Business idea for the resale of household and digital equipment. Is it legal to resell goods from China (Taobao, Aliexpress, etc.) in Russia

All tips

Anna Sudak

# Business with China

How to start trading goods from China

Almost every fifth thing in the world is produced in China.

Products from China are very popular. So why not make money from it? How? Our “Business with China” section contains answers to this and many other questions that arise for both beginners and experienced entrepreneurs who have decided to develop their business. But first things first.

How to open your own profitable business and receive a stable income?

Twelve ways to make money selling Chinese goods

Finding a partner (intermediary) living in China and supplying you with products. Agree, having a person on site who can find what you need at any time and when you need it is much more convenient than doing it yourself. Just imagine: going to China, finding a product, buying it profitably (it’s not a given that you’ll succeed the first time), and then bringing it back... It’s expensive, irrational and ineffective. Especially if you are counting on a large turnover.
Joint purchases (or dropshipping). This method is perfect for those who want to try themselves in this business with minimal investment by purchasing a small batch of goods. Today on the Internet it is easy to find people who will be happy to help you achieve your plans.
Supplies of honey to the People's Republic of China. Today it is very profitable to supply honey to the Celestial Empire. Of course, like any other business activity, there are pros and cons. We recommend that you familiarize yourself with them first, and then decide whether this niche is suitable or not for you.
Sales of Russian light industrial goods to China. It has been proven that the Chinese love Russian products. And this applies not only to nesting dolls. We will not touch energy and technical resources. Let's talk about light industry. In addition to honey, the following are in demand in the Celestial Empire: coffee, confectionery, cosmetics, cereals (wheat, flour), flax, mineral water, sunflower oil... Anyone can try to occupy a “convenient niche”. The main thing is to act.
Become an agent. You can also earn money on orders from others by becoming a Chinese intermediary of TaoBao for Russians. To do this, you need to thoroughly know the sites, have contacts in China, and know the language (Chinese is ideal). By becoming an intermediary on TaoBao, you: help customers place an order, choose a size... In general, you guide the buyer in all the intricacies of cooperation with the store. You pass on the information to warehouse workers and receive your percentage of the purchase.
Become a logistician. Most often, a logistician is a person who picks up goods, checks their quality, repackages and forwards them to customers. The work is technical, but not dusty.
Opening your own store on Aliexpress. Since 2016, the procedure for opening your own store on this famous site has been simplified for residents of Russia. Now it is enough to conclude an agreement with Pickpoint - the Russian official partner of Aliexpress, which provides comprehensive support to new sellers from Russia, register on the platform and start trading. But before that, don’t be lazy and read the recommendations that will make your start even easier and more enjoyable. You will understand all the intricacies of the process, see the difficulties that you will have to face and learn how to eliminate them painlessly, quickly and effectively.
Affiliate program for Aliexpress and other online stores in China. This method is suitable for those who want to start a business without investment. The earning scheme is simple. You register in the affiliate program, receive a referral link and post it on social networks, YouTube channel, blog, forums, groups. In general, wherever there is an opportunity. As soon as a person clicks on it and buys the recommended product, you receive a percentage of their purchase.
Resale. Everything is simple here - you buy products cheaper, sell them more expensive. The scheme is old, but working. What products can you make money on? We found out and will be happy to tell you. .
Sometimes the markup on Chinese goods in the Russian Federation reaches 200% or more.
Wholesale purchase of goods without intermediaries. Now any businessman who wants to do business with China can freely purchase products in bulk, without overpaying to intermediaries. Of course, here, like everywhere else, there are pros and cons.
Opening your own enterprise in China. No dancing with tambourines, but only real information about the opportunities presented by the Celestial Empire for Russian businessmen. Opening your own business in China is difficult, but more than possible. And the opening procedure is many times easier than, for example, in the EU. If you are passionate about the idea and are ready to give 100%, the road is open. China gives entrepreneurs the green light.
Opening of our own production in China. This method is available to those who have serious capital and the intention to associate themselves with business for a long time.

The “Business with China” section was created to make your entry into business as comfortable as possible. In it we tried:

collect available earning methods for beginners and experienced entrepreneurs:
explain the complex processes and legal aspects of starting a business;
talk about the difficulties you will encounter at all stages of the development of your business;
show opportunities that open up new business horizons for you.

Did we manage to make the resource as useful as possible for you? We look forward to your feedback to help us become even better for you and your business. Write comments, ask questions. Your opinion, wishes and recommendations are priceless.

At the moment, there are many retail outlets that sell phones, but at the same time, small entrepreneurs open small shops with the same product and successfully sell the same phones, but in a cheaper price segment. In this article we will talk about how to open a business selling mobile phones in your city, what product to focus on and what advertising methods can attract the most number of customers.

