How to increase traffic. How to find out and increase traffic to a VKontakte page Be simpler and people will be drawn to you

Youtube

Just as faith without works is dead, a website without traffic is dead. Axiom, however! But there are a lot of such dead sites, although often they are VERY good, and the design is excellent, and the articles are wonderful, and the traffic is almost zero. Why? How to increase traffic to a website without investing money in it, but only knowledge and a little time?

First, I’ll answer the question: why is there no traffic? There is only one reason - you don’t know anything about SEO or you don’t fulfill the basic requirements of this science. And this is a science, but you don’t need to be a professor in it to make your site visited, especially on less competitive topics. And there are plenty of such topics...

After this, we will be shown the key phrases by which our site was visited, and this article in particular:

Here are the phrases for which our article achieved at least some success and we now need to do the following:

We upload all these words to a file.
We check all these phrases for frequency.
Let's find out our real positions on them.
If the phrase is good, and we are not far from the TOP, then we check whether this phrase is in our article?
If not, then we add it, if there is, then we make a link from other articles (relevant) with this key to our article. But you don’t need to make the exact key everywhere - key + word in front or behind.

A good free program, TopSite, will help us with points 2 and 3 (although Key Collector can do this too). Let's enter our phrases:

Now we look, analyze and take action. In this way, you can well increase the traffic to your site through old articles.

You might be thinking: but this is a lot of work! And you are right, that is why the work of an SEO specialist is well paid. It’s not enough to know all this, and we’ve only scratched the surface, but you need to constantly work with the site, analyze, change and change something, then analyze again...

If you don’t have the strength, time, or desire to figure it out, then hire a person who has it all, FOR EXAMPLE, me 😉

If you are just a blogger who is just starting your journey, then I want to give you advice: do not write articles that are interesting only to you, write articles that are also interesting to search engines... And you will get TRAFFIC!

Do you know how search engine user behavior has changed over the past 5-6 years?

Today, the average length of search queries has increased significantly. When turning to search engines, people now formulate precise, specific queries and expect to receive the same clear answers from them.

Unfortunately, pipeline methods for website promotion force most SEO companies to filter out low-frequency queries at the stage of selecting the semantic core and then not use them when promoting the website. And yet, experience shows that low-frequency queries are entered by precisely those people who are already mature and ready to buy. As a result, the customer loses a large share of traffic and “warm” clients.

How to use low-frequency queries to increase site traffic, conversion and real profit? We will tell you and show you with examples from practice.

Don't give up on long-tail requests!

To speed up the process and get quick results, SEO specialists, when compiling a semantic core, discard verbose low-frequency queries and work with phrases up to 3 words long. As a result, more than 70% of targeted traffic is lost. Of course, he is partially attracted to the site, but accidentally and uncontrollably.

Thus, in order to increase site traffic for low-frequency queries, you need to work on a lot of low-frequency queries. Basically, these are queries consisting of many words:

“buy a front bumper for a 2000 BMW X5” - 8 words;
“recipe for beef with lemon juice in the Redmond SX-232 multicooker” - 9 words;
“where to eat delicious sausages in the Moscow metro on the red line” - 10 words.

In many topics, more than 70% of possible traffic contains queries ranging from 4 to 9 words in length. By working through them, you can deliberately increase search traffic several times without “dancing with a tambourine.”

Promotion for low-frequency queries: tagging technique

Most often, to attract low-frequency traffic in large volumes, they create a section a la “Useful Articles”. It publishes 5–10 articles per month. Streaming SEO companies typically do this. But we know that even well-known agencies often resort to fraudulent methods...

Do the articles solve the problem? Hardly. Usually these are completely dull texts that do not sell or even direct the user to the page where the desired product is located. This solution has a lot of disadvantages: low traffic growth rate, poor page conversion and turning them (with 1000+ articles on the site) into an unstructured mess.

There is another elegant way: create a semantic structure from category filters. This will increase the volume of landing pages for key queries and increase traffic to the site by 3–8 times, depending on the topic of the project.

The semantic structure of category filters brings the best results:

online stores;
content projects (blogs, portals).

The semantic structure of category filters is not suitable for landing pages, corporate sites without a catalog, or topics with a small number of long search queries.

How does request frequency relate to length?

Let's look at the example of LED lamps.

1. Define semantics

To do this, we use one or more of the following methods:

brainstorm;
competitor analysis;
Yandex.Wordstat collection;
collection of search tips;
various programs and services (for example, KeyCollector).

Distribution of total frequency by number of words in the query

Graph “Dependence of total frequency on request length”

As you can see, there is a relationship between the length and frequency of the request.

2. We carry out analytics

60% of traffic comes from queries of 5 or more words.
The highest frequency is observed for queries of 5 words (18.8%).
Queries 2–3 words long account for only 20% of the total frequency.
The identified set of low-frequency query masks can be used to create a semantic structure from category filters and attract targeted traffic to the site.

Benefits of Website Tagging

Filter page fully meets the user's request. Accordingly, by clicking on it, the user receives a comprehensive answer to his request.

Benefits of category filter pages

Low-frequency requests are low-competitive and do not require significant labor costs for promotion.
Correctly identified, structured and semantically integrated search query clouds can generate total traffic of up to 30% of the medium/high frequency parent query.
Low-frequency queries reach the TOP without links, and in some cases, without texts.

How to form the semantic structure of a website using category filters?

1. Think as much as possible about the future structure of the site

The structure must be thoughtful, hierarchically correct and scalable. Creating filter pages indiscriminately is a road to nowhere. After a few months of work, a lot of duplicates will appear, some of the pages will “hang” on their own, not fitting into the structure of the site. At first, such work will give a small increase.

But subsequently maintaining the site will be problematic, so you need to:

Define all filter parameters and their characteristics

For example: p 1, p 2, p 3, ..., p n.

Perform normalization of parameters in the page address

For example, if a request goes to a page of the form: /svetilniki/?p3=LED&p1=ceiling&p4=200×200, then due to the placement of redirection rules, normalization should bring the page to the form: /svetilniki/?p1=ceiling&p2=0&p3=LED&p4=200× 200. This way you can avoid duplicate pages with the same parameters.

Set clear URLs for filters
Perform linking

Moreover, in such a way that the nesting levels of the structure correspond to the length of the search query.

2. Keep it relevant

The main rule when generating a page is strict adherence to relevance. A page written for a low-frequency request must fully answer the user’s question.

3. Consider all the features of the filter page

There are some technical features of document markup (filter page):

The static CNC URL must be in Latin. It is better not to use Cyrillic.
Unique Title. Be sure to include Description. Keywords - optional.
H1 - exact occurrence of the low frequency query. For example, “white metal pipe 60 mm” is included, but does not match the Title.
H2 - diluted H1 (for example, “Buy a 60 mm white metal pipe in Moscow”).

4. Make pages useful for users

The page should be useful to users and contain unique information compared to other pages on the site. If it is close in meaning to the site's search results pages, search engines will not rank it highly.

5. Create quality content to improve behavioral factors

To have good behavioral factors, the page must be of high quality. Otherwise, you may face sanctions from search engines.

Large retail companies know this

Example of search results for a Wikimart website

Case. How did we increase the number of applications and convert them into sales through low-competition requests?

Our client is a construction company. We created “landing pages” for short, low-frequency queries in the following topics:

100% of queries in the TOP 10 of the Google search engine,
90% of queries in the TOP 10 of the Yandex search engine.

Key queries from a selected mask (one of several dozen) codenamed “matching by color” look like this:

"buy x green"
"X colors of Wenge",
etc., where X is the name of the product (hello, NDA?).

Attraction: 3500 targeted visitors per month!

Working with low-frequency queries leads to a noticeable increase in traffic and strengthening the site’s position in search engines. This is clearly demonstrated by the graph:

As you can see, 20 people a week come to the site for key queries. This means that low-frequency queries are commercial and selling. Under no circumstances should you refuse them!

In just 3.5 months, this request mask alone managed to attract 200 people with a low failure rate (15.3%). The viewing depth was 2.21, and the time spent on the site was 2.3 minutes.

If we take into account other sets of low-frequency masks that we have implemented on the site (today there are about 80 of them), we can consider that the site attracts 3500 targeted visitors per month. And this number is constantly growing!

Would you like to receive an offer from us?

Start cooperation

When purchasing such traffic in contextual advertising, the client would pay at least 200,000 rubles per month. The monthly budget for search engine optimization and writing new content is 4 times less, despite the fact that such a result will have a cumulative effect. At a certain point, you can stop working and be content with the existing traffic without paying more for advertising.

Positions in search engines Yandex and Google

What if they didn't?

Our client would expect the following result:

loss of market share as competitors are actively developing work with low-frequency requests;
advertising costs are ten times higher;
the cost of contacting a potential client is significantly higher;
There are far fewer clients;
The quality of requests from potential clients is low.

Conversion into applications and real buyers is higher!

Conversion into traffic requests for low-frequency queries (1.85%) is higher than the average for the site (1.3%); 64% of applications are converted into sales.

With an average check of 32,000 rubles, monthly traffic generates a turnover of 760,000 rubles. If you subtract advertising costs and costs for purchasing products, you get a margin of 180,000 rubles.

The game is worth the candle

Working with identifying masks of low-frequency queries and building systematic work with thousands of such queries to the benefit of the customer and without the threat of sanctions from the search engine requires a lot of experience and qualifications of specialists, and also takes a lot of time. Therefore the majority

What's the point of having a website if no one visits it? Who will read articles, place orders, subscribe to the newsletter and click on advertisements? Users are the true meaning of the existence of the Internet in principle. Millions of Internet resources compete every day for the attention of the audience (in other words, for attracting traffic).

Traffic in SEO promotion is the number of visitors to the site for a specific period of time (day, week, month or year).

Actually, the goal of any site is to attract as many users as possible to its pages in order to make a profit. That is why the question of how to increase website traffic is so relevant.

But not all traffic will be useful for the site owner. We can talk about the effectiveness of an Internet resource only when visitors not only visit its pages, but also perform targeted actions: place orders, register, call the company, etc. It is important to attract an interested audience to the site, that is, targeted traffic .

To do this, you need to choose your promotion tools wisely. The most effective ways to increase website traffic will be those that are based on targeting.

Targeting (from the English target - “goal”) are advertising tools that allow you to select a target audience from the entire Internet community that fits certain criteria (age, gender, income level, field of activity, interests, etc.).

There are several sources of traffic, i.e. channels through which visitors reach the site. And in each area it is necessary to carry out careful work in order to increase site traffic.

Ways to increase website traffic

Traffic promotion

SEO traffic is visitors who follow links from search engine results pages (Yandex, Google, Rambler, etc.). Users purposefully search for information, and, accordingly, are interested in it and are ready to consider offers from various sites, including yours.

Obviously, resources that rank high in search results will receive the majority of all organic traffic. In order for a site to rise to the TOP 10, you need to work on its promotion. Although the ultimate goal is not the fact of bringing the site to the first page of search results, but an increase in site traffic and transitions from search engines.

Traffic promotion is fundamentally different from position promotion in its approach to the formation of a semantic core (SC). To attract the maximum target audience, the site is promoted not by a dozen queries, but by several hundred, mostly low-frequency ones.

Since a well-assembled semantic core plays the most important role in traffic promotion, when compiling it you must adhere to the following rules:

The core should be as complete and targeted as possible, containing a significant part of low-frequency queries.
For commercial sites, it is necessary to focus on transactional queries (including the words “order”, “buy”, “price”, “cost”).
It’s better to make a list of negative keywords, i.e. queries for which non-target visitors will come to you. For example, the site only offers new household appliances. For such a resource, the negative keywords will be “used”, “used”.
It is necessary to regularly analyze the statistics of site visits and adjust the PL.

The advantages of traffic promotion are the relatively short time to achieve results. A noticeable increase in attendance is observed after 1–2 months of work. However, the method has its drawbacks. It is well suited for large online stores or information portals, but is not very effective for small sites.

Placing contextual advertising guarantees that the target audience will see your site on the first page of search results for the query they are interested in. This, accordingly, will increase traffic to the resource significantly. Yandex.Direct and Google AdWords are the main systems for placing contextual advertising. In principle, you can set up an advertising campaign yourself. However, if you do not have the relevant experience and knowledge, there is a high chance that you will waste your money.

If you decide to start running contextual advertising yourself to increase site traffic, then follow these recommendations:

The advantages of contextual advertising as a way to increase traffic is that only interested users see the ads. The first visitors appear on the site within a few hours after the launch of the advertising campaign. Contextual advertising is easy to manage. However, this is a rather expensive method. And this is its main drawback.

Traffic in this case reaches the site when you click on an advertising banner placed on a search engine results page or on some Internet resource.

To achieve the desired effect from media advertising and significantly increase traffic to the site, you need to create an effective, memorable banner and wisely choose a platform for its placement.

An advertising banner must be created by professionals - designers and marketers. The graphic content and text contained in the advertisement should complement each other and encourage the user to click on such a banner.

When choosing a site, you need to find out the number of visitors to this Internet resource, the average time spent on the site, the depth of page viewing, as well as the frequency of updating information, audience behavior (comments, likes, shares, etc.), the volume of other advertising on the pages , and, of course, the prices for placing advertising banners. Based on this data, you need to choose the most suitable site.

The main thing is to be sure to set up banner display targeting so as not to waste your budget and show advertising only to your target audience!

The advantages of this method of increasing website traffic are:

more emotional perception of the advertising message due to visualization;
quick results (provided that the campaign was properly organized);
completeness of campaign effectiveness statistics. If all banners have been marked, then ineffective sites can be identified and replaced with more productive ones.

The disadvantage of this method is also the need for high costs.

Traffic from social media is users who came to the site through links from forums, blogs, networks such as VKontakte, Odnoklassniki, Instagram, etc. Marketing on social networks allows you not only to increase the flow of users, but also to increase brand awareness, customer loyalty, demand for goods or services.

The most effective and popular ways to increase website traffic using SMM:

Main advantages:

Users will broadcast interesting and useful information through social networks at their own request, with virtually no participation from the organizer;
The basis of communication on social networks is trust. Users trust each other’s reviews and follow opinion leaders;
It’s quite easy to identify a target audience on social networks, since they all join interest groups, subscribe to certain pages, and have completed profiles with demographic characteristics.

All methods of increasing website traffic have their drawbacks. Promotion on social networks also has a minor drawback - it is a long-term process. One-time work will not bring any results, so work on social media must be carried out constantly. But at a relatively low cost, you can significantly increase traffic.

Direct appeals

This type is very rare, and to get it, you really need to have a very interesting resource. In addition, do not forget about a short, memorable site address.

Direct traffic is very rare, and to get it, you really need to have a very interesting resource. In addition, do not forget about a short, memorable site address.

Increase website traffic without financial losses

Listed above are the main ways to increase traffic to your website. Traffic promotion, contextual and display advertising, social media marketing are all excellent methods if your company is willing to pay professionals for high performance. But what if the budget is too small? How to increase website traffic without large financial investments?

I would like to immediately note that you will not be able to attract visitors to your site without spending a penny, unless, of course, you are a designer, SEO optimizer, copywriter, programmer, advertiser and marketer all rolled into one. Therefore, we will look at the least expensive methods and tell you how to increase website traffic by spending your budget wisely.

Stage 1. Preparing the site for increased traffic.

Your site is currently coping with the load perfectly, but what will happen if the traffic really becomes what you want? 100, 500, 1,000 unique visitors per day, and this is not the limit. Therefore, the first thing you need to do is change cheap hosting to a more expensive and high-quality one. In addition, it is necessary to optimize the code, eliminate possible errors, and increase page loading speed. All bugs must be fixed before you start attracting visitors, otherwise it may be too late. For these purposes you will need a smart programmer.

Stage 2. Making the first impression.

