What is the difference between Yandex and. Comparison of search engines google yandex and rambler
Fight of giants. Why is it impossible to be in the TOP of 2 systems at the same time? How is Google promotion different from Yandex promotion? What are the features of each search engine?
The search engine and information processing in Google differs from the same parameters in Yandex. Many optimizers are interested in these differences, since this data allows them to achieve success in .
First you need to understand the features of information distribution in the search engine.
First of all, it is necessary to decipher the concept - SEO?
In English it sounds like “Search Engine Optimization”, translated as “search engine optimization”, - these are ways to promote the position of a site, as well as methods for eliminating the imperfections of its algorithm.
Update frequency
An important indicator is the frequency of updates.
Update in search engines ah refers to the change in the algorithms for distributing sites during issuance, as well as the addition of new objects to the index. Due to the fact that when updating the algorithm, the position of the site can change significantly, such parameters as frequency, understanding of the purpose and type of update are of great importance.
The Google system works using the Caffeine algorithm; in this case, changes in search results are carried out in real time. The search results of the Yandex system are updated after changing updates.
The Yandex system uses three types of main updates:
3. Update of behavioral factors.
Having analyzed search engines, we can conclude that despite the use of updates, Yandex search results are updated much faster than Google.
Track changes search results Yandex is possible when using the site tools.promosite.ru, Google - algoroo.com. You can also use programs such as SeoLib and Seobudget to perform change analysis.
Using links
The Yandex search engine is more loyal to the use of links, while Google is actively involved in the fight against the use of purchased links: manual and automatic mechanisms are used for this.
A strange fact has become known in the world of search engines: Google representatives say that they are not going to disable link ranking, while Yandex representatives talk about the gradual abolition of link distribution. This is a kind of contradiction. Which search engine in in this case refer optimizers to achieve success in ?
Link anchors.
IN this moment links are also used in Yandex. To achieve maximum benefit from implementation, it is necessary to use a certain number of direct occurrences of keywords in link anchors. Non-anchor links are ineffective for this search engine; in practice, they are used to increase the weight of the page.
If we talk about the Google search engine, non-anchor and branded links function remarkably well in it, and the introduction of anchors leads to a huge risk in .
Promotion under different PS
Priority in choosing a PS
How to achieve success in promoting a network resource in both search engines?
If the site was created recently, you should give priority to Google, since it is quicker to perceive the emergence of new sites, unlike Yandex. It makes it easier to take a successful position in as soon as possible. Once you achieve good results in Google, you can switch to Yandex, since it will already rank the site.
In any case, to achieve success in any search engine, you need to properly optimize it and enrich it with quality links.
Distribution of link masses by region.
Regionality of links in search engines Google results practically doesn't matter. Links created in the US domain zone have a great impact on the distribution of sites in the CIS countries. However, the same cannot be said about the Yandex search engine; here regionality plays an important role. This indicator should never be forgotten.
Snippet Guide.
The snippet may contain the following information: links from the site; the date of creation of the information of interest or the number of comments to it; video preview, if available, and other necessary information.
IN modern world Online competition is developing every day. An optimizer has to fight for every website visitor. This is the main reason why the search snippet should be especially informative and interesting for users. If your site has a high-quality and interesting snippet, there will be plenty of site visitors, even if the site’s position is not the best.
However, not everything is so simple; managing snippets is quite difficult. Google selects the snippet from the description meta tag.
Rich snippets can only be used in limited quantities subject. This applies to both one and the other search engine. The Google search engine uses several types of micro markup in practice. Yandex has developed and plans to use its own “Islands” platform in the near future, the functionality of which is approximately the same.
Age category of the site.
It is quite difficult for new sites to take a good position in the Yandex search results. Analyzing queries in Yandex for VK queries, it is clear that young sites practically do not occupy successful positions, but this does not mean at all that old sites contain better and more unique answers to the question posed. It’s just that Yandex has been familiar with them longer.
