What is AdEx cryptocurrency (ADX) in simple words. AdEx cryptocurrency the future is with us

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Hello dear friends, in today’s article we will continue to introduce you to interesting and promising cryptocurrencies. Today, in the development of the Bitbetnews blog, the AdEx cryptocurrency, or rather, it is not really a cryptocurrency, but the project is based on a blockchain with its internal cryptocurrency AdEx (ADX).

At the moment, the AdEx(ADX) project has a capitalization of slightly more than 30 million US dollars. And the cost of one coin is $0.555364.

To achieve its goals, the project held a crowdsale, some information about it:

Start date: June 30, 2017

Total number of ADX tokens: 100 000 000

Number of ADX tokens available for sale: 80000000

Accepted currencies: ETH

Token price: 1 ETH = 900 ADX

Campaign: 40000 ETH

Of the total number of tokens – 100 million:

80% are available for sale to anyone;

10% – were sent to the development team and will be blocked for 12 months;

6% were sent to project advisers and were also blocked for 12 months;

2% – were sent to the Wings DAO platform – opening, advertising, support;

2% were reserved as a “generosity” bonus.

AdEx is an advertising exchange developed on the Ethereum blockchain. The goal of the AdEx platform is to replace traditional online advertising models such as YandexDirect and Google Adsense. One of the main advantages of the AdEx platform will be the use of smart contracts. A smart contract is a piece of software executed on the Ethereum blockchain, which contains all the conditions, rules and regulations for agreeing on the terms of a transaction (contract). It automatically checks the contract and then fulfills the prescribed conditions. In the case of AdEx, it is these smart contracts that will ensure the absence of intermediaries, which will ensure complete transparency of the entire system, from the selection of ads to payment. All these functions will be defined within these smart contracts, making the entire process simple and guaranteed. But that's not all, the AdEx development team is working on prototypes that will include second-tier solutions. These solutions will allow advertisers and customers to easily interact with each other, avoiding delays in transactions.

A little over a month ago, the AdEx platform announced its cooperation with the NEO cryptocurrency, which by the way is called Chinese ether. And the AdEx developers are planning to transfer their platform to the NEO blockchain, this will improve the platform, namely the NEO blockchain gives:

Support for several types of digital assets;
Conduct decentralized trading;
Obtain digital certificates to ensure trust in the public blockchain and provide legal protection for all assets digitized through the NEO platform;
Provide support for multiple programming languages, including C#, Javascript, Java, Python, Go and others;
Ensure cross-chain compatibility.

At the moment, it is planned that the AdEx (ADX) cryptocurrency will circulate within the project - as the main currency, but it is also possible to circulate other currencies, such as IOTA and NEO, which you can read about by clicking on the name of the cryptocurrency. It’s not for nothing that these projects are so closely related to each other. By the way, after the news about the cooperation between AdEx and NEO was released, the cost of the AdEx cryptocurrency increased from 34 cents to $1.69, an increase of 390%, which is very, very good for the AdEx cryptocurrency. But the rise in NEO cryptocurrency was also significant, with the price changing by $10, from $39.52 to $49.22.

Since the AdEx platform is designed for a wide range of uses in the ad technology industry, the integration process will be simple. Vel AdEx can be used on websites, mobile and desktop applications, and even on embedded devices.

RELEASE AND PLANS FOR THE FUTURE OF THE PLATFORMADEX

The first prototype of the AdEx advertising platform was planned for release in February 2018, but developers can handle it a few months earlier. This prototype will include the main functionality, a system for setting prices for advertising, and a platform interface for both customers and advertisers. The prototype will primarily focus on native and display advertising.

To ensure transparency, the prototype will undergo a rigorous audit by an independent company before launch, and its code will be completely open to anyone.

Next year, following the successful release of its prototype, the AdEx team will be focused on business development and changes will be made to the project according to market needs and public feedback. It is also planned to add video advertising to the platform; to confirm our words, the AdEx platform has begun cooperation with the video viewing platform Stremio.

By January 2019, AdEx developers plan to release the AdEx v.2 platform, the activities of which will be aimed at meeting the needs of the growing number of clients and advertisers using the platform.