You were able to increase traffic, but when users get to your site, they immediately leave its pages. Of course, this is unacceptable. Therefore, it is necessary to take care in advance of an attractive design, easy navigation, usability, and so on.

It’s great if your site was originally created taking into account the first 2 points. Then you won’t have to spend any effort, time or money on it.

Stage 3. We begin active actions to increase traffic to the site.

Fill your site with quality content. If this is an online store, then you should add detailed product descriptions, videos, photos, reviews and testimonials, and if it is an information portal - unique and interesting articles, infographics, and video materials.
Start your blog. Share with people what you know. And be sure to do this on a regular basis.
Create a forum on your website where your visitors can calmly communicate, express their opinions, and ask questions. In this case, it is necessary that you yourself actively participate in the discussions.
Get involved in guest posting. The main thing is to write not for the sake of links, but for the sake of increasing your audience reach.
Start writing a column on some well-known Internet resource in your field.
Do not bypass the “Questions and Answers” services from Google, “Mail.ru Answers” and other similar sites. Answer user questions related to your field of activity, help them solve problems without demanding anything in return.
Actively participate in discussions on forums and blogs, leave your comments and opinions.
Be sure to create official pages on all popular social networks: VKontakte, Facebook, Instagram, Odnoklassniki, Twitter.
It is not enough to just create pages, you need to fill and develop them. For this:
Start doing email newsletters. This is one of the most powerful tools for increasing website traffic.
Engage in newsjacking, use news in your field of activity to your advantage. Place on your website not only what is happening in your company, but also “explosive” information that will attract the audience to the resource pages.
Create rich snippets. They look more advantageous compared to others and increase the number of transitions to the site.

Stage 4. Analysis of the effectiveness of efforts.

Site traffic must be constantly monitored using special services in order to correct strategy errors, eliminate ineffective methods and look for new ways to increase traffic. Naturally, a logical question arises about how to evaluate the effectiveness of the methods used.

A formula that is brilliant in its simplicity will help you find the answer.

Efficiency = R/B,

where P is the result, i.e. traffic attracted to the site, and B is the budget spent. The higher the efficiency indicator, the better the result you get with less investment.

And this is far from the only formula that will help you determine the effectiveness of your efforts. You will learn more about the calculations in our article “The cost of attracting customers on the Internet - how is it determined and what does it depend on?”

How to increase website traffic: conclusion

There are a huge number of ways to increase website traffic. The main thing is to choose a strategy wisely depending on the specifics of your business and target audience, desired results and budget.

Use different channels to attract visitors to your site in a comprehensive manner.
Carefully plan your advertising campaign strategy and don’t leave things to chance.
Always analyze the results using web analytics services and adjust the chosen course.
Constantly develop your site, make it more useful and easier to use.
Contact professionals who know exactly how to increase website traffic in a short time and with maximum impact.

Demis Group specialists have extensive experience in the field of Internet marketing, promotion and advertising. Every day we increase sales for more than 3,000 of our clients. Don't miss your chance to get the maximum target audience and become a leader in your field!

Helpful 0

VKontakte traffic statistics are an excellent tool for a person who is promoting his own page for commercial or creative purposes. It allows the account owner to find out about the target audience of the profile, their location and track how effective a particular post is in terms of views and likes.

Statistics are kept in real time, and new data can be obtained with each page update.
All information is presented in the form of charts and interactive graphs. By hovering the cursor over their elements, you can familiarize yourself with all the elements the user is interested in, having previously sorted them by time, location, etc.
At the bottom of each section (under the graphs), there are buttons with information, by clicking on which you can hide or, conversely, display the data.
Unlike communities, where access to statistics can be provided to all users, a separate page can only be viewed by the owner, without the ability to open access to third parties.

If a person has more than a hundred followers on his profile, he can use the statistics tool. It will allow him to find out about the current subscriptions to the page, unsubscribes and the number of visits during a certain period of time. This can be done using a special button located either at the bottom of the profile, or under audio and video recordings.

If a person has less than a hundred subscribers, he will not be able to see changes in statistics, coverage and traffic. Even if you use the formula https://vk.com/stats?mid=*, where instead of an asterisk you need to indicate the address of your own page, the statistics will most likely show a zero result.

Conditions for access to VKontakte traffic statistics

As noted above, the only condition that a user’s page must meet is the presence of more than one hundred subscribers. It is important to note that people who are friends do not belong to this category: if there are more than a hundred friends, and only 90 subscribers, the user will not be able to go to the statistics section, since he simply will not find the corresponding button in his profile.
Subscribers are people who have previously sent a friend request (but the request was not approved, or approved, but the person was removed from the friends list), or who have subscribed to updates.

If a user wants to see his traffic statistics on VK, but cannot due to an insufficient number of subscribers, he can easily correct the situation. The easiest way is to use third-party services to increase subscribers on social networks. However, there are risks here. For example, in most cases, it is not real people who come to the VK page, but bots, which will soon be deleted by the administration of the social network. This cheating method can also lead to blocking of the user’s page. The second method requires more effort: you need to attract subscribers by publishing interesting content and promoting your page.

Audience Analysis Tools

The statistics section is presented in three tabs: coverage, attendance and activity. In the first tab, the user can find out how popular his page is. In particular, it shows the number of people who saw publications in the news feed or went to the wall itself. They can be sorted by age, geographic location and gender.

The second tab - traffic - displays unique page visitors, views and transitions within the profile for a certain period of time (day or month). Sorting also allows you to select categories: gender, age, geographic location.

This tool includes everything you need to analyze your profile audience and will come in handy:

For those who are active on a social network and maintain a blog with constant publication of content.
Those who use their own page not only as a means of communication with friends, but also for commercial purposes (in the case of selling advertising, you can send statistics to advertisers as proof of high page traffic).
Ordinary users who want to know what part of the audience regularly views VKontakte posts.

The minimum threshold for the number of subscribers to be able to view statistics is one hundred people. It is believed that only popular users can view traffic data. To use this tool, you need to open your profile and click on the icon located under the photo or in the audio and video sections (at the very bottom).

Rules for reading statistics charts

If the VK page is really popular among users, there will be many different graphs and charts in the statistics sections. They display all the information a person is interested in about those people who visited his profile. However, it is impossible to find out their names and page addresses. This tool is necessary, first of all, to know your audience that is interested in specific records. In the future, this information can be used to adjust the information posted and increase popularity.

By what parameters can you check traffic to a VK page?

As noted above, the statistics of a VKontakte user page consists of three tabs: reach, attendance and activity. Each section presents unique information presented in the form of graphs and diagrams. The graphical representation of the data in linear segments is accompanied by numbers that give a detailed report of how many people visited the page, viewed posts, left feedback, etc.

The following tools are available in the “Attendance” tab to obtain the most detailed information:

Taken together, these parameters provide a complete picture of the profile’s status and popularity. From the data obtained, you can get an idea of all categories of audience visiting the page.

Difference between the “Reach” and “Attendance” tabs

The “Attendance” section displays the statistics of the profile itself (guests, subscribers, etc.). In the “Reach” tab, you can see how many users have viewed a certain post on the wall, be it an article, photograph, audio or video recording. In particular, the following parameters are presented here:

Audience coverage. It is divided into two categories: profile subscribers and all users who viewed the post in their feed, in the “Recommendations” section, or accidentally visited the page.
Age category and gender. Unlike the “Attendance” section, data is provided exclusively about those who viewed the post.
Location. Here, only target views are also taken into account, namely: from what city or country are the people who saw this or that post.
Devices. The tab gives a clear idea of what device people are visiting the page from: computers or smartphones.

How to increase traffic to a VKontakte page

Each user can increase the statistics of visits to his profile on the VKontakte social network independently, without involving specialists for search engine optimization and gaining subscribers and targeted actions on third-party sites and exchanges. All you need to do is build a competent marketing strategy and act in accordance with it. At the beginning, of course, you should think about content that will interest the audience.

News, articles or photographs must be published regularly and of high quality. It is then that it will interest subscribers, it will be rated and commented on.

