Like a domain name. Blog, content project, online store

Today, most of the “beautiful” site names from the user’s point of view are taken. To choose the name that best suits your idea, you should use domain name generator, which automatically selects a name based on specified criteria.

When choosing a site name, you should consider requirements, imposed by domain name registration rules in the domain.RF and.RU:

1. Name length from 2 to 63 characters;
2. The name must begin and end from the Latin (Cyrillic) character;
3. As intermediate characters name can be used numbers and hyphen;
4. It is forbidden to mix alphabets symbols, Accordingly, in the .РФ domain you can only use the Cyrillic alphabet, in the .RU domain – the Latin alphabet.

Methods for selecting a domain name

There are the following methods for selecting a site name:

1. Keyword selection (linguistic analysis). This method involves selecting a domain name based on several words, resulting in variants of the name. Often this feature is complemented by selecting a free domain for each combination:

1. Domain generator. In the very simple case To generate a domain, you need to press just one button, after which the program will display a list of randomly generated names and their corresponding domains:

More difficult option – entering several syllables, the beginning and ending, as well as the spaces between them, the system will fill in independently:

1. Search the database of expiring domains. Expired domains are beneficial to use because they have already proven themselves by search engines.
   The search for such domains is carried out using domain zone databases. Just enter a word or phrase and then click the appropriate button. The result will be a list of domain names expiring in the next 2-5 days:

1. Premium domains. This type of domain name involves the use of short names (3 characters). A kind of VIP addressing is offered.
   After entering a keyword and selecting domain zones, the program displays a list of names. It is possible to generate a name using a template:

1. See how others have done it. If you have any difficulties choosing a site name, you can look at your competitors. To do this you should enter keyword, belonging to the category of web resource. The system will display a list of available domain names:

TOP-5 online services for generating domain names:

1. Bust A Name: http://www.bustaname.com/
2. Domain name selection center: http://center-imen.ru/
3. NameStation: http://www.namestation.com/
4. Generator: https://www.nic.ru/cgi/na.cgi?step=n_a.name_gen

Bust A Name

The resource selects names based on a combination of words entered by the user. The advantages of this system are:

• displaying only free variants of the site name;
• automatic use of synonyms;
• instant name registration;
• availability of detailed instructions.

Domain name selection center

Allows you to select names for all methods. Additionally, a function is available to select domain names that are similar in spelling to competing sites.

For example, when selecting the “By Keywords” option, three keys are entered, after which the system displays all possible options. Wherein green free addresses are allocated, red– inaccessible, blue (gray)– exempt:

Name Station

The service provides the ability to search for domain names using a variety of parameters. For example, some prefix is ​​added to the keyword. To start working with the resource, you need to enter keywords, select a domain zone:

Reg.Choice

The resource checks the availability of free domains using the entered keys, at the same time offering spelling variations. To purchase a name, you must click “Select” and fulfill the conditions for providing a domain name:

Generator

Offers to search using several criteria. The difference between the service and others is the list check, in which a list of keywords is entered. Wherein It is possible to buy a domain from the current owner (Auction status):

When choosing a domain name There are several resources you should use. It’s worth thinking about your search keywords in advance.

If you are planning a website for maximum profit (online store, sales page), then it makes sense use expiring domain databases. Also recommended use names of competing sites that are similar in spelling.

Registering your own website on the Internet is a very important and necessary matter today. Of course, this applies to people who decide to promote their company, services or any activity. It is important to remember that creating a resource also requires careful preparation, and, above all, choosing a domain.

A domain is a specific website address or zone that has its own name. For example, the address of the Ukrainian magazine Elle is www.elle.ua (where elle is the name, a.ua is the domain). There cannot be the same address on the Internet. It's like a personal identifier for a company or individual. faces. A name can appear on the Internet several times, provided there are different domain zones, that is, the endings of the site address. Let's take a look at them.

Types of domain zones

There is a certain number of domain zones. It is recommended to select each of them according to its technical purpose.

