How to set up custom reports in Google Analytics. Analysis of reports in Google Analytics - that's right, captain


Custom or custom reports Google Analytics- these are reports that you create yourself, selecting only those parameters and indicators that you need.

Why are custom reports needed?

First, they help solve the unique challenges of each business. A set of standard reports from any statistical system is not always enough to analyze your business problems.

Second, unlike standard Google Analytics reports, custom reports only include the data you need. You can focus on the necessary indicators without being distracted by insignificant ones, and also conduct deeper analytics of the information received.

A selection of custom Google Analytics reports Who is it useful for?

This report will be useful to owners of sites with many subdomains, for example, by city. It will allow you to see both the overall picture for all subdomains and detailed information for each host by channels and traffic sources.

How to create?

To create a report, select the “Explorer” type (“Analysis”) and select 5 groups of metrics:

Visitors:

  • sessions,
  • new users,
  • pages/session,
  • average time on page,
  • bounce rate.

Conversions:

  • achieved goals,
  • goal value,
  • conversion rate,
  • income,
  • transaction ratio.

GoalSet1 (goal set 1), GoalSet2 (goal set 2), GoalSet3 (goal set 3):

  • sessions,
  • conversion rate,
  • set of 5 goals.


1. Hostname,

3. Source.


As a result, we get a useful report that shows all of our subdomains. At the same time, you can drill down into details for a specific subdomain by clicking on it, going to the channel report, from where, in turn, clicking on any channel will take you to the report on the sources of this channel.


Various groups of metrics allow you to view both general indicators by domain and drill down into details on conversions and ecommerce.


Who is it useful for?

The city report will be useful for analyzing a multi-regional site. It gives a visual representation of the distribution of traffic and conversions by region. In addition, the simplified structure of the report allows you to concentrate on the most important important points, such as user interest, conversion rate and profitability of regions.

How to create?

To set up a report on cities, select the “Data overlay on map” type. Zoom level: Russia. Parameter: city.

We create 2 groups of metrics:

Visitors:

  • sessions,
  • page views,
  • pages/session,
  • bounce rate.

Conversions:

  • achieved goals,
  • conversion rate,
  • transaction ratio,
  • income.




This report is an example of how, using a custom report, you can remove unnecessary data, leaving only the most necessary.


Who is it useful for? How to create?

Summary tab (general).

We add the following metrics:

  • users,
  • sessions per user,
  • pages/session,
  • % of sessions with search execution,
  • goal value per session.

As parameters we select:

  • social network,
  • city.

We also add a filter that excludes undefined social media, caught in (not set). This filter will apply to all created tabs.


The report for this tab will look like this:



Content tab.

Select the “Explorer” type.

We add the following metrics:

  • unique page views,
  • page views,
  • average page loading time (sec),
  • bounce rate,
  • page value.

The main parameter is the login page, and the additional parameter is the social network.


We get a report like this:


By clicking on one of the landing pages, we will get details on social networks.

Devices tab.

Select the “Explorer” type.

Adding metrics:

  • sessions,
  • users,
  • pages/session,
  • conversion rate,
  • achieved goals.

Options:

  • device type,
  • social network.


We get a report that, by clicking on one of the device types, details information on social networks:



Who is it useful for?

The report aggregates data on e-commerce (requires setting up Enhanced Ecommerce) and goal values.

How to create?

To customize the report, we will need to create two groups of metrics:

Ecommerce (electronic commerce):

  • users,
  • purchase ratio,
  • number of additions to cart,
  • number of completed product purchases,
  • transaction ratio,
  • transactions,
  • average order value,
  • income.

Non-Ecommerce (not electronic commerce):

  • users,
  • conversion rate,
  • achieved goals,
  • goal value,
  • goal value per session.

You also need to configure the following settings:

  • month of the year
  • type of traffic,
  • source/channel.


