What to write in meta tags. What role does the description meta tag play and how to fill it out correctly? H1-H6 - tags useful for SEO

There are many misconceptions surrounding the impact of meta tags on SEO. Some tags have been used very often in the past, but have lost their power. So which tags are still good for SEO and which are not?

What are meta tags?

Meta tags give search robots more information about the web page. This information hidden from page visitors.

Meta tags are placed in the element . Meta tags can also be placed in an element , but it is better to avoid this practice, as some browsers do not recognize them and may result in broken markup.

Often meta tags contain a name attribute, which specifies the type of meta data. The metadata value is defined in the content attribute. Let's look at several types of name-value pairs that are often found on pages.

Description

The description meta tag is probably the most commonly used. It provides search robot short description pages. For example:

search engine optimization”/>

Previously, this tag was used to improve the ranking of a page, but changes in search engine algorithms have reduced its impact on search results. search query. However, this meta tag can still be useful because search engines use information from it in their results pages.

The description can still affect the CTR of your page. Words that match the query are highlighted in bold in the search results. That's why good description(which is enhanced by keywords) may be more attractive to the user, increasing the chance of clicking on the link. The recommended description length is 160 characters.

But what happens if you leave the meta description tag empty or don't use it at all? The search service will also provide a short description of the page in the query results, but it will be compiled by the service itself. In most cases, this description is not as good as we would like. That is, in this case, you lose the opportunity to convince the user to go to your page.

Robots meta tag

The robots meta tag is used to control the accessibility of a web page for search services. You can allow or disable page indexing, link following, and archiving. For example:

This meta tags tells search engines not to index the page and prevent them from following the links. If you happen to be using two contradictory terms (e.g. noindex and index), Google will choose the most restrictive option.

How is this tag useful for SEO? Primarily, it is a simple way to prevent duplicate content, such as a printed version of a page, from being indexed. The meta tag can also be useful on incomplete pages or for hiding confidential information from search engines.

Heading

Technically, the title tag is not a meta tag, but it often serves the same purpose. It is included in our lesson because it is very important for search engine optimization.

The title tag should be in all HTML documents, it defines the title of the page. The markup looks like this:

Very simple and very effective. The title appears in two different places: in the top bar of the browser and on the search results page. That is, the title tag has a significant impact on CTR and ranking.

A good headline should include keywords and they are best used at the beginning of the title. Remember that keywords appear in bold in search results.

Another thing to keep in mind is length. Google limits the title to 70 characters, so you may have to rework the title to meet the requirements.

The content type meta tag is used to declare the encoding of the page. It's better to add a little information to prevent output problems caused by the browser not correctly recognizing the encoding. But this tag does not affect rankings or CTR.

You may be familiar with the long form Content-Type:

These days it's better to use the short version:

This tag must be placed before elements that contain text, including the title tag.

Meta keywords tag

This tag used to be very useful, but these days it has lost its meaning. None of the major search engines use the keywords meta tag to evaluate page content.

This tag can contain several keywords about the content of the page, but it will not improve rankings in the query results. Meta tag format:

Meta tag for language indication

Formally, this meta tag is used to declare the language used on a web page. This informs screen readers and various page renderers, making the content more accessible to them. Example of French language definition for content:

These days it's better to define the language using an attribute:

The attribute can also be used for other elements if its content language is different from that used on the page:

Me gusta..

Refusal to transfer

Update

Using this meta tag, you can tell the browser to refresh the page at certain intervals. For example, this is how the page refreshes every 30 seconds:

It is also possible to redirect the user to another page after such an update. For example:

The use of this tag is not encouraged by the W3C, as it confuses the user. However, it has no impact on search rankings.

Conclusion

To summarize the above, there are three meta tags you should focus on: description, robots, and title (technically, this is not a meta tag).

The description tag is used to display additional information about the content of the page in search results. The robots tag is used to prevent duplicate content, sensitive pages, and incomplete parts of the site from ranking. And the content title tag should not exceed 70 characters and include keywords.

In the recent past, the keywords meta tag was powerful tool for SEO, but those days are gone.

Greetings!

The New Year is already very close. There are only about two days left. And this means that it’s time to take stock of the year that has almost passed, which is what I’ll do tomorrow. Well, now I’ll tell you about what meta tags are and how to correctly write them on a page and something else.

Let's start by defining meta tags:

Meta tags are HTML tags or XMTL, designed to convey structured data about web pages to search robots and browsers.

These same tags are needed only by browsers and search robots. Perform the following functions:

• Transmit information about the web page to search engines and browsers;
• Contain control commands for the search robot and browser;
• Provide information about the web page and the author.

But today we will only look at tags that perform the first two functions in the list above. They are the most necessary from an SEO point of view.

Meta tags Description, Keywords and Title tag

So, the Description, Keywords meta tags and the Title tag convey information to the search robot and browsers about the web page. Filling them out correctly improves page indexing, so you should pay attention to filling them out Special attention. But first, let's look at each of the tags.

• Description meta tag - indicates a description of the web page, which is usually used by search engines in snippets;
• Meta tag Keywords - here the keywords that correspond to the content on the page are indicated;
• Title tag is the title of the page, which you can see in search results and in the browser tab. This tag is not a meta tag, but it performs similar functions to those listed above.

Previously, about 20 years ago, using only these tags, you could easily move to the TOP for any keyword, the main thing is to fill them out correctly and that’s it. But nowadays the situation has changed dramatically: due to the fact that webmasters abused this, search engines stopped taking these meta tags into account as a ranking factor. Now, simply by filling them out correctly, it is impossible to advance to the TOP.

Perhaps a question has arisen in your head: why are they needed then? And here is the answer: meta tags, as mentioned above, have a positive effect on page indexing. In addition, the information contained therein is the most important factor internal optimization. And this, believe me, is important!

Robots meta tag

• Index — enable indexing;
• Noindex - disable indexing;
• Follow - allow indexing of links;
• Nofollow - disable indexing of links;
• All — allow indexing of the page and links
• None—disable indexing of the page and links.

In some cases, this meta tag is really needed. You need to handle it very carefully, otherwise you may inadvertently block the necessary pages from indexing.

How to fill in meta tags?

All meta tags are written within tags , that is, at the very beginning of the code.

As you can see, the meta tag is written in the code with the element “ » with the presence of required attributes:

• name — the meta tag itself is written;
• content — the value of the tag is written.

See the example above.

How to fill out the Title tag?

The Title tag contains the title of the page, which is displayed in the search results and browser tab. In fact, this is the most important tag in terms of attracting visitors from search. And this means only one thing: the more attractive the headline is for a potential client, the more visits you will have (provided that you are in the TOP 10, of course).

The title should contain the keyword by which the page is promoted.

How to fill in the Description meta tag?

Description is also very important for attracting visitors, since PSs put in the snippet what is written in this tag. The number of characters is limited to 120-150 characters. Therefore, it is extremely important to create a description that is as informative as possible about the page.

Tips for filling:

1. Don't duplicate what's written in the Title tag;
2. Dilute the key query with thematic text;
3. Write only to the point!

How to fill the Keywords meta tag?

This tag is intended only for PS and they do not take it into account, which means it is useless. That's why I'll tell you a little about him.

Keywords must be listed separated by commas.

From everything written, we can conclude: the most important tags are Title and Description. You need to pay special attention to filling them out!

Well, that's all, dear friends!

See you soon and Happy New Year!

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   What does the Description meta tag do?

In this article we will tell you the basics and rules using examples of filling out meta tags on website pages: title, description, keywords and we will understand the formation of snippets in Search Engines.

Deciphering meta tags for better perception:
Meta tag “title” - Page title.
Meta tag “description” - Description of the page.
Meta tag “keywords” - Key words of the page.

To get started with meta tags, you need to remember 10 rules:
1 – Each page must have its own unique title(title).
2 – Each page must have its own unique description.
3 – Each page should have its own relevant keywords.
4 – The length of the title should not exceed 100 characters, optimally 60-70 characters.
5 – The length of the description should not exceed 200 characters, optimally 160 characters.
6 – The number of keywords should not be more than 5 per page.
7 – You cannot copy keywords into the description or title.
8 – You cannot make a field for keywords from the description.
9 – You can’t make a field for keywords from the title.
10 – You should not get carried away with repeating title, description, keywords on the pages of the site.

Using the example of this article, we will tell you how to format the title, description, and keywords for a given page.

An example of what the “keywords” meta tag should look like for this page:

In this article, we will not consider how and where to choose keywords, but will learn how to correctly fill in the value of the keywords meta tag.

Correct filling of keywords:

Not correct filling keywords:

Tips for keywords:
1 – The keyword must be followed by a punctuation mark.
2 – There must be one space after the punctuation mark.
3 – You cannot (we do not recommend) use the symbols /.\ in keywords<>@_%#" etc.
4 – Select exactly those keywords that directly relate to your site.
5 – For commercial sites, select keywords with “buy”, “buy”, “purchase”, “cost”, “price” and the like.
6 – Choose your own keywords for each page.
7 – Keep all keywords in lowercase.

An example of what the “description” meta tag should look like for this page:

Correct filling of description:

Incorrect description:

Adviсe:
1 – The text in the description should be for people.
2 – You can’t just list keywords in the description.
3 – The description should describe the site page.
4 – Describe your page.
5 – Write a unique description for each page.
6 – Do not duplicate or make the description template.
7 – The description affects the CTR of the site (the description is like bait, write temptingly and potential client will not pass by).

An example of what the “title” meta tag should look like for this page:

Correct filling of title:

Incorrect title:

Adviсe:
1 – Write a different title for each page.
2 – Don’t duplicate or make a template title.
3 – Influence affects the CTR of the site (it is your title that shows the link to the page in search engines).
4 – Don’t overuse keywords in your title.
5 – Try to write in clear language for people, not robots

Separate advice:
Use HF (high frequency queries) for the home page.
Use MF (mid-frequency queries) for sections and categories.
Use low frequency ( low frequency queries) for news, announcements and the like.

Advice on creating a snippet in the PS:
Formation of a snippet in Yasha:

2) Snippet content = H1 content (article title) + section of text relevant to the query
ONLY THE LAST PART IS NOT POSSIBLE TO INFLUENCE

It's a little easier on Google.
Generating a snippet in Google:
1) Snippet title = Page Title
2) Snippet content = Description content corresponding to the content of the article

This is an example of a page containing everything necessary information for search engines to generate a snippet that is convenient for you.

based on materials

Why do people create websites? Some need to promote their company or company, others need a well-visited blog. The reasons may be different, but one thing is clear - the art of building and promoting a website requires time and effort.

And finally, you were able to build your first blog or website: you decided what topic it would be dedicated to, decided on the design and started filling it out. Now is the time to properly format the “description” and “keywords” meta tags. What are they and how to use them?

What is a meta description tag?

In short, description is short description page, which the user sees as a snippet in the list of results Google search, Yandex, etc. Snipet - displaying description in search results. Although they are practically the same, in this article we will be able to see the difference.

In the source code of the page, the description meta tag is located at the head of the html code. It looks something like this:

How to fill out the description meta tag

Despite the fact that some people decide to use the same advertising passage for all pages of the site, according to most experienced site builders, it is important to write its own text for each page. Why? This affects the user's visual perception. In addition, if the description is written effectively, it will attract more visitors to your site. One important point Something worth considering is that the description should not be too long or too short - on average, at least 380 characters are desirable. And although, when looking at the search results, you may see 200-300 characters, in fact, Google uses the entire passage you wrote.

Thus, you should describe concisely and briefly what the user will find on your website. In addition, this needs to be done in such a way that he wants to come to you. Let's look at some examples of advertising excerpt design.

Examples of description texts

Meta description tag - how to fill? To find the answer to this question, let's look at some examples. If you are the owner of a website on psychology, as a description you could write something like: “Search for a psychologist, as well as tests, advice, family recommendations and much more.” On the other hand, you can briefly describe the purpose of the site if it is clear to most visitors what it is about. educational institution or the enterprise in question. It might look like this: "Moscow State University named after M.V. Lomonosov".

If your site contains music or video content, then the description text should list what can be downloaded from your page. It may say: “Download movies and music completely free at good quality" or "Free classics in modern processing - 128, 196, 320. Download for free."

When writing a description, you can take the most “juicy” part of the article (for those who are too lazy to write a separate unique text for a promotional excerpt). In any case, it is important that the user receives on your site the information that he expects to find and that you promise him. To learn how to correctly fill out the description meta tag, you can memorize or write out examples.

Automatic website generation systems

If you are building a website using a constructor, then the description meta tag for the site must be entered into the appropriate field in the editor. Along with the subheadings "h1", "title" and "keywords", there is a cell labeled "description". As is the case with other automatic website building systems, the description opencart meta tag must be entered into a specially designated field.

Incorrect description

It’s better not to use advertising snippet generation systems that automatically work with the page. Why? It is unlikely that you will be interested in text compiled by a machine, because most often such systems use the first few sentences of the page, and this is ineffective. The first paragraph does not always reflect the essence of the material you offer.

How is it different from description

Unlike description, keywords are a list of basic words needed to describe your page. However, keywords are also not the same as key queries search engine users - those words that are entered into top panel Google or Yandex search. True, today Yandex almost never uses these words when issuing search queries. Google, as their representative said, does not pay any attention to them at all. But the advertising fragment description is much more important - users see it and use it. Therefore, special attention should be paid to key queries and the description meta tag. If you still want to specify keywords for the pages of your site, then you need to enter a meta tag in the html code of each of them:

meta name="keywords" CONTENT="enter keywords for our page".

As with the description tag, it is located at the “head” of the page.

Key queries of the Yandex search engine

It’s good if your advertising fragment contains some words that users enter into the search bar. To determine the statistics of entered Yandex queries, you need to go to the website: http://wordstat.yandex.ru/. To use the service you must register. After that, enter your service or product in the line at the top of the page. Let's say your site is about history. Enter the word "history". And in the results we see two columns: “key query” and “number of impressions per month”. For example, the words “history class” were searched more than one and a half million times a month. Among the most frequently entered phrases we can see: “online history”, “horror story”, “American Russia”, “download 6” and “story 5”. In addition, in Yandex Wordstat You can select a region or locality for which statistical information will be displayed. This is very convenient, because in different regions and cities people may be interested in different products.

If you use the most popular search queries in the description, you can make your site appear on the first pages of search engines. To achieve this, you will have to work hard - this is the main goal of every site builder.

Formation of snippets

As we already said, we're talking about about the same description text. Search engines Bing, Yahoo! and Google display a snippet for the Internet user, which is indicated in the description meta tag. But Yandex acts slightly differently. That is, what you write in the ad snippet tag will not be shown in the snippet area in search results one page or another. How to fix it? The text of this excerpt can be customized in the Yandex webmaster's account. However, there is information that we cannot influence, no matter how much we would like, for example, the number of stars of the hotel. To change some address information of a company or organization, you need to leave a special request. In most other cases, you can customize your ad copy yourself. There is such a significant difference in the Yandex search results. Why do you need to know this? Again, we will repeat this if we want to attract more visitors to our website.

What have we learned

So, as we have seen, everyone can correctly fill out the meta description tag for a site. Examples of how to do this have been described in detail in this article. In addition, you and I could find out what the difference is in filling out an advertising excerpt for the Yandex and Google search engines. We learned what users' key queries are for and how to select them, as well as the almost complete uselessness of keywords. By using all the tips in this article, you will be able to achieve complete success, and with some extra skill, your site may even rank in the top ten that users see World Wide Web. Remember one thing: once you promote your site, it is important to continue to improve it further so as not to lose the rating you have gained.

Hello, dear readers of the blog site. Today I would like to go into a little more detail than I did in the article about website promotion, to dwell on the title, description and keywords meta tags, which have been factors influencing the success of web project promotion for more than fifteen years.

But are they really that useful for your website? Or maybe they are the reasons for the vegetation or very sluggish progress of your Internet project? I will try to answer this question in this article.

When writing this material, I took into account not only my experience, but also the experience of specialists considered authoritative in this field (for the most part, they were included in my list). Reintroduce you to .

Also, for many questions and terms encountered, I will refer you to more detailed materials so as not to waste your and your time. Well, now let's quickly begin to resolve the intrigue - why a title can be dangerous?

Are title, description and keywords meta tags important for SEO?

So, in order to understand the train of my thoughts and not get lost, you need to start from the beginning, namely from the distant 90s, when the “great and terrible” meta tags (read about) appeared for the search engines available at that time. At that time, the idea of ​​using Larry Page (one of them) to determine the most relevant web pages to the query entered by the user into the search bar had not yet been implemented.

This means that the main factor by which the search engine solved the problem of relevance (compliance of the document with the question that the user asked the search engine) was the analysis of the text for the content of words from the user’s request. Not only the density (frequency of use) of the keys in the article was taken into account, but the content was also considered with all passion meta keywords tags, description and especially the title.

It is from those very distant times that the belief comes that these same meta tags are the key to success in promoting your article. But this is far from the case, and even more than that, everything has turned upside down. They may be the cause, or they will simply put a spoke in the wheels when trying to promote it. Why is this happening? Let's try to figure it out.

All this mess in code might look something like this:

... ...

Actually, you will need to know the syntax for creating a description, title and keywords mainly only for the formal purpose (well, or if you are creating a static site on Html files).

If you create a project on the (site engine), then you will be given the opportunity to simply fill out the form fields, after which this content will be inserted into the title, description or keywords in the web page code. But this is not the point, because we are not talking about details (more on them below in the text), but about global things - why these innocent things can be a killer factor for website promotion.

So, initially these meta tags were supposed to serve a good purpose - make life easier for search engines to identify the pages that are most relevant to the search query. As they say, the road to hell is paved with good intentions. If an idyll existed for some time, it was only until competition for the Top search results appeared (traffic comes mainly only from the first page of search engine results for any), and the very presence of a resource in the Top did not directly affect the benefits received its owner.

Widespread spamming has begun meta description tags and keywords, and the title got it too. When ranking, search engines were no longer able to rely on factors that could easily be cheated, and gradually the meaning of the words included in the description and keywords was completely leveled(perhaps not to zero, but very close to it).

For some reason, search engines did not dare to act so harshly with the title. The words contained within this miracle tag are still of paramount importance in ranking, but relatively recently even this tenet of promotion (which lasted about fifteen years) has become less unshakable.

Description and keywords - meta tags that do not affect rankings

So, let's make an interim summary. Can Keywords be thrown in the trash? Well... Probably not. Personally, I try (if I remember) to write down the keys in it, but only those that are most often found in the article. The fact is that they have almost completely ceased to influence positive side for promotion. But Keywords is still capable of shitting all the raspberries. Search engines have not yet abolished the punishment for spam in meta tags.

What's the description? Everything is not clear here. Why? Again, spamming keys in it can negatively affect your promotion. Why is it needed then, if the keywords are contained in it? are not taken into account when ranking, but can cause harm at the same time?

The fact is that the contents of the description by the Google search engine can quite often be used as a resource, especially at first. For example, my recent article about Google results on request “translit” looks like this:

This is not the entire text from the description, because Google and Yandex only take into account a certain number of characters (you can count it yourself, but usually they focus on 150 characters including spaces):

I said that the snippet is most often generated by Google in this way, but Yandex sometimes also does not neglect this opportunity. All for the same request “translit”, the snippet in its output again so far consists of the words contained in the description of this web page:

As you can see, in the resulting snippet from both search engines, the query keywords (which I also used when writing the description) were highlighted in bold, which somewhat increases the chances of a transition to my site, because attracts additional attention to the ad.

This is the main purpose of description for website promotion - the snippet created by a search engine based on it should attract the attention of users and encourage them to choose your resource to go to.

Whether or not the description you wrote will ultimately be used as a snippet is a different question. Your job is to write it down with the obligatory mention of keywords, as well as intriguing and exploiting curiosity content users (within 150 letters).

However, this meta tag is only one of many ways to tell search engines what kind of text they should use as a snippet. Moreover, this method is not the most reliable and does not give any guarantees, but it is simple and straightforward - you just need to get used to always filling out the description fields before publishing an article.

It is clear that if you are in the Top for the request “ plastic windows”, then you will use the entire arsenal of ways to influence the snippet (for example, this one), because this can result in simply fantastic amounts of profit due to the increased CTR of your ad (coupled with the title). But I personally am content with only the mandatory filling out of description, and also keywords (a bunch of them, but now I’ve already given up the latter, because that’s okay).

Title decides who will be in the Top and who...

What is the main difference between Title and Description? If you overspam keywords in all three meta tags, you can seriously pay by losing positions in search engines. This unites them and makes them a rather dangerous tool in the wrong hands.

But the Title (page title) has one difference. If you don’t write the other two meta tags, then nothing terrible will happen, but if you forget to write a title for a web page, then most likely it will will not participate in the search, i.e. will not be added to index().

Another thing is that almost all CMS automatically generate a title from the title of your article, and the ability to manually change it is usually provided optionally (for example, using appropriate extensions). Therefore, only owners should take care of its mandatory registration.

But the mere presence of a completed header on absolutely all pages of your site does not make a difference. There are a number of nuances that need to be observed automatically when composing texts for titles and which can greatly influence both positively and negatively. negative side on .

Moreover, it should be noted that this tag performs two very important roles:

It is precisely from taking into account these two concepts that one should proceed when composing the optimal text of the title. This could be the end of the conversation about him, but not everything is so simple. Let's try to chew all this in detail and pay special attention to those mistakes that can lead to fatal consequences.

Let's start with the impact of the title tag on ranking (from the webmaster's point of view, on promotion):

1. As I already mentioned, the main condition for successful promotion should be the presence of headings for all web pages of your site. No title - no search traffic.

The second important condition is that this tag is used in the web page code only once and only inside the Head container (and not Body). In general, the CMS (content management system) you use should be responsible for this, but it doesn’t hurt to check that it’s working correctly. To do this, just look at the source code of any page on your site and make sure that the title tag is present and correctly inserted into this very code.

You can view the source code of the site page by clicking right click mouse in your browser and selecting context menu « Source" (in Opera), or "Page Source Code" (in Firefox), or "View Page Source Code" (in Google Chrome), or "View HTML code" (IE).

2. Headings for all pages of your site should be different from each other (be unique). It is quite difficult to achieve this in practice (for example, for me, home page has pagination and these same numbered subpages cannot boast of unique titles), however, for those pages that you promote, this rule must be observed. A large number of pages with the same title tell search engines that this site is similar to GS.
3. The order of keywords inside the title tag is also taken into account by search engines (mainly Google), so it is important to place the most frequent keywords at the beginning (he will tell you about this), and then in descending order of frequency. Implementing this task in practice is not so easy, because the page title must remain readable and, if possible, attractive.

