How Google pdf works. How to Improve Your Ranking Effectiveness

Useful tips

The Russian division of Google appeared in December 2005. The first employees first sat in Smolensky Passage, and then moved to the third floor of the business center at Balchug, building 7. Then, as the staff expanded, some of the employees had to move to Lotte Plaza. As soon as space was freed up at Balchug Plaza, the team returned. Now the team " Google Russia"occupies the fourth and ninth floors of this office center. It employs about 150 people: engineers, lawyers, accountants, marketers and sales specialists. After work, they have the opportunity to go to yoga, massage or just sleep. The Village visited the company's office and found out how it works there.

Google Russia office

place: " Balchug Plaza"

the number of employees: 150 people

Square: 2500 sq. meters

opening date: December 2005

Recruitment

All Google vacancies are published on the website, where you can also apply.

The corporate hiring process is different in that the candidate undergoes an interview not only with the manager, but also with colleagues. Candidates must solve unusual problems, such as counting the number of tennis balls that can fit on an airplane. There can be no right or wrong answer here - the speed of reaction and approach to the solution are important.

Google has programs for senior students - for three months or more you can come for an internship in any department: legal, marketing, sales. All office resources, including health insurance, are provided to interns.

Work organization

The schedule of the company's employees is not strictly fixed; only the norm of eight working hours is observed. Engineers often work with colleagues from other offices around the world, so they come late and do most of their work at night.

Each employee can use 20% of their working time on own projects. They should be on a professional level, but may not be related to direct responsibilities. For example, this is how it appeared at one time Post service Gmail.

All new employees, as a rule, are sent to training in Dublin, where they are told about the company’s corporate culture. According to the employees, she is cool, but you need to get used to her. There is no formal subordination in the company - everyone must address each other first name and first name. There is no work dress code - you can come either in slippers or barefoot, the only limitation is common sense.

At Google, it is customary to share knowledge with colleagues, for this there is a googler to googler system. Every Friday, employees gather for TGIF - informal Friday meetings where they eat and socialize over a glass of wine or beer. Here new employees are introduced and professional achievements of the week are shared (for example, the launch of a new product).

Office decoration

The Google office is an open space. Since employees spend a lot of time at desks arranged in a circle, they have the opportunity to order a transformable desk that can be lifted and worked while standing.

When developing the office concept, the opinion of employees was taken into account, who wanted something local that would reflect Russian history, so the fourth floor is decorated in the style of Russian fairy tales (though there are Soviet films and cartoons), the ninth floor is made in the style of the Moscow metro. It was developed by Fedor Raschevsky from the OFFCON bureau.

The meeting rooms have names corresponding to the theme of the floor: on the fourth - “Postman Pechkin”, “12 chairs”, “Winnie the Pooh”, on the ninth - the names of the metro stations “Pushkinskaya”, “Polyanka”, “Komsomolskaya”, and the meeting room-studio - “ Mosfilm." The meeting rooms have large plasma screens and fitballs - you can also sit on them during a meeting. If you need to be in silence or talk on Skype, you can use a conversation room for one person.

Food in the office

All food in the office is completely free - no coffee machines or limited amounts for food. On the fourth floor there is a dining room “Samobranka”, where you can come for breakfast, lunch and dinner. Always on the table different types dry cereals and muesli, freshly squeezed juices, sandwiches.

You can also have a snack in the Lukomorye area with an image of Baba Yaga on one side and a roadside stone from fairy tales on the other. There is a coffee machine and trays with snacks - bars, bread, etc. Many employees adhere to the principles of healthy eating, and the company supports this. Colored stickers on food trays give recommendations on how much of a particular product you can consume per day: green is the most dietary option, yellow and red are, respectively, higher in calories.

Leisure and entertainment

You can spend the night in the Google office: for this there is a shower and a sleeping place. On the ninth floor there is a gym with motivational Soviet posters and a sleep capsule. Through the huge wall-to-wall window there is a fantastic view of the center of the capital.

The office also features video games and table tennis. On the fourth floor there is a “Lukomorye” zone. People come here to socialize, drink coffee and relax. For this purpose there are chess, a guitar (they say that once the employees even formed a band at work, wrote their own music and played) and a mini-library. True, not a single fiction book was found in the library - only semi-professional literature and discs with films and TV series like Top Gear.

Every week a yoga teacher comes to the office - a large meeting room is set aside for classes. There is a professional massage therapist working in the office, however, his services are not free and you need to make an appointment with him in advance. Those who did not have time to sign up can use a massage chair in a dark relaxing room.

Photos: Maria Turykina

Eric Schmidt, Jonathan Rosenberg, Alan Eagle

How Google works

Eric Schmidt and Jonathan Rosenberg, with Alan Eagle

HOW GOOGLE WORKS

All illustrations with Nishant Choksi 2014

* * *

To our favorite smart creatives - Wendy and Beryl

Preface

When I was younger and first started thinking about my future, I decided to become either a professor or a businessman. I believed that in this way I would in any case be more independent and gain the freedom to think, guided primarily by my principles and laws of physics, and not by the opinion of the majority, which I would have to put up with. We try to apply independent thinking to almost everything we do at Google, as Eric and Jonathan talk about in their book "How Google works". This principle is the driving force behind our greatest successes and some of our greatest failures.

Google truly is a principles-first company. One night I had a dream that was more like a dream, and I woke up thinking: “What if it was possible to download World Wide Web entirely and simply save the links?” I grabbed a pen and quickly wrote down the details to see if this was actually possible. At that moment, my “radar” was not even close to picking up the idea of creating a search engine. And only later Sergey and I realized that link ranking of web pages could give much better search results. When we started building Gmail, it also seemed like a pipe dream. And when Andy Rubin created Android ten years ago, most people thought that combining the mobile industry with the open operating system- this is complete nonsense.

To my surprise, over the years I realized how difficult it is to make employees super-ambitious. It turns out that most people were not taught to think in terms of going to the Moon. They usually think things are impossible instead of using the laws of physics to figure out what is actually possible. That's why we've put so much energy into setting big goals and attracting Google people with independent thinking. Because if you have the right people and big enough dreams, you will usually succeed.

It is also true that many companies are comfortable going about their business as usual, making only a few changes over time. Thanks to this approach, all their gradual changes over time turn out to be useless. This is especially true for technology, because change implies revolution, not evolution. Therefore, you need to force yourself to bet big on the future. For the same reason, we invest in projects that may seem too hypothetical (for example, self-driving cars or Internet access using balloons). It’s hard to believe now, but when we started working on the maps Google Maps, people thought that our goal (to map the entire world with photographs of every street) would be impossible. So if the past is any indicator of our future, then in a few years, today's big bets won't seem so outlandish.

Here are just some of the principles that are important, in my opinion. You will read about the rest in this book. I hope you can use our ideas to create something incredible yourself.

Larry Pageco-founder and CEO of Google

Introduction: Lessons Learned from the Front Rows

Eric Schmidt had been CEO of Google for two years when he received an email in July 2003. e-mail from one of the investors and board members of the company, Mike Moritz, partner at Sequoia Capital. It contained advice:

I suggest you consider setting aside three hours in your schedule in mid-August when management will present our campaign against Finland to the board of directors. (I don't think we should wait for the September meeting. This is too important a topic and we all know that The best way to understand how short a year can be is to start competing with Finland.)

Uninitiated this letter can be confusing. Why would Google, a five-year-old Internet startup based in Mountain View, California, with just a few hundred employees, want to compete with Finland, a friendly and peace-loving country of five million people located five thousand miles away?

Eric received this “Finnish” message just as he was finally starting to get used to Google. Prior to that, he worked at Novell as CEO, as well as at Sun Microsystems and Bell Labs. He grew up in northern Virginia, graduated from Princeton with a degree in electrical engineering, and received a master's degree and doctorate in computer science from the University of Berkeley (California). And he was no stranger to working with engineers and computer scientists. Moreover, Eric myself was one of them. However, when he arrived at Google, he found himself in a place that was very different from any other company he had ever worked for.

His arrival at Google from the very first days became a revelation for him, which can be characterized by the phrase: “I have a feeling that we are no longer in Kansas.” When Eric entered the office assigned to him, he seemed rather modest by the standards of such an important person as a CEO. In addition, several programmers have already been housed there. Instead of kicking them out, he settled in the next room, which looked more like a closet with a window than a real office.

A few weeks later the situation worsened. One morning, Eric was walking through the lobby toward his office when he noticed his assistant, Pam Shore, was worried about something. The reason soon became clear: a new neighbor appeared in his office. It turned out to be one of the engineers specializing in search engines, Amit Patel. He explained to Eric that his There are already five employees working in the office and another one should soon join them. Then Amit decided to saw one of the tables in half to create an additional workplace, but nothing came of it. Compared to what he has now, Eric's office seemed quite spacious to this engineer, so he moved. (The team that organized the company's workspace refused to move Amit's things into Eric's room, so he did everything himself.) As a result, Amit and Eric worked in the same office side by side for several months. It was clear that in this company the importance of employees was not measured in square footage.

Aside from the unusual working conditions, Eric's overall transition to Google went fairly smoothly. His relationship with the two founders, Larry Page and Sergey Brin, grew stronger every day. The company's advertising platform (AdWords) was beginning to generate significant revenue (when Google issued its first shares in 2004, its financial statements astounded most observers... in in a good way), and, despite the fact that the verb “ google"(trans. "search with using Google", "google" - Note trans.) three more years were not added to Oxford Dictionary, for millions of users, Google search has already become important part Everyday life. The company was growing. It added dozens of new employees every month, including new development team leader Jonathan Rosenberg, who joined the company in February 2002. Jonathan, like Eric, was the son of an economics professor. Having previously worked at companies and Apple, he joined Google to create a product management team and improve the work of the company's employees.

However, as Mike's letter noted, there was a major competitor on the horizon, and it wasn't our Scandinavian friend across the pond. “Finland” was our internal code for Microsoft, which at the time was the most powerful technology company on the planet. Eric knew that a huge portion of Google's traffic came from people who used Internet browser Explorer from Microsoft. Like everyone at Google, he believed that the Internet was the technology platform of the future and that search was one of its most useful applications. So all that remained was to wait until our friends from Redmond became seriously interested in what we were doing. And when Microsoft company showed serious interest in what startups were doing, things began to take on a very interesting character.

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Google is a search engine with additional tools and services.

We can say that Google.com is Sherlock Holmes with his card index, in which data on all the figures of the criminal world is laid out by first and last name, and he easily knows where and how to find any information. In addition, the detective will play the violin for you or entertain you with an interesting conversation. Naturally, the search engine finds not only information about criminals. Everything and about everything is available to him exclusively.

When did Google appear and who founded it?

The history of Google begins in 1998, when the search engine began to be used at Stanford University, where its founders, Larry Page (USA) and Sergey Brin (emigrant, born in the USSR), studied.

Both students were working on solving the problem of searching large data warehouses. At that time, search engines were already working, but the results of their work were unsatisfactory. The search was carried out using keywords, and spam was included in the results. New system took into account backlinks. If there were a lot of them on the resource, this meant that the portal was relevant to the request and authoritative.

As an example, the developers took references in scientific circles. The more scientists refer to the person in question, the higher their status, the more authoritative the person himself becomes. This is how PR (PageRank) appeared - one of the indicators of ranking and weight of a page and the site as a whole, which raised the quality of search and generally made a fundamental turn in its algorithm.

Mathematicians asked the first users of Stanford to express their impressions and comments, according to which they modified the search engine.

What does the name mean

The initial word was the concept of Googol - 1 and 100 zeros after it. Initially, the new search engine was supposed to be called GooglePlex (10 to the power of googol), but the creators found it unmemorable and awkward to write. Therefore, we settled on the shortened version.

In 1998, the developers registered the company Google-Inc., which received a significant amount for development from one sponsor. With this money, they purchased servers that began to process the growing number of requests to Google.com.

How Google works and how it works

Google uses two important principles: analyze document text and count incoming links.

Based on the text, link weight and all PS keys determine the position of the resource in the results. The search is carried out using a previously indexed database of reverse indexes. It also contains saved copies of pages, on the basis of which snippets are generated.

The PS will add the site to its index if the webmaster sends a link to it to the addurilka, or finds your web project via an incoming link from another resource. Backlinks collected when each page is indexed.

Related Google services

AdSense, AdWords – contextual advertising systems.
YouTube is the most popular video hosting site.
Chrome is a popular web browser.
Analytics – a counter for analyzing web resource traffic.
Google+ is a social network.
Play – applications for mobile gadgets.
Disk – data storage in the cloud.
Mail – exchange of electronic letters.
Photo – storage of photo albums, exchange of photos.
Docs – work with documents, text editors, viewing and editing documents from anywhere in the world.
Maps is a cartography system around the world with point objects.
Calendar – event planner.
Hangouts – online chat.
Talk – messenger, messaging.

This is not a complete list. There is also a Translator, News, Notes, Website Hosting, Virtual printer, Questions and Answers and much more.

Features of promotion on Google

Promotion in this search engine is different from Yandex. In general, both PS have their own characteristics and their sites are ranked differently.

Google works a little faster (indexing, issuing, crawling by robot).
Google takes into account the anchors of all links from the same text leading to the receiving page.
Structured unique texts necessary for any search engine.
In Google, regions are countries, and in Yandex - cities and regions.
Google highlights the weight of each page, while the Russian PS gives importance to the weight of the site as a whole.
Google prefers exact match key query in the incoming link.
Google stores all pages in its database. And Yandex filters out duplicate content and other low-quality documents.
The Google database consists of a main and supplemental index. Documents included in supplemental are almost not included in the search.

Reasons for getting into supplemental

Non-unique content.
A small amount of text on the page.
Meta tags are not specified, or they are not unique, or they consist of only one word.

Google's share in Russia is constantly growing. IN last years an upward trend has emerged due to the release of mobile gadgets with a built-in OS, which by default links the user’s Google account to correct functioning mobile device. Therefore, every optimizer should know about this system and the features of promotion in it.

In eb-browser Google Chrome(Google Chrome) is becoming more popular every day. Its main advantage is the ability to surf the net really quickly. In addition, many users note that the main advantages of the browser are its surprisingly simple intuitive interface. However, it still takes some time to master it. This material presents short excursion That's why, how to use Google Chrome.

How to download and install Google Chrome?

Of course, before answering the question of how to use Google Chrome, you need to figure out where you can download this browser and how to install it. It is worth saying that this is very simple to do - you just need to go to official web browser page, click on the “Download Chrome” button, and then install the program automatically.

However, if you have any problems with the installation, you can read our detailed article on this topic - “”.

Google Chrome interface

So, you have downloaded and installed the browser, now it’s time to figure out how to use Google Chrome.

The first thing you must do is double-click on the browser icon with the left mouse button to launch it and, as they say, the program interface will open in front of you in all its glory. You can immediately notice that it is made in the now fashionable minimalist design, which is pleasing to the eye and accessible to the modern user.

Conventionally, the interface can be divided into several areas:

1 - Field for creating new tabs - you can create as many tabs as you like and work with them simultaneously, switching by clicking on the tab of interest with the left mouse button once.

2 — Field for entering URLs - here you can enter a URL or directly a search query. If you enter a site URL, the site you are looking for will immediately open in front of you; if you enter a search query, a search results window for this request will appear in front of you.

3 — Work area – the contents of the sites you work with or search results will appear in it. However, when you launch the browser here, the main page of the search engine will always open by default. Google systems(unless you configure your browser differently, but more on that a little later) - this is understandable, because it is Google company developed the Google Chrome browser.

Getting started with Google Chrome

Having become a little familiar with the browser interface, you can start working with it. How? Just enter required address or a search query in the field for entering URLs and click Enter - if you have access to the Internet, the page or result you are interested in will immediately appear in front of you search query– please note that the browser will prompt you with the most popular queries.

If you want to add a new tab, left-click once on special button.

If you want to download a link from the page you are working on, left-click on it - it will open in a new tab and you will be automatically redirected to it. You can also click on the link right click mouse and select the desired action.

In order to go back a step, you can click the special button located to the left of the URL input line, in the form of a back arrow. If you want to “go back” one step forward, click the forward arrow, and to refresh the page, click on the curled arrow.

To close a tab, you just need to click on the cross.

If you accidentally close a tab, press the key combination “Ctrl+Shift+T” and it will return.

If you want to add a tab to your bookmarks, click on the “star” (see screenshot above), after you click on it, the bookmark will appear in the bookmarks bar.

By default, the bookmarks bar is only displayed on home page, but if you set the "Show taskbar" setting (to do this, right-click on the bookmarks bar and select the appropriate action), it will be displayed in all windows.

Other tab actions are available by right-clicking on a tab.

Setting up Google Chrome

While talking about the Google Chrome interface, we did not mention one very important browser button - it looks like three horizontal stripes and is very important point in answer to the question how to use Google Chrome. This is the browser settings button.

The entire web browser settings menu is divided into several parts. A number of options presented in the menu are standard, that is, similar options can be found in any other program - find, exit, help, etc. However, some points are worth talking about in more detail.

Firstly, this is the “History”, “Downloads” and “Bookmarks” group. If you click on “History”, you can see a list of previously visited sites.

The “Downloads” item will show previously saved downloaded files.

The “Bookmarks” item allows you to manage your bookmarks - you can create a new bookmark, go to one of the sites already saved in bookmarks, and also configure bookmarks using the bookmark manager.

In particular, all bookmarks can be sorted into folders if you have a lot of them.

It is also very important to dwell in detail on the “Settings” and “Additional tools” items.

Settings item Google Chrome

Using Google Chrome's "Settings" you can completely optimize the browser to suit your needs. There are a number of sections here:

“Login” - in this section you need to log in Google account, in this case, all your data will be synchronized, all account settings will be automatically remembered, that is, if you log into Google Chrome from any other PC through your account, you will automatically receive a browser optimally configured for your needs.

“Open on startup” - here you can set what page you want to see on startup, the default is “ New inset", but you can set the option "Previously open tabs", then the browser will open and load those tabs that were open at the time of the last session. And finally, using the item “ Specified Pages", you can set a very specific desired page, and when you start the web browser, it will open exactly that page.

Chapter " Appearance» allows you to make the browser visually optimal for the user by selecting the desired theme. Also in this section you can activate the button " Home page"("Home page" is the page specified in the "Open at startup" section) and set the "Always show bookmarks bar" setting.

The Search section allows you to select the default search engine.

Using the Users menu, you can configure different user profiles and set extended or limited rights for each of them.

To the left of the settings sections you can see a small submenu consisting of the items “History”, “Extensions” and “About the program”. Using the first, you can view recently visited sites, using the latter, you can find out basic information about the browser, and “Extensions” will help supplement the browser’s options. This section displays installed extensions, and to download more, you can click on the “More extensions” link.

Extensions are special programs, performing certain functions that cannot be implemented through standard settings web browser. For example, you can download the extension "".

And all your favorite pages will be displayed not on a standard narrow panel, but on a special convenient page.

If you don't like the extension, you can always disable or remove it.

Item "Additional tools"

This item is generally intended more for advanced users, because with it you can activate the browser’s “Task Manager” and developer tools.

Using the Task Manager, the user has the opportunity to evaluate, for example, which of the pages he is working with takes up more memory from the PC.

Also, using the “Additional tools” section, you can quickly go to the menu for clearing browser history and view extensions.

Results

Of course, the topic of how to use Google Chrome is perhaps worthy a whole book and it is simply impossible to convey all the capabilities of the browser in one article. However, we tried to set out the basics of managing this web browser in this material. And if you are interested in the Google Chrome browser in more depth, you can study other articles about it on our IT blog. We hope you find the information you need!

Have you ever wondered how it works Google technology? Of course, the SERP process involves a complex algorithm based on many variables. But still, you can in simple words explain the principle of operation of the world's most popular search engine?

To understand the jungle of the most complex algorithm search engine, take a look at this extremely useful infographic from quicksprout.

Google's ubiquitous search spiders crawl onto certain web pages and then follow links from those pages. This network crawling approach allows Google to index more than 100 million gigabytes of information.

In order for users to receive top scores search results, Google is constantly creating and improving programs. Here is a short list of the main areas in which ongoing work is being carried out:

spellchecking;
autocomplete;
search by synonyms;
general understanding of queries;
live Google search;
search patterns.

How many times does a key expression appear on a page?
entry keyword in Title or URL?
does the page contain synonyms for the keyword expression?
What is the Google PageRank of a page?

All this happens in ⅛ seconds.

So-called Knowledge Network(knowledge graph) - a technology that produces results based on a global database of real people, places and connections between them. For example: in addition to dry facts about the biography of Leo Tolstoy, you will get the maximum interesting content(text/photo/video) associated with this figure.

Snippets also add convenience to search results - small pieces of information that allow you to quickly and without having to follow a link to understand whether the page matches your request.

Others Google tools, making the search easier:

No comments here. Just click on the microphone icon and tell the search engine what you want to find. But be careful - she may answer. :)

2. Images

Shows thumbnail images based on search results.

Google search allows you to ask specific questions and get quick answers.

Google also owns the second most popular search engine in the world, which you all know very well:

Conclusion

What made Google so successful? search engine? Despite the many complex processes that occur unnoticed by the user, Google is a simple and convenient search engine from a usability point of view. Whatever question you ask, it will provide relevant search results in 1/8 of a second.