How to monetize mobile traffic? How to monetize a mobile audience - Mobidea review We decide on the ad format and make other necessary settings.

Hello friends! You will probably throw slippers at me, but I will say once again that the share of mobile users is growing rapidly every day. This is no longer news, but a reality that needs to be adjusted to.

Of course, the entire Internet industry is gradually realizing the soon-to-be-leading role of mobile traffic. At the moment, many have acquired mobile versions of websites or responsive designs, but not everyone has any idea how to monetize the ever-growing share of visitors from mobile devices. Today I’ll tell you how you can use Teasernet to make profitable money from mobile users.

Needless to say, before (1-2 years ago) I myself used the Internet only on my home PC. I specifically delimited the time with and without going online. Now the network has become so integrated into everyday life that, one way or another, you constantly access the Internet through a mobile phone or tablet.

I like to analyze open liveinternet statistics for all sites in the system. Let's look at the growth in the share of mobile operating systems: android, iOS.

It turns out that in RuNet the share of users who access the Internet via mobile devices has already exceeded 50% (if we take iOS for iPad, Windows phone and smaller operating systems, it turns out to be around 60%). In fact, staggering data that gives you a lot to think about. Windows doesn't rule anymore, Karl!

In the near future, earnings from this audience will be the main source of income for many sites. It is in this regard that it is necessary to take the right approach to monetizing mobile users now.

I analyzed some of my resources and received between 15% and 38% of visitors from mobile devices. Advertising on my projects is not targeted at approximately this number of users.

Teasernet recently launched a new product that everyone has been waiting for a long time - two new formats: mobile banner and fullscreen. All are targeted at mobile users and look good on websites.

I decided to test FullScreen on one of the sites. The share of mobile audience on it is about 31%. Here is an example of an advertisement.

On the left is how it looks on the website. On the right is what is advertised. Advertising can be easily closed by clicking on the cross without clickers or any other surprises. I've seen similar blocks on other projects. They didn’t cause me any negativity. This format is normally perceived not only by search engines, but also by visitors. The amount of mobile traffic on the experimental resource has not changed.

What did you manage to earn?

CTR - 4.6%. From 1000 impressions - 51 rubles. I can’t say that the income figures are stunning, but there are 3 significant “buts”. Firstly, if you still haven’t monetized mobile users in any way, then this is a good additional income for the site. Secondly, advertisers are just moving to this format. In the near future, I am sure the price for the transition will be higher. Especially

Are any of you already monetizing your mobile audience using Teasernet? How is it going? I will be glad to see your feedback and opinions about this type of earnings!

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Imagine an exercise bike - you pedal, but you don't go anywhere. What if you switch to a bicycle? The same actions will give you the opportunity to go in the right direction. The same situation applies to traffic. You start monetizing it - and it’s like getting on a bicycle.

What is traffic monetization and how to make money from it

The very concept of traffic means the amount of information passing through a separate channel. This could be a personal website, a social network account, or a special application. The nature of this information depends on the Internet resource. Main types of information dissemination:

• Advertising - contextual, teaser.
• Visitors to a personal website or blog.
• Subscribers on social networks.
• Banners, redirects, links, etc.

When concluding a contract, certain actions are stipulated for which a fee is charged. Typically, rewards are received for increasing coverage, downloads, views - that is, for increasing the flow of information.
Having figured out that traffic monetization is a legal and proven way to generate income, you can get to work. You can earn money with just a mobile phone with Internet access.

What types of monetization exist?

Depending on the information resource, several types are distinguished. There is a distinction between traffic received using your own Internet resources and traffic provided by third-party platforms.

Files

Earning money consists of creating files that are interesting to users and posting them on your website or third-party resources. If you have your own platform, the files are downloaded by subscribers; if there is no website, we take other resources. Using file hosting services as a platform, we place interesting files on them, pack relevant information there and receive money for downloads. In order to increase downloads, it is necessary to attract new visitors to a file hosting service or website; for this we use advertising on social networks, reach out to our personal page, send messages to our friends, and so on.

There are certain requirements for the contents of files:

• We pack into archives what is of interest to the audience - games, videos, books, profitable links to affiliate programs.
• Links attached to the file must be relevant to the topic of the product. For example, if a text file contains a book on psychology, it makes no sense to attach a catalog of an online store of agricultural equipment there. And if you attach a link to a website with children’s products to an educational video for children, there will be more downloads and clicks.
• We beware of viruses - if the file contains them, a reaction from the Internet resource will follow immediately. Access to it will be closed to us.

When working with files, there is an option to monetize traffic, such as using paysites. These are archives containing information that users need, but you must pay to access it.

Advertising

The contextual advertising option is ideal for the owner of a well-promoted website or blog with a large flow of visitors. The scheme is simple: we place an advertising block on the website that is similar to our theme. Then we continue to promote our resource and fill it with new visitors. For every click and click on an advertising link we receive money.

• gets a large number of clicks due to its specificity. The teaser posted on the website attracts the eye with an intriguing photo or title. Link clicks also generate income for the site owner.

• Banner advertising involves payment for a time period. The site owner sells space for the banner, receiving payments according to the contract.
• Creeping line gives good income to website owners with high daily traffic. In this case, advertising is a creeping line, payment is assigned based on the number of impressions.
• CPA networks - such links or banners generate income depending on the actions a person takes after clicking on them.
• Affiliate links and programs are one of the most famous types of SEO traffic monetization. In this case, articles containing links to the partner's product or service are posted on the site. Payment is made depending on the terms of the contract; it can be a fee per click or a percentage of sales.

How to monetize mobile traffic

Mobile traffic is of interest for a number of services, so for those who do not like to sit at the computer for a long time, this option is perfect. To make a profit, you need to register on special platforms and receive a task.

Monetization of mobile traffic is carried out in several ways:

• Download the application and send an invitation to your friends or contacts to do the same. We receive rewards for downloads, money is awarded for each opened file.
• We visit a certain resource and recommend it to our contacts. We receive income for visits based on our recommendations.
• Banner advertising options on mobile devices are a new option for monetizing WAP traffic, this indicates increased interest in the development of the mobile Internet and promises new sources of income for webmasters and ordinary Internet users.

We choose the best option for monetizing traffic - and get income, everything is simple, transparent and accessible.

If you want to monetize your traffic, you'll find it helpful to learn how to do it on mobile devices. Mobile traffic makes up a third of everything on the web, and this number is growing every day. As more and more people spend their time on smartphones, the focus is gradually shifting from desktop computers to mobile devices.

However, the majority of users still make purchases on computers. Does this mean e-commerce should focus more on desktop sites? Does this have an impact on the monetization of mobile traffic?

The first step is to look at how users behave on each device. People are making fewer purchases on mobile devices. According to experts, almost twice as many users make purchases and visit information sites from PCs or laptops. But at the same time, people do not “turn off” their interest in goods and services when they use mobile devices. Instead, they spend more time studying the offer, and as a result, many make a purchasing decision.

It is worth immediately noting that monetizing mobile traffic is not only the sale of your own goods and services, but also receiving interest from participation in affiliate programs, as well as those posted on your site.

Despite the low level of purchases from mobile devices, the conversion rate to advertising on them is higher than on computers. And this turns out to be profitable if you earn money from ads from your site.

How to increase such profits?

Unfortunately, today not much attention is paid to the monetization of mobile traffic. At the same time, it is quite easy to read text on devices with smaller screen sizes. These devices themselves are designed for quick reading, scrolling and listening. The text should be shorter, more meaningful and more noticeable.

Due to the small screen size, ads may take up more space, but they don't seem as intrusive. This may be another reason why mobile ad conversion rates remain high. When done correctly, monetizing mobile traffic using pay-per-impression can be very profitable.

How else can you earn money?

Most of the time spent online on mobile devices is spent on apps. On average, users spend more than 30 hours on various services and mobile browsers per month, compared to the average 27 hours spent on desktop. According to statistics, more than a third of smartphone owners download at least one application per month. About 90% of mobile Internet time is devoted to such services.