Business Features

Competition in this area is very high, given the large online stores where young people are used to buying all modern devices, but at the same time there are some customers who want to come to the store, look at the phone “live”, and only after that make a choice about his purchase. And there are quite a lot of such buyers. Therefore, we can say with certainty that the retail trade of telephones is quite a profitable business, especially in small provincial towns where there are no electronics supermarkets.

Basically, these small retail outlets deal not only with new devices, but also sell used phones. Sales of used devices from Apple and Samsung are excellent in this segment.

Also, their business is partly built on the sale of cheap Chinese phones - Meizu, Xiaomi, One Plus, and others. Their selection is huge, and for a low price you get a phone with good performance and a fairly expensive appearance, made of metal or glass. It is on such devices that local provincial mobile device stores mainly make money, while their price is usually slightly lower than even in online stores and, of course, a service guarantee also increases customer confidence.

Premises and equipment

Choosing a retail space for a business selling cell phones is a very responsible task. Typically, such stores rent small shopping islands in shopping centers, for example, between floors where there is a lot of foot traffic, or they rent a separate small store. The main thing is to find a place where there is a large flow of people every day. This will reduce advertising costs.

It is advisable to rent a room size from 15 sq.m. if this is a full-fledged department or store, and if it is a trading island, then the area there, as a rule, is 5 - 7 sq.m.

Now let's decide on the equipment that you will need to trade mobile phones.

racks with glass shelves;
boxes for storing assortments and packaging;
furniture for a workplace for the seller;
computer equipment with a printer for printing warranty cards;
store seal;
cash machine;
packaging products with store logos.

Phone trading rules

In order to open an outlet selling mobile devices, you will need to obtain all permissions from the relevant services. Here are the main documents:

You must be registered as an individual entrepreneur;
you need to indicate the correct OKVED. For Russia this is - 47.42 — Retail trade in telecommunications equipment, including retail trade in mobile phones, in specialized stores. For Ukraine - 52.48.9 — Specialized retail trade of non-food products.
product certificates;
buyer's corner. If this is a free-standing store, then you must also obtain permission to trade from the SES and fire service. In a shopping center, these issues are usually resolved by the administration.

Range

Before opening a store selling phones, you need to carefully work out the assortment, taking into account the price list of competitors. Find out which popular models they don't have in stock and find suppliers of these devices. You will also need to find suppliers of used phones from Apple and Samsung. All of them can be found on the Internet, and for example, a batch of Chinese phones can be ordered directly from China, through intermediary companies.

Here is the main assortment of such a retail outlet:

mobile phones, new and used, in different price segments.
accessories for them: chargers, batteries, cases, protective films, etc.
audio devices: headphones, mobile speakers.
memory, flash drives and memory cards.
power bank. Portable chargers.
cellular communications: starter packs, connecting tablets to the Internet, etc.

As additional services, if possible, you can offer repair of mobile phones and tablets.

Advertising

If you open a mobile phone store in a small town, then it will be enough to distribute leaflets and advertise in the media when starting the business.

If you plan to work in a large city, you will need to develop and open an online store and sell mobile phones of certain brands through the website.

Trade in used phones on social networks also deserves special attention. With the right approach, if you don’t go crazy on prices, the phones will sell out quickly enough, and you can make good money on it.

How much money do you need to start?

Since mobile phones are not cheap, to fill a store window, you will need to spend a considerable amount, but at the same time, most of the devices can be carried to order. We indicate the main cost items for starting this business.

Room rental – $200 – $250
Taxes - $150
Salesperson salary - $200
Initial purchase of goods – $6000 – $7000
Purchase of equipment – $1200 – $1500
Advertising - $100 (sign, flyers, corporate identity).

How much profit can you expect?

In fact, the margin on phones is not very large, so the main income will come from the sale of accessories and other electronics.

The average markup on phones is 15% – 25%.

For accessories – 90% – 110%.

Looking at these numbers, you can already estimate how many products you will need to sell to cover rental costs and taxes.

Conclusions. A business selling phones is a good start for a beginner who understands and loves technology. It is most profitable to launch it in a small town and focus on cheap Chinese mobile phones and used equipment from Apple and Samsung.

Have you worked in this line of business? Perhaps you can suggest something for our readers, we will be grateful.

In this article I will tell you how I and my friends made money selling digital equipment. This was around 2010. It all started with the fact that I bought myself a new phone, and there was nowhere to put the old one, and so I went to one of the sites on digital technology, and while I was moving from one page to another, I saw that people were making money from this.

It happened that one person was selling 3-5 mobile phones, several digital video cameras. This interested me, and I began to ask where it all came from. They explained to me that goods are bought at one price, and then they are repaired, and sometimes they are not repaired and sold for a completely different price, which exceeds the purchase price.

I really liked this idea. I shared it with my friends and they were also impressed. We punished ourselves for how we had previously been unable to come up with such a simple idea on which we could earn such simple money and not take it from our parents.

So my friends and I decided to try this digital business. Each of the friends had to find something at home to sell. And so the search began, after 2 hours we already had several of our old phones, 2 digital cameras, a tablet and a netbook. We decided that this would be enough for a start.

And so we went online to sites selling digital equipment, created accounts there and began posting advertisements for the things we found. When everything was ready, we decided to wait for someone to write to us, interested in our product. But at first, things didn’t work out; during the week, various people wrote to us, asked us about our digital equipment, but everyone was not happy with the prices, either too high or something else.

We decided to wait further, almost another week passed, but nothing changed. We decided to reconsider our prices and comparing them with others, we realized that we had overestimated them. This is not a new technique, but a technique that has already been used; somewhere it has already lost its appearance. Having set lower prices, our equipment was quickly snapped up. We were delighted; we had our own good money.
Without spending them anywhere for part of them, we bought mobile phones from various people (including 3 iPhones), which could have been sold for much more, it’s just that many people didn’t know the price for them, others simply got rid of, as they said, old stuff, but We knew that we could sell them at a higher price, no matter what it cost us. The trouble is that one of the iPhones had a broken screen and replacing it cost more than we bought this iPhone. After some fiddling around, we sold it for pennies, losing in price, and decided not to buy broken phones anymore.

After more than a year, we earned good money, we felt like real businessmen who make their own living. So we gradually grew, selling more and more digital equipment.

After some time, we began to transport mobile phones from abroad, since they were one and a half to two times cheaper there than here. We buy them on Aliexpress, there is free delivery from China. We mainly buy phones that have become classics, which have already been discontinued and can only be bought in online stores.
For example:
motorola razr v3
sony ericsson k800i
Nokia 3110
The list is somewhere between 100 - 150 pieces.
The markup on such models is usually 2 times. You buy for 2000 rubles. sell for 4000 rubles.
We made our own online store, we work through Yandex market, about 6 sales a day.
We use EMS, mail, couriers (sometimes we carry them ourselves), "Pickpoint".

For us, all this has become a real business, our money. Two of my friends bought BMW and Audi cars, well, of course not new, but for now they were content with that. I think that starting out while I’m still young is a very good idea for a business. Where you can earn good money with little expense.

It is not at all necessary to have any skills or be a specialist; it is enough to be aware of prices and be able to consider the condition of the equipment you are buying.

Where to begin?

To begin with, we need a certain amount, so to speak, starting capital. We will not give a specific figure. Next, we open sites for selling used equipment, usually these are free message boards - Yula or Avito, and look for a section with a product that interests us.

Mobile phones, tablets, laptops, digital and SLR cameras sell well and quickly.

It’s probably worth starting with mobile phones; this is the type of equipment that is sold every day; with good circumstances and the ability to bargain, you will be able to earn your first money in the first few days.

Consider the example of buying a mobile phone

We have found a product we are interested in, let it be iPhone 6s, you need to arrange a meeting with the seller, carefully examine the external and technical condition of the phone, if everything suits us, we bargain as much as possible, do not hesitate to reduce the price.

If a product is purchased with a 20% discount, this is very good, there have been cases when good equipment was urgently sold for half the price, such advertisements are rare, the main thing is not to miss them. What do we do next? It’s simple, we put the purchased phone up for sale with a small amendment, add 30% to the purchase price (including bargaining), wait for the buyer, there’s no need to rush. After the sale, we take 20% of the amount earned for business development; the more money in circulation, the more equipment you can resell. Everything is very clear and simple.

Don’t forget, beautiful and bright photographs with a laconic description will help sell the product faster. It is worth remembering about bargaining, because it is better to earn a little, but quickly, than to wait for a buyer for a week. You can resell absolutely all types of equipment, but you should start with something simpler in order to get the hang of it and test the market.

Now you know a simple, effective way to increase funds with minimal free time. Happy shopping and selling everyone.

Hello! In this article we will talk about how to make money by reselling iPhones.

How much can you earn: from 500 to 1.5 thousand per phone.
Minimum requirements: start-up capital and good technical knowledge.
Is it worth it?: You can also try .

How to make money by reselling iPhones

Reselling phones is a business that is quite common in our country. Most people, although they know the real cost of the equipment, do not want to wait until there is a client who will buy the phone at the real cost. Because of this, offers with an average or low price often appear on message boards.

Telephones are a very liquid commodity. There is always demand, regardless of the season. Expensive models are sold just as often as cheap ones. All this makes the business of reselling phones profitable and profitable.

iPhones are an even more liquid commodity. Even older models of Apple phones sell very quickly at a good markup.

That is why many sellers want to start their business with equipment from this brand. This is also insurance against risks. If things don't work out, you can easily sell the phones at the original cost or with minimal losses.

The earning scheme is extremely simple:

Studying advertisements for the sale of phones (Avito + flea markets in your city on VKontakte).
Selection of offer.
Negotiations (bargain as much as possible).
Purchase.
Post your ad on Avito and city flea markets.
Agree on the price.
Sell.

It sounds quite long, but it can be boiled down to two words: “buy - sell.” The main sales channels are friends, Avito, groups on social networks and a personal page. You can ask your friends to repost, etc. There are no shops, stalls, etc. - everything is done via the Internet.

Phones can be sold very quickly, new ones purchased and sold again. Usually it takes from 1 to 4 days to sell one model. It all depends solely on your ability to sell.

To sell better, study, take good photographs, choose the right words during a conversation.

What phones to buy

If you plan to resell, then you need cheap and popular models. The maximum that can be done is to bring them into marketable condition (wipe them, put them in a case).

If you plan to resell through ads, the best models are iPhone 4 and 5. Relatively cheap, sell quickly, many models are in good condition.

The purchase price of the 4th used iPhone is 3-3.5 thousand rubles. You can sell it for 4 - 4.5 thousand, depending on the condition. 5S can be bought for 6 thousand rubles, and sold from 7 thousand, also depending on the condition.

More expensive models are less cost effective. You will sell them longer, the price is higher, and you take more risks.

Alternative to Apple technology

You won't get far with used iPhones. And if you try to scale your business, you will have to face a lack of supply and search for additional products.

The first option is used Samsung phones. These are good phones in terms of price-quality ratio. They will allow you to increase your assortment, and the profit will be slightly less than iPhones.

The second option is cheap Chinese phones. , resell in Russia at a premium. Everyone knows very well about this kind of business, but for some it’s easier to give a few thousand rubles extra so as not to look for a supplier and not wait for several months.

Just don’t order Chinese Apple equipment. In most cases, what comes is a fake.

The third option is accessories. This is the most profitable type of goods that hardware stores provide. Accessories for phones, with the proper approach, provide the same income as the phones themselves, but their costs are much lower.

Markup on accessories - up to 200%. This is where most small sellers make huge money.

It is most profitable to launch such resales in small towns. Used Apple equipment is for iPhone lovers, cheap Chinese models are for those who don’t want to spend a lot of money, and accessories are for big profits. In big cities, it will be very difficult to compete with retail chains and other sellers.

How much do you need to invest?

Resale is a rather interesting business from the point of view of starting investments.

You can start reselling phones from 3 to 5 thousand rubles. But in order to work normally, you need from 40 to 60 thousand rubles. With the right approach, you can get a net profit of 10 - 15 thousand rubles from this money. per month.

If you don’t want to make a profit “right now” and reach high turnover, you can start with an amount of up to 10,000 rubles. This is enough to make your first profit, get burned a couple of times and not go into a big minus.

But if you have already tried to resell goods, understand technology and know how this market works, it is best to immediately increase your momentum. If you sell from home, posting advertisements for sale, the minimum starting capital is 50,000 rubles.

Difficulties to be faced

There are many difficulties in this business. Before you start, it’s better to carefully study the offers in your city, whether there are competitors, etc.

Small number of offers. There are very few truly profitable offers. In order to find a good option, you need to study dozens of offers for different equipment and call several people.

Some people monitor message boards for days, looking for great deals. really high.

Requirements for the seller. If you don’t know how to negotiate with clients, you will waste time or money every time. Everyone wants to bargain and lower the price, and that's normal. Many people set an inflated price, with the thoughts “I can discount it to...”. And every time you need to convince the seller and buyer that they are wrong.

You can lose time if your RPM is low. Transactions need to be completed quickly so as not to lose momentum. And each time waiting for a client without reaching an agreement with him is a waste of time and potential income.

Risks. When buying used goods, we are faced with risks - with hidden defects that will only appear after use. Technology is the most important provider of risks.

If you are not good with phones, then there is a high risk that you will lose money.

Income. The profit from such a business is quite low compared to the time spent. This is not “bought, posted an ad, sold.” In fact, there is much more work. And the profit that you can get is 1-2 thousand rubles from each phone.

Conclusion

Reselling phones is a difficult and risky business. Without starting capital, good knowledge and sales skills, you will not earn enough money.