Let's look at the main types of domains :

• .com/.net/.org (for individuals or commercial structures that plan to develop their activities internationally or are simply focused on English-speaking clients);
• .biz (for businesses, enterprises or corporations);
• .net (usually used by organizations associated with Internet work);
• .org (used by non-profit organizations);
• .edu (for educational structures, for example, universities);
• .gov (for government agencies);
• .info (those who use information resources can choose);
• .ua/.ru ( country codes, which are used by residents of these countries, although, of course, this is an optional condition);
• .kiev.ua/.msk.ru (regional. It is recommended to use only if you intend to work in the regions).

Name for the domain zone

Now that you have decided on a domain zone, you need to select for it correct name. I would like to note that the choice of name is extremely important process in website creation. In the future, it will work for your reputation. Let's look at the most important characteristics that are worth paying attention to.

1. Field of activity. Start with what your industry is. Be that as it may, it is better that it coincides with the site address or at least that the name of the company (company) is present in it. In this case, search engines can increase your rankings. It’s not good when you are engaged in tourism, and the address of your website is www.vyshyvanka.ua (unless your company is called “Vyshyvanka”), agree. For tourism, you can choose addresses such as, for example, the tour operator “Come with us” (www.poehalisnami.ua) or ABC Travel (www.abctravel.com.ua). If you are promoting personal services, then you can safely combine your first and last name in your address.
2. Brevity is the soul of wit. Choose a short name for your site. It is best if it consists of two, maximum three (preferably short) words. For example, ajpragency.com (AJ PR agency).
3. Sound. Perhaps not the most important characteristic correct choice of name, but still significant. An easy-to-read address not only makes it easier to remember, but also serves as an additional “attractor” of attention for the site and, accordingly, the company itself.
4. Type of name. The name abcdefj1.com does not look very attractive. Therefore, it is worth paying attention so that there are no unnecessary signs. You ask, why on earth would they be there? We will look at this further.
5. Ambiguity of sound. If you need to use it in a name Russian word, better study the variants of its spelling in Latin. This is all because there are controversial letter combinations - x (h, kh), c (ts, z), v (w, v), k (c, k, ck). For example, ecohleb.com.ua. (or it could be ekokhleb, eckohleb, ekokhleb, etc.). In this case, if possible, register the domains of all spelling variations in order to avoid not very pleasant consequences. If this is not possible, try to choose the most readable and appropriate option.

The domain name is taken. What choice should I make?

It often happens that the name suitable for you is already taken. In such cases, they most often begin to deliver some numbers, additional letters, signs, etc. to the address. But do not panic ahead of time. As for signs, only a hyphen (“-”) is accepted in the name, which in search engines is perceived as a space. It is best used when the address contains two words. This way they can be separated. Extra numbers, like tamada1.com.ua, also look ridiculous. It is much more appropriate to write tamadacompany.com.ua or tamada-event.com.ua - it is both more respectable and sounds good.

Some information about domain registration:

• It is best to register a domain using real passport data. This is done in order to protect against future possible problems with the right to the domain;
• what is the minimum domain registration period? 1 year. After its expiration, as a rule, specified address When registering, you receive an email reminder about renewal;
• register Domain name needed as soon as possible. It often happens that today it is free, but tomorrow it will be already occupied.

Checking a free domain name

To check if your address is available, you just need to go to any specialized website. Eg:

• www.imena.ua;
• www.sprinthost.ru;
• www.ukraine.com.ua/domains.

Gennady Gorbachev

One of the criteria for the success of any business via the Internet is that it is beautiful, easy to remember, relevant to your activity, positively associative and. Selecting it can require significant time, so our series of articles will help speed up the process. The first one was written earlier and is called “”. I advise you to familiarize yourself with it - maybe this is what you need. If not, read below for a filtered list of domain name generators. Only the best! A bonus for those who have finished reading the article is a phonosemantic word analysis service.

What is a domain generator?

This online service, which helps you quickly and easily choose a concise name that is thematically close to the future site.

Name selection services differ in the settings that can be set to generate a site name. Some of them implement a completely random selection algorithm, others have a narrow or full range of configurations. We have divided all services according to customization capabilities.

Keyword domain generators

Shopify.com

Instant search.COM names for your online presence. The service determines the subject of the keyword and supplements it with auxiliary terms.

Nameboy.com

You must enter a primary keyword and a secondary keyword into the generator. The service will select possible combinations with abbreviations, additional relevant terms, errors that users may make when writing, and checks all options for occupancy of the top-level domain Com, Net, Org and Info.

