Using Twitter to Promote Your Business: For Beginners. I'm new to Twitter
304 million monthly active users is a good reason to promote your company on Twitter. Low labor intensity, ease of use and instant transmission of information make this social network an excellent platform for business. But it, like other social networks, must be used wisely and imaginatively.
"Secret" has selected several microblogs - Russian and foreign - whose experience should be adopted in order to win customer loyalty.
Aviasales
It would be hard to find a wittier and more hooligan Twitter account for a Russian company than Aviasales with its 13,500 followers. As one news publication taught us all, the best way to attract the attention of a subscriber is to joke. As Aviasales teaches us, we also need to remember to follow the trends. The company's Twitter reacts very sensitively to events, be it Peskov's watch or Saakashvili's appearance in Odessa, offering to buy air tickets. Clickability here is more important than aesthetics, which is better left for Instagram: for example, Aviasales promotion announcements are accompanied by funny illustrations, without particularly caring about their compliance with beauty standards. Aviasales has mastered the art of creating viral posts on Twitter perfectly.
Charmin
How to tweet if a company sells toilet paper? What posts to make and how to attract subscribers? The task is not an easy one. The Charmin brand did it. Firstly, he invented characters for himself - a party of bears, and secondly, they were not ashamed of their own destiny. There are few abstract posts on the account - they mostly joke about hygiene, generously place emojis with toilets and constantly focus on the softness and strength of the material. 67,000 subscribers isn't too bad for a toilet paper brand. Be fun, be open and look for ways to please your audience with your product - here are tips for those who also want to sell toilet paper, condoms or something like that.
The Dolphin
The Dolphin pub in England used an interesting scheme to attract subscribers to its Twitter: it started a microblog of a real dolphin and posts jokes and witticisms on its behalf, without mincing words. The dolphin sometimes begins sentences with the exclamation “Fuck!” posts a photograph of an outdoor advertisement with the face of David Guetta with a penis growing above his eyebrow. Not surprisingly, this Twitter has attracted many more followers than official account pub: 26,000 versus 3,800 followers. But when people subscribe to The Dolphin, they know that it is directly related to the pub of the same name - if only because it does not forget to constantly write about alcohol. A great move, even if you are not named after an animal - if you come up with a similar narrator, success is guaranteed.
Google Russia
There are, of course, several times fewer subscribers here than in the western branch - 1.7 million versus 12.2 million. But it’s still interesting to see how the IT company copes with promoting its services and those that seem to be already the most popular . Even if your product is leading the market, don't relax and take Google's lead. The company, along with abstract tweets, does not forget to find new twists even for its most famous products - for example, offers“33 Ways to Start an Interesting Story with Google Search.” Google also reminds that maintaining corporate identity in everything is a fundamental task, so all illustrations for tweets are drawn separately and form the company’s identity.
Old Spice
Do you believe in magic? Well then, I’m sorry but you’re hopelessly out of touch with modern science and technology.
To explain this, entire “schools of bloggers” are created, various kinds of specialists are attracted for master classes, and as a result, bloggers and microbloggers are released onto the Internet with a diploma from Harvard University...
All you need to know are these simple tips))
Quotes without quotes, maximum retweet,
swearing and other quirks of microblogs:
This guide does not aim to teach the basics of using Twitter; there are official guides for this and does not promise to make you a “popular microblogger.” Cats and stolen jokes work flawlessly on all social networks.
1. Write a lot
You need to write a lot on Twitter. This is probably the only thingsocial media (micro-blogging service, if you're being picky)
to terms), where you can not restrain yourself in volumes, n while receiving accusations of flooding. If anyone is unhappy,
short-term ban, but some people don’t like to wait and start for such cases, a second, backup account
2. Hide the excess
However, sometimes even the most persistent and habitual people are forced to make restrictions. For example, you can turn off the display of retweets from individual users in your feed. This helps a lot when some good person suddenly becomes too passionate about one topic and believes that you are obliged to share his obsession with him. You can also mute (that is, “hide” - from the English mute) all tweets using keywords. This is vital when your entire feed has been competing in wit about Depardieu for the second day or is once again conducting a collective investigation into the death of the Dyatlov group.
