic despite its frequency according to the WordStat system, thus, statistics simply could not have time to accumulate;
• the hint can be collected from Google and it is from google search there will be good traffic on it, and the WordStat service shows the number of requests according to Yandex statistics.

Some nuances

It should be borne in mind that the tips are updated quite often and if now this phrase is in the tips, then after a few days it can successfully disappear from there and be replaced with new phrases. Here it is required regular work with semantics and its updating.

A number of companies and SEO-services actively “wind up” tips, but Yandex periodically performs “cleaning”, as a result of which most of the winding tips disappear.

You can get cheap search traffic based on the tips. For a number of prompted queries, the competition turns out to be tens or even hundreds of times less than for popular queries from WordStat (with comparable traffic). This is exactly the point of collecting queries from Yandex and Google tips and further work to promote the site using them.

It is worth noting that convenient parsing of Yandex and Google search suggestions is also implemented in Pixel Tools, the main convenience is collecting data online (in the cloud), without any installation on a computer. Good luck collecting all the effective search tips to promote your site!

Response date: 15.06.2014
Answer author: Dmitry Sevalnev

Yandex search hints save users time every day. You don't need to type in the request completely, Yandex will highlight the continuation of the word or phrase. All that remains is to click on the required hint.

What are the tips

Full-text work in the desktop version, because a person types quickly on the keyboard. It's easier for him to print part of the request and then select desired option from the tips.

Word by word implemented in the web version of Yandex Browser and mobile applications... The user enters one word, and then selects words from the proposed list by clicking on a separate word... With a long query, the phrase is typed separately by words. Each search suggestion can be removed by clicking on the cross next to the phrase.

Factoid hints. V mobile search the weather, traffic jams, facts are automatically highlighted immediately when entering a query. When the user enters the weather in Moscow, the current temperature is highlighted as a hint below the search bar. In Yandex.Video, tips contain serial numbers and individual episodes. The user selects a season first, then that season's episode. When you enter the name of a movie, the tooltips show a direct link to the movie.

Long. In 2017, there were significant changes in Yandex search tips. The main innovation is related to the processing of long queries. Since 2016, there has been a trend - users began to enter search queries up to seven words in length into the search bar. At the end of 2017, the share of long queries is 10%. Therefore, now long queries are highlighted, and such tips work in search, pictures and videos.

Historical. The queries that the user has already entered are remembered by the system and highlighted in the search priority. Previously, historical clues worked only in the desktop version, now they are available on mobile phones and in search services Yandex. If the user was looking for something under his login, then, having logged in on another device, he will see the history of his requests.

How tips are calculated in Yandex

Offline metrics are not based on user actions. They are calculated through mathematical formulas... The calculation is based on the assumption that the user will immediately select the desired hint as soon as he sees it. After entering the request, the total number of user actions is calculated. This metric is called ExpectedActionsCount or EAC.

The second indicator, GuessProbability, calculates the ratio of "correct" prompts to the total number of prompts. "Correct" hints are word hints that are visible to the user before starting to enter the next word in the query.

The first and second indicators are correlated with each other. If EAC decreases, then GuessProbability increases. Analyzing both metrics, search algorithm composes bigrams from words - stable phrases of two or three words that users usually enter together: Arc de Triomphe, Eiffel Tower.

The average character length in Yandex queries is 19, so with search suggestions disabled, on average 19 actions must be performed by the user when entering each search query. After the introduction of hints, the number of actions decreased to 13.5. At the end of 2017, the indicator is 11.5.

Online metric... Yandex uses the “input time per request character” indicator. It is not subject to the seasonality of demand. This metric is used to test the usability of tooltips. For example, when testing a graph interface, it was found that the speed dropped significantly. Users began to look too often at the suggested prompts, and as a result, they entered the query much slower. The solution, which initially looked revolutionary, actually slowed people down in search.

How to get to the tips

It is believed that users trust a brand more if they see it among Yandex search suggestions. We cannot agree with this, because the query selection algorithm is also based on the popularity of the word. Yandex does not conduct reputational expertise.

It selects the words and phrases that are most often entered into the search bar. Therefore, brands and companies that have appeared in high-profile scandals will also be in the clues. Moreover, most likely, they will be on top lines, because there is a hype around them now, and Yandex updates "hot" requests every half hour. For example, in the network scandals of the pre-holiday February 2018 week, two brands were lit up: shoe manufacturer Zenden and Shop digital technology DNS. Both are on the top lines in tooltips.

Companies have no influence on the inclusion of their name in the list of clues. Agencies offering such services are usually engaged in "cheating" the request in the search. This is done using special programs or by the hands of numerous freelancers. Although getting a brand on the list of tips is the result of the competent work of the PR department. We advise you to develop your brand in traditional ways. The more the company and its products are recognizable and in demand, the faster their names will get into Yandex tips. This is especially true for regional companies, because the competition in regional Yandex search is lower.