This is all the relevant information about the AdEx project, we hope that you understand that AdEx is not just a cryptocurrency - it is a project that can change the world of advertising for the better. And the AdEx cryptocurrency (ADX) is money inside the platform. You can buy AdEx cryptocurrency on the following exchanges: Binance, Bittrex, HitBTC. If you still have questions, let us know in the comments below.

Cryptographic currency is a digital currency whose unit of measurement is a coin. It is encrypted information and cannot be copied. Moreover, no cryptocurrency in the world is tied to either the banking system or a specific state.

The technology of cryptographic money appeared recently: for example, at the beginning of the third millennium, no one had heard of what Bitcoin, blockchain and mining were. Financiers are still arguing about how profitable it is to work with cryptocurrency, while investors have managed to increase their capital tenfold.

The first sign of a cryptocurrency is the instability of its exchange rate. Over the past couple of months, the Bitcoin rate has doubled, and just yesterday it fell by 15%. Everyone who knows how to play on the stock exchange and had Bitcoin in their pocket made good money.

History of creation

AdEx is not an easy cryptocurrency. Its development began in 2017 and will continue for the next few years. Like many electronic currencies, it is based on blockchain technology. AdEx is an advertising exchange that will operate online.

The creators of the currency have several goals, and the main one is to bring advertising on the Internet to a new level. AdEx should be a special platform through which users can place advertisements. By the way, the placement will be completely transparent and intuitive.

The AdEx team is confident that it can raise the level of online advertising. Thus, today more than 40% of all marketing funds are spent on online promotion, where fraud and lack of privacy flourish.

The creators of the currency are experienced marketers, advertisers and, of course, developers. The latter have decent experience working with blockchain and cryptography technology. This is what can give us confidence that with the growth and development of this advertising service, the price of the AdEx token will increase. The project administration is confident that they will be able to create the world's best advertising service, which will be attractive to advertisers and investors for its simplicity and transparency of actions.

Technology

AdEx works using the well-known cryptocurrency Etherium, or rather its technologies. Smart contracts used in Etherium will help AdEx conduct transactions between the platform and advertisers. It is the system of smart contracts that will allow the site to be as simple as possible.

The use of smart contracts will affect not only the simplicity and transparency of the service, but also the trust of users in it. So, if an advertiser is at least a little aware of this system, then he probably knows that smart contracts are used by such global companies as IBM, Toyota, Microsoft and others.

Mining AdEx is something that many cryptocurrency market players are thinking about, however, this currency is not mined.

Smart contracts

Smart contracts play a huge role in the AdEx system, so let's touch on them in more detail. Smart contracts make the system transparent and transactions decentralized. Each smart contract is a program that runs on a distributed public registry, i.e. it cannot be influenced in any way after the program has been launched.

Smart contracts make it possible to avoid intermediaries, as well as the need for a central governing body, so the service has received increased attention from investors from the very beginning of its operation.

The deal is described in the contract itself, which means that the person who decides to run advertising using AdEx writes all his requests electronically in the contract itself. For example, he can describe the preferred method of tracking advertising, choosing a placement site, as well as the nuances of payment.

It is worth noting that tokens that use a smart contract system in their technology must comply with the ERC20 standard, which is responsible for the compatibility of the currency with the Etherium protocol. The AdEx token fully complies with this standard. Compatibility ensures that converting AdEx to Etherium and Etherium to AdEx is a breeze.

Data storage

Although AdEx works using blockchain technology, the system itself will store the data using IPFS. This primarily concerns advertising files, i.e. videos, images and metadata. IPFS is an open source system. The system has been operating since 2014 and was developed with the participation of Protocol Labs. IPFS is a platform for data storage and it has the advantage of decentralization.

In order to quickly share information, AdEx will use Etherium state channels. This way, webmasters and advertisers will be able to quickly and easily resolve important issues regarding advertising placement. The system does not provide restrictions on channel states and therefore the speed will not depend in any way on, for example, the blockchain commission.

How to buy

You can buy AdEx only on the Bittrex exchange and only for bitcoins. The value of the currency as of the beginning of September 2017 is 0.00020695 BTC. Note that its price is constantly growing, as this advertising service announces more and more possible stages of cooperation with other cryptocurrencies.

In order to choose a favorable rate for transferring funds to the Bittrex system, you can use the http://www.bestchange.ru service, which allows you to compare rates of online exchangers and, based on the analysis, choose the exchanger that suits you best.

In order to start working with the http://www.bestchange.ru service, select the currency from which you will transfer funds and the currency you need (in this case, BTC). After visiting the exchanger's website, follow the simple instructions to complete the transfer.

Recently, a fundraiser was launched to finance the project on the company’s website. In this case, the company’s website served as an AdEx exchange. You could invest in AdEx for a whole month: from June 30 to July 30, 2017. About 80 million ADX coins were put on sale and could only be purchased for Etherium. The exchange rate was 900 ADX FOR 1 ETH. This AdEx course allowed developers to quickly receive the required amount of investment. Currency could only be purchased on the company’s official website.

After the collection was completed, the funds were distributed to the project. About 50% of all funds raised were allocated to improve the software. 40% of the attracted investments were allocated for the development of the company, its promotion and improvement, the remaining 10% fell to the legal improvements of the company.

The prospects for making money on AdEx are not yet clear, however, what is clear is that if the service is created at the highest level and is attractive to advertisers, then the AdEx cryptocurrency has every chance to grow in price and enrich those people who have either already invested in it, or invest in it in the near future.

Tokens that remain unsold will be temporarily stored in the system. The currency development team plans to freeze them for 2 years and then use them to develop the service.

Development prospects

Work to launch the service is planned to be carried out at the beginning of 2018 and the site should be operational by spring. The prototype will run on completely open source code, and the platform itself will contain not only a program through which advertisers and consumers will interact, but also a service for conducting electronic bidding for advertising placement.

Before launching the service, the developers will finalize the platform script; it is known that they strive for better system performance to attract a constant flow of investors.

In 2019, it is planned not only to release tokens reserved for the further development of the project, but also to create an updated version of AdEx, which will take into account all the wishes of consumers, and which should fully satisfy the users of the site. Presumably the site will be called AdEx 1.1 or 2.0.

It is not yet clear whether an AdEx wallet will be created. Most likely, the developers will work on it when the project itself has already been launched, or when its updated version is released, i.e. in a couple of years.

AdEx plan to use the IOTA cryptocurrency to build a so-called “second layer” on top of Etherium. This will allow you to scale the system. In a few years, AdEx will work on several smart contract platforms at once, for example, RSK and Aeternity. The service developers made sure in advance that the token was compatible with the best solutions in the field of smart contracts. Thus, this solution for advertising on the Internet will be one of the best. The system will work on both desktop computers and mobile platforms.

AdEx plans to develop the technology together with the NEO cryptocurrency. As soon as it was announced that the company intends to work with Antshares (NEO), attention to AdEx from investors increased. Cooperation with NEO has given such a positive result because NEO defines itself as a project that will contribute to improving the services that can be obtained on the Internet. The emergence of a smart economy is the main goal of NEO.

Many investors are so accustomed to Bitcoin and Ether that they simply do not accept other cryptocurrencies. These projects really have a promising future, they are periodically updated and improved. But the fact that they were one of the first to be created leaves its mark. Younger startups are trying to seize the leadership from the “dinosaurs” of the cryptocurrency market, positioning themselves as new generation coins. The extent to which they succeed can be seen in the ranking of cryptocurrencies by capitalization level on the Coin Market Cap website (coinmarketcap.com), where BTC and ETH are almost always in the lead. But competitors are hot on their heels and there is no guarantee that new cryptocurrencies will not displace them in the future. You can read about one such interesting startup, the NXT cryptocurrency.

NXT cryptocurrency – decentralized payment system

The NXT cryptocurrency (the official website of Nextcoin is nxtplatform.org) appeared in 2013 and has not yet lost interest from investors. The startup's developers call the coin a second-generation cryptocurrency. True, in search engines it was not possible to find information about which cryptocurrencies belong to the first generation and which to the second, and how many generations exist in principle. Therefore, this is more of a marketing ploy by the developers.

The cryptocurrency is based on the Proof-of-Stake consensus algorithm. This algorithm is considered more advanced than proof of work (PoW), but this means that all coins were released at the same time. That is, NXT mining is not provided; more precisely, it has a slightly different form (forging). The developers did not release all the coins into circulation at once, but use them as a reward for this or that work (something similar to accruing interest on bank deposits).

Technical features of the NXT cryptocurrency:

The platform is created on the basis of its own code and is an independent software product (not to be confused with forks).
NXT is not a cryptocurrency in the traditional sense. This is a platform with built-in support for the applications you create.
To perform tasks within the network, low-power equipment is sufficient (a competitive alternative to Bitcoin).
The possibility of re-selling one asset (“Double Spending”) is excluded, even with concentration of up to 90% of the network at the author of the attack.
The transaction amount is automatically returned to the sender's account if no confirmation has occurred.
Number of tokens – 1 billion.

Where to buy NXT cryptocurrency. The coin is quite widespread - trading takes place on more than 10 cryptocurrency exchanges, where you can buy it for BTC and USDT (on some for ETH and national fiat money). The largest turnover comes from Bitcoin Indonesia (bitcoin.co.id), Bittrex (bittrex.com) and Poloniex (poloniex.com). But exchanges are not reliable compared to wallets due to frequent hacks and periodic system failures.

An alternative option is to purchase cryptocurrency through exchangers, which require a wallet. You can download it on the project website, but it will not be the usual wallet that other projects have. There is no local physical wallet here, we can say that it is virtual. It works using the Brain wallet system (“wallet in the brain”). There is no wallet.dat file, meaning the account supposedly does not exist, although in fact it exists within the network. This was done in order to protect the NXT cryptocurrency wallet from interference by third parties, in particular the authorities.

The NXT cryptocurrency storage concept means that the user stores access information not in a file, but in his head. The generated key can be not only a set of characters, but also, for example, a separate phrase that needs to be remembered. When you first log in from the NXT website, a wallet is automatically created; later, using the generated key, you can access it from any computer.

Judging by the description of the NXT cryptocurrency, which can be found on the Internet, it is a revolutionary coin with an effective transaction mechanism and a high level of security. It is true that what the developers were able to offer that was revolutionary remains unclear. The existing consensus algorithm is used everywhere; in comparison with the Ripple or Monero systems, NXT has no competitive advantages. It is possible that the situation will change in the future.

Recommendation. The NXT cryptocurrency has many competitors with similar functionality. It hardly makes sense to add this coin to your portfolio for diversification, but it’s worth taking a closer look at. Judging by the chart, it is sometimes used for a pump, on which you can make money if you enter the market on time.

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Prospects for the NXT cryptocurrency rate

Regarding the prospects for the NXT cryptocurrency exchange rate, not everything is so clear. Despite the fact that the coin barely enters the TOP 100 in terms of capitalization (positions may change), it is still far from being among the leaders. The NXT cryptocurrency chart has periodic spikes, after which the quotes go down again. This suggests that there is no stable interest among investors; cryptocurrency is used to make money on pumps and speculation. There is also almost no information about interest in NXT from large corporations. Several years have passed since the startup was released, and new projects are successfully overtaking NXT, so it’s hard to believe that anything will change in the near future. Therefore, the outlook for NXT cryptocurrency is pessimistic.

Conclusion. An attempt by developers in 2013–2014 to offer a radical alternative to Bitcoin has so far produced no results. VTS still remains at the head of the cryptocurrency market, and NXT trudges closer to the lower limit of the TOP-100. Not a single coin from the TOP 10 fell in price by 10 times in 1 month, while NXT had such a period. High volatility does not contribute to the influx of investor capital. And if the developers do not take action, then the cryptocurrency risks repeating its fate.

With the growing popularity of cryptocurrencies and blockchain, more and more new startups are emerging whose goal is to simplify the exchange of information and transactions, bringing together users, clients and customers. Most of them are developed on the Ethereum blockchain, and one of these startups is the AdEx advertising exchange. It will be discussed further in the review.

AdEx: all about the cryptocurrency project and its potential

Cryptocurrency is an electronic unit that acts as a means of payment for a specific project, which can be conditionally called a startup. Startups can be developed either separately or in a decentralized environment. For example, Bitcoin is developed on a separate blockchain. Based on a separate blockchain, a platform for decentralized online services Ethereum has been developed, one of which is the AdEx project with the currency of the same name, the ADX token.

AdEx is a decentralized advertising exchange running on the Ethereum platform. The goal of cryptocurrency projects is, thanks to blockchain technology, to simplify and reduce the cost of performing any task, ensuring transparency and reliability of the process of its implementation. AdEx is no exception.

AdEx tasks:

replacement of the traditional digital advertising model (YandexDirect, Google Adsense). The new model will allow advertisers to directly find advertising distributors and vice versa. The platform technology will ensure absolute transparency of concluded transactions;
reducing costs for various types of commissions, including by eliminating intermediaries from the chain;
providing the ability to control whether the end user receives advertising.

The platform developers assume that the AdEx advertising exchange will help minimize fraud in the marketing and Internet marketing market, where customer money is often used for other purposes. The immediate task of cryptocurrency (ADX tokens) within the project is the purchase and sale of advertising content, space and time, and attracting investments.

The launch of the project lasted 1 month (June 1 – July 1). The total number of tokens is 100 million, of which 80 million were available to investors. The remaining 20 million tokens were distributed as follows:

10% is transferred to the development team and frozen for 12 months (a guarantee that the developers are interested in their project and will not merge the tokens at their peak value, as happens with most HYIPs);
6% were transferred to the project consultants and also frozen for 12 months;
2% is transferred as a fee for support and marketing to the Wings DAO platform;
2% is left in the reserve fund to pay bonuses.

Cryptocurrency could be purchased exclusively for ether at a price of 1 ETH = 900 ADX.

Advantages of the AdEx platform:

AdEx is based on “smart” contracts - blockchain-based software that will automatically check the agreement between counterparties and the conditions specified in it;
“smart” contracts will ensure complete transparency of the terms of the transaction: from the selection of advertising content to financial calculations;
Prototypes including second-level solutions are in the development process. They will allow transaction partners to exchange information and transactions among themselves, avoiding delays.

The cryptocurrency price chart is very complex and shows a strong dependence on fundamental factors in combination with speculative capital. Since its launch, within a week, AdEx has risen in price by more than 50% (from 0.2 to 0.325 US dollars). But investors’ enthusiasm quickly dried up: by July 15, the cryptocurrency fell in price by almost 2 times compared to the price at the time of launch and was in a narrow range of “0.12–0.16” for almost a month.

On August 16, information appeared in the media that AdEx plans to merge with the NEO Smart Contracts system, and this would mean another step in development for the cryptocurrency. That is, switch to the NEO platform. According to project representatives, moving the AdEx core to the NEO ecosystem would advance the smart economy even further, and cooperation between both projects would be a great start. For NEO, this is a chance to continue to develop the development of DApps space based on its platform.

NEO is a blockchain platform launched in the fall of 2016, designed for creating decentralized applications. NEO is called the Chinese Ethereum for its almost similar essence of the project. Unlike Ethereum, the NEO platform supports major programming languages - Java, Python, etc. Currently, the cryptocurrency ranks 9th with a capitalization of just over $1.7 billion. USA;

DApps are decentralized applications that have common features with Ethereum smart contracts. The fundamental difference from contracts is that DApps can be used not only for financial purposes (that is, transferring information on financial transactions).

Against the backdrop of the news, AdEx quotes jumped to a record level in the history of cryptocurrency of $2.22. USA. NEO quotes reacted no less violently, rising almost 5 times to $47.5. USA. AdEx was supposed to be the first decentralized application on NEO, which would increase the efficiency of the advertising network. But then, almost immediately, the price of tokens returned to their previous level and now fluctuates in a fairly wide range of 0.8–1.2 dollars. USA. Cryptocurrency capitalization is about $30 million. USA.

AdEx prospects and growth potential

AdEx volatility in September - November compared to an almost flat price line until mid-August is a positive signal, meaning that the cryptocurrency is in the area of investor interest. It takes time to promote any cryptocurrency project, so the peak of AdEx’s popularity is still ahead.

In accordance with the developers' plans, the first prototype of the advertising platform (that is, the pilot launch of AdEx as a full-fledged advertising exchange) is expected in February 2018. The pilot project of the exchange will include the main functionality of the platform, an interface for all participants in transactions, and a system for setting prices for advertising. The platform code will be open, and an independent audit is expected to be conducted before the launch of the cryptocurrency.

After the AdEx exchange is fully operational, the developers expect to improve it in accordance with market needs and public feedback. In January 2019, the second version of the AdEx platform is expected to be released, which will be designed to increase the number of clients.

Prospects for AdEx:

the project is unique in its own way and, unlike cryptocurrency hypes, has a completely logical justification. The fact that the developers' tokens are frozen for 12 months is confirmation that AdEx is not a pyramid scheme;
AdEx is a project whose goal is to change the world of advertising and take the relationship between market participants to a new level, supported by blockchain technology. If the functionality of the platform really turns out to be interesting, does not have glitches and can become an alternative to modern advertising tools, then ADX expects significant growth in February 2018.

It’s difficult to say how promising the idea is. Everything depends on the success of its implementation, because an idea alone is not enough for a cryptocurrency to be of interest to investors. For now, all that remains is to watch the development of the project and follow the next news.

How to invest in AdEx cryptocurrency

At the time of launch, AdEx tokens could only be purchased on the Ethereum network for ether. Now there is no such possibility and the only option remains exchanges. But there is a problem here too. Among the cryptocurrency exchanges, only Bittrex works with AdEx, where tokens are sold for Bitcoin. We are not talking about mining either: AdEx is one of those cryptocurrencies that are issued once at the start of the project. This is partly a plus - it confirms the honesty of the developers who will not manipulate the value of cryptocurrency through emission. On the other hand, the difficulty of purchasing cryptocurrency is not in favor of the project.

Conclusion

AdEx is an interesting cryptocurrency from the point of view of the idea itself. Recently, many similar projects have arisen, but in other sectors, which pursue the goal of ensuring security and transparency of information exchange (transactions), reducing costs. In this regard, the example of Kolionovo Ecosystem (agriculture, KLN), which started on April 1, 2017 and now has a capitalization of just over $2 million, is indicative. USA. As for AdEx: the prospects for the cryptocurrency exchange rate depend on how successful the project is. If the launch of a full-fledged platform is delayed, this will entail a decline in the exchange rate. If the project starts successfully and is constantly optimized, then AdEx has good growth prospects. It will be interesting to know the opinions of clients about whether this cryptocurrency is worth buying now.

AdEx (ADX) is a decentralized advertising exchange created on the basis of the Ethereum blockchain and smart contracts. The AdEx Platform is designed to replace traditional online advertising models by providing a transparent, focused solution for advertisers to partner with ad publishers and reach top prospects. The exchange has its own token.

Rate as of 05/24/2019

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How does AdEx work?

The main strength of AdEx will be the so-called AdEx user profile - a personalized page that allows each end user to understand and control the ads offered to them. Giving the user more control is extremely beneficial for advertisers, as users voluntarily share more information about their preferences, consumption behavior and shopping habits. This means that with an AdEx profile, advertisers reach their target audience with surgical precision and get a high return on their advertising spend.

AdEx technology uses blockchain and smart contracts, thereby eliminating the confusion and complexity associated with existing ad serving networks. The network is governed by users and only by them, which solves the most common problems faced by advertisers today: lack of transparency and incorrect/ambiguous reporting of advertising campaign results.

Competitive environment

AdEx token

The AdEx token (ADX) will be used within the AdEx ecosystem to buy or sell advertising space and time.

Advertisers will be able to create ads and then bid for them in AdEx. Advertisers will be able to bid for a certain number of impressions, clicks and conversions (such as subscriptions, purchases, etc.). Once the publisher accepts the offer, the token is frozen until the publisher proves that it has completed the task. After this, the token is transferred to the publisher’s balance.

Certain actions on the network will be rewarded through the creation of additional tokens that will be transferred to those who performed these actions. This will allow for slow inflation of the token based on demand and keep enough of it in circulation to keep the network healthy and in use.

AdEx core architecture

ADX Token (ADXToken): ERC20 token used for trading advertising space;
ADX Publisher Registry: handles information about publishers, such as accounts and individual websites/apps;
ADX Advertiser Registry: Processes advertiser information such as accounts and custom campaigns;
ADX User Registry (ADXUserRegistry): processes information about end users and their legitimacy;
ADX Exchange (ADXExchange): handles creation, acceptance/execution of offers, payment processes; Once the offer is accepted, it locks the ADX tokens until the publisher and advertiser confirm the successful completion of the offer, at which point it unlocks the ADX tokens and transfers them to the publisher.