The frequency of updates and the age of sites in Yandex play the most important role in website promotion.
Google is not interested in the age of the site; what is important to it is the information content and usefulness of the site for visitors. In Google, it is easier for a young site to get a decent position and development.
Content update frequency
The more often the content on a site is updated, the higher the authority of this network resource in the Google search engine. In this case, Yandex gives preference to older resources, but takes into account their uniqueness.
In principle, both search engines are good at accepting the emergence of new and unique content. However, when we're talking about about Runet, Google takes into account the frequency of site updates with new ones, and Yandex takes into account the importance of the information posted. Yandex is well acquainted with Russian morphology and easily determines the quality of a hosted resource.
Behavioral factors.
The creators of Google never talked about the importance of behavioral factors when distributing sites in search results.
Opinions often differ about behavioral factors, and no one can determine the importance of their influence on ranking. However, those who have personally experimented with behavioral factors in search engine results argue that Yandex is much easier to influence by changing the behavioral factors of the site.
Google knows how to combat manipulation by changing behavioral factors. And, as a rule, in Google there is no way to influence ranking results in this way.
Regionality of the request
In Yandex, the search region, unlike Google, has a more important role. In a domestic search engine, it is quite difficult to increase rankings through geo-dependent queries while being in a different region. Since the search results of different regions are noticeably different, especially after installing the “Artemovsk” algorithm in the Yandex search engine.
In Google, this indicator plays a secondary role; the site’s trustworthiness is taken into account here.
Promotion in card issuance.
Both search engines have card-based search results that are used for location-based queries. Google card distribution algorithms are popular and very easy to manage, while influencing the Yandex card is very difficult, almost impossible.
Uniqueness of content.
Yandex has surpassed all search engines in recognizing Russian words and texts. No one can compare with him in this.
IN network resources It is often mentioned that for Google request the words "Doors" and "Door" represent different queries. This is not true, and it is easy to prove. You just need to enter a query for these words in both search engines and compare the results. It will be practically no different.
The fact that Yandex recognizes the Russian language better was confirmed by the percentage of sites affected by Yandex AGS and Google Panda. These algorithms were created to combat spam. Panda is a threat only to those sites where there are too many non-unique texts or their complete absence. Even a site on which texts are posted after a simple rewrite can suffer from AGS. Cm.
Content re-optimization
There are several types of basic site spam.
Re-optimization of content in this case consists of re-optimization of texts. The spam filter is much more often used in Yandex. This search engine pessimizes texts for frequent use of keywords.
Google is not so strict about frequent use keys.
Internal linking
Usage internal linking in Yandex, as a rule, does not bring any results. In Google, properly used linking will increase the position of the site and traffic for low- and high-frequency queries.
Internal optimization.
Yandex takes the quality of pages into account quite strictly. If a young site contains non-unique content, Yandex is unlikely to add it to the index. In Google, these pages are taken into account either in the main index or in supplementary results.
Yandex presentation on the topic: “Solving the problem of website indexing.”
The Google search engine always recognizes only one URL link from a page, while in Yandex the weight is redistributed among all links, which can lead to access to one page through several requests.
In the Yandex search engine, it is quite difficult to merge the site's image (with www and without www). For this purpose, a separate Host:- directive has been created in the robots.txt file.
Ranking by informational/transactional queries
In the Yandex search engine, transactional queries are carried out through the implementation new technology"Range". It allows you to take into account the needs of users and add them to the search results. Various types requested information. Google distribution transactional queries occurs due to the priority of documents in the search system. Google also sometimes assigns a different type to these types of queries. Can display it as informational.
The disadvantage of Google is that it often incorrectly determines the type of request. For this reason, it is quite difficult to improve the position of commercial queries. When it comes to the Yandex search engine, the situation changes; here, an information request often contains commercial links.
Machine learning
In Yandex, an algorithm was introduced in 2009 machine learning, which allows the search engine to independently build models that can train and build their own algorithms. This algorithm is called Matrixnet. Such training is carried out according to the statistics of assessors’ assessments. Assessors are people who evaluate the usefulness of using certain search results. Google does not encourage the use of machine learning.
Time for
Websites move up much faster in Google than in Yandex. The reason for this, as mentioned above, is the age of the site, the frequency of updates, as well as the popularity of the resource for the Russian search engine.
If any key differences search engine ranking Google Yandex were not mentioned in this article, comments and questions can be submitted here
Yandex continues to release new versions of its browser and the other day the world saw the next version. This time there is at least something here that can distinguish it from the rest and interest the user. Let's figure out what kind of browser this is and what it has.
I have never experienced joy from brands, incl. Yandex, so I will consider the program from the point of view of convenience and usefulness, and not “our/your answer to something there.”
Why Yandex Browser and what is it?
Yandex Browser is free browser from the Yandex company, it was made on Chromium-based. There are versions in several languages: Ukrainian, Russian, English and Turkish. Today, according to Liveinternet statistics, less than 6% of users use the program. The share of visitors to my blog with this program is 3.8%. Maybe the remaining 143% are losing something? We'll find out now.
Here are statistics on the use of browsers in RuNet according to LI version:
“Chromium-based browser” means that the program engine is used in Google Chrome, Opera, mailru browser and a dozen more unknown ones. In fact, we see the finalization of the finished product, and not new development. However, the further from the first release, the more differences there are between Chrome and Ya.Browser.
The first version of Ya.B was released two years ago, in the fall of 2012. From version 13, the version number contains the year and month.
Version 14.5, for example, says that it appeared in May 2014.
Appearance
Visually, the Yandex browser is not much different from Chrome. However, there are many differences in small details; the browser is pleasant, sleek and smooth. Can be easily customized. Bookmarks are displayed in a display that appears when you click on the address bar. Tabs in latest version are located at the bottom, unlike any other browsers.
The browser background can be customized as you like, you can even animate it for some reason:
Smart search bar
As you type in the address bar, the browser will offer you possible answers if it's a question, or possible endings to your query if you're looking for something more or less ordinary. Here's what Wikipedia says, which after this you can trust a little less than before:
This functionality is unique to Yandex.Browser and is not available from competitors.
The fact is that this interface is convenient and useful, it really speeds up work and simplifies navigation. And that is why it has been used in Google Chrome for a long time. In order to use the “new” and “unique” Yandex service, it was enough to enter a search query on the start screen of the new tab.
This is what it looks like:
So if Yandex developers moved this function from a web page to address bar, this is exactly what should have been written about on the wiki.
If you enter a question in the “match score” style, then both browsers will show the data directly in the search results (as Google has been able to do for several years and Yandex learned to do last year). For example, we can find out how “it didn’t work out, it didn’t work out well” for Seville:
Messi is handsome. However, this is not about him.
Turbo mode
It seems that in 2002 Opera already had a “turbo” function. Very relevant then, in conditions of modem connection to the Internet and the extreme curvature of the arm-shaped processes of most webmasters. The once proven technology was successfully used mainly in Opera Mini and Opera Mobile on mobile platforms.
Now Opera Turbo works in Yandex.Browser - a thing, frankly speaking, unnecessary for compressing pages in conditions modern internet. That's what's really convenient and nice - the function can compress streaming video.
I tried it on YouTube - before loading, the browser warns that the video will be compressed. The download speed is significantly faster, the quality is noticeably poor. Here's what HD looks like:
The function will be very useful for those services streaming video, which do not have a choice of file quality.
For example, “archives with nothing.”
Scoreboard and quick links
Regular panel quick launch, the same as in Chrome, only with more settings.
Quick links - interesting feature, which may be useful. The browser recognizes different types of sites and determines which links are most important and displays them next to the site address. So, in the online store there will be a “cart” and “delivery”. On the bank's website there is a “network of ATMs”.
Safety
I heard somewhere on the Internet that...
Any self-respecting antivirus software development company has 2 departments... the first develops viruses, and the second then fights the consequences with redoubled energy.
Whether there is truth in these words is unknown to science. I think that the most effective way to deal with a virus is its creator. However, we’ll leave the rumors to the grandmothers at the entrance, since I can’t say anything definite except that all the addresses you go to will be stored and counted in a Russian data center.
Mouse Gestures
If Google Chrome can be imagined as a bicycle on which you can add the necessary devices, then Y. Browser is something like a motorcycle: out of the box it supports mouse gestures, spell checking and link checking, page translation and much more. In the case of Chrome, you have a choice of which plugin to install and configure. In the case of Yandex browser - no.
Mouse gestures are convenient and good. And this is available in all self-respecting browsers.
Viewing documents
WITH viewing PDF Anyone can do it, and Ya.B can show DOC, RTF, FB2, ePub. Chrome can't do this without addons. It's easy with the addon. Reading directly in the browser can be convenient.
Quick call
For a long time I wanted to find something that, apart from the name, could distinguish Ya.B from similar programs. And I found - quick call. If the browser finds a phone number on the page, it offers to send it to your smartphone. If you agree, you will receive a notification on your mobile phone that will allow you to immediately dial the received number. That is, you don’t need to type anything by hand. This will only work if synchronization is enabled.
Synchronization
Settings, themes, passwords, installed plugins and Yandex browser can store history in cloud storage and synchronize. Same as Chrome, Firefox, Opera, etc. In my case, the program immediately went into Chrome settings and pulled out all the plugins and history. In the settings window that opened, I saw a list of plugins from Chrome that can be installed in Ya.B.
Comfortable? Yes. Safely? No. Moreover, I did not give permission to access the browser.
Extensions for Yandex browser
Yandex browser can work with addons for Google Chrome (all) and Opera (partially). If the Opera plugin is supported, it will be marked as working in the extension store:
mobile version
What’s most important is that it can also compress graphics from video to save money. mobile traffic. In addition, it synchronizes settings with the desktop version. There are versions for Android and iOS, and also works on tablets.
Developer Tools
They work exactly the same as in Chrome, I didn’t notice any differences. Even the settings and plugin for the Yandex browser inspector were copied from there.
For dessert
You should also see the sunrise in Tokyo under London Elektricity:
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Photo from Playboy. Photo of a girl, not Borat.
Recently Google company complied with the requirement of the Federal Antimonopoly Service of the Russian Federation - provided users with Android choice search engine in standard Chrome browser. Now, after installing the latest version or using a special settings menu, everyone can choose how to search for information on the Internet: Yandex, Google and Mail.Ru. Which one is better? Let's take a closer look.
Without moving on to the search itself, let’s evaluate home page convenience"The Magnificent Three" Let's start with Google:
Traditionally ascetic home Google page in the center contains only a line where you can enter your request. To get to the rest of the company’s services, you need to click the button with the grid. From there you can read news, go to mail or maps. If you want more on the main page, then you need to install either the main one for Android and iOS. There are all services mixed with search bar are immediately displayed on the main screen.
Yandex did not skimp on the functionality of the main page in mobile version. The site is literally crammed with all possible services from Russian company, and upon entering it immediately asks for access to the location. If allowed, then home page will immediately show a block with a cafe near you, and also adapt the Yandex.Traffic widget. I know many people who use Yandex solely because of its convenient home page. It is described as some kind of store where you go for one thing, but forget about it, and at the exit you have a cart full of various goods, except for that very one.
If Google's home page is ascetic, then Mail.Ru's is simply the height of minimalism. In the bad sense of the word, since there are no information cards on it, interactive elements and other things. If we select news in the menu, the site will kindly offer us to “search for news” in 2017. I think this is where we can finish the review of the main Mail.
We carry out further testing on two parameters: locality and convenience. Read more about each parameter in the corresponding subheadings.
Locality
This parameter determines how much one or another search engine optimized for the needs of users in the CIS region, in particular from Russia. For a clearer demonstration, many search queries were associated with the provincial city of Bryansk.First, let's look at how three search engines understand local colorful words and the context of their use. For example, the name of the city of Chelyabinsk is often abbreviated as “person”. What if you enter the query “person routes”:
Google and Yandex understood what I wanted from them, but Mail didn’t.
How well do the three search engines know the great and mighty Russian language? Let's ask them for help in resolving a popular error - theirs or theirs:
Google responds to this request brief information from a third-party site, explaining that the first option makes the speech rude and low. “Search No. 1 in Russia” even when entering a query shows the correct answer, but when you go to the search engine, no help is given - we’ll take your word for it. But Mail.Ru did neither one nor the other - it simply gave Gramota.ru as the first result. Could be worse.
Let's throw in the tricky query “Europe time” to the search. The implication is that we will see the operating hours of a major shopping center"Europe". Let's see what they show us:
Quite expectedly, the more global Google produced a table of time zones in major European cities. But Yandex, in the second block, figured out to show information about the shopping center along with opening hours. The second Russian search engine disappointed with the lack of both.
Now let's move on to a purely local story - to a search with location included. Let's try to find us a place where we can have lunch:
It’s funny, but only Google managed to understand us, although the first result was an analysis of the word “lunch” itself. Immediately in second place was a map with a list of local establishments. For some reason, Yandex decided to teach us how to spell a word, just like Mail.
How about ordering a pizza?
In that Google times also showed its best side - in the first place in the search results is a map with pizzerias. Yandex organized its search results a little worse: first there is a block with advertising, then photos of pizza and the concept, and only then the place where you can order the coveted pizza. But in Mail.Ru, not everything is so bad - the search returned delivery services with a dial button.
What if you look for pizza in another city?
Nothing has changed in the search for a good corporation, but Yandex has improved. It’s just a pity that the engine’s “thinking” needs to be pushed by the name of the city.
To sum up the locality parameter, we can say that Yandex often has more modern base these organizations. For example, when searching for a cafe, Google showed me an eatery that has not existed for a couple of years - “Rise”. Yandex removed it a long time ago. In 2GIS, which is used by Mail.Ru search, this cafe also no longer exists.
The same situation is with bank branches and other points on the map. For example, Google has no information about the branch of Eastern Express Bank, which a year ago belonged to another bank.
Moreover, on Google, even on the map, branches of this no longer existing bank “Uniastrum” are marked. In Yandex and Mail.Ru the maps are more up-to-date. Eventually: Yandex is more “localized” and has up-to-date information base in the Russian Federation and CIS countries; Google is a little worse in this regard, but you can use it; Mail.Ru is in last place.
Convenience
Convenience refers to the ability of a search engine to quickly provide necessary information for trivial requests. For example, some kind of chart, company information card or built-in services for ordering some services.Let's start with the trivial - we'll ask you to display the weekend schedule in June:
Yandex showed full list weekends for 2017, except standard Saturdays and Sundays. Google limited itself to links to sites, but Mail.Ru was a little surprising - it showed a calendar with marked weekends.
Let's compare information cards of objects like computer games, for example, the old Gothic, which came out at the beginning of the 2000s:
In all three search engines the description is completely different, but in Google the card is the most meager - only a link to Wikipedia indicating the developer and series. The most popular search engine in Russia gave a rating on Metacritic, as well as more detailed information from Wikipedia. Mail.Ru, in addition to the usual description, also provides links to descriptions of the games in the series, the engine, the role-playing system and other features - very good.
Let's move on to one of the most popular functions - calculations:
There's a lot to talk about here. In Google search, when you enter some kind of mathematical query, a small calculator with the calculated expression is shown. In addition to receiving the result, the user gets the opportunity to continue calculations or solve some other problem - very convenient. In Yandex, the approach is different, and in many ways more convenient. When you enter a query in a line, the system immediately understands it, writes it mathematically and displays the result - you don’t even need to go to the search itself. Mail.Ru traditionally disappointed with links to its own “Answers”.
Let's look at how unit converters work. Let's set a not-so-simple conversion option - micrometers to meters:
The Google conversion widget shows the number of meters in one micrometer as a formula in the format 10 to the minus X power. The “Search No. 1 in Russia” widget is more understandable - in it you can set the number of micrometers and get the usual number with zeros after the decimal point. Mail again refuses to convert and count.
Let's try another function with a verbal trick in action. Let’s enter the query “anthill calories”. It is clear that we are talking about a cake called anthill and its calorie content:
The “good corporation” search engine correctly recognized our request and showed the calorie content of the cake in the form of a table with proteins, fats and carbohydrates. But Yandex returned only a single calorie content indicator, but in the next request it showed a link with a convenient snippet that lists all the ingredients of the cake. Mail.Ru limited itself to links.
Let's try to order a taxi directly through the search. Let’s enter a request for Moscow, since we can’t count on advanced functionality for the regions:
In all three search engines, the first results are occupied by advertising, but if you scroll down, then in the case of Google you will find a regular widget with a map and a list of taxi services, where you can immediately call and order a car. Yandex has unique feature- order through your own taxi service without calling - just fill in the necessary data in the form. Mail's functionality is identical to Google's. For residents of Moscow, there is also a nice feature in the Russian search engine - you can make an appointment with a doctor using EMIAS (Unified Medical Information and Analytical System of the City of Moscow):
What about convenient “tricks” for reading articles and news? Google has a popular and convenient AMP (Accelerated Mobile Pages) system.
It is the optimization of a news site for mobile devices. The pages are simplified, becoming much lighter and easier to read.
Yandex has its own analogue of AMP - turbo mode, but it does not work on all news sites. Moreover, it is mainly tailored for Wikipedia and other information sites. In turbo mode, the site loads quickly and the page is lightweight.
Let's move a little away from text search and compare image search. On the mobile version of the site in Google search the pictures are quite meager - you can only enter a query, and also rank the results by date or select only GIF animations. Almost the same functionality awaits us in Mail.
Yandex is better. First of all, they show here every day beautiful picture, which can be placed, for example, on a desktop. Secondly, it is possible to upload a picture and search by its content. It could even be an image that has never been on the Internet. You can also recognize text in a photo, find a car model or product.
It's time to let you down result"Convenience" section. In almost every way, Mail.Ru search loses to two competitors. Yandex often takes advantage of slightly more convenient services. It feels like all the functions that we looked at were improved a little better in Yandex, but they also work quite well in Google. For convenience, Google and Yandex can be placed in the same place.
Who is better?
What do we end up with? We can immediately say that the Mail.Ru search engine is of little use. Although the company's programmers developed own engine and have been using it for several years, but even a free one can be put above this domestic development. When comparing Google and Yandex, you need to take into account that the latter greatly optimizes its services and search results for residents of Russia and other CIS countries. Most likely, this is why many ardent geeks and Google fans do not like Yandex. However, for the average user this is The best decision, where you can find any information and even order some services.If you don’t need convenient services, additional “gimmicks” and other goodies, then your choice is Google, or even better, DuckDuckGo. But it’s not offered to Russian residents in the Chrome search selection window.
, Yandex
Search engines Google and Yandex
Each search engine is unique in its own way and has a number of features that need to be taken into account when creating sites for them. Google is one of the most popular search engines in the world. Can process requests in any language. Yandex is the No. 1 Russian-language search engine in the CIS countries, which is better adapted to the peculiarities of the Russian language. Of course, Yandex is inferior in scale to Google, but its goal is different - to maximally satisfy the search needs of the Russian-speaking audience.
Search query statistics is an opportunity to see who, how often and for what specific queries visits the site. The search query can be a phrase, a word, or even an image. Such statistics are an invaluable treasure trove of information about what exactly users are looking for on the Internet. If you are engaged in query statistics, then for Yandex they are located in wordstat.yandex.ru, and for Google – in adwords.google.com. For SEO specialists, this is the main work tool.
The main differences between the Google and Yandex search engines
Geography
Geography, first of all, is important for Yandex. Of course, Google can also determine the location of the user, but in general the origin reference mass It hardly matters to him. Yandex, on the contrary, aimed at the region of the Russian-speaking audience, initially differentiates all user requests on a regional basis. Therefore, users from different cities may receive completely different results for the same request. You can also add to geography behavioral factors. So, the Yandex search engine has one of the latest “tricks” that allows you to differentiate the behavior of visitors on the site (where they come from, how they perceive the content, the frequency of clicks on pages, etc.). Of course, all this is done with reference to the region. The Google search engine does not have such a service.
Content
For Google main role has the content of the site (content): its text and graphic content. To get the site into top lines search results, the content should be informative, useful and unique. Websites filled with low-quality and duplicate content are the first to be filtered by Google.
In Yandex, search queries are strongly influenced by the uniqueness of topics and texts. For Yandex, content optimized for keywords is important. However, texts containing an excessive number of keywords may be blocked (over-optimization). Therefore, when compiling content for Yandex, you need to maintain almost jewelry precision, using optimal frequency use of certain keywords.
Yandex has a very positive attitude towards structured content. Ideally, one topic should fit on one page. Yandex values content with subheadings in articles more highly, bulleted lists, listings and links to other thematic articles. Google is not very sensitive to such moments.
Text volume
Google "loves" quite a lot long texts, containing 4000 characters or more. In Yandex, smaller texts of up to 2000 characters are popular. In this case, the truth is somewhere in the middle: it is worth creating texts of 2000 to 4000 characters. From the point of view of the uniqueness of content, voluminous texts are much preferable, since as the number of words in the text increases, its uniqueness increases.
Promotion time
Different search engines take different times to promote a website. Thus, “newbies” need considerable time to get promoted in Yandex, because only after the stage of active link building, the site will begin to improve its rankings for the selected keywords. As a rule, it takes up to a couple of months to promote a website in Yandex. Google, unlike Yandex, takes “young” sites well, and they appear in the search results much faster.
Filters
Filters are automatic check site by search engines. They play the role of “cleaners” of the Internet. After all, without them online world would turn into an ocean of unnecessary content. Thus, a site is subject to sanctions (for example, exclusion from search results) if it does not meet the conditions of a particular filter. Filters are often mentioned when talking about Yandex. The main weapon in Yandex is the formidable AGS filter, which is aimed at identifying search spam. IN Google filters also exist, although they are much more difficult to identify and their impact on sites is weaker than that of Yandex filters.
In order to achieve results in both search engines, the first thing you need to do is determine which one has priority and concentrate your efforts on it. So, to optimize a young site, it is better to start with Google, and having received a return, redirect your gaze to Yandex, where, with the correct use of the principles search engine promotion, it will be much easier to achieve leading positions.
The most visited website in Russia is not Facebook, Google, YouTube, Yahoo or Wikipedia, but Yandex. Today Yandex is the dominant player on Russian market search engines. Popular search engine countries and most visited website. Yandex is available in Ukraine, Kazakhstan, Belarus and Turkey. Our mission is to answer any question from an Internet user.
Yandex maps: a brief overview
The Yandex search engine is the preferred option for Russians compared to Google. Maps are offered by many browsers and Yandex is no different from them. Yandex Maps does not have the worldwide global coverage of Google, but is effective for areas that use Yandex as their main search engine.
Screenshot of the Yandex Maps service
Areas covered by Yandex maps
Yandex maps do not have the coating as in Google Maps– the application will not be able to help you if you live in China, the USA or Brazil, but is available in the following countries:
Russia. The Yandex map clearly focuses on Russia first. Yandex covers more than 210 cities in Russia. Whether you live in Moscow or St. Petersburg, you won’t have any problems with the card.
Ukraine. Yandex Maps is available in those areas where Yandex operates in search. Reads about 57 cities in Ukraine and offers in-depth knowledge of all the routes leading from one city or location to another.
Belarus, Kazakhstan and Türkiye. Here the maps are not as detailed for regions, but offer fairly clear coverage for cities in the three countries. More than 30 cities in Turkey, Kazakhstan and Belarus are served by Yandex maps.
Advantages using Yandex Maps:
- Cyrillic.
- Exact directions.
- Information about metro stations.
Yandex.Navigator - description
Moscow, March 13, 2012. Yandex announces the launch of Navigator - free mobile application for drivers.
The navigation app has everything a driver needs:
- Regularly updated maps.
- Route planner.
- Information about traffic in real time.
- Route management system.
The application provides reliable support for users in Russia and Ukraine. Using Navigator, drivers can reduce travel time to their destination by getting the best route while traveling. The application calculates the optimal path taking into account traffic jams. The navigator receives current traffic information from the Yandex service. If the traffic situation changes during the trip or the driver misses the right turn, the navigator instantly re-routes the route. Besides, voice prompts allow drivers to control traffic in an unknown area.
Yandex.Navigator or Yandex.Maps?
Let's look at the differences between Yandex maps and the navigator.
Yandex.Navigator is excellent free GPS navigator. The Yandex.Navigator service is closely related to the Yandex.Maps program, known to almost all owners of smartphones and personal computers.
The navigation application uses the cartographic databases of the Yandex service. Maps are constantly updated and expanded with content. The navigator has detailed cartography of cities and regions. Drivers plan their trips both within one city and throughout the country. Street navigation is available for most Russian and Ukrainian cities. A driver with navigation is necessary for people with little driving experience or who are in unfamiliar areas.
The connection uses a utility to monitor the situation on the roads, allows you to find out about repair work, accidents, traffic jams, traffic police ambushes and all that information flow news that drivers could only dream of without navigation equipment. Based on the navigator's data, it won't take much effort and knowledge to set up your route and arrive at your destination on time.
Like navigators of other models, Yandex.Navigator is equipped voice assistant (Oksana, Dima) who will eventually tell you about the upcoming event. During re-routing it is easy to recalculate and route new road. Works throughout the territory Russian Federation and Ukraine, as well as on routes between them. Use your voice to interact with Yandex.Navigator, so you don't even have to take your hands off the wheel. Just say: “Yandex” and the application will respond to your commands. For example, “Yandex, Lazurnaya street, 19. Gelendzhik” or “Domodedovo airport”. Inform the program about emerging traffic situations: “Accident in the right lane” or search for locations on the map: “Yandex, Red Square”.
Let's look at the visual design of Yandex.Navigator. For more comfortable navigation in the dark there is day/night mode switch. The search program works not only in the city and street, but also in enterprises and organizations. Navigation applications cover route sections and destinations in Russia, Belarus, Turkey, Kazakhstan and Ukraine. Detailed 3D maps are available for the Moscow region, St. Petersburg and other cities.
Yandex Maps is not without pitfalls. On the one hand, the interface changes regularly; the map loads the data necessary for the trip when launched, but will not change the route without an Internet connection.
Considering the prices for Internet roaming between cities, using a navigator in another region will cost a pretty penny. Although the navigator has caches of downloaded maps and stores them in memory. There is also a shared cache bitmap from Yandex.Maps. This means you can download a route map for a specific region before traveling in advance.