3. Quote without quotes
One of the most insidious rules that constantly confuses newbies: on Twitter, it is customary to quote without quotes - both what you agree with and what you want to ridicule. How then will readers understand that you are not writing from yourself? If the reader has been following you for a long time, then he understands: a liberal cannot suddenly write that, for example, the Jews sold Russia, and a socialist cannot write that pensions need to be abolished, this is an “ironic quotation.” Of course, after the publication of an unquoted quote from KP columnist Ulyana Skoybeda, there will definitely be beautiful-hearted people who will call you a terrible person and even wish you a slow, painful death. You can explain to them that “it was a quote,” but it’s better not to—hardcore does not tolerate curtseys.
4. Quote in series
The more difficult case is when they quote what they agree with. How to understand where the quote is and where the words of the author of the tweet are? The first is usually taken out of context, while the latter still has a more or less complete form. One way or another, nothing prevents you from entering a questionable phrase into Google. Advice: in the first minutes of the release of a resonant interview or column, you can quote the most striking passages from there and collect several retweets. In this case, it is acceptable to provide a large piece of text, divided into several tweets: at one time, services were popular that allowed you to artificially increase the volume of characters in a tweet, but they did not catch on and it is better not to use them.
5. Beware of RT
tweet in your feed, and done manually, the old fashioned way, when you quote a tweet, and before the text put the author’s username and a special mark “RT”. The fact is that, technologically, such a publication is completely your tweet, and after RT you can write anything, pranking inexperienced readers. Hundreds of people are ready to believe even the most incredible nonsense, allegedly said on behalf of famous microbloggers. Finally, retweet or quote people who praise you or the result of your work in measured doses - narcissism is annoying; share when you are scolded - it always goes well.
6. Never ingratiate yourself.
Don’t write “please RT” or “maximum retweet” - if you reported something truly important or made a good joke, then you will be noticed in any case. Do not tag famous people or popular bloggers through the “mension” in the hope of attracting their attention - this is bad manners. An example of incorrect behavior: “I met Boris @b_nemtsov in the metro. he’s still cute))” or “Sergei @s_udaltsov is a mediocre politician!!” It’s another matter if you tag your friends or acquaintances in a tweet, inviting them to have a drink in the evening, or asking a serious, justified question, for example: “Alexey @navalny, why didn’t you go to the Russian March?” This is fine. Well, if you need a shameful but free retweet, then you should write something like “I searched half of Moscow, but finally found the latest number of SNC @xenia_sobchak. the best magazine in the world!))". It seems that Ksenia Sobchak's Twitter is half made up of such retweets
7. Don’t litter replays
If you expressed some interesting idea in a tweet, then one person may comment on it, then a second person may disagree with this person’s opinion, so a third person will join the discussion, then a fourth... At some point, all of these tweets will be almost entirely will consist of listing the usernames of the participants in the conversation, because on Twitter there is no separate place for them, like, for example, the addressee field in the mail - usernames take up full space in the meager 140 characters of a tweet. Moreover, it often happens that the participants in the discussion forget about how it all began and begin to discuss completely abstract topics, for example, they argue about the latest high-profile film or, as a result of the conversation, they send each other back and forth for a long time. Your replay feed continues to be updated (after all, your username was there at the very beginning!) and prevents you from seeing truly important answers. Therefore, make it a habit to immediately delete people’s usernames from correspondence if you understand that now replays definitely don’t concern them anymore
8. Don't be shy in your expressions
Don't spend too much time formatting the text. The gold standard is to not start sentences with a capital letter or put a period at the end of a tweet. But if you suddenly do everything according to the rules of the Russian language, it will not be a big crime. They don't pay attention to commas on Twitter, but God forbid you make an obvious spelling mistake like "tsya/tsya" - you will be crucified. Obscene language deserves special attention. Mat is the flesh and blood of Russian Twitter. It can and should be used in any quantity, and I am experiencing real moral suffering while compiling this guide without swearing (the author of these rules writes). The only ironclad rule is never replace letters inside such words with asterisks, this is terrible. It is also better not to use exotic, sophisticated modifications and be content with the simple monosyllabic classics of the mat. It is especially well suited for commenting on the news picture of the day: instead of 140 words - one. (this item is not for me)
9. Be natural
There should be a "Don't tweet while drunk" rule here, but no hand is raised. Of course, if your parents, boss, or God forbid you are a politician, you can seriously harm yourself. But drunken Twitter is literature in its own way. Reading drunken insights and confessions, people realize that they have much more in common than they thought.