Conclusion

Yandex plans to develop search suggestions in the direction of simplifying the search. The search engine wants to achieve a result so that the answer to the user's request already appears at the time of entering the request. In mobile search, it is planned to add a search by data in the phone: bookmarks, contacts, files. The algorithm for selecting hints is regularly improved. A permanent search engine team is working on it, which tests innovations almost monthly.

The guaranteed way for a company to get on the list of requests is to use classic PR tools and develop brand awareness. The more consumers are interested in the company's products over a long period of time, the more often the brand will be on the list of clues. Cheating tips are not effective. When the promotion stops, the brand is again excluded from the tips.

The material was prepared by Svetlana Sirvida-Llorente.

Search suggestions are variants of the most popular queries that start with the same letters as your query and appear in the block below the search bar.

The list of hints is updated as you enter characters in search bar.

If one of the suggestions matches your request, select it from the list using the mouse or the Up / Down keys and press the Enter key to go to the search. If necessary, you can refine your query by completing the text of the selected hint.

Hints are generated from the flow of requests to Yandex. The titles of encyclopedic articles, musical works and other pertinent content are added to them. In addition to the query text itself, search suggestions may contain links to sites and ready-made answers to your question.

When generating tips, the location and personal interests of the user can be taken into account, if this is allowed in the corresponding settings.

Answers in tips

Yandex is able to provide answers to popular queries directly in search suggestions. For example, you can find out the depth of Lake Baikal or the height of Everest without going to the search results. In this case, you will receive an answer even before you enter the request completely.

Links to sites

If you want your favorite sites to be highlighted in search suggestions, enable the option Show sites you visit frequently on the search suggestions setup page.

If you notice an inaccuracy in the description of the site, please report it to Yandex support.

Relevant queries in the search bar (for mobile Yandex)

Relevant queries are what's on this moment Internet users are most worried about what they are looking for in Yandex. You can see the current request on your mobile phone:

The actual request is updated every hour.

If you are interested in the suggested topic, click the Find button. A page with search results for this query will open.

To enable (disable) the display of the current query in the search bar:

Those who actively use Yandex and Google search have probably seen search tips more than once.

Excellent, in general, a piece. For both users and SEOs. Today I will tell you what are search suggestions, I will consider how they work, and show how professionals use this feature to get traffic.

Search suggestion technology itself is not new. The search giant Google has been using it for quite some time.

Therefore, we can say that Yasha simply copied this technology from Google, and successfully stuck it to his own search. In the main search results, this chip earned in 2008. And before that, he ran search suggestions on Yandex.Bar users, on which, in fact, statistics were collected.

Search hints- this is an opportunity to evaluate everything as the request is typed possible options keyword that we enter. All this is done so that the user does not bother himself with a complete set of the keyword, but can limit himself to only a partial set of the keyword, and then choose from the proposed options what he needs

What search suggestions Yandex will display depends on the user's region. That is, regionalism also plays a significant role here. In principle, you can read in sufficient detail about search hints in the descriptions of Yandex technologies -.

But all this is theory, and everyone is interested in practice. You and I, I believe, are SEOs, so it's not the technologies themselves that are important to us, but the methods by which you can get traffic, right?

In the description of search hints technology on Yandex it is written: “ Typos are corrected along with filtering queries.". I'll be honest, I didn't pay attention to whether there was this entry earlier, or it appeared more recently. The bottom line is that many smart SEO, doorway managers, skillfully used search suggestions to cheat non-existent queries.

This is how it was done. Recently, there was, how can I say it, a little nix when a site promoted by one cool optimizing office at once blocked all search suggestions from Yandex. Today this hole has already been covered, but more recently the following could be observed:

That is, as you can see, the name of the desk has completely spammed the entire module of search suggestions for the keyword "education ...". Today normal work hints have been restored, and the issue is implemented as follows:

How can you understand that the request is being screwed up? In general, it is impossible to say for sure whether this is a cheat or not, but it can be determined by indirect factors. Well, for example, if on a commercial request, among other tips of an informational nature, tips appear containing the name of some office. Moreover, this desk is not very popular. What will it be then? Well, at first you can't say for sure that this is a cheat. It is advisable to look into Wordstat, or, to be more precise, into monthly statistics. And here it is already possible to draw certain conclusions. For the tips that I gave the example above, here are the statistics by month:

I deliberately highlighted the time periods that are most interesting in the context of the topic under consideration. search hints from Yandex. That is, it can be seen that until January 2010 and until June 2011 the popularity of the query was small. But in January-February 2010 and July-August 2011 its popularity increased. Moreover, not for a couple of tens or hundreds of impressions, but for several thousand at once. And, given that at this time there were no such highly significant events, in connection with which interest in this information could grow, then such an increase is most likely due to strong support from stakeholders. Simply put, guys, there was a tough cheating of search tips.

That is, to summarize, there are many reasons to wind up search suggestions. And it's not just about getting as much traffic as possible. Well, what can I say, you see everything yourself.