For those who do not want to deal with content, but want people to visit their page and improve indicators only for statistics and general appearance (lots of likes, comments), you can use free promotion services. Their essence is simple: you need to complete tasks - subscribe to groups, comment on other people's posts. For this, points are awarded, which can later be used to “buy” subscribers, comments, and reposts.

It is worth remembering that such means of increasing traffic to a VKontakte page should be used with caution. Otherwise, there is a risk of being temporarily or permanently blocked by the administration of the social network.

I am, of course, not a Jew, but to your question: “How to increase website traffic?” I’ll also answer with a question, even two: “Why are you interested? What do you get out of this?”

Do you think I’m interested for idle curiosity? Not at all. My task is to understand what methods, methods, and possibly programs to recommend so that you get the desired result.

But since we have a blog for business owners, the advice will be appropriate.

increase goals

Let's figure out what the goals are and why people increase traffic to their site.

If we take away charity and other non-commercial goals, then, as a rule, when promoting a website, 2 goals are pursued. And they completely depend on the person who does it:

A blogger/freelancer promotes a website to make money on it;
The company/business promotes a website to receive orders.

However, what is the difference? As a rule, a website made by a blogger/freelancer is created from scratch and promoted with a minimal budget, most often there is none at all. This means its promotion is completely different from classic business.

Therefore, freelancers use such dubious methods of promotion as commenting on other people’s articles or installing scripts on their website that work on the principle of a network pyramid. That is, a special code is installed on the site that displays advertisements for other sites.

Others do the same thing and drive the same users between different sites.

We, as managers of companies creating a website for receiving orders, are interested in adequate, I would even say, “white” ways to increase traffic to a newly created website. After all, as a rule, old people in this matter do not have such a question.

Before we move on to the methods, let’s decide which site’s traffic we will increase? After all, everything can change depending on the type of site. And there are different sites, for example it could be:

(one-page selling site);
Multi-page site;
Online store;
Blog (where you are now).

Which site should you use? It all depends on the strategy. In reality, many companies are switching to multi-page landing pages with a blog addition.

To understand what it looks like, go to our main page () and click on all the links.

Everything will be clear right away. In this way, there will be an increase in site traffic and orders much more than with a classic multi-page site.

SEO promotion

You can promote your website using or, it's quick and not difficult.

The problem is that as soon as your budget runs out, you will run out of visitors to the site, therefore, there will also be zero clients.

Therefore, if you are wondering how to increase site traffic in the long term and not just a little, then I suggest going back to the basics, and specifically to the semantic core.

Important. I'm not saying that SEO promotion is the only way to attract people to the site. We will discuss others as well. But to gain traffic, you need to start with this. Let's call this the foundation.

What is SEO? This is the optimization of your website for the search engine.

But I like an even simpler explanation, especially for people who are not very knowledgeable about Internet marketing.

This is when you enter a phrase that interests you in any search engine, such as Yandex or Google, for example, “Buy water in Moscow,” and you are given a list of sites that mention this phrase.

Yandex search results

The task of SEO and an SEO specialist is to ensure that your site appears at the very top of these answers.

At least in the TOP 10, and ideally in the TOP 3, because practically more than 85% of Internet users do not go beyond the first page.

There is even a joke among SEO specialists that sites that appear in search results after 20th place belong to the “God help them!” series.

Important.If you want to set up advertising effectively and save your budget, I recommend the service promopult.ru . In addition, it has bonuses that will help increase conversion and attract more customers.

Semantic core

But SEO promotion is a lot of work. It is based on a semantic core - these are the key/search queries that relate to your niche and for which you will promote your site.

Just a little clarification. Each request has an indicator called frequency.

This is the number of people who search for this query monthly. You can check them on the Yandex Wordstat website.

If the numbers you see don’t tell you anything, then here’s a short breakdown (for young sites):

LF (low frequency queries) – from 0 to 100 impressions per month;
MF (mid-frequency queries) – from 100 to 1,000 impressions per month;
HF (high frequency queries) – from 1,000 to... impressions per month.

It’s faster and easier to reach the TOP in low frequency and mid frequency. Your site should be well optimized and already have some traffic.