Thank you, Roman Fedoseev!
If you have recently opened your Twitter account and don’t know how to properly and quickly promote it, then this article will help you do it. After all, I want to invite you not just to manually moderate your followers and followers, but to do it with a unique tool.
If you want not only to have your own Twitter, but to create one, then you need, in addition to regularly filling the microblog, to be able to control your following friends.
I present a service that allows you to control all followers and followers on your Twitter account, search for interesting friends and much more.
On the main page, after logging in using your Twitter account, a page opens with a list of those who do not follow you back and from whom you can unsubscribe using the Flitter service.
There is a proposal from above to increase this opportunity to 2900 unsubscribes using simple posts and subscriptions to the newsletter. Listen to the podcast if you know English, of course. Then in the menu below those who are not mutual, there are accounts without registration (they are also considered undesirable), then non-Russian, inactive - these are also important indicators.
Now there is a picture with a proposal to increase unsubscribes, which I did in three steps - followed, tweeted and subscribed to my email.
Next, an important point: inactive accounts (1) on Twitter. After all, Twitter is important for its active writing friends-followers. And we need to get rid of the inactive ones. You can choose the period yourself, but look, I have some who have been silent for a year or six months. Click (2) to sort by latest tweet. (3) - for some, the images have already disappeared. (4) - I unfollowed 76 accounts using this parameter.
You can search by word and follow selected accounts.
However, not everyone can be followed, but only 50, because the Flitter account is free.
To avoid all restrictions and get many benefits, you can subscribe on a paid basis, the cheapest plan costs $12 per month.
What does a paid account give you:
- unlimited unfollowing,
- management of your listing,
- copying following and followers from another account,
- growing your Twitter at a rapid pace by following relevant queries,
- scheduling your posts according to a convenient schedule when people are online and taking into account geographical moments,
as well as many other interesting services.
I'm new to Twitter. Where to start?
Let's assume that you already have a Twitter account(s) (you registered them yourself or bought them somewhere) and now you need to start promoting them and filling them with content. Below we will tell you step by step how to do this competently and safely.
Basic Concepts
- Account- Twitter page like http://twitter.com/MY_ACCOUNT. The user receives MY_ACCOUNT (aka login) upon registration. The login can only contain Latin letters, numbers and the "_" sign. Each account is unique. You can log into your account either by specifying your username and password, or by e-mail (specified during registration) and password.
- Ban account– blocking (suspension) of a Twitter account for one reason or another. The owner of the account can log into such an account, but tweets from a blocked account are not visible to other users.
- Followers- those Twitter accounts that you follow. The number of followers is displayed in your account.
- Followers (readers)- those Twitter accounts that follow you. The number of followers is displayed in your account.
- Tweet- a message up to 140 characters in length, which the owner of the Twitter account posts on his Twitter account. After posting a tweet, it is added to the account owner’s feed and also appears in the feeds of followers of this account. The number of tweets is displayed in your account.