Some CMS (for example, Joomla 1.5) by default form the page title from the site name that comes first, and only then add the title of the article. Following the logic of the previous paragraph, you cannot do this, because you will worsen the ranking (promotion) of your resource (you can find links to materials in the article about). Although a well-known SEO expert refutes this principle with his example:



An exception to this rule may be made for famous brands, one mention of which can be an incentive to click on an ad (for example,).

4. Lately Yandex and Google have become sometimes don't use title as a site title in search results. Most likely this is a response to the fact that this tag does not reflect or does not fully reflect the content of the article. From here we conclude that the words you display in it must be completely relevant to the text of the web page, otherwise the search engine will distort everything to its own taste and color.

Most experts advise limiting title length a certain number of characters (about 70), but personally I don’t always adhere to this rule, because I can’t create short headings. In principle, Yandex can select fragments with keywords from this tag of any length, which allows you to optimize the article for a larger number of queries. It won’t look like ice, but it’s quite acceptable, in my opinion:



True, Google, unfortunately, does not know how to do this and the user may not see the keywords from his request at all in the title of the ad for my blog:




5. There is one more point that I personally do not implement when compiling titles for my blog. By default, in many CMSs it is formed from the text of the article title, which will most often be enclosed in . Because the presence of keys in H1 is a ranking factor in itself (although not as powerful as the title), then it makes sense to write the title of the entire page slightly different from the title of the article. I personally don’t do this (it breaks), and in my H2 tags they live, not in H1.

   In WordPress, they usually use . to write unique titles, but in Joomla, as described in the article about .

6. In general, it is very important not to overdo it. On the one hand, brevity is the sister of talent, but simply listing keys in a title can lead to dire consequences (lower rankings or even the page being completely removed from the index). On the other hand, in order to reduce its size, it is advisable to use less empty (stop) words (conjunctions, particles, pronouns), which cannot in any way affect the ranking. All in all, we need to look for a middle ground.

How to write a title that exploits curiosity

A little higher, we looked at the technical aspects that primarily affect the successful ranking of your documents (their promotion). But so far we have only talked very superficially about the second task that Title performs. I'm talking about creating a catchy headline that can very significantly increase the frequency of clicks on your ad in Yandex or Google search results (ctr).

It won’t be very easy to implement all the tips described below in practice (I can’t do it), but if it works out, then this may eventually happen. The idea is to make the page title (title) not only meet all the requirements described above, but also be able to arouse curiosity in the majority of users who read it.

So, let's look at the basic principles of creating headlines that can awaken one of the most powerful driving forces of cognition - curiosity. In order to satisfy his interest, the user will be able to read your article from cover to cover, the main thing will be to maintain the interest throughout the entire article and not disappoint the user at the end (do not cross the line and do not stoop to).

What arouses users' curiosity the most are those titles (title, among others), the statements in which challenge established concepts. This will be especially effective for the reader who is familiar with this topic, but your title breaks the stereotypes he has formed and it begins to seem to him that he probably doesn’t know something (missed something, didn’t take into account, or there is some secret , which he does not know).

The desire to figure it all out flares up, and that’s what you needed. An example, probably, can to some extent be the title of this article (a test of the pen, so to speak).

So, in the way described above, you create some confusion (discord) in the reader’s head, thereby trying to stimulate him to read your article. But it's not that simple. Many readers will be on their own (people tend to evaluate their knowledge, as a rule, higher than it actually is).

They will assume that they already know what your article is about. You need to write the title so that they understand that you know what they know, but in the article you will talk about something still unknown to them.

Well, it would be nice if the text of the article corresponded to the title that was compiled with such difficulty. Each paragraph should maintain intrigue and curiosity, quietly answering the reader's questions.

In general, it is clear that the matter is dark. If you have talent, then using these tips you will be able to create a catchy title, but if you don’t, then you won’t (like me, for example).

Good luck to you! See you soon on the pages of the blog site

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