As a result, we will see the following report on the Ecommerce tab:


For the Non-Ecommerce tab we get the following report:



As you know, you can create up to 20 goals in Google Analytics. Using a custom report and custom variables, this number can be increased. To do this we need:

1. Make changes to the Administrative Google panel Analytics.

2. Configure event transmission via GTM.

3. Create a custom report.

Go to the administrative panel of Google Analytics and at the resource level (property) select Custom definitions (custom definitions) -> Custom metrics (custom metrics).


Let's create a new metric.

It is necessary to specify the metric name, scope (in our case, this is the hit level), formatting type (integer), and minimum value (0). We check that the indicator activity checkbox is checked. Click the “Save” button.


Go to the GTM interface and create a custom HTML tag. We define its name as “S01G21 AuthForm” and fill in the field HTML as follows code:

dataLayer.push((

"event": "AuthEvent",


To activate of this tag create the AuthRule rule.

Element id - identifier of the element for which we are setting up tracking (you must substitute your value).


Now let's create a macro to transfer data from the script.

Let's call the macro metric_1, select the macro type Data Layer Variable, and the variable name metric1. Let's select the first version of the variable and set the default value = 0.


After this, you need to make changes to the Google Analytics activation tag settings.

In the More Settings -> Custom Metrics section, add a custom metric.


You should also add another rule for activating the tag, in addition to placing it on all pages.


This rule is necessary for the Google Analytics tag to be activated both when the page is loaded and after the button is clicked. Otherwise, user indicators will not be transferred, because The tag was loaded before the data for it was received.

We save all the settings and publish the new version.

Now let's move on to creating a custom report in Google Analytics.

Let's add the following indicators:

  • sessions,
  • achieved goals,
  • user indicator - Goal 21. Authorization.


Thus, we get a report of this type.


One report table can contain up to 10 columns. You can place all additionally configured goals in it.

Unfortunately, the Goal Conversion Rate is only calculated for primary goals. But, having information about the total number of conversions, as well as the number of visits, you can easily calculate the Goal Conversion Rate for all purposes by uploading it to SpreadSheet.

Custom reports can be as simple as possible and only include standard parameters and indicators offered by the system. They can also be more complex and require additional settings, creating custom variables. In order for the reports to become truly effective for you useful tool, when creating them, always start from the objectives of your business, understanding what questions this or that report will answer.

Google Analytics has very powerful software capabilities and no other system simply compares to it.

I have already described some possibilities for analyzing website visitors in the following posts:

  • - selection of promising keywords from Google statistics Analytics;
  • – a post about segmenting traffic into the channels we need. For example – social networks, or by certain keywords;
  • – create goals for transitions internal pages you can do it without any problems, but to see the statistics of clicks on external links, must be added special code;
  • - how to set up alerts.

Let's now look at the possibilities of custom reports, in which you can create simply magnificent and useful reports, which were previously not possible to obtain in standard Google Analytics statistics data.

What are GA Custom Reports?

It should be clear from the name itself - these are reports that GA users have made and configured to suit their needs. You can find them in the “Settings” of the top menu:

1. Specify the name of the report.

2. Fill in the basic structure of the site: tabs, names of tabs. Then select the report type “Explore” or “Table with single-level addressing”.

Reports with the "Explore" type allow you to analyze the selected parameters more deeply. For example, in the example below, I will create a report on the number of visitors on different days of the week, thanks to the fact that I used the “Explore” report type - I added additional analysis on “traffic sources” on a separate day of the week. This cannot be achieved with the “Table with single-level addressing” report type, since it displays one table with all the parameters and indicators.

3. After this, we indicate the necessary parameters and indicators. Then we add filters to the reports.

One filter is used for your entire report. If you want to create different reports that have the same filter, then you can configure everything within one custom report, just in different tabs:

The report parameters and indicators can be completely different in all tabs of one report, but the filter is the same for all. I hope you caught the essence, otherwise it turned out to be a bit of a tautology :).

4. Select for which profiles the report will be added and click save.

Attendance report by time

Let me give you an example of a report on site traffic hourly throughout the day, and in the next tab of this report statistics on traffic on different days of the week are configured.