You can enter the HF only after 2-3 years of work. When this moment comes, you won’t even remember this material.

Bad news. One-page sites can be brought to the TOP 10 for no more than 5 key queries, and then only on the condition that the queries are mid-range or low-frequency.

Otherwise, we know SEO specialists who, in order to sell their services, tell the client “tales of the Vienna Woods” that they will bring the landing page to the TOP for 50-100 extremely competitive key queries.

Bottom line. At the first stage, think about how your company will think when it searches for what your company sells.

The more clearly you take search queries, the higher quality the audience on your site will be. And a small trick for this. There is such a thing as operators. These are quotation marks on both sides of the phrase. An example is buying water in Moscow.

There are 26,786 searches for this phrase. The problem is that these queries include a lot of unnecessary garbage.

If you search for it in the operators - “buy water in Moscow”, then you will see the real number of people who are looking for exactly this phrase (one to one), and their real number is 67 people.

Choice of words

This is the magic. Otherwise everyone looks at the statistics without quotes and then holds their heads. We used to be like this ourselves.

We took popular queries without quotes and wrote articles for them, but in the end it turned out that in reality no one was looking for this, and we simply did the work in vain.

Finding out that you worked in vain... 0oo this is so painful...

actions

I understand perfectly well that you are already tired of reading about preparation. But I recommend that you start with the CEO.

And only then move on to other methods and actions that need to be performed to increase traffic to your site.

There are a huge number of ways, but I will try to pay attention to those that are as comfortable and practical as possible for companies and business in general. If you think that others should be included in this list, then write about it in the comments. Share your experience.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Free traffic

If you don’t have anything useful on your resource, then people won’t come to you. But doing it is stupid and almost fruitless.

Blog. This is exactly what SEO is done for and the semantic core is collected. Your task is to regularly write articles on a specific topic and post them on your blog.

You can write useful educational articles, as well as reviews and test drives of your products. There are a lot of ideas, the main thing is that they are searched for in search engines.

Lifehack. You may find a topic in your niche that will be popular over time. While not many people are looking for it, the chance to reach the TOP is very high.

And by the time they start actively looking for her, she will already be in the TOP. This is what happened with our article “”. There were less than 200 requests when I wrote it, now more than 5 thousand people are looking for it a month.

Video channel. You start to lead your youtube channel. As practice has shown, this type of content marketing can bring quite tangible results in the form of customers.

For example, when a person decides to drill a well on his property, the first thing he does is go to search/YouTube to understand the difference between a sand well and an artesian well.

And one of the smart companies made a short film in which they explain the differences in 4-5 minutes and offer the client to order drilling of this very well from them at a favorable price.

As a rule, most users who are really interested in this service will turn to this competent company.

But if you really have good and useful material, then you can agree to post it in groups on your topic.

Partners. Do you have a lot of company friends? Ask them to send you a newsletter or provide a link to your website.

But you need to realize that you need not just attendance, but orders. And if your partners have a different target audience, then it’s stupid to do this (then it’s easier and cheaper to use the Bosslike service).

This will simply be a way to stroke your vanity. How to do this correctly, see the video below:

Paid traffic

Free traffic is good. But let's be realistic, the time has passed when the Internet was free and you could get hundreds of traffic for a smile.

Nowadays, to promote a business you need money, albeit small, but necessary. After all, you are running a business, so there is nothing wrong with investing.

Buying external links. This is when you buy links on other sites that link not even to your site, but to a specific article.

If you get traffic from links, then you need to buy them directly from the owners.

Yes, you can use specialized exchanges, but, as a rule, there are sites that are more suitable for increasing “authority” in the eyes of search engines, and not for receiving quality traffic.

Contextual advertising. This is the most popular way to quickly increase traffic to a young site. And if you also take into account the fact that these are hot clients who are looking for such hot queries as “price, buy” and so on, then it’s absolutely beautiful.

And yes, don't forget about. After all, what matters to you is not the number of customers, but orders from the site.

To do this, you will need the help of a specialist, whose name is. If you don’t want a specialist, act on your own, but only after reading our 3 detailed articles.