How to add a YouTube channel trailer: Everything about creating and uploading a video. How to make a YouTube channel trailer - general guidelines
How to increase the number of subscribers? The first thing that visitors see on your channel is a trailer and a description. Add an offer to subscribe to them. Try to make the first impression of the channel really strong! The fact is that subscribers always watch more videos, and this has a good effect on all other indicators.
Create a memorable trailer
The channel's trailer is similar to the movie trailer: it is needed in order to engage viewers. How to prepare it? You need to convince that you have interesting content worth seeing. Trailers can be different, but first try creating one so that it grabs attention from the very first seconds. Show the best you have and convey the main message of the channel. At the end of the trailer, ask viewers to subscribe.
- Assume that the viewer has never heard of you. Tell us what interesting things you can offer them.
- Don't make the trailer too long. Your task is to quickly engage new viewers. Tell us who you are, what your videos are about and how often new videos appear on your channel.
- Invite viewers to subscribe to your channel. This can be done both in the video itself and in the annotations. The intro at the end of the trailer is also great for this purpose.
To shoot a successful trailer, you don't have to make a whole cut of different scenes... You can use just a couple, or even shoot the entire video at once. However, if you are using editing, try to show all the variety of material on the channel.
The trailer should contain short information about your channel. I recommend making the trailer no more than a minute. At this point, you should quickly talk about what's on your channel. There should be no awkward stops in the trailer.
The main goal is you must lure people who came and stumbled upon your channel by accident.
How to make or create a trailer for your YouTube channel?
Let's say right away that each of us edits our videos in different editors... For example, I'm in sony vegas, and someone else is in adobe premiere, and the third is generally in final cut pro. If you are editing the video yourself, then it will be easy for you to make a trailer. It is enough to record a short (30-60 sec) video in which you talk about your channel. Tell me why exactly I (the person who accidentally ended up on your channel) should subscribe. Do not forget to mention this at the end of the video. Try to make a dynamic video that is fun to watch.
And if your channel is not completely authoritative and does not have "its own face", then you can do slicing the best moments from your channel. Make a memorable, short selection worth subscribing to. You can see, for example, the trailer for channel +100500.
How to add a channel trailer to youtube?
First we go to home page of your channel and right under the header (on the right), hover the cursor over the pencil. We press on a pencil, and then on “ Navigation settings«.
In the window that opens (on the right), click on " Turn on", And then on" Save«.
You will immediately be transferred to the main page and you will see 2 new tabs in front of you, these are: “ For subscribers" and " For new viewers". Click on the second, and then on ““.
In the next window, you can choose from your videos a trailer that will be displayed for new viewers.
Therefore, it is better to upload the trailer directly to the channel, and later just follow the instructions that you saw above.
Channel trailer - a video clip offered exclusively to non-subscribed viewers on your channel.
To select a channel trailer in the new youtube design.
Hover under the banner and you will see a pencil.
How to change the name of a YouTube channel
Click on the pencil and select a video for your channel.
The main goal of the trailer is to get a new subscriber!
Use this in your marketing plan.
The youtube channel trailer should be very engaging in order to entice the viewer to subscribe.
And so a few tips.
1. Greet their viewers, but not for a long time, a short performance: "Hello" is quite enough.
People love to be greeted.
2. Briefly tell what your channel is doing, intrigue the viewer, surprise the viewer, and then he will forever remain with you.
The representative part about the canal should not be long, only the juice itself.
3. Visualize whatever you say!
In the youtube channel trailer when you speak
"We are here doing this and that and toto-toto"
Show videos confirming your words, then the information will reach the person much faster, and remember better too.
4. Call, do not forget to call for a subscription, do not hesitate!
Subscription is the only thing you create a channel trailer for, so this is the most important part.
After the words, subscribe, be sure to make an annotation so that the viewer does not look for
"And where to click?"
Everything should be clear, convenient and understandable, just like the apple technique
How to make a channel trailer - or, in another way: how to make a welcome video on the main page of your channel? After all, the peculiarity of the trailer is that as soon as the user visits the main page of your channel, the video included in the trailer starts playing automatically.
I am often asked the question of how to make a channel trailer, if the channel does not even see the menu under the channel header and the channel looks like this:
To fix this situation, you need to do the following: next to the "SUBSCRIBE" button, click on the gear, as in this picture:
A window will drop out in which you will need to move the wheel opposite the line "Customize the view of the" Overview "page" to the right position, as in this figure:
After that, be sure to click on the "Save" button.
Your channel will immediately display the channel menu and a window for the channel's trailer, but there is no video there yet. To make a video appear in the trailer, you just have to click on the "Channel trailer" button, after which a window appears with all the videos that are on your channel and you will have the opportunity to select any of them:
Recommendations for choosing a video for a channel trailer.
YouTube itself advises choosing a short video in the channel trailer that reveals the content of your channel as well as possible, since the channel trailer is the first video that a new viewer of your channel sees when visiting the channel's home page.
A short video is needed for 2 reasons:
people will not watch what your channel is about for more than 1.5-2 minutes;
as soon as the video ends, a button to subscribe to your channel automatically appears on the video (YouTube creates it itself - this is one of the features of the trailer that you must definitely use).
Don't make any big introductions, get straight to the point, no water. Your task is to attract the viewer in the first 20 seconds.