Namestall.com

Conditionally free generator by keyword, which has a number of advantages:

• Checks availability for multiple domains of the first and second levels (ru and рф are missing);
• You can choose a selection principle, for example, the TOP most popular, by category, part of speech, and so on.

Namemesh.com

Convenient and creative domain name generator. Enter the key query into the service's search form and the selection process will start. The proposed options will be grouped into general, new, funny, short and other variations.

Domainsbot.com

A simple service that shows keyword variations on a variety of top-level domains. The search results also include paid names sold in the popular Sedo.com store.

Panabee.com

The service charges you with positive emotions with its name, design and generated names for sites. The algorithm mixes all the letters key query, adds funny prefixes, words and endings. However, it does not show the availability of each domain, so you have to click on each one.

Namestation.com

The most suitable generator for those who are going to open an Internet business or representative office. If you are one of these, in the left window of the form, write in English the general name of the items or services being sold, in the right window, indicate the area, for example, for the online store “shop”, for the bank “bank”, and so on. The service will automatically select a category and provide the best names.

Dotomator.com

A specific service that contains ready-made lists of words that begin and end a domain. They are differentiated by theme and properties, for example related to speed and travel. In this case, you can add the desired word to each group. The site generates all kinds of combinations and produces good names.

Random name generator

Domain name generator is a random domain name service that saves all generated ideas in the form of a list. To check the availability of name registration, click on the desired domain from the list. Random algorithms and functions make the application capable of generating up to 3 million unique, interesting domain offers.

The service is easy and fun to use, and the suggested names are creative enough to inspire you to come up with your own names.

Multifunctional domain name generator

Nic.ru

The best Russian name generator for websites from the company RU-CENTER, whose main service is the ability to register domains.

Its functionality:

• Search by keywords;
• Random issue;
• Typos (you must enter a domain to select a similar option);
• Filter for three-character free domains.

In addition, Nic.Ru has a set of services that check whether a domain is occupied.

Bonus

After you have selected a domain, it’s time to conduct a phonosemantic analysis of it. This will allow you to determine the subconscious perception of the name of the site and company when reading and pronouncing it. In the form, enter the word for analysis in Cyrillic with a * after the stressed vowel and you will see this characteristic:

As you can see, the name of our site “Viont” carries almost completely neutral expressiveness, with the exception of the quality “Long-Short” and this one is ideal.

Conclusion

A selection of 10 services will definitely help you choose the name of an Internet company. However, only Nic.ru is suitable for searching for a domain in the Ru zone.

If you liked the article, thank me by reposting in social networks or tell us in the comments which generator you used and the domain you got. All the best! Stay on top of the website development and internet marketing trends.

The content of the site can be changed. It is possible (moreover, it is very useful) to optimize the site and promote it in search engines. But the site’s domain name must initially be chosen carefully, given that changing it is difficult and irrational.

A domain name is not just a beautiful set of letters that you write on your business cards after the words “address of our Internet site.” The domain name also has a great influence on the future fate of a commercial website on the Internet.

A domain name that people understand...

First, about the external side of the issue. The domain name should be visually beautiful (for example, you should write it on a business card). And for a commercial website, the domain name must reflect the essence of the company’s activities, the type of goods and services offered. Consider this an unwritten rule.

...and attracts search engines

In our area, clients often rush to choose a domain name not by type of activity, but by the name of the company. But the names of the companies are a different matter. Gentlemen, honestly, whose company name really reflects the essence of its activities? It’s different in the Soviet years: Glavryba sells fish, Mosmoloko sells dairy products in the capital, Tommoloko sells the same in Tomsk. Everything is clear and simple to the point of boring. And since the 90s, a general fashion began for sonorous, beautiful foreign names that are in no way connected with the type of activity. This fashion has passed, but still, in our area, the name of a company does not always reflect the services it provides. You can, of course, call the site VasyaPupkin.ru (well, the company is called that... after the name of the founder...). But why would one guess that VasyaPupkin is engaged, for example, in the supply of wood and lumber?

Put yourself in your place potential client who is looking on the Internet through search engines for where he can buy these same lumber. And search engines display a list of sites for him. Which site are you more likely to open: with words like “lesopilka” and “drevesina” in the name or the incomprehensible VasyaPupkin? The answer is obvious.

But these were domain name selection factors that were important to people's perceptions. And the Internet also has its own technical difficulties, which should also be taken into account when choosing a domain.

1) Choice domain zone . As you know, they are international and national. If you are focused on the Russian-speaking sector of the Internet, then it is better to choose the domain of the ru and su zones. Sites hosted on them will be ranked better in the leading Runet search engines - Yandex and Google. Of course, search engines also take into account the site’s language and a lot of other factors, but the domain name is also a significant point. Thus, if your online business is focused on a specific country, it makes more sense to register a domain name in its national zone. If for several countries, then internationally.

2) Domain level. It is better to immediately register a second-level domain (for example, domen.ru, domen.com, domen.net), rather than a third-level domain (for example, domen.org.ru, domen.net.ru). Second-level domains are “valued” higher by search engines.

3) Is it worth saving on a paid domain? Not worth it. Free domains are indexed by search engines worse than paid ones, and are also prohibited from being added to a number of large directories. In addition, the user does not have any fixed rights to a free domain. And the hoster may, for some of its own reasons, refuse to renew. If to promote the site on free domain By this time, the money has already been spent, and there are “fed” visitors on the resource - all the sadder. It is theoretically possible to organize a site move to another site. But you will lose your usual visitors. So if you have serious intentions about doing business on the Internet, you should immediately take care of hosting your website on a paid domain that will belong to you.

4) Name length. In principle, domain names up to 63 characters long are allowed in the ru zone. Only clients of “multi-book” will not appreciate it. According to research conducted by Google experts, search engine users are twice as likely to click on short and clear domain names than on long ones. So the shorter the domain name, the more convenient it is for perception and “more productive”.

5) Keywords in the name. We have already explained above that naming a site related to the essence of the services offered is useful from the point of view of people's perception. But it is also useful for promotion in search engines. A keyword in a site name significantly increases its ranking in Google search engines and Yandex. Keywords used in site page addresses are also useful for increasing rankings, but only for one specific page (and in the domain name - for the site as a whole). If it is relevant to the topic, it is useful to use English keywords (seo, web, etc.) in the domain name. However, it is better not to translate “completely Russian” words, but to write them in transliteration. Search engines also take into account transliteration. However, we have to warn against the temptation to cram too many keywords into a domain name. In domains with a length of 20 or more letters, search engines may regard this as spam, with all the unpleasant consequences that follow, such as excluding the site from search results lists.

6) Consider the frequency of queries in search engines. Write down in a column all the successful (and free!) domain names in your opinion. Enter each of them into Yandex and Google statistics. What words does it go to? greatest number requests per month, those are more useful to choose for the name of the site.

7) Together or with a hyphen? This question is important not only for schoolchildren writing dictation. It also plays a significant role when choosing a domain name - and the role is much more significant than one might assume by looking at the “some dash”. If you have a choice, for example, “MoskowBolt” or “Moskow-Bolt,” it is better to choose to spell the domain name with a hyphen. First, a hyphen divides "a long word written with Latin letters” into two semantic blocks, which makes it easier for people to perceive. Secondly, Yandex likes domain names with hyphens more and ranks them better. Let's conduct an experiment. Let’s enter the word “travel” into the Yandex search engine. We look carefully at the search results and see there: off-travel.ru, air-travel.ru - the keyword “travel” is highlighted. And in startravel.ru it is not highlighted, since the name is written together, and not with a hyphen. This kind of “highlighting” of a keyword has a significant impact on ranking. So don't underestimate the hyphen in your domain name.

8) Uniqueness and recognition. Refuse the temptation to register a domain name that is similar to your competitors if you intend to position yourself as a serious company seeking to occupy its niche and become recognizable. Even if competitors have staked out, for example, for sale plastic windows wholesale, in your opinion, the most successful name is okna-opt.ru, registration okno-opt.ru is not an option. Firstly, they are easy to confuse. If their clients come to you, that’s fine, but if, on the contrary, yours come to them? Secondly, owners of a previously registered domain can sue “unscrupulous copycats who deliberately undermine their business by attaching to someone else’s brand.”

9) Useful little things, things to consider when choosing a domain name. Consider which characters to use in your domain name. For example, numbers are normally perceived by search engines, but are not convenient for people. Use underscore undesirable - a link to the Internet is already underlined with a line, go and see if the underscore is “hidden” under it. An abbreviation, especially a transliterated one in Russian, is often difficult for people to understand. For search engines, this is a completely meaningless set of letters, which has no reason to be promoted to the first positions in the ranking. And finally, domains in Cyrillic (by at least- at the current stage of their development) is fraught with registration. Some browsers do not read Cyrillic domains normally, showing instead “some kind of crap in the wrong encoding.” Moreover, for users, bilingual domains (after all, these names will still end in .su or .ru) are inconvenient - it’s like switching the keyboard layout...

In general, just as parents need to take a responsible approach to choosing a name for their child, website creators and customers should carefully select a domain name for the website.

04/19/18 1.2K

Are you creating a website for the first time or just starting to master internet marketing? The tips in this article will help you avoid common mistakes. You will also learn about the principles according to which you should choose a domain for your website.

What is a domain name?

A domain name is the address of a website on the Internet. He is unique. It can be compared to a physical address in the real world.

If a site is well known, many will link to it by mentioning only the first part of its name: Amazon, Google, Facebook.

A domain name is a structured label that contains the domain name and its extension ( first level domain, English. top-level domain, TLD). This label is associated with the specific IP address of the server that hosts the site. So when you type in address bar browser " yourdomain.com", it should find the corresponding IP address.

For example, to go to the Google website, you can enter the IP address 216.58.216.164. This address will take us to the page Google search. But which is easier to remember: 6 letters or 11 numbers with dots?

Because browsing the Internet is done over IP, any address you enter into your browser is connected to domain name servers ( DNS). These servers manage an extensive database that associates domain names with IP addresses.

Which domain is better to choose?

Let's talk in more detail about why it is important to take choosing a domain name seriously.

• This is the first thing site visitors see.
• A domain name that is easy to remember adds credibility to your business.
• It is unique - there cannot be identical domain names.
• Affects search engine optimization– a keyword in the domain name can be beneficial.

Make it brandable

Choose a short, unique name that's easy to remember so it stands out from others. If a domain name is easy to remember, it will be found more quickly and recommended to others.

To choose a good domain name for your website or online store among available options, you need a creative approach. You can use the brand name; no keywords or description are added to it.

It's a good idea if the domain name contains a word or several words that are related to your product or field of activity. By not specifying an exact description of your site in your domain name, this will provide greater flexibility in further development brand.

The most famous brand name is Google.

Imagine if they had chosen for the domain instead detailed description. They would now be known as thebestsearchengine.com ( from English bestsearchengine.com) or topsearchresults.com ( topsearchresults.com). Then the domain name would be limited only to search results, and for other areas of business you would have to look for other domain names.

One more good example is Apple company. The name doesn't give any idea what this company does. They started with computers, moved to Cell phones, clothing items and who knows what they will do in the future. And everything is contained in one domain name!

Alternatively, you can choose a generic domain name or one that contains keywords. But don't put all the keywords in it. Such a name will not provide any advantages in the eyes of search engines and will look unnatural.

The shorter the better

A short name is easier to write, pronounce, remember, and will not be shortened when mentioned on social networks.

A domain name can be up to 63 characters long. But practice shows that it is better if it contains less than 15 characters.

Easy to spell and pronounce

It should be such that the user can easily write it and avoid mistakes. It is better if the domain name has only one possible spelling. This will make it easier for the user to find your site.

You don't want to use a domain name that will contain spelling errors on purpose. Spelling is a big problem for some and misspelling a word can confuse them even more.

Must be unique

Don't copy other bloggers or use someone else's brand name. You don't want to change your domain name as a result of a copyright infringement lawsuit!

Therefore, do not include brand names or even words similar to the names of famous companies in your domain name. brands (facebook helper, buildapple app, printwithhp).

No hyphens or numbers

The domain name must consist of one word or several words without dashes or numbers. You can forget to indicate a hyphen in the address bar, and then the user will end up on someone else's site. When it comes to numbers, it can sometimes be difficult to know whether to write them in words or in numbers. So use only letters!