I have already published similar analytics in an article about . But now there is a more accurate way to determine the favorable time to publish articles, thanks to custom reports in Google Analytics.

To obtain statistics over time, I tracked two indicators - unique visitors and visitors from search.

In order not to explain and not to screenshot every parameter that I configured, I will give a link ( link) by clicking on which you can save the settings of my custom report to your GA profile and already on finished example figure out.

This is what the resulting statistics look like by hour:

By the way, in Google Analytics reports, in statistics on days of the week, “0” is Sunday. For the bourgeoisie, the new week begins on Sunday.

You can also visualize traffic statistics by day of the week:

As you can see, it turns out that Sunday is the most traffic day, that is, all the most interesting things in this topic (hi-tech, gadgets) should be published on weekends. In SEO, everything is completely opposite, the most traffic days are Tuesday Wednesday Thursday:

Website content report

I’ll give an example of another simple report on basic statistics of website pages.

In the report, we analyze page parameters based on key indicators - , page views, goals completed, and average visit duration.

Referrals from external sites

This report shows statistics of conversions from external sites and displays the main indicators:

  • Number of visits;
  • Pages viewed per visit;
  • New visits as a percentage.
Keyword analysis

This report is the most sophisticated of all those described in this article. It has two tabs:

1) Targeting - in it I used the report type "Table with single-level addressing", that is, I display a simple table with statistics for keywords:

2) Keys by page - the “Explore” type is already used here and thanks to it, I get additional statistics of all keywords for one selected page:

The screenshot shows everything key phrases for one page.

Conclusion

Custom reports in Google Analytics simply don't work limited opportunities on modification and classification of statistics. By showing your imagination, you can get simply unique things that you will never get in your life in Yandex Metrica or liveinternet.

In this post, I showed only a small part of all the capabilities that custom reports provide, but I hope they will be useful to you and based on them you will be able to create your own unique reports in Google Analytics.

from your site

In this article I will talk about what custom reports are and how, thanks to them, you can extract useful information from Google Analytics without putting in extra effort. I hope this counter is already included in standard list Your tools.

I will not dwell now on what you can see by opening standard GA reports. Natural curiosity, Google help, or urgent need have most likely already introduced you to them. This article will focus exclusively on custom reports. That is, about reports that show only what you need.

We create custom reports

Reports “from scratch” are created in the “My Reports” tab (changes in the interface are coming, soon custom reports will move to the general page).

It’s simple, click “Add report”.

Reports are divided into 3 types:

Let's start with the “Analysis” type.

First you need to understand what you want to see in the report.

For example, let’s assume that we need to create a summary of parameters for traffic sources within one report, and analyze these sources for effectiveness according to the parameters CPA, CR, QL, Cost, Activity on the site, Number of clicks - sessions (traffic quality), Quality of leads ( data from CRM)…

This may seem like a lot for one report. In fact, this is the content of just one tab.

To analyze by source, we add the levels that we want to view to “Parameter Analysis”. Let's say it's Source or Channel/Campaign/Keyword:

You can move through the levels by simply clicking on the desired line(yandex/cpc -> campaign -> keyword).

We add to the groups of indicators... actually, indicators:

To make your work easier, I advise you to name your goals clearly and uniformly. Thanks to this, you can easily find them using search while adding and you won’t have to scroll through the kilometer-long list of GA targets.

So, we have created the first tab. All groups are united by parameter analysis. That is, if you want to see the conversion by other parameters (for example, by time of day), then copy the tab and change the parameters to Hour.

Filters: they unite all tabs; if you apply them to one, they will appear on all of them.

Next report type: Single-level addressing table

Let's say we want to find out the number of clicks on the buttons that we have on our website:

Naturally, we can only find out if we have set up sending an event when the button is clicked. This is what the report looks like from the inside:

Typically I set up click tracking like this:

  • category - the object to which our attention is directed (button, product card, type of bouquet);
  • event action - what exactly happened (showing an object on the screen, clicking, submitting a form);
  • label - a unique identifier of an object (roses, tulips, quick order, “Buy” button, etc.).