How search suggestions are made

I repeat once again that promoting some queries in search suggestions is very promising. Well, think for yourself. Let me have my website -. I want to receive traffic on demand « » ... But to raise your site for this request, according to which Wordstat shows the exact frequency for the region of Russia - 6942 impressions per month on the first lines search results unrealistic. Besides, this request refers to the commercial segment, therefore, it is not possible to promote the site for this request without having great opportunities both financially and in terms of a good promotion strategy in Yandex.

This is why Yandex search tips have become popular. Rather, their promotion. So, I need visitors who enter a request in Yandex. "website promotion"... To do this, you can select some non-competitive request and increase its frequency.

For example, let's take a request "Site promotion quickly"... We see that the request is unpopular, and there is no competition for it

And now, point by point:

An article is being written on your site for this keyword

The page is promoted to the top of search results for this request.

Now we need impressions of this keyword in the search results so that they are taken into account by Yandex. To do this, you need to create the appearance of an increase in user interest in this particular request. It is clear that if you do all this from your computer, then a quick ban and ignoring everything that has been done is inevitable. Therefore, they do it very carefully.

Firstly, they use bots, or systems like CAP (wmmail.ru and the like) to boost the impressions of this request.

Secondly, they act very carefully, gradually pull up in general, as a rule, different requests, and not one. That is, if it comes about cramming the name of the office into the search tips, first they carefully pull up the name of this office in the search results, then gradually dilute this query in other words into the topic.

Example

Suppose there is a certain company engaged in website promotion. This office is called « Delay-seo "... They wind it up like this. First, they pull up the query “ delay-seo ". Then add the word here "site", as well as other similar words, again pull them up in the SERP. Although, what is there to pull them up? If they are with zero competition, then there is nothing to pull them up there.

With added word "site" we get a construction like « delay-seo site "... Then add the word "Promotion"... That is, it turns out a one-piece structure of the type "website promotiondelay-seo "... These requests are pulled up in the search results, and again they are winding up in terms of frequency. In a sense, they enter each of the necessary queries in Yandex, thereby artificially inflating their popularity. By the way, here's a hint as to why some queries in Yandex have a high frequency, but after they reach the top, they do not give traffic. The answer is simple: these requests are artificially wound.

In general, in the end, when a person will enter a query in the search bar "website promotion", then it will be shown in tooltips, including a hint "website promotiondelay-seo "... Of course, the site being promoted before this should already be in the first place in the crescendo on the request “ website promotiondelay-seo ". And, of course, by this time it is already necessary to increase the popularity of the queries we are promoting in comparison with those that are shown at the moment in the tips.

website promotion on your own - 1039 impressions per month (for the exact phrase)

website promotion cost - 140 impressions per month

website promotion for free - 1102 impressions per month

website promotion prices - 70 impressions per month

website promotion in Yandex - 121 impressions per month

website promotion in search engines- 79 impressions per month

website promotion moscow - 18 impressions per month

website promotion is cheap - 44 impressions per month

website promotion in yandex - 14 impressions per month

website promotion in google - 28 impressions per month

That is, the queries we are promoting must be made more popular than those that are currently displayed in Yandex search tips. And more popular means more frequent.

And when visitors ask Yandex for information on the request "site promotion", then some of them will click on the request "website promotiondelay-seo ", and from there they will be included in the search results for this request, and ultimately from the search results they will go to the site being promoted.

This is the technology of cheating search suggestions in Yandex. In any case, this is how I imagine it. By the way, some cunning webmasters in addition to CAP systems, they also use their own e-mail databases of subscribers, who are sent materials containing a call to make necessary actions in Yandex search. Moreover, in mailing list there are no active links. That is, again, I think you are catching the logic.

Search suggestions are variants of the most popular queries that start with the same letters as your query and appear in the block below the search bar.

The list of hints is updated as you enter characters in the search bar.

If one of the suggestions matches your request, select it from the list using the mouse or the Up / Down keys and press the Enter key to go to the search. If necessary, you can refine your query by completing the text of the selected hint.

Hints are generated from the flow of requests to Yandex. The titles of encyclopedic articles, musical works and other pertinent content are added to them. In addition to the query text itself, search suggestions may contain links to sites and ready-made answers to your question.

When generating tips, the location and personal interests of the user can be taken into account, if this is allowed in the corresponding settings.

Answers in tips

Yandex is able to provide answers to popular queries directly in search tips. For example, you can find out the depth of Lake Baikal or the height of Everest without going to the search results. In this case, you will receive an answer even before you enter the request in full.

Links to sites

If you want your favorite sites to be highlighted in search suggestions, enable the option Show sites you visit frequently on the search suggestions setup page.

If you notice an inaccuracy in the description of the site, please report it to Yandex support.

Relevant queries in the search bar (for mobile Yandex)

Relevant queries are what currently worries Internet users the most, and what they are looking for in Yandex. You can see the current request on your mobile phone:

The actual request is updated every hour.

If you are interested in the suggested topic, click the Find button. A page with search results for this query will open.

To enable (disable) the display of the current query in the search bar: