How to create a fake profile on Facebook. Which page category should you choose? How to add a “Notes” section to your personal Facebook profile

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Who called from unknown number and snorted into the phone? Who is "Lena of Mordor" who appeared in the phone book after Saturday's party? Enter the last 10 digits of your phone number into the search bar on Facebook and you'll likely get the answers. By default, the ability to find a person by phone number enabled for all users.

If you don't want this trick to happen to you, change your privacy settings.

2. Disable the “Viewed” status in messages

This feature ruins relationships and lives! Of course, who likes it when personally selected people are openly ignored? funny pictures and important news.

If you are not one of those who can calmly leave messages from acquaintances unanswered, use a browser extension. It disables the “Viewed/Unviewed” message status on the desktop version of Facebook. For the Chrome browser this is Facebook Unseen. For Firefox and Explorer - Chat Undetected. But there is also a negative point: with these extensions you will also not be able to see the read status.

3. Hide your online status from annoying friends

If you are completely tired of a friend, then turn off the chat with him. Click on the gear in the right column with the list of friends and select “Advanced settings”.

Messages from the disabled chat will be stored in the “Inbox” folder, but, unlike the previous point, you will not be able to read them unnoticed.

4. Look in your news feed only for posts from friends and communities you are subscribed to

Facebook wants to drag everyone into its quagmire as deeply as possible. This is why it shows users posts liked and commented on by friends. But there is a way to leave only posts from friends and communities you follow in your feed.

Install the friends feed extension in Chrome. With it, extraneous posts will either be hidden or covered with a gray veil - choose in the settings.

5. Read hidden messages

Who knows, maybe your life is not as boring as it seems. Perhaps you were called to the job of your dreams, secret admirers confessed their love, and their admirers threatened to kill you. But you didn't know anything about it, because Facebook posts messages from outside users V hidden folder and does not notify you about them in any way. Click on the “Other” tab (for many people it has recently been called “Correspondence Request”) next to the main messages and see everything that was hidden!

6. Hide your friends list from prying eyes

Let's not even speculate why you might be shy about your Facebook acquaintances. Just go to the “Friends” tab on your personal page, click on the pencil and indicate who can see the circle of your Facebook friends.

7. Disable video autoplay

In one fell swoop, you can bring a little peace of mind to your feed and save money. mobile traffic. To do this, disable automatic video playback. IN native app On Facebook, go to your account settings > “Video and Photos” > “Autoplay” > select the desired setting.

8. Share GIFs on Facebook

Do you love GIFs as much as ? If the answer is positive, we will tell you how to share them on Facebook. Insert a link to the GIF into the status field (yes, you won’t be able to upload it directly from your computer). After it is loaded, the link can be deleted. Publish.

9. Change your relationship status without unnecessary drama

Between internal decision ending the relationship and announcing this to the other party may take a long time. And I want to start looking for new romantic adventures on Facebook right away. By default, a notification about a change in your personal life appears in all friends' feeds. So don't forget to select the "Only Me" setting under "Information" > "Family and Relationships."

10. Bookmark interesting posts to read them later

Thousands of posts appear on your Facebook feed every day, it’s impossible to read everything, even if you completely abandon the idea of working. Fortunately, the social network has a built-in bookmarking service. To save a post for future use, click the arrow on the right top corner.

The introduction of the “like” system on Facebook can, without a doubt, be considered one of the most correct decisions of management. The thumbs up button solved several problems at the same time and opened up new opportunities for users of the social network. Today it is more than just a function, it is a kind of symbol of Facebook.

Why do you need a “Like” button?

The “Like” button, which appeared in 2005, changed the Internet community’s understanding of the possibilities of the social network. Nowadays, liking has become as commonplace as, for example, checking your e-mail automatically. I liked it new photo a friend - he pressed the button, he was interested in an article in the public page - he pressed it again. With one click, the account owner can inform the author of the post that he is interested in the published material. And it’s no longer even necessary to write a laudatory comment expressing sympathy and approval - the “like” button will do everything for the user. And the more “likes” you get, the more popular the publication becomes.

As for the purpose and functionality of likes, everything can be reduced to several points:

expression of approval and interest in the published material;
subscription to public pages;
maintaining statistics of page traffic and user activity;
commercial benefit (for accounts working with advertising).

If everything is more or less clear with the first point, then questions may arise about the remaining three. Let's talk about them.

Publics and “Like”

Public pages on the Facebook website are being created very actively. The goals are different: from the desire to entertain social network users and ending active promotion offered goods/services. But in absolutely all cases, “likes” play an important role.

Firstly, subscription to public pages is done by marking it with the “Like” button. All the user needs to do is like the page, and all published materials will appear in his News Feed. The function is extremely convenient for tracking updates of users of interest public pages.

Secondly, Facebook “likes” reflect the popularity of pages. Everything is simple here - the more “Like” marks, the greater the interest of subscribers and guests of the page in the published materials. This leads to the third feature of “likes” in the context of public pages – the opportunity to receive commercial benefits.

It is clear that increased user interest in brand pages is a reflection of the expansion of the potential consumer audience. Let's say you purchased sneakers from a sports brand and immediately subscribed to its Facebook page. By following the news, you learned about the release of a new line of training suits, showed interest in it, and ultimately purchased the products you liked. And then we also recommended this brand to our friends on social networks.

But there is another side to commercial benefit - popularity individual pages, not directly related to the sale and promotion of goods/services. For example, you launched a public page and regularly blog. Users are interested in your style, and they actively subscribe to you. The popularity of the public is growing, and representatives of brands are already beginning to be interested in it, who, seeing so many likes, would not mind advertising their products/services through your page. And this is how your promoted Internet figure will begin to generate income.

Thus, the “Like” button became an integral part of Facebook, and then all other social networks. To be involved in this huge online community, it is important not only to receive, but also to give likes, as if exchanging compliments in real life.

Recently, an update was released on the closed beta version of the official client of the social network Facebook for devices based on Windows 10 OS. It allows users to publicly express their feelings on posts without having to “like” them. Instead, you can now use “reaction” emoticons.

These reactions were announced back in 2017. Their testing began at the beginning of 2018. Recently, reactions arose in mobile applications Facebook on iOS and Android (they are the highest priorities for Zuckerberg’s company and for himself). The innovation is also expected to be supported on platforms such as:

Windows 10 Mobile
Windows 10
Windows Phone and others

“Reactions”: what they are and what they are used for

Initially, the only possible reaction to the post was the “Like” button. This did not suit all users, which is not surprising: what if the publication “touched a nerve”, but the content in it evokes negative emotions?

Mark Zuckerberg refused to introduce a new, opposite button (“I don’t like it”). Perhaps he didn't want users to be able to express their outrage. If a person wanted to react to a publication, he had to either ignore it or leave negative comments (“Dislike!”, “You can’t like this!” and others).

There are no negative or aggressive options in the list of developed reactions. This is done so that the author who posted content that people did not like does not feel offended by their emotions and similar reactions. But according to some users, people now have much greater opportunities for emotional challenge and provocation on Facebook. For example, you can leave “outrageous” under funny posts, “ha-ha” under stories about people who lost a fortune in a casino, “I sympathize” under typical selfies and photos of modern narrow-minded girls.

Reactions are made in the form of animation. Users have the opportunity to choose a specific emotion:

outrage (“Outrageous!”);
tears (“I sympathize”);
amazement (“Wow!”);
laughter (“Ha ha!”);
heart (“I like it”).

You can only set one reaction – you won’t be able to select two at once. However, it is permissible to change it later if your attitude towards the post has changed.

To find out the number of reactions of a certain type, you will need to click on their total number after the post. A window will appear with this information displayed at the top.

The creators suggest that reactions under high-quality news will appear in the following cases:

If a post contains a fair amount of humor, users will start leaving a laugh icon.
The heart will be used to express sympathy for the post and its author, just like the standard Like.
When a post touches on a sad topic, users will leave a tear icon.
Reactions of indignation will begin to appear under an unpleasant post that evokes negative emotions.
Under the post, the information in which is difficult to believe, there will be surprise icons.

What changes did the innovation lead to?

Likes will remain exclusively in the comments to posts.

Future plans

Also, Mark Zuckerberg and his team are focused on the online video streaming service. It has been tested since 2017 in the Facebook app for iOS among Americans. Some other countries were able to try out this innovation. Soon they will start using it and Russian users social network.
The video broadcast will be available in applications for iOS and Android. On other platforms (Windows 10 Mobile, Windows 10, Windows Phone) in the coming months this function will not appear.
Perhaps Facebook employees will implement this opportunity and on popular Microsoft platforms.

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How to increase the number of fans of a Facebook page? How to get them to interact with you? And how to turn these people into clients and customers? Read about all this in our complete step-by-step guide.

1. Create an original cover and avatar

Static cover

Another thing worth paying attention to is the quality of the cover. As you can see, there is not a single blurred pixel in the picture above. To achieve the same result, you must use an image that is at least 851 by 315 pixels in size. PNG format. But I recommend using larger images so that when opened on larger monitors, they will be large and look good. For example, twice the recommended size - 1702 by 630 pixels. To understand how this works, look at the following examples.

This is what a small cover looks like (851 by 315) on big screen with a resolution of 1920 by 1080 pixels:

And this is what it looks like large cover(1702 by 630) on the same screen:

Static avatar

The avatar size must be at least 170 by 170 pixels. But, as in the previous example, you can upload a larger image so that when you open it, it will be larger and of better quality.

Merged avatar and cover

For quick creation original covers for personal pages, use free online service timelinecoverbanner. With it, you can create a fused avatar and cover – they look quite impressive. Especially if the person has not seen such a technique before. This is done very simply: you follow the link indicated just above, click on the Upload Background button, select the desired image and click the Next Step button.

After that, all that remains is to download the avatar and cover and upload it to your page.

Note: for company pages this way Not suitable, because recently in their profiles the avatar began to stand separately from the cover:

An animated avatar can be made only on personal page. To do this you need to use Facebook app for iOS or Android. The algorithm of actions will be as follows (I explain using Android as an example):

1. Go to your profile and click on your avatar:

2. Select the “Shoot a new profile video” or “Select profile video” command:

3. Click the “Use” button:

2. Come up with a nice address

So that in the future you do not have problems promoting your page, immediately come up with a beautiful and simple address for it. To do this, go to the “Information” section. If you can't think of it right away good name, don’t worry, you can change the selected address at any time.

3. Choose a suitable template

Go to Facebook settings, go to the “Edit Page” section and select the template that best suits you (“Services”, “Company”, “Venues”, “Nonprofit Organization”, “Policies”, “Restaurants and Cafes”, “Shopping” or “ Standard). If necessary, remove unnecessary tabs and rearrange the order of the remaining tabs as you see fit. Here's how to do it on mobile:

And here's how it is on the desktop:

4. Install the button

Once you've chosen a template, your page should have a call-to-action button that links to your website or app. For example, in the “Services” template there is a “Contact Us” button by default. But it can be changed to any other. To do this, you just need to click on it and select the desired option from the list that opens.

For example, instead of the “Contact us” button, which leads to our contact page, I want to install a “Call” button so that a person can immediately call our office from Facebook. Then I open the “Contact Us” section and select the “Call” command there.

Now smartphone users can call your company with one click. It's fast and convenient. Especially if your number is toll-free:

All clicks on this button can be tracked in the “Statistics” section. It can also be promoted as an advertising post.

It will look like this:

5. Fill in all fields

How more information you provide, the more professional and credible your page will appear in the eyes of consumers. Don't neglect this point. Tell everything you can tell. In every detail and detail. Add photos and videos. Complete the services section if necessary. Ask at least a few of your customers to leave reviews about your company. If you do not have a website, but have a group, you can enter the address of your Facebook group in the “Website” line and thus link them together.

On your personal page, be sure to indicate your position and place of work. This is necessary so that users can get to your business page through your profile. To enter information about your place of work, go to the “Work and Education” section and start typing the name of your page until Facebook prompts you to select it.

Note: in links Not you need to write the full address of the page. You just need to enter your nickname. To check whether the link works or not, try clicking on it. If it gives an error, it means you entered your information incorrectly.

6. Link your Instagram

If you have an Instagram page, link it to your Facebook business page. This will allow you to conduct advertising campaigns on Instagram (they are launched using Facebook Ads Manager), as well as collect accurate statistics on them.

7. Link your group and page

People may know about your group but not your page, or vice versa. This will increase the reach and engagement of both platforms. You will also be able to manage the group, create posts and communicate with members both on behalf of yourself and on behalf of your page. And, if anything happens, you can unlink the group at any time.

If there is no “Groups” tab on the left, go to settings and edit the page:

Click “Add Tab” and select “Groups”, as it should be after adding:

This section has now appeared on the left side of the page. And then Facebook itself offers to create or link a group:

We bind:

That's all. Your group has been successfully linked to the page:

8. Invite people from your email contact list

It doesn’t matter who these people are - your clients, pen pals or just passing acquaintances - invite them all to become subscribers of your page (if they refuse, it’s okay, you have to start somewhere). To do this, click on the button with three dots under the cover of your page and select the command “Invite friends from your email contact list.” mail."

After that, select the appropriate service (or load a list of emails from a .csv file) and click “Invite people from your contact list.”

Note: V currently this function is available not for all pages. If you don’t have such a command when you click on the button with three dots, then it’s impossible to do this on your page. And one more thing: this method of attracting new subscribers is very intrusive and can cause a negative reaction. If you are afraid of this, it is better to refuse it.

9. Invite your friends to like your page

When you are just starting to develop your Facebook page, you cannot neglect any of the methods that allow you to increase the number of likes. Invite your friends to like your page. To do this, click on the button with three dots under the cover of your page, select the “Invite friends” command, check the box next to “Send an invitation to Messenger” (so that the person receives your message personally) and write an invitation that will not cause him negativity. Do you publish cool content? Write about it. Do you want him to like the page in a friendly manner and then unfollow him when you gain a real audience? Just say so, there is nothing wrong with that.

10. Send an invitation to every new friend

Every time someone adds you as a friend new person, send him a message something like this: “Hi. Thank you for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on this topic. Here is the link – [link to your page]. Come in :)".

11. Set up quick replies

By clicking the "Message" button, users can write personal messages to your page. Often many of them hang unnoticed until a moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will answer you within today." Then the user will not expect an instant response from you and will remain loyal to your company.

To set up an automatic reply, go to the page settings and select the “Messaging” section.

Scroll down the page to the “Answer Assistant” heading and move the slider toward “Yes.” If necessary, change the text of the standard message.

12. Link your Facebook page to JivoSite live chat

When you respond to user messages very quickly, Facebook assigns this business card to your page:

How to achieve this? One of the easiest ways, in my opinion, is to link Facebook to the JivoSite online chat, so that all messages from Facebook are sent to the manager in the chat, and he can quickly respond to them. To connect the two services, go to the “live site” settings and add Facebook as a new channel.

After clicking the button, you will be asked to add a link to your page. After which all messages from your Facebook users will be sent to your managers via online chat.

13. Provide a link to your page in the description of your other social media accounts.

14. Add a link to your page in your email signature

And let every person you write to see a link to your Facebook page. To do this in Yandex mail, go to “Setup” - “Sender Information”.

Enter necessary information, format and save.

Signatures are configured in approximately the same way in all other email services.

15. Post great content

Publication quality content- most reliable way make your page popular. Announce your new blog materials, post high-quality infographics and videos, and start interesting discussions. If you are short of ideas, use our article “”.

16. Do this on a regular basis

According to statistics, brands that post content 1-2 times a day have 40% more engaged users than those that post once a week or less.

17. Consider Facebook features

Facebook is a rather specific platform. In the video below we talk about its four main features:

18. If you have an online store, add products

If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in a post. Let's see how this works using an example page " Golden domes ».

20. Use high-quality branded images

Beautiful images with your company logo will help you create your own unique style and make your brand more professional and recognizable in the eyes of users.

Note: It is desirable that there are pictures for posts big size– 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens, did not experience any inconvenience. I already talked about this at the very beginning of the article.

21. Highlight your best posts

Posts that have received the most likes and shares should be in the most visible place so that those who have not yet viewed them will do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the “Pin to Top of Page” command.

22. Encourage users to like and share your posts

There's no shame in asking people to like or share your post if it's truly worth it. After all, you spent effort to write it, and you have every right politely ask for this kind of gratitude.

23. Recommend your page on all social networks where you have subscribers

For example, make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely, it is more convenient for them, but you may be of interest to a small part of the audience.

24. Promote your page in your newsletter

If you run a newsletter, tell your subscribers about your Facebook page and why they should follow it. If you don't have a newsletter yet, immediately start collecting your base. You're ignoring one of the most powerful channels for generating traffic and leads.

25. Contact the admins of other publics on Facebook

And agree on co-marketing. Let them recommend your page to their subscribers, and you – theirs. The same can be done with the newsletter, if you have approximately the same number of subscribers, and with any other channels for attracting traffic.

Which of the modern computer users doesn't use it social networks? It seems to me that such people simply do not exist. Each of us, to varying degrees, is still dependent on the Internet, on the comfort and convenience that we receive. Social networks are one of the ways to achieve this very comfort.

Everyone can choose a resource suitable for their purposes; fortunately, there are plenty of variations. For example, the well-known Facebook, which already has a multi-million army of fans. True, the functionality of this site may seem complicated, so at first the user has many questions. For example, how to make a link to a person on Facebook. And really, how?

How to mention someone on Facebook

Let's imagine that you post a funny photo on your page with a friend who is also on Facebook. Agree that the caption to the photo will look much more interesting if you write, say, not “We are on a walk”, but “Olya and I are on a walk.” And it’s even better if “Olya” is written as a link to the girl’s account.

And it's very easy to do! To write a person's name as an active link to him, just put the @ icon, and then start writing the name. The names of your friends that match the letters you entered will begin to appear. You just need to select the appropriate user.

Of course, it is possible and necessary to accompany the person’s name with a text from you, for example, as in the case of a walk, which I wrote about above. By the way, the reference to a person can be shortened, that is, remove the last name and leave only the first name. To do this, you need to erase the last name and put a space after the first name. Similarly, you can make a name a link in VK, and I told you how to do this earlier.

When and where to mention a person on Facebook

You can use the method described above both in your posts and in comments. This technique comes in handy, say, when you want to reply to a person’s comment and want to ensure that it is read. The point is that if you respond to someone the way I described above, that user will receive a notification and will know that you are ready to dialogue with them.

In addition, it is quite common to link to a person when you want to draw his attention to something on Facebook. For example, you liked one of the publications. In the comments to it, tag your friend who would also be interested in this, and he will immediately receive a notification. In short, a reference to a person is great way share information and communicate with others in real time! And if you want to find out whether your post attracted your friends to your page, then do as written