In this report, we are only interested in clicks. Therefore, the filter is set to the “Click” action.

In a table with single-level addressing, it is very important to understand what you want to see. By adding a couple of extra indicators, you will get a ton of data that is difficult for the human eye to analyze.

Report type: data overlay on a map. Report “inside”:

Report from the outside:

Below is a table of regions with indicators specified in the indicator group.

What you should pay attention to:

  • zoom level - minimum level details inside the report - Country. Written in English;
  • This report does not include cost data. That is, the price of a lead by region on the GA map will not be drawn for you. You can’t do without Power BI... But that’s a completely different story.

Report categories. I start using them when the number of custom reports exceeds 15 and they can somehow be combined. There's not much to say here. You take similar reports, put them into one category, and fold them so that they don’t become an eyesore. Profit.

Custom reports are a cool thing, they solve many problems, but one day you wanted to see how the user’s activity differs depending on whether he was on the site before or not. There is a standard report “New and returning”, which means you can make a custom one... And a group of indicators has already been collected - take it and copy it. But no, you can’t.

Empty in the Parameter Analysis search. This problem is solved this way: we go to the above-mentioned standard report “New and Returning” (Audience - Behavior), there they show us standard set parameters selected by Google... But we don’t want them and are looking for the “Customize” button at the top left.

And we see in the analysis of parameters (lo and behold!) the type of user.

And even twice. We change the groups of indicators to the required ones and get the desired report.

This report will remain with us in the “My Reports” tab or in shortcuts.

I hope this article will help you get more out of a standard counter. useful information.

For those who have asked questions: “How to calculate CPA if expenses from direct and VK are not displayed in Analytics?” or “How to calculate CR if there are 3 target actions on the site?” - I will write the next article... But, if suddenly someone is eager to get answers to these questions, google “Calculated GA indicators” and “Importing GA expenses owox bi” .

Still have questions? Ask them in the comments, and I will definitely answer them.

We have already talked about how to set up a dashboard for a marketer, now let’s talk about custom reports. Google Analytics custom or custom reports are reports that you create yourself by selecting only the dimensions and metrics you need.

Why are custom reports needed?

First, they help solve the unique challenges of each business. A set of standard reports from any statistical system is not always enough to analyze your business problems.

Second, unlike standard Google Analytics reports, custom reports only include the data you need. You can focus on the necessary indicators without being distracted by insignificant ones, and also conduct deeper analytics of the information received.

A selection of custom Google Analytics reports

We suggest setting up five custom reports:

By hostHosts Report

Who is it useful for?

This report will be useful to owners of sites with many subdomains, for example, by city. It will allow you to see both the overall picture for all subdomains and detailed information for each host by channels and traffic sources.

How to create?

To create a report, select the “Explorer” type (“Analysis”) and select 5 groups of metrics:

Visitors:

  • sessions,
  • new users,
  • pages/session,
  • average time on page,
  • bounce rate.

Conversions:

  • achieved goals,
  • goal value,
  • conversion rate,
  • income,
  • transaction ratio.

GoalSet1 (goal set 1), GoalSet2 (goal set 2), GoalSet3 (goal set 3):

  • sessions,
  • conversion rate,
  • set of 5 goals.

Hostname,

  • Source.

    As a result, we get a useful report that shows all of our subdomains. At the same time, you can drill down into details for a specific subdomain by clicking on it, going to the channel report, from where, in turn, clicking on any channel will take you to the report on the sources of this channel.

    Various groups of metrics allow you to view both general indicators by domain and detailed data on conversions and e-commerce.

    		Report by cities

    Who is it useful for?

    The city report will be useful for analyzing a multi-regional site. It gives a visual representation of the distribution of traffic and conversions by region. In addition, the simplified structure of the report allows you to concentrate on the most important points, such as user interest, conversion rate and profitability of regions.

    How to create?

    To set up a report on cities, select the “Data overlay on map” type. Zoom level: Russia. Parameter: city.

    We create 2 groups of metrics:

    Visitors:

    • sessions,
    • page views,
    • pages/session,
    • bounce rate.