- Tweet ID- a unique (within the Twitter service) numerical value that allows you to distinguish one tweet from another.
- Retweet- transferring a tweet from another account to your feed. A retweet becomes visible to all followers of this account.
- Replay- public appeal on behalf of one account to another account. The replay is visible to all followers of this account.
- DM (direct message)- a private message that is visible only to the sender and recipient.
- Follow- increase the number of those you read.
- Unfollow- reduce the number of those you read.
What is Twitter for?
Twitter is typically used for three things:
- This is exactly what it was created for - for communication, traffic to the site, etc.
- For SEO activity.
- For monetization (which does not exclude the first two points of this list).
In the first case, you will need a live audience interested in what you are writing about. For example, if you have an account for an online store of goods for car enthusiasts, this means that you will need readers who are car owners. From lovers of, for example, pets, most likely you will not receive any communication, no clicks to your site, or retweets.
In the second case, everything is not so categorical. Here, the usual task is to push new pages into the search engine index using Twitter and/or raise pages higher from the TOP for low-frequency queries. The live audience is not important here, rather the number of followers is important. But here, too, you need to understand that if all your followers are bots, then such an account may simply be ignored by search engines.
How and what to fill your Twitter account with?
Before starting promotion, Twitter accounts need to be prepared - set a custom avatar, change the background, fill out the “About Me” field and then start filling it with content.
Content means posting tweets, as well as activities such as replies and retweets. For each of these actions in the program Twidium Accounter there is a project of the same name. There is also a project that allows you to quickly change your avatar, background, description, etc. in a whole group of Twitter accounts. You can get acquainted with each of the projects by reading the program help:.
How to promote a Twitter account?
Promotion of Twitter accounts means increasing the number of readers (followers). In addition to the obvious way - to talk about your wonderful Twitter account everywhere, there is a purely technical method called “mass following”. Its essence is to find and follow Twitter accounts that are similar in topic to your account. After receiving a friend request, the account owner will visit you. If you have an interesting account, he will follow it back.
Our program takes care of searching for thematic accounts and following them. Twidium Inviter. As you work on your account, the number of accounts you read will first increase. After some time, the number of people reading you will begin to grow. Then you can unsubscribe from those you no longer want to read. IN Twidium Inviter this process is called "Unfollowing".
You can read about how to safely promote Twitter accounts in our manual on the page.
Many novice users are interested in why Twitter is needed. Social networks around the world are developing very quickly. In just a few years, a large number of different platforms have appeared on the Internet. Each has its own pros and cons. Some are intended for regular communication, some are primarily for exchanging text information. What about the Twitter page? Why do users need it?
Description
What page are you talking about? The point is that Twitter is generational. She won the hearts of many users. It is a somewhat non-standard “social network” that allows you to send small text messages, SMS, photos over the Internet.
In general, the word twitt translated from English means “to chat” or “tweet”. The main advantage (or feature) of the site is that all information on the user’s page is publicly available. Why do you need Twitter? To maintain your own microblog and exchange short messages!
Distinctive features
Each social network has its own advantages and disadvantages. What makes the site you are studying stand out from all the others? The thing is that it is not like the usual social networks. Why do you need Twitter and how to use it? To understand this, you first need to decide how good the proposed resource is. The distinctive features of the “social sphere” will help you judge this characteristic.
Among them at the moment are:
- Speed of messaging and notification of subscribers about new information. Here publications spread faster than on all other social networks.
- All posted materials are open to users who have their own Twitter account.
- You can make a so-called “tweet” in an instant. This mobility pleases users. You don't need to write posts for a long time. You can share messages and information almost anytime, anywhere.
- Fashion is another advantage. Being a Twitter user is now fashionable. Therefore, many are interested in this social network and use it, even if in fact there is no urgent need for it.
Perhaps these are all the main advantages that can be highlighted. What else is important to know about this social network? How to use it?
Twitter Rules
Why do you need Twitter? To communicate! There are some rules to understand the principle of publishing so-called “tweets”. In fact, everything is very simple.
The user must first register (more on the principles of registration a little later). After this he will have his own account. Completing your profile takes a few minutes. Next, a person can log in to the proposed social network at any time, and then leave a short message on his microblog.
It should be remembered that people can write a variety of posts. You don't have to limit yourself to just words. Additionally, the following is inserted into “tweets”:
- images (most often);
- links to various sites;
- photographs (even those just taken);
- event announcements;
- video.
Accordingly, you can make Twitter interesting, diverse and attractive. What elements should every user who plans to create a page on the social network under study be familiar with?
Terminology
Now it’s clear why Twitter is needed, as well as what you can do if you have an account on this site. There are some terms that will help you get comfortable with this social network.
"Tweet" is the first concept you need to know about. This is the name for short messages that are left on the social network being studied. “Tweets” are posts on a microblog.
"Folover" - subscriber. It represents a user who has a Twitter account. A person subscribes to a page and sees news from a particular user in their update feed.
Twitter Rules
Regardless of the version of Twitter (there is mobile and regular), the social network has a number of its own rules that must be followed. We are talking about the features of registration, as well as the use of the page, and behavior towards users.
What points must be completed? In the vastness of the microblog being studied, you will have to adhere to the following rules:
- It is prohibited to impersonate another person. A user who decides to create a “fake” page (fake) may be permanently blocked.
- Private information of third parties, as well as their personal files (for example, photographs) cannot be published. This is a violation of the law not only in Russia, but also in other countries.
- Calls to violence and sedition, as well as threats, are prohibited. Applies to both your own “tweets” and “retweets”.
- No copyright infringement allowed. Criminal liability cannot be ruled out.
What else is important to know? Some people are interested in how to properly communicate with their subscribers. There are no clear rules in this regard. But users, especially successful ones, offer their own methods of behavior.
How to behave with followers
On Twitter, it is recommended to follow certain etiquette rules. Or, as they also say, behavior. The point is that, in principle, there are no restrictions on this social network - it is important not to publish threats, insults and calls for violence.
But you need to communicate with your followers somehow. What do successful users recommend? Among the basic rules of communication are:
- Respect for culture and etiquette. It is recommended to thank subscribers for “retweets”. You also need to be careful about those who read the user's account.
- It's worth retweeting when you like a message. There is no need to be shy; it is for such publications that the social network under study was invented.
- A lot of “tweets” in a short time is bad. It is recommended to refrain from this phenomenon. It is better to publish posts regularly, with short pauses.
- Spam and advertising on social networks are not welcome. This rule also applies on Twitter.
There are no more restrictions or significant advice. Unless you update Twitter regularly. Some users register here just because it's fashionable and then forget about their account. This way you won’t be able to gather many followers.
About registration
Now you should pay attention to the registration process. This is a mandatory item that allows you to access site resources. Registration on the Twitter page only takes a few minutes. It is important to remember that one user cannot have a huge number of accounts. One person - one profile.
- Username;
- phone for connection;
- Email;
- a created password in the English layout.
There is no need to indicate both mobile and email. One thing is enough. Most often the second option is chosen. Then you can register several profiles, but preferably under different names. Only one account can be linked to one phone number or email.
After filling out the previously specified fields (all of them are required), you need to confirm your profile on the Twitter website. Registration will be completed after entering the confirmation code or clicking on the link received by email.
Conclusion
That's all, nothing more is needed. All you have to do is fill out your profile, put an avatar and save the changes. Twitter is ready to go! If you have problems loading data, you can use a special application for phones - Mobile Twitter. It allows you to quickly manage your social network account with maximum comfort.
Is it worth registering here? It is recommended to use this page if the user likes to share the latest news and events from his life. Why do you need Twitter? To exchange short messages. You should not create an account here if a person is not used to constant communication.