And many start exactly the opposite: first they pour water, and then, when the viewer has already lost interest in the video, they move on to the point. Do not repeat other people's mistakes! Start the video right away with the main topic, and not with how good you are and what kind of professor of science you are - this is definitely not the first thing people are interested in ...
Try to make your channel trailer dynamic, with fast-moving frames and as meaningful as possible.
Trailer YouTube channel You can also change it if you have a new, more suitable video for channel visitors.
To do this, move the mouse to the right top corner YouTube channel trailer, a pencil appears, click on it. A small menu drops out, choose "Change trailer". The "Channel trailer selection" window appears. In the drop-down list of videos, you can select "the newest videos", or "Top viewers", or "videos shorter than 2 minutes." You can also just paste the video URL, but only from your channel. You won't be able to make a trailer for your channel with someone else's video.
Greetings, dear reader of my blog!
In today's article, we will figure out with you how to make a YouTube channel trailer and all the key components of a good trailer.
For the query "how to make a trailer" in a YouTube search, I found many theoretical lessons, but did not find practice, how to make a trailer with your own hands quickly and easily?
Therefore, I created my own video tutorial on this topic and it will be at the very end of this article, which means - read it to the end ...
The essence of the trailer
Since you and I carefully filled out the description of our channels, it will not be difficult to get information from there, what your channel is about.
The essence of the trailer is that a new viewer will see on your channel and a call to subscribe to the channel.
You can create your trailer from cuts of your videos from the channel, as well as from photos as a slideshow.
In this article, we will consider the second option in detail and we will not use the program. Sony vegas, but the available Microsoft Power Point.
In this case, we cannot do without programs at all, but we will do everything with our own hands.
Microsoft Power Point program
Microsoft Power Point is designed specifically for preparing and viewing presentations. It is available with operating systems Microsoft Windos and Mac OS are completely free.
You can see how to work in it in my video at the end of this article.
In short, if you write in words, then you create a beautiful slideshow from the ones you already have, which you need to insert into this slideshow, in Power Point.
Also, with inscriptions over the pictures, I registered all the main headings that are on the channel and picked up just the pictures under these names.
After all the work done:
- Selection of pictures for the trailer from the icons for the video
- Selection of titles in the text corresponding to headings
- Comparison of pictures and texts
- Design by choosing the font and color of the inscriptions
At the end of our photo show, we must make calls for new viewers to take action: like, comment on the video and subscribe to the channel.
Trailer Music
After that, you and I need to choose the music for your trailer. The music should be cheerful and appropriate to the selected slides from the show.
Highly important point Music-related - only use music from your YouTube library for yours.
Otherwise, these same music authors may complain about you and you will be given a warning, and YouTube may delete your video forever.
You need it?
I think the answer is obvious!
Check out my video about legal music for your YouTube videos:
How to download music for your trailer you will also see in the video that you will find further.
Read to the end ...
Features of working in Power Point
We insert a composition downloaded from the music library that can be monetized on YouTube into our slideshow.
Select in the tab Microsoft programs Power Point item "Insert" and then the "Sound" tab. Next, select "Sound from file" and select our downloaded music file.
And we select the options for playing sound during the slide show.
I chose On Click and For All Slides. Maximum size sound file – 100.
And select the check-boxes (checkboxes, in Russian) "Hide on display" and "Continuously".
Now let's check how we got it set up and how everything works.
We choose in top menu program Power Point tab "Slide Show" and click on the upper left button "From the beginning".
The presentation created by us is launched from our selected and decorated pictures.
How to record video in Camtasia Studio program
All that remains is to record it on video!
Here we need the most convenient program for these purposes, which I also use in my work with video - Camtasia studio.
You can also get acquainted with the basics of working in it in my video:
By the way, there is a very intelligible and inexpensive Popov course on all the possible nuances of working in the Camtasia Studio program, which I bought from him and studied in order to learn how to use this simple program.
The lessons are chewed up to such an extent that even a pensioner can figure it out. I advise you to look!
I myself sometimes, it happens, forget where which button is or how to delete a fragment of the video. I open these lessons and look to remember.
Moreover, you can watch all the lessons online after purchasing the course.
Well, we continue ...
After you start the slide show, you will need to use the Camtasia Studio program and record your video, which will be the trailer for the channel.
By the length of the video, I will tell you this: so that your new subscribers subscribe to you - make the video short, no more than 1-1.5 minutes.
Once your trailer is ready, it needs to be posted on the channel:
For this you download it the usual way, like any other video and upload it to the channel.
After that, you need to arrange the channel, as described in mine, and you will have a personal account, on YouTube page, the "For new viewers" tab.
It is there that you choose the video that you have prepared for showing to new viewers, which is the channel's trailer.
And if a new viewer watches your video to the end, then YouTube itself will offer him to subscribe to your channel.
This is how it works, and it should be used to grow subscribers and views, and promote your channel as a whole.
Let's take a step-by-step summary of how to create a YouTube trailer:
- Preparing a Power Point Slideshow
- The essence of the slides is to tell what the channel is about
- We record a video in the Camtasia Studio program
- The duration of the video is no more than 1-1.5 minutes
- At the end of the video, calls to action
- Upload this video to the channel
- Add it to the section for new viewers
If this seems like a very difficult task for you, then look at my short video to lose faith in this:
If you do not have time to create a trailer yet, then choose any suitable video from the available ones until you create your masterpiece according to the recommendations from this article.
When you do your work, then post it here in the comments so that I and my many readers can give you feedback.
Site author, Tomin Vyacheslav