Which domain name to choose - .ru or .com?

Now there are many different extensions ( TLD) available for use in a domain name. How to choose the right domain zone?

Here are just a few examples:

• country code: .us, .uk, .ca, .za, .ru or.rf;
• generic top level domain: .academy, .biz, .eco, .name, .property, .shop, .travel…;
• geographical: .barcelone, .london, .paris, .boston, .vegas, .sydney…;

If your business only serves local residents, you can use a geographic domain. But a website with a domain name agreatplumber.boston (experienced plumber.boston) looks strange. Better agreatplumberboston.com (experiencedplumberboston.com).

If your business targets an international audience, you may be tempted to try one of the new extensions. But for many years we typed in .COM addresses. So first of all, try to come up with a name with a .COM extension. If a domain name with this extension is not available, then use .NET or .ORG.

Don't use double letters

You should not use multiple repetitions of letters in names. It increases the likelihood of typos and loss of visitors. It's easy to make mistakes when writing names like poollab.com or wordpressseo.com.

Using Keywords

It is better when the domain name has a keyword by which users, as well as search engines, can determine what your site is about. Use a combination of keywords and other words to create an effective title.

Think ahead

A domain name can be registered for a minimum of 1 year and a maximum of 10 years. Which registration period to choose depends on many factors.

• If you are a beginner blogger, there is no need to register a domain for 10 years. First you need to make sure that the blog will be successful. Therefore, at first, select a 1-year domain registration period.
• If you are purchasing a website for a specific event, you only need the domain for a limited time.
• The budget decides a lot. If you are seriously planning to promote your website, register a domain for several years in advance, as you can get a good discount.

Don't limit yourself to the website

You should not tie the domain name to any topic. Over time, you will likely want to expand in different directions.

For example, there is a site about gardening tools. His domain name handmowerparadise.com (paradisehandmowers.com). But when you start blogging about other tools, you can attract readers to new topic may not be easy.

Make sure the domain will be available on social networks

Transferring the site to new domain It can be quite a complicated process and if not done correctly, you will lose traffic and drop in search engine rankings. It's much better to spend a little more time choosing a good domain name using the tips above.

Something else

Protect your brand

It's not hard to steal your business, but what's even worse is that a competitor could ruin your reputation by using a domain name similar to yours.

Domain registration and hosting are cheap. This makes it possible for anyone to launch a website using variations of your domain name or brand name. If the domain is vacant, there are no checks for ownership or trademarking.

To avoid this, many people buy other popular extensions along with the .COM domain, especially .NET and .ORG. Some go even further and buy options with very similar spellings, such as lawcounsel.com and lawcouncil.com. These additional domains are then redirected to the main domain b.

Others also buy negative versions of their domain name, such as lawcousnelsucks.com or lawcounselscam.com.

Automatic domain name registration renewal

If you forget to renew your domain registration, it will become available for purchase again. To prevent this from happening, it is advisable to use automatic renewal services provided by domain registrars.

Take care of your privacy

Domain Privacy, also known as WHOIS Guard, hides your personal information: name, address, telephone, email... If you do not activate the privacy option, then after purchasing the domain your personal information will be available to every visitor.

Having protection and a sufficient level of confidentiality, you:

• Avoid unwanted mailings via email or mobile phone.
• You hide personal information from people who might cause you problems.

Minuses :

• Price. Prices depend on registrars
• If a domain name was previously registered without privacy protections, then personal information may continue to be publicly available.
• Visitors and clients may not trust you if they see that you are hiding your personal information.

Make sure you get an SSL certificate

An SSL certificate provides the most safe way data transmission. If you're building a new site, it's worth getting one. After this, the browser will display https and a green padlock in the address bar, indicating that the site is secure. Having an SSL certificate has a positive effect on your rating.

Domain name generators

It happens that you come up with a catchy domain name for the site, but it is already occupied. All over again! How to choose ? In such a case, specialized free online tools can come to the rescue.

Enter a word or several words into the field of one of the tools listed below, and the generator will offer a list possible options domain name.

• namemesh.com
• leandomainsearch.com
• bustaname.com
• domainpuzzler.com

Conclusion

While website success doesn't just come down to choosing the best domain name, it can have a big impact on the growth of your business.

Good bad