Taking into account the above, monetization of mobile traffic can be organized. What does it mean? It's quite simple. If you want to earn money from smartphone users, you need to develop your own application. It is these services that are confidently beginning to take away the market share that previously belonged to computers.

What should you do first?

Before reading tips for monetizing mobile sites, take a quick look at your site's statistics. Get a rough estimate of how many visitors are using mobile devices, then look at segment performance. How does your mobile traffic compare to desktop traffic? Is there a big difference in key metrics? If this difference is obvious, you can proceed with various methods.

How to do it?

As noted above, monetizing mobile traffic does not always mean e-commerce. If you want to make money this way, advertising is one of the best monetization approaches you can take. Integrating advertisements or search tools into your website is one of the best ways to make money.

What should your resource be?

Keeping your website simple and clear is an absolute must. Every modern theme for WordPress or other engines is lightweight and easy to change. Explore mobile advertising solutions and integrate them into your website.

Direct users to other segments of your site. While email lists are an ideal marketing tool, you can communicate through Facebook, YouTube, Instagram, and so on. Moreover, monetization of mobile traffic without subscriptions is the most desirable today. Think about how your site should look like a network with multiple devices. The more connections you create in your content network with a person, the more likely they are to become regular visitors.

How to attract users?

Constantly attract people's attention. The key to building trust and long-term relationships is keeping the attention of visitors who land on your mobile site. Activity and email opt-in forms should be kept to a minimum: the more fields there are to fill out, the less likely people are to do so on a mobile device.

If you have ensured a constant flow of visitors, it is important to retain it. In this case, we are talking about creating high-quality content that is compatible with mobile devices. Long articles look bad enough even on a computer screen, and even worse on a smartphone. If you are monetizing mobile traffic, you must follow the same basic principles of clear communication as with standard network marketing. This includes calls to action, effective advertising, and high-quality content. Once you meet these three requirements, you will start to see some improvements in monetization.

CPI and CPA

CPA is a pricing model where the advertiser pays for a specific action such as registration, store sale, etc. CPI is a more precise version of CPA where payment occurs when the user installs the application.

Even though most ad networks out there make a lot of money in the CPI business, it is advisable to choose a niche for yourself in CPA. The main effect of these links is to entice users to subscribe to a paid service through which they will get great mobile content like videos, ringtones, games, wallpapers, etc. What makes these subscription offers special is that they are designed to work on mobile devices. Thus, placing such ads on your website is monetization of mobile traffic with pay-per-action.

Advertising space

The traditional advertising model, which dates back to paper newspapers, involves selling advertising space and embedding ads into the content. The same model is used for television with 10 minutes of commercials for every 20 minutes of broadcast. For some time now, even videos on various hosting sites have been receiving income from such advertising. The Internet has been using this model for the past 15 years, and its revenues have reached tens of billions of dollars.

This method can also be used on the mobile platform and it can generate real income. By placing small ads at the top or bottom of the screen, the advertiser will receive clicks and traffic to their sites. It turns out to monetize mobile traffic with However, the main disadvantage of this approach is that creating an attractive advertising video on a small screen is much more difficult. App developers want to make money, but don't always want to sacrifice too much screen real estate that might interfere with the app's performance.

Affiliate and referral programs

Another monetization idea recently involves affiliate marketing with mobile apps. Essentially, instead of selling advertising space, the advertiser offers an affiliate program that contains links embedded within the application. They will generate income for the creator of the service based on the recommendation. In affiliate programs, the advertiser pays for sales generated by the affiliate. The system can track these “clicks,” and if the consumer goes to the advertiser’s site and makes a purchase, the app developer receives a commission.

Monetization of mobile traffic is a rather interesting topic, and while the market has not consolidated its position, you can get high dividends by working hard in this segment of attracting the target audience.

Traditionally, all network projects are focused not only on various browsers, but also on the mobile version, since an additional source of traffic has never hurt anyone. Monetizing mobile traffic will allow you to convert users who visit information resources from mobile devices.

Today, there are many strategic techniques and technological solutions that will help effectively convert social, search, including mobile traffic.