    Conversions:

    • achieved goals,
    • conversion rate,
    • transaction ratio,
    • income.

    This report is an example of how, using a custom report, you can remove unnecessary data, leaving only the most necessary.

    How to create?

    Summary tab (general).

    We add the following metrics:

    • users,
    • sessions per user,
    • pages/session,
    • % of sessions with search execution,
    • goal value per session.

    As parameters we select:

    • social network,
    • city.

    We also add a filter that excludes undefined social networks included in (not set). This filter will apply to all created tabs.

    The report for this tab will look like this:

    Content tab.

    Select the “Explorer” type.

    We add the following metrics:

    • unique page views,
    • page views,
    • average page loading time (sec),
    • bounce rate,
    • page value.

    The main parameter is the login page, and the additional parameter is the social network.

    We get a report like this:

    By clicking on one of the landing pages, we will get details on social networks.

    Devices tab.

    Select the “Explorer” type.

    Adding metrics:

    • sessions,
    • users,
    • pages/session,
    • conversion rate,
    • achieved goals.

    Options:

    • device type,
    • social network.

    We get a report that, by clicking on one of the device types, details information on social networks:

    Business Report

    Who is it useful for?

    The report aggregates data on e-commerce (requires setting up Enhanced Ecommerce) and goal values.

    How to create?

    To customize the report, we will need to create two groups of metrics:

    Ecommerce (electronic commerce):

    • users,
    • purchase ratio,
    • number of additions to cart,
    • number of completed product purchases,
    • transaction ratio,
    • transactions,
    • average order value,
    • income.

    Non-Ecommerce (not electronic commerce):

    • users,
    • conversion rate,
    • achieved goals,
    • goal value,
    • goal value per session.

    You also need to configure the following settings:

    • month of the year
    • type of traffic,
    • source/channel.

    As a result, we will see the following report on the Ecommerce tab:

    For the Non-Ecommerce tab we get the following report:

    As you know, you can create up to 20 goals in Google Analytics. Using a custom report and custom variables, this number can be increased. To do this we need:

    Make changes to the Google Analytics Administrative Panel.

    Configure event transmission via GTM.

    Create a custom report.

    Go to the administrative panel of Google Analytics and at the resource level (property) select Custom definitions (custom definitions) -> Custom metrics (custom metrics).

    Let's create a new metric.

    It is necessary to specify the metric name, scope (in our case, this is the hit level), formatting type (integer), and minimum value (0). We check that the indicator activity checkbox is checked. Click the “Save” button.

    Go to the GTM interface and create a custom HTML tag. We define its name as “S01G21 AuthForm” and fill the HTML field with the following code:

    dataLayer.push((

    "event": "AuthEvent",

    To activate this tag, create an AuthRule rule.

    Element id – identifier of the element for which we are setting up tracking (you must substitute your value).

    Now let's create a macro to transfer data from the script.

    Let's call the macro metric_1, select the macro type Data Layer Variable, and the variable name metric1. Let's select the first version of the variable and set the default value = 0.

    After this, you need to make changes to the Google Analytics activation tag settings.

    In the More Settings -> Custom Metrics section, add a custom metric.

    You should also add another rule for activating the tag, in addition to placing it on all pages.

    This rule is necessary to ensure that the Google Analytics tag is activated both when the page loads and after the button is clicked. Otherwise, user indicators will not be transferred, because The tag was loaded before the data for it was received.

    We save all the settings and publish the new version.

    Now let's move on to creating a custom report in Google Analytics.

    Let's add the following indicators:

    • sessions,
    • achieved goals,
    • user indicator - Goal 21. Authorization.

    Thus, we get a report of this type.

    One report table can contain up to 10 columns. You can place all additionally configured goals in it.

    Unfortunately, the Goal Conversion Rate is only calculated for primary goals. But, having information about the total number of conversions, as well as the number of visits, you can easily calculate the Goal Conversion Rate for all purposes by uploading it to SpreadSheet.

    Custom reports can be as simple as possible and include only the standard parameters and indicators offered by the system. They can also be more complex and require additional settings and the creation of custom variables. In order for reports to become a truly useful tool for you, when creating them, always start from the objectives of your business, understanding what questions a particular report will answer.

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    When working with Google Analytics reports, it is important to know how they work, where they are used, and how they are configured.

    From this article you will learn a lot of useful information about what standard and special Google Analytics reports are, how they work and make your life easier and your business more profitable.

    What are you: Google Analytics reports

    Remember the heroes of Indian films who can do everything: jump from high-rise buildings, not die from a shot in the head, fight with the cunning Raja in the splits, singing a song, and mysteriously attract all women over 35 in bright world Bollywood?

    Reports in Google Analytics can do an incredible amount of useful things too.

    For example:

    • help analyze website content and keywords;
    • check traffic efficiency;
    • show how users behave in certain time periods;
    • track their actions on your resource;
    • decide which social networks are most suitable for promoting your business;
    • draw up a portrait of the target audience;
    • increase conversion and much, much more.

    Moreover, you can use both standard variations and create your own, maximally adjusting them to the specifics of your business.

    All reports have various functions and are also configured differently.

    However, there are several details that almost everyone has in common.

    Let's look at the main settings for their functionality:

    • Time periods

    You can independently determine the time for which you want to view the report. In addition, it is allowed to compare two segments with each other.

    This trick helps to evaluate the results well. For example, mark the period before and after the launch of SEO in order to understand exactly how the amount of traffic changed.

    • Charts

    Each report contains a graph with Metrics indicator measurements. All have several data output modes:

  • “One indicator” will help you display a specific label and track its changes.
  • “Comparing two metrics” is useful for identifying differences and identifying patterns. Let's say you can see if bounce rates have changed while visitor levels have increased. There you can find out which days bring you the highest quality traffic.
  • “Compare with...” will allow you to see how the current metric differs from its overall indicator. For example, if you want to find out how failures on a certain traffic channel differ from all failures on the site, then use this mode. And to reduce their number, use the tips from ours.
    • Structurality

    Below, under the graphs, there is a plate that contains full information according to one report or another. At the top you can see an overall summary and total metrics values ​​in certain period time and their differences from the average indicators for the site. If you customize the structure to your liking, you can make tabs for goals, e-commerce, and AdSense earnings.

    • Dimension

    You can easily change the data dimension in any report. What is dimension? To put it very simply – certain traffic parameters. Google Analytics assigns all visits various parameters, such as location, keywords, or sources.

    All of them are located in a table, and you can switch between them, selecting one or another parameter and all the information on it.

    • Filtration

    Allows you to use several methods to filter the received data.

    You can:

  • Include or exclude from lists queries containing given string. For example, if you remove the words “promotion”, “free”, “sale”, etc., you can determine the correctness of their operation.
  • Use the “Advanced filter” and make complex selections by setting several conditions at once. For example, run a standard report on keywords, assign a condition according to which only words with more than 80 traffic and a 20% bounce rate are displayed in the table.
    • I'm watching you: analysis of basic Google Analytics reports

    There are many different GA reports, all of which help you achieve different goals. Let's look at a few basic ways to obtain reporting that will be useful to everyone.

    • Content Performance Analysis Report

    Betting on resource maintenance is an excellent development option. Many companies around the world pay great attention to what exactly is posted on their website. You are no worse.

    Use this report and decide:

  • What types of content suit your users best: do they like to read texts, watch videos, or just admire beautiful pictures.
  • What content works well and what content does not bring in the traffic it should.
  • What content best helps promote your services or offerings.
    • Keyword Analysis Report

    Let's return to the marten trade. You successfully sell fluffies and promote certain key queries, For example “buy a marten.” The traffic is excellent - everyone is interested. But there are no sales at all. What's the matter? Maybe you are unpersuasive or users lack information. Or perhaps your keys are pointing to the wrong page?

    This miracle report will help dispel doubts. With its help, you can evaluate query conversion, page performance, targeting settings, and also find out how much profit a particular word brings you.

    • Link Analysis Report

    Do you want to figure out the sites that bring you the juiciest and fattest traffic? Use this report to help you identify the links with the highest impact.

    After all, not only your rating depends on this, but also the conversion and attraction of new users to your resource.

    • Paid keywords report

    Still paying for search traffic? Then we go to you. Tell us that with the help of this report you can not only save money, but also significantly increase your position.

    Just break down your keyword assessment by several indicators and see which words you can say goodbye to and which ones you can invest in extra. Adjust your campaign wisely.

    • Social Media Report

    It is important for you to build the right relationship with them. To segment your data, apply filtering and track information for each media platform.

    • Traffic Report for Ecommerce Sites

    Do you have your own online store? Then quickly find out which traffic acquisition channels work for you the best way. Run the report and determine why some channels are performing better than others. And in general, how effective are your investments in advertising campaigns?

    • Browser report

    With its help, you will understand how your resource functions on different browsers.

    What if your website selling martens does not open on smartphones or is inaccessible to my mother, a fan? Internet Explorer? Run the report immediately and identify problem areas.

    Based on the data obtained, you will be able to direct your activities to one of the browsers, if one has a higher failure rate than the other.


    Tatyana Laushkina

    I do what I want: custom Google Analytics reports

    Special (custom) reports in Google Analytics are your creation, which you create for yourself and specify the parameters that are most suitable for you.

    Why are they so unique and useful?

    • They can easily be adjusted to specific business tasks. Standard reports are not always effective in solving any unique cases.
    • They are concise and informative. You can set the settings so that you can track certain metrics and not be distracted by what's in this moment You do not need.

    Let's look at several interesting types of user reports and find out for whom they can be most useful:

    • Hosts report

    If you have a website with several subdomains, then with the help of this report you will be able to view data regarding each of them and distribute all the information by specific traffic sources.

    To create it, you will need to select five metric groups (visitors, conversion, and three sets of goals).

    Then configure the parameter analysis and set the host name, channel and source.

    As a result, you will have a detailed report that contains all the information on domains.

    If you click on one of them and then go to the channel reports and their sources, you will get more detailed data.

    Using different metric groups will allow you to track metrics both by domain in general and to get more detailed information about conversion or e-commerce.

    • Report by city

    If you want to analyze a multi-regional website, use this report. Thanks to it, you will learn how traffic and conversion are distributed across regions. Simple structure will allow you to take into account the most significant moments, for example, which users are most interested in you or which regions generate the most revenue.

    To create such a report, select Map Data Overlay as the type. Set the zoom level to Russia, and select the city as a parameter. Next, create two groups of metrics - users and conversion.

    • Report on types of target audience

    This report allows you to give a new impetus to your marketing strategy, developed by Brian Macy.

    With its help, you can determine which people are in your audience and develop a conversion funnel for each type. It is based on two parameters: the time the user spent on the site and the number of pages he viewed.

    Based on this data, four main varieties can be distinguished, to which they are usually assigned names in accordance with their behavior on the resource, but I will call them animals.

    • Wolverines are thorough, digging and studying. Such people read information for a long time, look through many pages and only then make decisions.
    • Boas do not like to walk on pages and do this in small quantities. But they spend a lot of time on the site – thinking about it.
    • Weasels are in a hurry, diligently looking for something, but apparently cannot find it, so they manage to visit a bunch of pages in a short period of time.
    • Hares - view few pages, spend little time on the site. Very unhelpful visitors.

    How can such segmentation help?

    Build competent conversion chains that can take into account all the features of user behavior and ensure rapid conversion growth.

    Let's sum it up

    The capabilities of Google Analytics reports, both custom and standard, are multifaceted and great. In this article we touched only on the basics and looked at only a few types.

    It’s really difficult to understand all the intricacies, so be persistent, attentive, or trust professional analysts.

    Remember that proper setup and rational use of GA reporting will allow you to properly develop your resource, control all processes and move in the right direction, attracting traffic and increasing sales.
    

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