Converting traffic from mobile devices

To convert traffic from mobile devices, it is enough to select universal and proven technological techniques that will help you automatically select thematic banners and broadcast them online. The most reliable and proven systems select the most profitable and interesting banners with a high efficiency ratio, which allows owners of network projects to increase their income.

The high level of income from converting mobile traffic is obvious; the main thing is to correctly approach companies that are engaged in marketing planning and are able to monetize any traffic using high-quality marketing tools. It is recommended to place only from trusted and large advertisers; be sure to set up and control the ratio of the thematic focus of the broadcast advertising in relation to the content of the site.

The service must provide high-quality technical support, since if failures occur, then no amount of high traffic will help achieve your goals. The user should not feel any difference depending on what input parameter he uses. The upload speed must be at an appropriate level.

Selecting a successful and profitable banner will ensure high relevance for the audience; it is best to broadcast advertisements on landing pages that have high traffic rates. To effectively monetize traffic, you can use automated systems for promoting mobile applications or use the services of specialized exchanges.

Monetization of mobile traffic is valued for a number of reliable and proven factors that determine the popularity of this approach:

• the majority of users access the Internet through mobile devices: tablets, phones and other gadgets;
• the volume of mobile traffic is rapidly increasing, which allows expanding the channel of influence on the consumer;
• Today, demand significantly exceeds supply and traffic from mobile devices is much more expensive than desktop traffic.

The main secret of success in converting mobile traffic lies in the search for universal technologies, since this market has not yet been fully developed, so there is every chance of getting the bulk of the income in such a simple and yet unknown way for many money makers.

Many webmasters are confident that mobile website traffic is the most “worthless” and your earnings do not depend on its level at all, because Using a mobile device, users are unlikely to download anything, and banners will not be shown to them at all.

Based on statistics, some sites have about 20% of mobile traffic, and this is not a reason to be upset, because... and there are monetization methods for this option.

Many affiliate programs offer you to monetize mobile traffic through redirects that are created after changing the .htaccess file.

For example, if a user goes to your site from a cell phone, the system detects his browser and redirects to the browser platform update page, after which the user is asked to send an SMS, for which you will receive money.

But you shouldn’t immediately rush to this type of income, because... By doing this, you can lower your rating and users will abandon your project forever.

In addition, the Yandex search engine has already begun the fight against redirects, and after they are detected in the .htaccess file, the site may fall under the AGS and disappear from the search results forever.

Speaking about mobile affiliate programs, I would like to highlight Tapclick, which offers to monetize mobile traffic through advertising of various formats:

For such monetization of mobile traffic, no one will accuse you of fraud. Redirects are a thing of the past; now only owners of adult sites use them, as they greatly spoil their reputation.

In addition, within the system there is the possibility of building a referral network that brings you 5% of your referral's earnings. Also on the positive side of this service, I would like to note the detailed statistics.

Monetization of mobile traffic with pay-per-click

One of the most popular teaser networks on the Runet, TeaserNet, offers to install two formats of advertising blocks on the mobile version of the site. There are always enough advertisers here, and the prices per click are normal:

Installing banners will take a few minutes, after which you can forget about it. Visitors will see the ad block at the bottom of the screen or it will be shown to them in full screen.

The formats have their pros and cons, so it's best to test each of them to determine which traffic converts better. To know what you can expect, check out these statistics:

As you can see, the average cost per 1000 visitors is 50 rubles. Not the biggest income, however, it’s an excellent option if you haven’t monetized this type of traffic at all. Even 1500 rubles a month is not superfluous.

Moreover, this is not the maximum indicator; TeaserNet has a calculator for calculating approximate income:

The theme of the resource plays an important role, because in some places mobile users are interested in advertising, and in others they try to close it. You need to test each resource individually and look for ways to increase conversion.

Monetization of mobile traffic with payment for installations

If you want to make money through your website by advertising mobile applications and receive rewards for installations, it is better to use affiliate program aggregators.

There are many suitable offers available on Admitad:

As you can see, $1 is paid for installing the game, this is a normal reward. You attract 100 players and get $100. There are also better offers, mostly commercial programs that need to be installed on iOS devices: